The Macallan has collaborated with globally acclaimed graphic designer David Carson to create a powerful and disruptive creative campaign for the festive season.
Featuring striking artwork in David Carson’s signature iconoclastic style, the campaign focuses on a selection of five distinctive single malt whiskies which reflect the uncompromised pursuit of excellence which has driven The Macallan since 1824.
Each of the expressions – The Macallan Double Cask 12 Years Old, Sherry Oak 18 Years Old, Sherry Oak 25 Years Old, Rare Cask and Estate – also share key characteristics with David Carson and his award-winning work including uniqueness, innovation, craftsmanship and complexity.
Crafted from the perfect partnership of American and European oak sherry seasoned casks, The Macallan Double Cask 12 Years Old embodies the innovation pursued by The Macallan and David Carson. Full-bodied and complex, The Macallan Sherry Oak 18 Years Old showcases mastery and craftsmanship while The Macallan Sherry Oak 25 Years Old is complex and distinguished, with exceptional character – just like David Carson’s inimitable work.
Selected from casks that exhibit a distinctive and unusual flavour profile The Macallan Rare Cask 2020 stands out and apart, in the manner of David Carson’s style and The Macallan Estate contains rare spirit distilled from barley grown on The Macallan Estate, creating a unique single malt like no other.
David Carson, born in Texas, 1954, is considered one of the world’s most influential graphic designers. Also a professional surfer, he began his career as a magazine designer, before in the 1990s becoming art director of the magazine Ray Gun where his experimental page layouts featuring pioneering use of typography revolutionised the field of graphic design.
His work has been displayed in one-man shows across the world and he is a recipient of the AIGA, which is renowned as the design profession’s highest accolade. Since establishing his own studio, he has created campaigns for some of the world’s leading consumer brands including Nike, Levi, Pepsi and Ray Ban.
The American artist’s collaboration with The Macallan brings together bold, fractured typography with graphic illustrations of notable flavours present in the five featured whiskies and playful representations of the festive season. Straplines include: I love it; Nothing less will do; You don’t have to; and You know me so well.
The designs will be published digitally and in print, with David’s name and signature appearing on all communications throughout the course of the campaign.
Jaume Ferras, Global Creative Director for The Macallan, said: “David Carson is an extraordinary visionary whose ground-breaking graphic designs continue to excite and inspire to this day.
“Like The Macallan, he is renowned for his unique style and mastery of his trade. Working with him has been an incredible process and we look forward to revealing the results of our collaboration over the festive season.”
For further information, visit www.themacallan.com.
St. Andrew’s Day is just around the corner, and although things may be a little different this year, celebrating with a glass of whisky in hand will always stand the test of time.
Whether you’re with your family this St. Andrew’s Day, or relaxing at home, here is a selection of the best tipples to enjoy this November 30th, celebrating all that makes Scotland special.
Choose from the elegant complexity of Bowmore, the strong character of Laphroaig, or the shareable nature of Auchentoshan, with a variety of these tipples below.
What’s more, to continue celebrating St. Andrews Day, Laphroaig is holding its final #LaphroaigLive event of the year at 18:15 Islay (UK) time on Monday 30th November.
The session will be hosted by John Campbell (Distillery Manager) and Simon Brooking (Laphroaig Ambassador) and will include a live tasting of Laphroaig’s second instalment in the Ian Hunter series, ‘Book Two: Building An Icon’, as well as a look back at the highlights of the year at the distillery and a look forward to what’s in store for 2021.
The team will be taking and answering questions live from the thousands of Friends of Laphroaig from around the globe that join us on St. Andrew’s night to create a very memorable celebration. More details to sign up and join are here.
Bowmore 12 Year Old
Drinkers of the Bowmore 12 Year Old can taste warm and delicious flavours on the palate with subtle dark chocolate taste notes.
Bowmore’s 12 Year Old is both complex and perfectly balanced. Subtle lemon and sweet heather honey complement Bowmore’s trademark peat smoke, leading to a delicious, long and mellow finish.
This whisky is perfect for a night-in nightcap on St. Andrew’s Day.
Available for £34.95 at Master of Malt
Bowmore 15 Year Old
There is no finer example of a sherry cask than the Bowmore 15 Year Old – matured first in bourbon barrels then Oloroso casks.
The Bowmore 15 Year old has a rich, deep colour and robust warming finish, with dark chocolate and raisin aromas which compliment its smokiness and lead the way to a delicious chocolaty centre.
Great for a drink around the table with your family.
Available for £50.25 at Master of Malt
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness.
The Laphroaig 10 Year Old follows the traditions laid down over the last 200 years by a succession of passionate and skilled master distillers. This is a truly classic single malt Scotch, made from malted barley which is first cold-smoked and then dried over a peat fire.
Renowned for its bold, smoky taste and full-bodied with a long finish, it truly embodies the quintessential Laphroaig character.
This whisky is perfect for celebrating St Andrew’s Day with friends at home.
Currently available for £37.42 at Laphroaig Shop
Auchentoshan American Oak
The Auchentoshan American Oak is a versatile and approachable Single Malt. A triple distilled whisky that is matured solely in American bourbon casks, resulting in sweet aromas of vanilla and coconut – along with the signature smooth, delicate, Auchentoshan taste.
You will be left with a crisp, sugared grapefruit taste and a lingering hint of spice. Served perfect as an Auchentoshan & Ale, neat or over ice, or even shaken up in some classic cocktails, including the Auchentoshan Sour.
Enjoy a unique Single Malt with the Auchentoshan American Oak.
Available for £33.99 on Amazon.co.uk
Auchentoshan Three Wood
This award-winning Single Malt has been matured in three different casks, from American Bourbon to Spanish Olorosso Sherry and finally, Pedro Ximenez Sherry casks.
A rich, complex whisky with toffee and sherry flavours.
Wanting an evening that feels unique? Enjoy this triple-distilled Single Malt Whisky.
Available for £49.48 on Amazon
Pour & Sip, a new monthly subscription service powered by multi-award-winning drinks eCommerce player Master of Malt, is set to transform how whisky connoisseurs and novices alike engage with and share the spirit.
Whisky lovers and flavour fanatics now have a new way to enjoy the newest, most exciting and much-loved expressions: introducing Pour & Sip.
Pour & Sip is an exciting and flexible platform for drinks discovery, tailored to customers and with community, accessibility and inclusion at its core.
Each month, customers receive a selection of five different 30ml measures, curated by Pour & Sip’s expert buyers and writers. Powered by Master of Malt, the passionate in-house team offers years of experience in the whisky industry, with Pour & Sip an outlet to share their expertise.
Pour & Sip is unique in its philosophy. The founding team recognises that whisky can be intimidating, and has worked to develop a club that is welcoming for all [over legal drinking age]. Whisky is for anyone who enjoys flavour experiences, regardless of gender, ethnicity, background, or anything else. And so is Pour & Sip.
New customers receive a welcome pack containing a pair of tasting glasses, a how to taste whisky card, detailed tasting notes, plus the first five 30ml whisky samples.
Members are encouraged to join twice-monthly online tastings hosted by the expert team, giving them the opportunity to explore each taster in detail, ask questions, and generally immerse themselves in all things whisky. They can also enjoy bespoke blog content, and will even receive access to exclusive discounts on full-price bottles at Master of Malt.
Pour & Sip boxes ship monthly, with members at complete control of their subscription. Deliveries can be paused and resumed at any time at no cost, and set two- and three-month gift options are also available.
“I am absolutely thrilled to announce the launch of Pour & Sip,” said Giovana Petry, Pour & Sip lead. “We’re so excited to share our new whisky finds and passion with everyone, making this an experience less intimidating. Every monthly box is distinct, different, and filled to the brim with flavour. All our members have to do is sit back, Pour & Sip!”
Pour & Sip is open to new members now, with the first welcome packs shipping in September.
This Halloween, whether you’re watching a horror movie, or in need of a break from carving the pumpkin, why not enjoy the evening with a whisky based cocktail in hand? The unique flavours, mixed with some classic favourites, will be a terrific choice come Saturday 31st October.
Here is a selection of the perfect Halloween cocktail choices featuring Auchentoshan, Laphroaig and Bowmore.
A Glaswegian Tale of Halloween
Sweet, fruity and inspired by the spooky fogs that used to cover the streets in Edinburgh, this is an eerie cocktail choice for Halloween.
Stir down, strain into rocks glass. Serve with block ice.
Auchentoshan Three Wood available for £43.75 at Master of Malt
Midnight on Halloween
A complex cocktail sure to lightening up the darkest Halloween night: Inspired by an equally complex city, this shaken sour is dominated by Mezcal smoke, pineapple and citrus; A true treat!
Shake down and double strain. Garnish with bitters hearts.
Bartender’s Malt available for £28.63 at Master of Malt
Laphroaig’s Halloween Project
Smokey, yet sweet, it’s trick or treat with Laphroaig’s Halloween project. A delicious and unique cocktail to enjoy on 31st October.
Shake with ice, then strain. Garnish with a lemon twist.
Laphroaig Quarter Cask available for £38.23 at Master of Malt
Bowmore’s Lemony Ticket Sour
A sweet and sophisticated sip – get ready to impress this Halloween with this cocktail featuring the Bowmore 12-Year-Old Whisky.
Add ingredients and dry shake. Then, add ice and shake. Double strain into a Coupe. Garnish with a cherry skewer.
Bowmore 12-Year-Old available for £34.95 at The Whisky Exchange.
Whisky enthusiasts are being given a once-in-a-lifetime opportunity, through a limited edition launch offer, to buy into Scotland’s most northerly mainland Scotch distillery, which today (6 October) unveils its name as ‘8 Doors Distillery’.
8 Doors Distillery is a new Scotch whisky micro-distillery and visitor centre set to open in John O’Groats in 2021, after planning permission was granted in March this year. The £1 million project will establish the first whisky producer in the Caithness village since 1837. It is a dream come true for its founders, local husband and wife team Kerry and Derek Campbell, who have developed a passion for Scotch over many years.
The new Highland Single Malt Whisky will be produced using the purest John O’Groats’ water extracted from a borehole on the distillery site. Its flavour profile will be deeply influenced by the local climate and its situation right beside the sea – hence its strapline ‘Whisky. From the Edge’.
With its limited edition launch offer 8 Doors Distillery is giving whisky lovers the opportunity to help create a new whisky legacy, saying the journey starts with the 874 Founders Club and the 874 Club.
8 Doors Distillery is collaborating with renowned whisky master John Ramsay to create its exclusive launch products. John brings with him over 40 years’ experience in the whisky industry, having being involved in the making of some of Scotland’s most well-known whiskies including The Famous Grouse, The Glenrothes and The Macallan.
Kerry and Derek see their limited edition launch as the first step in an incredible journey to realise their distillery dream. They have named the 874 Club after one of the greatest journeys in the UK – the 874 miles between Land’s End and John O’Groats.
The 874 Founders Club offers the exclusive opportunity to become a member and buy one of a limited number of 50 litre and 250 litre Founders Casks. The 874 Founders Club cask packages will be available for sale exclusively through Whisky Hammer for an initial period of one month until 5 November.
Those who join the 874 Club will receive a collection of three bottles from some of the first casks laid down and can purchase these packages directly from 8 Doors Distillery.
· 874 Founders Club – the top tier of membership, limited to 250 members. Founder members will get their hands on some truly unique casks of Highland Single Malt Whisky. There are 250 cask packages available from £1,600.
· 874 Club – the core membership limited to 1,250 members. 874 Club members will get three 70cl bottles of exceptional Highland Single Malt Whisky. Matured in first-fill, tailor made casks from Spain, the three different expressions are derived from seasoning and oak types chosen by John Ramsay. These bottle packages are £420.
Both packages come with a host of benefits including a members’ card entitling the individual and a friend to free tours for life. Founders Club members will also be permanently recognised with their name on the Founders Display within the distillery.
The inspiration for the 8 Doors Distillery branding comes from the story of Jan de Groot, from whom the village of John O’Groats takes its name. Mr de Groot, a Dutchman who once plied a ferry from the Scottish mainland to Orkney, built his legendary house in the area during the reign of James IV (1488-1513). Mr de Groot’s seven descendants quarrelled about succession, so he decided to build an octagonal house with eight doors – one for him and each of his seven sons – and an eight-sided table so that nobody could sit at the ‘head of the table’.
The distillery on the 32,670 square feet site will have the capacity to produce up to 60,000 litres of whisky each year. The distillery and visitor centre will be housed in one large building and whisky will be matured in an on-site bonded warehouse.
The founders are also taking advice from Ian Evans of whisky consultancy Distilled Experience who is a former Operations and Compliance Director with William Grant & Sons.
Kerry Campbell, co-founder of 8 Doors Distillery, said: “The creation of our 8 Doors Distillery in John O’Groats and our limited edition launch is part of a dream come true for Derek and me. We have a long-held passion for whisky and for the local area in Caithness where we both grew up. We’re so pleased to be able to bring them together with the development of our distillery and visitor centre.
“We love whisky, and for us it’s more than just having an exceptional liquid in the glass. It’s the stories that go alongside it, the memories of special occasions and get-togethers with family and friends. If we can be part of creating not only a fantastic whisky but also great memories for people who drink our whisky that would be amazing.
“We couldn’t think of anywhere better than John O’Groats to make whisky, partly thanks to the climate which we believe is perfect for distilling and maturation, and the great people who live here. Since we’ve announced our plans to the build the distillery we’ve had lots of local support. And we’re delighted to be working with such industry experts as John Ramsay and Ian Evans for our launch products.
“We believe our limited edition offer provides an unmissable opportunity for whisky lovers across the world to join our 874 Club and be part of the creation of a new Scotch legacy. It truly is whisky from the edge.”
“And we’re pleased to be working with another independent Scottish family-run business, Whisky Hammer, as part of our launch campaign. We’ve had direct experience of their premium service and passion for the whisky that passes through their doors so we can’t think of a better partner to launch our founders casks with.”
John Ramsay said: “It has been wonderful to collaborate with Kerry and Derek at 8 Doors Distillery to help them realise their dream of a whisky that reflects the unique environment of John O’Groats. Having worked in the industry for many years, it’s great to be involved in producing the first whisky from Scotland’s most northerly mainland distillery.
“8 Doors Distillery is particularly exciting for me as it’s the first Scotch whisky project I’ve been involved with since I retired in 2009 after 43 years in the industry. When I met Kerry and Derek and found out more about their desire to create a distillery in John O’Groats I wanted to get on board.
“One of the things that really appeals to me is their commitment to producing a whisky that involves maturation as much as distillation. They realise the importance of high-quality casks.
“We are developing a flavour profile that brings to life the local climate and the influence of the sea. Once the spirit has been matured on-site in carefully selected first-fill casks from Spain designed to our specifications, I believe we will be bringing something original to the world of whisky from this remote part of Caithness.
Daniel Milne, co-founder of Whisky Hammer, said: “We’re excited to team up with Kerry and Derek at 8 Doors Distillery, and expect demand to be high for their exclusive 874 Founders Club cask packages. It’s great to see people with such a passion for Scotch bringing something new to the world of whisky. We would urge anyone interested in being part of this legacy to visit our site as soon as they can.”
Highlands and Islands Enterprise is investing up to £198,000 in the new venture. Keith Muir, the agency’s head of business growth in Caithness and Sutherland, said: “This is a fantastic development, and it is great to see a project coming forward even in these difficult times that will be of real benefit to the tourism sector and to the local community.
“We are delighted to be able to help this local young couple fulfil their dreams of creating a new distillery in John O’ Groats. We look forward to the launch of 8 Doors Whisky and wish Kerry and Derek every success.”
Anyone interested in buying exclusive 8 Doors Distillery casks (available from midday on 6 October) or bottles (available from morning of 6 October) to create a new Scotch legacy should visit:
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