The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks, featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100% natural colour and account for up to 80% of the character of The Macallan.
The Macallan’s commitment to wood is unrivalled in the industry. From each acorn and individual tree, through to the selection of the sherry bodega that seasons the cask to their specifications, this obsession ensures The Macallan produces exceptional whiskies with rich colour and flavour delivered from the casks.
This new series, which features three distinct designs, is to be released sequentially over the next three years, beginning with Oak Forests.
The limited edition Oak Forests value added gift packs include The Macallan Gold Limited Edition Carton, The Macallan Gold Limited Edition Tin, The Macallan Gold Limited Edition Glass Pack and The Macallan Amber Glass & Water Jug Pack.
Available for a limited time only, this gifting series makes for the ideal gift or a collectable for any Macallan whisky enthusiast and has real standout appeal. The use of stunning photography showcased on these limited edition packs will appeal to those who love The Macallan and those looking for that special gift.
The Macallan Gold Limited Edition Carton
This single footprint carton box has a striking image which explores the journey of wood throughout the pack. The photography features on the limited edition label to help drive collectability and shelf-standout. The Macallan Gold Limited Edition Carton will be available from Sainsbury’s and Asda from September 2016.
The Macallan Gold Limited Edition Tin
A single footprint limited edition presentation pack made of tin with striking imagery reflecting an exploration of the journey of wood theme throughout the pack. The outer packaging will be collectable with the option of use by the consumer after purchase. The photography on the limited edition label will help drive collectability. The Macallan Gold Limited Edition Tin will be available from Waitrose and Tesco from September 2016.
The Macallan Gold Limited Edition Glass Pack
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The pack contains two etched whisky glasses inspired by the oak used to craft The Macallan’s exceptional casks. Distinctive glasses will be released annually to drive collectability. The Macallan Gold Limited Edition Glass Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Amber Glass & Water Jug Pack
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The glassware is bespoke to this limited edition, with wood etching featured on both The Macallan glass and water jug. Distinctive glasses will be released annually to encourage consumers to collect the series. The Macallan Amber Glass & Water Jug Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Gold value added gifting packs are available for an RRP of £38. The Macallan Amber value added gift pack is available for an RRP of £48.95.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson email@example.com 0131 557 5252
Gabbie Roscamp firstname.lastname@example.org 0131 557 5252
Show Launches Oldest Whisky Mortlach 75YO, New High Roller Day
ATLANTA, GA xxxxx – The Universal Whisky Experience, the world’s first luxury whisky tasting show, is scheduled for March 2- 5, 2016 at Encore at Wynn Las Vegas. Founded six years ago by real estate developer and whisky enthusiast Mahesh Patel, the memorable experience is now a four-day destination event with exclusive tastings of the world’s finest whiskies for connoisseurs and collectors alike, and intimate opportunities to mingle with Master Distillers and Blenders. This year’s show will include special surprises to celebrate the 6th anniversary of this event.
“Whisky enthusiasts value curated experiences as well as rarity and exclusivity, says Patel. “For this year’s event, one of the highlights is the exclusive launch of the world’s oldest whisky Mortlach 75YO by Gordan & Macphail, a new High Roller Day, epicurean evenings, and a new Whisky speed dating event” he added.
Brand Master Classes hosted by Master Distillers and Blenders will be held Friday, March 4th before the Nth 2016 tasting show where they will share experiences, knowledge, and rare sips with guests.
Guests can enjoy a menu of one of a kind experiences, including:
• A walk-around tasting featuring the world’s most distinguished and coveted whiskies
• New High Roller Day to be held Thursday, March 3rd features Private Suite tastings for the High Roller Super Pours, the rare “Super Pours” representing whiskies valued at more than $ 3,000 a dram
• Exclusive Brand Master Classes hosted by Master Distillers and Blenders on Friday, March 4th before the Nth 2016 tasting show including a Johnny Walker Blending Experience as well as Master Classes on Saturday, March 5
• An exclusive Glenlivet Whisky Dinner at Joel Robuchon restaurant at MGM Grand will kick-off the four-day Universal Whisky Experience in Las Vegas
• New High Roller Whisky speed dating event at Tableau restaurant at Encore at Wynn Las Vegas
• New highlights from brands and launches at the show include Bespoke Spirits introduction of Prometheus
• Intimate access to meet the makers of the best whiskies in the world
This year’s event will also showcase some of the world’s most expensive bottles of scotch. Total value of whiskey that will be showcased are estimated over $3 Million.
Guests can select from three weekend experience levels:
• High Roller Experience –Thursday, March 3 – March 5 at $2,495.00. The premium package includes exclusive access to all show event and tastings including: New High Roller Day on Thursday, March 3rd with Private Suite Tastings and Exclusive High Roller Super Pours, Private Events with other High Rollers, One-on-one meetings with brand ambassadors, Whisky Speed Dating event at Tableau restaurant, All Super Pours at the Nth 2016 main tasting show, Nth 2016 Show and Gourmet Dinner Event, Master Classes, Unparalleled High Roller Gift Bag.
• Connoisseur Experience – Friday, March 4 at $525.00. Guests seeking a high-touch experience with a few extra indulgences without going over the top will enjoy the main tasting show, hors d’oeuvres, and opportunity to attend a special event on Friday, March 4.
• The Companion Experience – Friday, March 4 at $295.00. Companions can enjoy the show for the Experience on Friday, March 4. Instead of whisky they can enjoy premium red and white wines, Champagne, hors d’oeuvres, and receive a souvenir Glencairn engraved champagne flute.
“The Universal Whisky Experience is one-of-a-kind access to sips of rare whiskies, often poured by the Master Distiller himself,” says Patel. “The event provides a forum for whisky enthusiasts and collectors to trade notes on their own purchases and collections,” he said. Complete program information and ticket sales can be found at www.universalwhiskyexperience.com.
About The Universal Whiskey Experience:
The Universal Whisky Experience was founded by C.E.O. Mahesh Patel, a successful commercial real estate developer in Atlanta, Georgia. Patel’s great passion in life is whisky, namely “Scotch” whisky. A connoisseur and enthusiast, he frequently attends exclusive whisky events and gatherings both domestically and abroad. He is an avid collector of fine and rare whiskies. Mahesh found a need in the marketplace and leveraged his special relationships to create The Universal Whisky Experience, the world’s most luxurious whisky event.
Laura Baddish, The Baddish Group
212 221 7611, ext. 304; email@example.com
A ground-breaking initiative to create a new business park to strengthen Scotland’s diverse and world-renowned food and drink sector has hit a key milestone with the announcement that the site is open for occupation.
Perth Food and Drink Park – representing a £5m investment by Perth and Kinross Council – provides up to 11 serviced development plots across a 16 acre high quality and easily accessible site at North Muirton, to the north of the city.
The site has been specifically designed to create a hub for the all aspects of the food and drink industry in Scotland to thrive, and is being seen as having particular appeal to the whisky sector.
Perthshire has a very strong whisky heritage with world-renowned brands such as The Famous Grouse, Bell’s and Dewars all having distillery production in the region.
The Park is aimed at attracting inward investment opportunities as well as creating expansion potential for existing and start-up businesses.
It is predicted the Perth Food and Drink Park – the first dedicated hub of its kind in Scotland – could sustain up to 400 jobs once fully occupied.
Food and drink is one of Scotland’s key growth sectors with ambitions to grow from £13.1Bn today to £16.5Bn by 2017. Within Perth and Kinross, the annual turnover of the food and drink sector is estimated at £280m and there are an estimated 130 companies in the processing sector.
Councillor John Kellas, Convener of Enterprise and Infrastructure Committee at Perth and Kinross Council, said the Park offers a unique opportunity for businesses in the food and drink sector to occupy a fully-flexible, bespoke site to develop or expand their operations, in one of Scotland’s most attractive locations.
He said: “Perthshire has unrivalled heritage and credentials in food and drink, evidenced by the likes of its superb beef, lamb and venison, its soft fruit industry and world-famous whisky distillers, as well as a range of artisan and specialist producers.
“We are passionate about continuing to see the food and drink industry in both Perthshire, and Scotland, thrive.
“We have identified food and drink as an area of outstanding growth and have committed substantial investment into helping businesses in this sector through the creation of Perth Food and Drink Park.
“With Perth Food and Drink Park now ‘open for business’, it’s an unparalleled opportunity for companies to take advantage of creating purpose-built premises while enjoying the benefits of shared business infrastructure and support facilities.
“The Perth Food and Drink Park demonstrates the clear intent to position Perth as the most desirable place to live, work, visit and invest.”
Perth Food and Drink Park offers serviced development plots ranging in size from one acre to three acres – however, there is scope for units to be combined in larger premises – with each site providing medium pressure, HV electricity, superfast broadband, telecoms, water and drainage. Financial incentives are available subject to eligibility.
The Perth Food and Drink Park is located strategically close to the A9 trunk road, with good links to Perth city centre and train station, and only a 45 minute drive from Edinburgh International Airport. With its central location and excellent access, a million people live within an hour’s drive of Perth.
The new Park is in an established business location at North Muirton yet has an attractive semi-rural setting bounded to the north by productive arable land and to the east by the banks of the River Tay which is famed for its salmon fishing.
The marketing for the Perth Food and Drink Park is managed by Perth and Kinross’s global inward investment campaign Invest in Perth, alongside the council’s business development and investment team.
A comprehensive marketing programme – supported by marketing agents GVA James Barr – is being planned to promote Perth Food and Drink Park nationally and globally, including through the Scottish Cities Alliance and attendance at key industry events and exhibitions.
For more information, view www.perthfoodanddrinkpark.co.uk.
Issued on behalf of Invest in Perth by Holyrood Partnership.
For more information contact Brian Lewis/Chris Fairbairn on 0131 561 2244 or firstname.lastname@example.org
Malts Of Scotland UK is the latest addition to Malt Marketing’s whisky directory. They are proud to offer a range of premium quality single malt scotch whisky and other spirits.
Some rare and unique whiskies which have been bottled from hand selected casks. Most of the whiskies are single cask bottlings, and are available to purchase online under the Malts of Scotland and Highland Laird labels. For further information visit: http://www.maltsofscotlanduk.com
As we edge ever nearer to the festive season 2014, allow Malt Marketing to assist with the marketing and promotion of your whisky shops, bars and experiences ahead of Christmas 2014. With regular updates on our homepage as well as Facebook and Twitter, we will look to bring the whisky consumer closer to the best single malts and other premium spirits that you have to offer this Christmas. For more information, contact: email@example.com
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