This June, the biggest names in whisky will converge in Central London for The Whisky World Whisky Event. Now in its second year, the evening provides a chance to enjoy the best that the industry has to offer in a luxurious, upmarket setting.
This year’s event promises to be bigger and better than the first, with 55 leading and boutique distilleries converging on the Grosvenor House Hotel in Mayfair. The line-up includes several exciting debutants; distillers from as far afield as India, Taiwan and Israel will all be present for the first time, while Glenfarclas joins a prestigious roster of superstar scotches. The widely-applauded Nikka will also be on hand to demonstrate what’s gotten the industry so excited about the new wave of Japanese whiskies.
All in all, more than 250 bottles have been painstakingly assembled – meaning a dram to appeal to every palate, whether you’re a veteran in search of brave new expressions, or a neophyte who can’t tell a Speyside from an Islay. Eagle-eyed Scotch-lovers will note the fortuitous timing of this year’s event – which falls just after Ardbeg Day. As such, the Caribbean-influenced Ardbeg Drum will be on show; it’s the distillery’s first rum-finished expression, and sure to attract considerable interest.
The evening isn’t just for whisky purists, however! Peureux will be hosting a cocktail bar, where they’ll be showcasing a range of alcoholic fruit garnishes alongside the unique Golden Eight Pear Liqueur.
A particular highlight of the evening will be the official launch of several exclusive whiskies, each carefully selected and bottled for The Whisky World’s Whisky Event. They’ll be served alongside home-style delicacies from specialist kosher chef, Ezri, whose menu comprises Asian, French, Mediterranean and Middle-Eastern style dishes, each crafted to complement the whiskies being showcased.
And of course, alongside the food and drink, there’s the know-how to go with it: a hand-picked panel of world-class experts will lead a series of masterclasses, giving visitors the chance to sample the world’s most sought-after drams alongside some of the industry’s leading lights.
Abe Lubelsky, an organiser of The Whisky World Whisky Event, said: “Whisky is enjoying something of a global renaissance, with interest soaring. We’ve seen a growth not only in demand but also in awareness of the different distilleries, flavour profiles and production techniques. And drinkers are always eager to learn more! The Whisky Event provides an opportunity to do exactly that: there will be a huge range of whiskies to try, and ambassadors from the biggest brands on hand to lend their expertise. This luxurious evening will surely prove one of the highlights of the whisky-drinking calendar!”
The Whisky Event by The Whisky World takes place 02 June 2019 at the exclusive Grosvenor House Hotel, Park Lane, London. Tickets are priced at £100 per person, with a 15% early bird discount until the end of March.
To find out more, or to register, visit: http://www.thewhiskyevent.com
Now in its second year, The Whisky Event is a celebration of whisky, held in London and organised by The Whisky World. The Whisky World is an upmarket online shopping experience that includes all popular whisky brands and liqueurs as well as premium spirits. The website features outstanding search facilities and a huge selection of special offers and discounts to its customers.
Gordon & MacPhail has unveiled images of the new distillery the company hopes to build in the Cairngorm National Park in Scotland.
The distillery, which would be built at Craggan near Grantown-on-Spey, has been designed to take advantage of stunning views across the River Spey to the Cairngorm mountains.
The circular design of the building would disguise much of the day to day working of the distillery within the service yard. Sedum roofs will help the buildings blend into the surrounding environment when viewed from higher ground.
More than 150 people visited the exhibition and viewed the plans, which included computer generated images of the distillery and associated buildings.
The family owned firm, who also own Benromach Distillery at Forres, announced last year that it hopes to build a second distillery at Craggan. The production rate will start at 375,000 litres per year, although the distillery will be capable of producing 2 million litres of alcohol in the longer term.
Response locally to the plans has been overwhelmingly positive. Ewen Mackintosh, Gordon & MacPhail’s managing director, said they had been delighted at the response at an event held as part of the planning process. “We’re really pleased at the number of people who came along to see our plans, we couldn’t have asked for a warmer welcome. People are saying how excited they are to see a distillery being proposed for the area as they believe it has the potential to support Grantown-on-Spey as a destination and encourage visitors to stay longer in the town.”
Gordon & MacPhail has been working closely with architects NORR to create the designs for the distillery, the first new build Scotch malt whisky distillery to be built in the Cairngorm National Park.
Members of the fourth generation of the Urquhart family, owners of Gordon & MacPhail, were at the exhibition to hear the views of the local community and emphasise the company’s commitment to the area.
As Stuart Urquhart, Gordon & MacPhail Operations Director, explained: “We are a longstanding family-owned business with strong roots and commitment to the north of Scotland. Building and operating our second distillery is part of our generational plan to grow a long-term sustainable business, whilst continuing to be part of the fabric of the local community.”
Gordon & MacPhail is a family owned business which has built its knowledge and experience of the Scotch whisky industry over a 120-year history. In 1993, the Urquhart family realised a long-held ambition when they acquired Benromach Distillery and reopened it after extensive refurbishment in 1998.
A member of the world famous Malt Whisky Trail, Benromach Distillery attracts around 15,000 visitors to the area every year, a figure they aim to increase further with the opening of their Red Door Gin visitor experience this year.
A distillery brand home manager who has been delighting visitors for five years about Benromach Speyside single malt Scotch whisky has become a Keeper of the Quaich at an exclusive ceremony at Blair Castle in Perthshire.
Susan Colville was invited to join the international and select society which recognises those who have shown outstanding commitment to the Scotch whisky industry.
Susan, who was born and raised in Speyside, joined the Forres-based distillery in 2013 to lead a dedicated team of guides who deliver a highly personal and up-close experience to thousands of visitors from all over the world each year.
Throughout 2018, as Benromach celebrates its 20th anniversary since production restarted, Susan has been driving an exciting programme of activity. She began by leading the team that staged the Spirit of Speyside Whisky Festival opening gala dinner in May and is helping to host colleague and trade events throughout the year.
Susan was thrilled to be honoured by the Keepers of the Quaich She said: “This has been an incredible year at the distillery, and to receive this accolade during our 20th anniversary is particularly special for me.
“As one of only a few distilleries in Scotland where every whisky is handcrafted without any automated equipment, we’ve worked hard to deliver tours and tastings to our visitors that are truly unique. Since 2013, we’ve seen a 40% increase in visitor numbers from across the globe.”
Susan, who lives in Elgin, Speyside with her husband and daughter, was determined to pursue a career in the Scotch whisky industry from an early age having been inspired by her father who worked for over 30 years as a distiller at Glenrothes Distillery.
Beginning her career as a tour guide at Glenfiddich and Glenfarclas Distilleries over the summer holidays, she then moved to Edinburgh to work for Royal Mile Whiskies. With a natural disposition for customer service and a love of Scotch whisky, Susan relished the opportunity to develop her knowledge and hone her sales skills.
Sales and marketing roles with Douglas Laing, AD Rattray, Wemyss and Glenglassaugh saw Susan travel the world, conducting countless masterclasses and tastings to an audience keen to learn and enjoy Scotch whisky.
Susan was acknowledged by her industry peers in 2012 when she was presented with the Young Ambassador of the Year accolade at the Icons of Whisky Awards. Following this recognition, Susan was named Visitor Centre Manager of the year at the World Whiskies Awards in 2015.
The venue for the Keepers of the Quaich ceremony – Blair Castle – is home to the Atholl Highlanders, Europe’s only private army. The banquet is held in the Grand Ballroom of the Castle, famous for its ceiling decorated with 175 deer antlers.
Keith Cruickshank, distillery manager at Benromach, commented: “Susan’s tireless commitment and significant contribution to our wonderful industry makes her an outstanding candidate to become a Keeper of the Quaich.
“She is a terrific ambassador for Scotch malt whisky and is truly deserving of this honour.”
Last month, Benromach Distillery, which attracts more than 13,000 visitors per year achieved its Five Star Visitor Attraction status from VisitScotland’s Quality Assurance scheme.
London, Thursday 16 August 2018. Compass Box, the Scotch whisky blending house announced Rosey Mitchell as the winner of The Circle at a reveal party in London.
The Circle launched earlier this year and encouraged the most inventive bartenders from around the world to compete for a one-of-a-kind opportunity – a place to work side-by-side with Founder and Whiskymaker, John Glaser to create a Compass Box Limited Edition blend, which will be sold internationally.
THE CIRCLE FINALISTS
Bartenders from Argentina, France, USA, Spain and the UK competed in regional heats, which saw the following six leading bartenders secure a spot in the final.
Adriano Marcellino | BrukBar, Buenos Aires
Baptiste Etcheverry | Fairmont Rey Juan Carlos, Barcelona
Charlotte Pederson | Little Red Door, Paris
Max Venning | Three Sheets, London
Meredith Barry | Vol 39, Chicago
Rosey Mitchell | Three Sheets, London
The three-day final was designed to encourage the bartenders to cross-boundaries with a series of blending, cocktail and design challenges.
The finalists worked closely with Compass Box Whiskymakers John Glaser and Jill Boyd, experimenting with different aromas and flavours before creating their own bespoke blend.
The bartenders got creative behind the bar, building their own signature serves inspired by their home city and bespoke highball serves featuring their very own blend.
The programme of challenges culminated in a final pitch, which was presented to and judged by a panel of experts including Ryan Chetiyawardana of Super Lyan, Matt Whiley of Scout, Sandrae Lawrence of The Cocktail Lovers, Ivan Dixon of Enotria & Coe and Compass Box’s John Glaser.
The final pitch saw the bartenders present their blend and signature highball serve as well as a design inspiration for their whisky, with Rosey receiving top-marks and the title of The Circle winner 2018.
Rosey Mitchell from Three Sheets, commented of her win: “It’s been an incredible couple of days, something I am so excited to be a part of. I have never been in a competition quite like it, John Glaser and everyone involved have truly changed the game and I can’t wait to start blending and see where the future holds.”
Commenting on Rosey’s win John Glaser, said: “I’d like to congratulate Rosey and welcome her to the Compass Box circle. The Circle is all about finding like-minded creators who aren’t afraid to do things differently, if it means doing things better, and we’ve certainly found that in all our finalists. Rosey created a blend and serve that I would be proud to put a Compass Box label on, and I’m excited about what we can create together.”
The Circle judge and Founder of Super Lyan, Ryan Chetiyawardana said: “This was such a personal competition and it covered so many different aspects of the craft; all the bartenders should be incredibly proud. Rosey did an amazing job and I’m super excited to see what she will create with John. Compass Box has always been a brand close to my heart, and it’s great to see that The Circle competition is a fittingly progressive challenge to bartender’s passion and creativity.”
The Compass Box Limited Edition blend, created in collaboration with Rosey will be available worldwide from Spring 2019, coinciding with the launch next year’s competition.
The UK is preparing for a time of great change as we approach Brexit. Leaving the European Union will undoubtedly have a major impact on British industries and exporters, including Scotch Whisky.
We have a team of specialists at the Scotch Whisky Association working hard to ensure the industry is ready for Brexit and that our voice is being heard. One area of great importance is looking at what Brexit might mean for the legal protection of Scotch Whisky, including its geographical indication (GI) status.
Our Director of Legal Affairs, Alan Park, considers how Brexit might affect the legal protection of Scotch Whisky.
Scotch Whisky has been defined in UK law since 1933. Brexit is not going to change that. Scotch Whisky is also recognised as a GI and has been since the concept was introduced by World Trade Organisation (WTO) rules in 1994.
A GI has unique characteristics and a reputation associated with its origin. Brexit will not alter the fact that Scotch Whisky is a GI. There is an obligation on members of the WTO, the vast majority of nations, to protect GIs from misuse. Some WTO members do that by providing a register for GIs in the same way countries provide a trade mark register. Scotch Whisky is recognised as a GI in this way from the Dominican Republic to Thailand.
Other countries choose to protect GIs in other ways and the SWA has taken advantage of those different approaches.For example, Scotch Whisky is specifically protected in the domestic legislation of many markets, such as the recognition given to Scotch Whisky in the US Federal Code. Brexit is not going to affect that either.
Where Brexit will have an impact is in the protection given to Scotch Whisky in some bilateral agreements between the EU and third countries. We want the UK to negotiate the continued benefits of those agreements but, in the meantime, the SWA is already taking steps to ensure that Scotch Whisky is recognised and protected in those markets in the range of ways available to it.
The key fact to remember is that the SWA has been protecting Scotch Whisky around the world before GIs were defined by the WTO in 1994, and before the EU existed, so whatever changes Brexit brings, the SWA will continue to do what it has done for many decades: stop the sale of any products unfairly taking advantage of the reputation of Scotch Whisky.
This means the consumer can continue to enjoy Scotch Whisky knowing that it is a well protected and high quality drink.
Article courtesy of: Scotch Whisky Association
05 Mar 2018
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