The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
The Macallan The Archival Series – Folio 6 (70cl, 43%) – £2,999.00
The Macallan M (2022 Release) (70cl, 45%) – £4,999.94
Bowmore Black 31 Year Old 1964 – Final Edition (70cl, 49%) – £23,983.50
Yamazaki Mizunara 18 Year Old (2017 Edition)(70cl, 48%) – £7,999.00
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: email@example.com
Consistent with any of the higher end whisky retailers, selection, knowledge and exceptional customer service would probably be among the expectations at the forefront of your mind and The Green Welly Stop is a whisky specialist that probably ticks all these boxes and more. Situated on the A82 heading north in one of Scotland’s most picturesque regions, The Green Welly Stop at Tyndrum is perfectly located for those either heading to or returning from the Scottish Highlands.
With a whisky shop and online platform boasting hundreds of whiskies from all whisky regions of Scotland, not to mention the USA, Ireland, India, Taiwan and Japan, The Green Welly Stop was in 2013 and 2015 ‘Highly Commended’ in The Whisky Magazine’s Icons of Whisky Scotland Award for Online Retailers. Having started selling whisky in 1976, The Green Welly Stop moved their whisky shop online in 2007 and since then have become one of the most respected and favored places to buy whisky online.
With premium listings available, why not register your whisky shop or whisky bar and benefit from having a business summary up to 500 words, up to 7 photographs and or video content showcasing your business along with all your business contact details.
All new listings also benefit from a temporary home page article on Malt Marketing and feature in Malt Marketing’s Twitter and Facebook updates.
For further information, contact: firstname.lastname@example.org
Whisky is a popular choice for Dads across the country on Father’s Day, and whether they’re new to the “water of life” or they’re a devoted fan there’s definitely something for everyone. Take a look at our wish list of award-winning whiskies, to give you inspiration for the perfect gift this Father’s Day.
For something new to treat your dad with, The Macallan Double Cask 12 Years Old is exclusively sherry seasoned and delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop. This is a flavour combination which is guaranteed until the very last drop. The Macallan Double Cask 12 Years Old is available in specialist whisky retailers including The Whisky Exchange and Master of Malt (RRP £55). www.themacallan.com
Gift a whisky to treasure with the first expression in The 1824 Series, The Macallan Gold. Showcasing the single malt’s natural colour, The Macallan Gold has notes of vanilla followed by dark chocolate, with lingering floral and light oak notes. The Macallan Gold is available in multiple retailers including Tesco, Waitrose, Sainsbury’s, Asda and Morrisons (RRP £38). www.themacallan.com
Highland Park 12 Year Old, the Orkney Single Malt with Viking Soul, is the ideal gift for fans of flavour, and now comes in a new, ornately embossed bottle and carton. This single malt is at the heart of Highland Park’s core range and is a rich and well-balanced whisky boasting a honey sweetness, followed by fruity notes with a hint of gentle smoke. Highland Park 12 Year Old is available at multiple retailers including Tesco, Waitrose, Sainsbury’s, Asda, Morrisons and Co-op (RRP £35). www.highlandpark.co.uk
For the whisky aficionado, Highland Park 18 Year Old is an ideal gift. Named “Best Spirit in the World” by US spirits writer F. Paul Pacult, this single malt is a masterclass of balance, complexity and refinement. Displaying characteristic toffee sweetness with a full smoky finish it is a whisky that reveals more layers with every glass you enjoy. Highland Park 18 Year Old is available in all good whisky specialists including www.masterofmalt.com and www.thewhiskyexhange.com (RRP £99). www.highlandpark.co.uk
Aged exclusively in sherry oak casks, The Macallan Rare Cask sees soft notes of opulent vanilla and raisin pique the nose, giving way to a sweet ensemble of apple, lemon, and orange. A single malt produced through meticulous dedication to wood – with some of the casks used to age the whisky from sherry bodegas no longer in existence – it is the perfect gift for those who are fans of craftsmanship and quality. The Macallan Rare Cask is available in select whisky retailers including The Whisky Shop and Harrods (RRP £200). www.themacallan.com
Issued by The BIG Partnership on behalf of Maxxium UK.
For further information or images, please contact Gabrielle Roscamp at The BIG Partnership:
0131 557 5252 / Gabrielle.Roscamp@bigpartnership.co.uk
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