Whisky Hammer Auctions Oldest Whisky Ever Bottled by The Macallan In a World First
Scottish Auction Site Offers Rare Bottle of 78 Year Old Macallan From the Newly Launched “Red Collection”
A rare bottle of the world’s oldest whisky ever released by The Macallan – also believed to be the oldest whisky ever launched by a distillery – from the distillery’s “Red Collection”, is being auctioned by online whisky auction platform, Whisky Hammer. Whisky Hammer is the first dedicated online auction house in the world to offer a bottle of the 78-year old whisky, giving its members the unique opportunity to bid on this super rare single malt Scotch whisky.
Whisky Hammer, a family-owned business in Aberdeenshire, Scotland, has launched the online auction (https://www.whiskyhammer.com/auction/current) that will run until 7pm (BST) on Sunday 25 October with a starting price of £10,000 for The Macallan 78-year old. The auction features over 3,000 lots, from everyday drams to investment-grade iconic bottles, and represents Whisky Hammer’s largest online auction to-date. New members can join to participate in the auction by following Whisky Hammer’s quick and straightforward registration process at whiskyhammer.com.
Given its age, exclusivity and the level of global demand for The Macallan, the new release is expected to prove popular with whisky lovers and investors around the world.
The Macallan Red Collection launched this week comprises 40, 50, 60, 71, 74 and 78-year olds. The producer describes the new collection as “an exquisite range of distinguished and rare single malt Scotch whiskies, shaped by the actions of our founder Alexander Reid and key characters in our history, who have laid the foundations for our single malt today”. It adds: “This collection celebrates the rich range of reds present naturally in every step of our process”.
The 78-year old is described as reflecting “deep respect for time, tradition and craftsmanship”. It is being presented by The Macallan lead whisky maker Sarah Burgess and was laid down decades ago in The Macallan’s “hand-picked oak casks”. Tasting notes describe its colour as “Sunset on the Spey”.
Its oak presentation box is crafted by hand in the UK, using the same sustainable European oak used to make The Macallan casks. The box is upholstered with sustainably sourced, soft Scottish leather from Bridge of Weir Leather.
Whisky Hammer hosts auctions once a month, dedicated to whisky and other fine spirits, allowing buyers and sellers from every corner of the globe to participate at www.whiskyhammer.com. It has auctioned several rare and collectible whiskies – both bottles and casks – since its launch in 2016. The business has recently re-located to a new, purpose built, facility in Aberdeenshire which is also home to a sister business, Still Spirit – a whisky shop and exquisite tasting room.
Daniel Milne, Managing Director of Whisky Hammer, said: “We’re really excited to be able to offer something as rare as this 78 year old expression from The Macallan Red Collection for auction and we expect a very high level of interest in this lot. The Macallan is one of the most well-known and loved Scotch whisky brands and is regarded globally as the epitome of quality and taste – add to this the thrill of the oldest single malt ever released by Macallan, the end result is a true icon in whisky history.
“As a Scottish family-run business we have seen rapid growth since our inaugural auction in 2016 – today we are one of the largest online dedicated whisky auction platforms globally. We’re delighted to have been able to host such an exclusive whisky which builds on our growing reputation as a place for whisky lovers and investors to buy and sell these iconic whiskies.”