Whisky 19
Edrington-Beam Suntory UK Whisky News
Whisky Category Set To Grow To £2.44 Billion by 2022
Inaugural
Edrington-Beam Suntory UK Whisky Yearbook Forecasts
The whisky category will return to growth over the coming year and, by 2022, will be worth £2.44 billion (up from £2.31 billion in 2018) according to research in the inaugural Edrington-Beam Suntory UK Whisky Yearbook.
The report, designed to be a guide to the trends in the UK whisky market, has been launched by Edrington-Beam Suntory UK to create a comprehensive guide to the key shifts in the category, as well as forecast the underlying trends and their impact.
The research shows that whisky as a whole will grow by £138 million in value in the coming three years – 6% growth over the period – and by over 200,000 cases.
|
2018 (actual) |
2022 (forecast) |
CAGR |
Total change |
Change |
|
|
Volume |
7.44m |
7.65m |
0.7% |
2.7% |
201k |
|
Value |
£2.31b |
£2.44b |
1.5% |
6.0% |
£138.37m |
Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value
Mark Riley, Managing Director of Edrington-Beam Suntory UK said: “Whisky is one of the most diverse and dynamic of the spirits categories. Our forecast is that it is also one that will see growth over the next three years. Bartenders and retailers tell us that whisky is a key focus for them, with plans to invest in broadening their knowledge and range, ensuring they can accommodate the increasing appetite for the spirit from consumers in both on and off-trade.
“We would like the Edrington-Beam Suntory UK Whisky Yearbook to become a vital resource to track the changes as they happen and to look at the underlying trends in the category – both as a way to understand the market today and to forecast what is to come – as well as to offer insight into how we navigate the challenges and opportunities presented to us.”
Growth in Scotch single malt and US whisky
The principle drivers of this growth are set to be the Scotch single malt category which Edrington-Beam Suntory UK expects to see grow in value from £394 million in 2018 to £439 million in 2022.
The growth will come as a result of new “accessibly priced” single malts in the market and a closing of the price gap between single malts and blends – encouraging more blends drinkers to “trade up”.
At the same time, existing single malt drinkers are showing strong signs of trading up within the category as they explore limited bottlings and premium releases from the biggest names such as The Macallan and Bowmore amongst others.
Meantime, The Whisky Yearbook research also forecasts that American whiskies will see growth to 2022 – up from £688 million in 2018 to £742 million in 2022.
While there is uncertainty over the current tariffs imposed on US whiskies, the report is optimistic that growth will come from the growing “American premium” brands such as Maker’s Mark, Knob Creek, Bulleit and Woodford Reserve, which are helping to add value to the category.
Mark Riley said: “Our forecast is that Scotch single malt and American whiskies will drive future growth, continuing to attract new consumers to the whisky category and successfully appealing to existing customers with new expressions. Both are seeing customers trade-up as they explore the categories, which is supporting the increase in the value and volume of sales.”
Scotch and US Whiskies Volume Growth to 2022
|
2018 |
2019 |
Change 2018-2019 |
Change 2018-2019 |
2022 |
|
|
Scotch Blend |
4.78m |
4.77m |
-0.3% |
-14.3k |
4.57m |
|
US Whiskey |
1.72m |
1.72m |
0.1% |
1.7k |
1.81m |
|
Scotch Malt |
0.81m |
0.85m |
3.7% |
30.1k |
0.90m |
Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value
Scotch and US Whiskies Value Growth to 2022
|
2018 |
2019 |
Change 2018-2019 |
Change 2018-2019 |
2022 |
|
|
Scotch Blend |
£1.05b |
£1.05b |
– |
– |
£1.01b |
|
US Whiskey |
£687.89m |
£694.77m |
1.0% |
£6.88m |
£742.23m |
|
Scotch Malt |
£393.86m |
£408.43m |
3.7% |
£14.57m |
£438.76m |
Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value
Emergent categories in whisky
Further supporting the overall growth of whisky in the coming years will be the smaller sub-categories where growth will be substantial to 2022, according to Edrington-Beam Suntory UK forecasts.
Irish whiskey will grow by £28.5 million from its sales in 2018 to 2022 and is forecast to be worth £163.9 million. This has been largely driven by the category-leading brand, Jamesons, but the wider easing of supply of Irish whiskey into the UK market will support this growth yet further.
The growth of single grain whisky, meanwhile, has been one of the success stories of the last five years and growth will continue as the value of sales will almost double to £42.1 million in 2022 (from £21.5 million in 2018). As with Irish whiskey, a clear market leader – Haig Club – has led the increase, but there are now further brands joining the category which will increase the pace of growth.
Growth in sales of Japanese whisky will accelerate over the coming three years as there is greater volume available for export, as supply has been the only major barrier to its growth hitherto. The total value of sales will rise to £11.7 million by 2022 marking 44.4% growth. Canadian whisky also will grow to become a £9.0 million category over the next three years.
Mark Riley said: “Irish and single grain whiskies have been real success stories over the past twelve months – sharing rapid growth on an already strong base of both volume and value in the market. We expect both to play a greater role in shaping the wider market in the coming years.
“The supply challenges that have arguably held back growth in Japanese and Canadian whiskies have eased. While there remains a challenge securing enough liquid from leading brands from both nations to satisfy UK demand, there is far greater supply forecast and we predict we will see growth as a result.”
Irish, single grain, Japanese and Canadian Whiskies Volume Growth to 2022
|
2018 |
2019 |
Change 2018-2019 |
Change 2018-2019 |
2022 |
|
|
Irish Whiskey |
304.33 |
330.20 |
8.5% |
25.87 |
366.41 |
|
Single Grain Whisky |
89.18 |
109.24 |
22.5% |
20.07 |
179.78 |
|
Japanese Whisky |
7.19 |
8.27 |
15.0% |
1.08 |
10.70 |
|
Canadian Whisky |
10.52 |
12.42 |
18.1% |
1.90 |
14.20 |
Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value
Irish, Single Grain, Japanese and Canadian Whiskies Value Growth to 2022
|
2018 |
2019 |
Change 2018-2019 |
Change 2018-2019 |
2022 |
|
|
Irish Whiskey |
£135.42m |
£147.21m |
8.7% |
£11.78m |
£163.86m |
|
Single Grain Whisky |
£21.51m |
£26.03m |
21.0% |
£4.51m |
£42.15m |
|
Japanese Whisky |
£8.10m |
£9.20m |
13.6% |
£1.10m |
£11.69m |
|
Canadian Whisky |
£6.62m |
£7.86m |
18.8% |
£1.24m |
£9.02m |
Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value
The Edrington-Beam Suntory UK Whisky Yearbook will be published annually and can be accessed digitally at: www.thewhiskyyearbook.co.uk
Latest Distillery News From Gordon & MacPhail
Designs For New Distillery Unveiled
Gordon & MacPhail has unveiled images of the new distillery the company hopes to build in the Cairngorm National Park in Scotland.
The distillery, which would be built at Craggan near Grantown-on-Spey, has been designed to take advantage of stunning views across the River Spey to the Cairngorm mountains.
The circular design of the building would disguise much of the day to day working of the distillery within the service yard. Sedum roofs will help the buildings blend into the surrounding environment when viewed from higher ground.
More than 150 people visited the exhibition and viewed the plans, which included computer generated images of the distillery and associated buildings.
The family owned firm, who also own Benromach Distillery at Forres, announced last year that it hopes to build a second distillery at Craggan. The production rate will start at 375,000 litres per year, although the distillery will be capable of producing 2 million litres of alcohol in the longer term.
Response locally to the plans has been overwhelmingly positive. Ewen Mackintosh, Gordon & MacPhail’s managing director, said they had been delighted at the response at an event held as part of the planning process. “We’re really pleased at the number of people who came along to see our plans, we couldn’t have asked for a warmer welcome. People are saying how excited they are to see a distillery being proposed for the area as they believe it has the potential to support Grantown-on-Spey as a destination and encourage visitors to stay longer in the town.”
Gordon & MacPhail has been working closely with architects NORR to create the designs for the distillery, the first new build Scotch malt whisky distillery to be built in the Cairngorm National Park.
Members of the fourth generation of the Urquhart family, owners of Gordon & MacPhail, were at the exhibition to hear the views of the local community and emphasise the company’s commitment to the area.
As Stuart Urquhart, Gordon & MacPhail Operations Director, explained: “We are a longstanding family-owned business with strong roots and commitment to the north of Scotland. Building and operating our second distillery is part of our generational plan to grow a long-term sustainable business, whilst continuing to be part of the fabric of the local community.”
Gordon & MacPhail is a family owned business which has built its knowledge and experience of the Scotch whisky industry over a 120-year history. In 1993, the Urquhart family realised a long-held ambition when they acquired Benromach Distillery and reopened it after extensive refurbishment in 1998.
A member of the world famous Malt Whisky Trail, Benromach Distillery attracts around 15,000 visitors to the area every year, a figure they aim to increase further with the opening of their Red Door Gin visitor experience this year.
THE ‘THREE WISE MEN’ FROM LOCH LOMOND DISTILLERY
A STAR CHRISTMAS GIFT SELECTION
This year, The Loch Lomond Distillery has the perfect Christmas gift selection for whisky lovers with its very own Three Wise Men; a specially crafted trio of 12 Year Old whiskies, each with its own unique style and character.
Traditionally, the ’12 days of Christmas’ marked the time between Christmas Day and the arrival of the three wise men; Gaspar, Balthasar, and Melchior, making this collection of 12 Year Olds the perfect way to toast the festive season.
Loch Lomond Distillery has also created a recommended serve for each expression representing each of the three gifts, to provide some added inspiration for those entertaining guests this Christmas – or perhaps even seeking a quiet moment to themselves…
Loch Lomond 12 Year Old – £39.99 – 46.0% ABV
Loch Lomond 12 Year Old has a deep fruity character of peach and pear layered with a vanilla sweetness and the characteristic hints of peat and smoke found in Loch Lomond Whiskies.
Matured in three different types of casks – bourbon, refill and re-charred – the expertly crafted iconic Loch Lomond whisky delivers a perfectly balanced single malt.
Inchmoan 12 Year Old – £46.99 – ABV 46.0%
Inchmoan 12 Year Old is born from a combination of malt whiskies from the distillery’s traditional swan neck and unique straight neck pot stills, to create a peat character of exceptional depth, marrying smoke and spiciness perfectly.
Matured for 12 years in a combination of re-charred American oak and refill bourbon American oak casks, it imparts sweet vanilla background notes that complement the soft peat style of Loch Lomond’s unique still set up.
Inchmurrin 12 Year Old – £44.99 – 46.0% ABV
The enchanting isle of Inchmurrin is the largest of Loch Lomond’s islands and its natural characteristics shine through in this exceptional single malt Scotch whisky.
Known as the ‘Grassy Isle’ the island is soft, rounded and wonderfully wooded, just like the whisky itself.
Inchmurrin 12 Year Old is aged in hand selected bourbon, refill and re-charred casks and then married together to create a lighter whisky with grassy notes and floral hints of pear drops, crème caramel, soft fruits, vanilla and fudge.
The whiskies are available to buy from www.lochlomondwhiskies.com and specialist whisky retailers.
Opera in Tune With Distilling To Be Performed at Glen Scotia
Glen Scotia Distillery Incorporate Whisky and Music
Glen Scotia distillery in Campbeltown is set to host one of the first performances of an exciting new opera set in a distillery and featuring music by Scot indie stars Admiral Fallow.
Navigate The Blood, which is written by Sian Evans, is about a couple whose son has disappeared in mysterious circumstances, with the action taking place in a small family distillery.
The new production combines singing, music, theatre and storytelling, and has been created to reflect the lives of the distillery community in Scotland. By being relevant to those based in Scotland’s distilling regions, it also aims to encourage new audiences to experience opera.
Distilling is an industry that employs, directly and indirectly, 41,000 people in Scotland and attracted two million tourists to various Scottish distilleries last year.
The contemporary opera features music by top Scottish indie-folk band, Admiral Fallow, who joined forces with composer Gareth Williams to push the collaborative boundaries and form this exciting new partnership. Working with Gareth, Sian and classical opera singers, they have embraced an intense writing process, resulting in a compelling first new work of modern opera by the talented and versatile musicians
The production will tour Scotland’s traditional distilling regions, from the Highlands, to the Lowlands, via Speyside, Islay and Campbeltown, where Glen Scotia will host the sole performance. Glen Scotia is one of only three surviving distilleries in Campbeltown, formerly known as the Victorian capital of Scotch.
Iain McAlister, Distillery Manager at Glen Scotia, said: “Navigate The Blood has been created to showcase Scotland’s distilling industry and we can’t wait for it to be performed here at Glen Scotia. Campbeltown, one of Scotland’s five official malt-producing regions, has a rich distilling heritage, with over 30 distilleries based in the town during its Victorian heyday when it was known as the Scotch capital of the world. We are extremely proud of our role as the sole host for Campbeltown.”
James Robert Carson, the founder and artistic director of New Opera in Scotland Events (NOISE), which is producing Navigate The Blood, said: “Scotland has a deep and historic involvement with the art of distilling. By performing Navigate the Blood in each of the five distinct distilling regions, NOISE has designed an opera that reflects and celebrates the success and continued innovation of this remarkable industry. The band Admiral Fallow and composer Gareth Williams have created a truly magical and original score, with a story set in a distillery.
“NOISE is delighted to be able to tour this new production to audiences who live and work in some of the country’s most important and unique working communities, such as Glen Scotia in Campbeltown.”
Navigate The Blood is to be performed at Glen Scotia Distillery on November 9. Tickets are available from www.seeticket.com.
Follow Glen Scotia on social media using the Twitter handle @GlenScotiaMalts or by visiting www.facebook.com/GlenScotiaWhisky/
COMPASS BOX WHISKY CO. ANNOUNCES THE WINNER OF THE CIRCLE
COMPASS BOX WHISKY CO. ANNOUNCES THE RECENT WINNER OF ITS INAUGURAL GLOBAL BARTENDER COMPETITION, THE CIRCLE
Rosey Mitchell is revealed as the winner of The Circle after competing against
5 leading bartenders in a three-day final.
London, Thursday 16 August 2018. Compass Box, the Scotch whisky blending house announced Rosey Mitchell as the winner of The Circle at a reveal party in London.
The Circle launched earlier this year and encouraged the most inventive bartenders from around the world to compete for a one-of-a-kind opportunity – a place to work side-by-side with Founder and Whiskymaker, John Glaser to create a Compass Box Limited Edition blend, which will be sold internationally.
THE CIRCLE FINALISTS
Bartenders from Argentina, France, USA, Spain and the UK competed in regional heats, which saw the following six leading bartenders secure a spot in the final.
-
Adriano Marcellino | BrukBar, Buenos Aires
-
Baptiste Etcheverry | Fairmont Rey Juan Carlos, Barcelona
-
Charlotte Pederson | Little Red Door, Paris
-
Max Venning | Three Sheets, London
-
Meredith Barry | Vol 39, Chicago
-
Rosey Mitchell | Three Sheets, London
The Final
The three-day final was designed to encourage the bartenders to cross-boundaries with a series of blending, cocktail and design challenges.
The finalists worked closely with Compass Box Whiskymakers John Glaser and Jill Boyd, experimenting with different aromas and flavours before creating their own bespoke blend.
The bartenders got creative behind the bar, building their own signature serves inspired by their home city and bespoke highball serves featuring their very own blend.
The programme of challenges culminated in a final pitch, which was presented to and judged by a panel of experts including Ryan Chetiyawardana of Super Lyan, Matt Whiley of Scout, Sandrae Lawrence of The Cocktail Lovers, Ivan Dixon of Enotria & Coe and Compass Box’s John Glaser.
THE WINNER
The final pitch saw the bartenders present their blend and signature highball serve as well as a design inspiration for their whisky, with Rosey receiving top-marks and the title of The Circle winner 2018.
Rosey Mitchell from Three Sheets, commented of her win: “It’s been an incredible couple of days, something I am so excited to be a part of. I have never been in a competition quite like it, John Glaser and everyone involved have truly changed the game and I can’t wait to start blending and see where the future holds.”
Commenting on Rosey’s win John Glaser, said: “I’d like to congratulate Rosey and welcome her to the Compass Box circle. The Circle is all about finding like-minded creators who aren’t afraid to do things differently, if it means doing things better, and we’ve certainly found that in all our finalists. Rosey created a blend and serve that I would be proud to put a Compass Box label on, and I’m excited about what we can create together.”
The Circle judge and Founder of Super Lyan, Ryan Chetiyawardana said: “This was such a personal competition and it covered so many different aspects of the craft; all the bartenders should be incredibly proud. Rosey did an amazing job and I’m super excited to see what she will create with John. Compass Box has always been a brand close to my heart, and it’s great to see that The Circle competition is a fittingly progressive challenge to bartender’s passion and creativity.”
The Compass Box Limited Edition blend, created in collaboration with Rosey will be available worldwide from Spring 2019, coinciding with the launch next year’s competition.
