Whisky Marketing 8
Benromach Adds Cask Strength to Its Range
Benromach Adds Cask Strength Vintage 2008 to Its Classic Range
New Benromach Limited Batch Release to be Available Across Multiple International Markets
Family owned Benromach Distillery has announced a new addition to its Classic Range, Benromach Cask Strength Vintage 2008 Batch 1, a rich and full-bodied, limited-batch single malt whisky.
The batch release which will be sold across multiple international markets, was matured in First-Fill Sherry and Bourbon casks. Just 5,500 bottles will be available to purchase worldwide from 24th April 2019*.
Laid down in 2008 before being bottled in 2019, Benromach Cask Strength Vintage 2008 is a 10-year- old whisky. The golden amber dram has notes of cracked black pepper, fruits and milk chocolate, with a delicate smoky edge on the palate. The whisky has a long, deep finish with subtle smokiness and bonfire embers.
Bottled at cask strength (57.9% ABV), Benromach Cask Strength Vintage 2008 Batch 1 will replace Benromach 100° Proof in the Classic Range. The new expression will provide single malt Scotch whisky fans with subtle variations on the flavour profile of Benromach 100° Proof with small strength and natural colour variations reflecting different batches.
Keith Cruickshank, Benromach Distillery Manager, said: “By offering the opportunity to own and enjoy batch releases, we are able to further showcase the expertise of our distilling team while determining the right time to bottle each batch to take full advantage of the remarkable single malt whiskies we produce. We believe this expression will allow Benromach drinkers to understand more about the provenance of the whisky they are drinking.
“Every whisky we release has been carefully handcrafted by our close-knit team of distillers. While retaining the overall flavours that Benromach consumers have enjoyed in Benromach 100° Proof, the new Cask Strength Vintage release will differ subtly in both strength and flavour profile, reflecting the specific casks chosen from the vintage year.”
Benromach Cask Strength Vintage 2008 Batch 1 is presented in an elegant bottle with shapes and textures inspired by the Speyside distillery. The copper cut medallion on the packaging signifies the moment in time when the distillers cut to the sweet heart of the spirit run. Each bottle will detail the vintage year, batch number and age.
Benromach Cask Strength Vintage 2008 Batch 1 will be available in selected markets worldwide with a recommended retail price (RRP) of €69.95 (£59.95). Prices in local markets may vary depending on local taxes and duty.*
Benromach is one of only a few distilleries in Scotland to use traditional methods, without any automated machinery. The small team of distillers employ all their senses when crafting the classic Speyside single malt Scotch whiskies, managing the process by sight, sound and touch to create the unique, handcrafted and authentic Benromach taste.
For more information on Benromach single malt Scotch whisky, and to explore the Classic Range, please visit: www.benromach.com.
*Cask Strength Vintage 2008 Batch 1 will be available worldwide with the exception of China and the US. These countries will receive Cask Strength Vintage market exclusives later this year.
Malt Marketing – Engaging People and Whisky Online
Promote Your Whisky Brand, Business and Services Online With Malt Marketing
A Whisky Marketing Platform
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Marketing and Promoting Whisky Shops, Bars and Events
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Working With Iconic Malt Whisky Brands
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – Click To Buy!
Balvenie 56 Year Old 1962 (cask 5575) – The Balvenie DCS Compendium Chapter Five (70cl, 42.1%) – £38,465.03
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – Click To Buy!
Balvenie 50 Year Old – Marriage 0614 (70cl, 46%) – £31,500.00
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – Click To Buy!
Balvenie 47 Year Old 1971 (cask 2855) – The Balvenie DCS Compendium Chapter Four (70cl, 49.9%) – £21,841.32
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – Click To Buy!
Glenfarclas 60 Year Old (cask 1820) (70cl, 40.9%) – £19,500.00
Glenfarclas Family Cask Trunk – Click To Buy!
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
Click To Buy More!
Sourcing Rare and Collectible Whisky
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Sell Your Whisky With Malt Marketing
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
Whisky Distillery Tours and Executive Chauffeuring Services
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
Get In Touch Today
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: info@maltmarketing.com
The Whisky World Whisky Event Returns to Mayfair
This Year’s Exclusive Whisky Event Showcases the Finest Flavours from Around the World of Whisky
This June, the biggest names in whisky will converge in Central London for The Whisky World Whisky Event. Now in its second year, the evening provides a chance to enjoy the best that the industry has to offer in a luxurious, upmarket setting.
This year’s event promises to be bigger and better than the first, with 55 leading and boutique distilleries converging on the Grosvenor House Hotel in Mayfair. The line-up includes several exciting debutants; distillers from as far afield as India, Taiwan and Israel will all be present for the first time, while Glenfarclas joins a prestigious roster of superstar scotches. The widely-applauded Nikka will also be on hand to demonstrate what’s gotten the industry so excited about the new wave of Japanese whiskies.
All in all, more than 250 bottles have been painstakingly assembled – meaning a dram to appeal to every palate, whether you’re a veteran in search of brave new expressions, or a neophyte who can’t tell a Speyside from an Islay. Eagle-eyed Scotch-lovers will note the fortuitous timing of this year’s event – which falls just after Ardbeg Day. As such, the Caribbean-influenced Ardbeg Drum will be on show; it’s the distillery’s first rum-finished expression, and sure to attract considerable interest.
The evening isn’t just for whisky purists, however! Peureux will be hosting a cocktail bar, where they’ll be showcasing a range of alcoholic fruit garnishes alongside the unique Golden Eight Pear Liqueur.
A particular highlight of the evening will be the official launch of several exclusive whiskies, each carefully selected and bottled for The Whisky World’s Whisky Event. They’ll be served alongside home-style delicacies from specialist kosher chef, Ezri, whose menu comprises Asian, French, Mediterranean and Middle-Eastern style dishes, each crafted to complement the whiskies being showcased.
And of course, alongside the food and drink, there’s the know-how to go with it: a hand-picked panel of world-class experts will lead a series of masterclasses, giving visitors the chance to sample the world’s most sought-after drams alongside some of the industry’s leading lights.
Abe Lubelsky, an organiser of The Whisky World Whisky Event, said: “Whisky is enjoying something of a global renaissance, with interest soaring. We’ve seen a growth not only in demand but also in awareness of the different distilleries, flavour profiles and production techniques. And drinkers are always eager to learn more! The Whisky Event provides an opportunity to do exactly that: there will be a huge range of whiskies to try, and ambassadors from the biggest brands on hand to lend their expertise. This luxurious evening will surely prove one of the highlights of the whisky-drinking calendar!”
The Whisky Event by The Whisky World takes place 02 June 2019 at the exclusive Grosvenor House Hotel, Park Lane, London. Tickets are priced at £100 per person, with a 15% early bird discount until the end of March.
To find out more, or to register, visit: http://www.thewhiskyevent.com
About
Now in its second year, The Whisky Event is a celebration of whisky, held in London and organised by The Whisky World. The Whisky World is an upmarket online shopping experience that includes all popular whisky brands and liqueurs as well as premium spirits. The website features outstanding search facilities and a huge selection of special offers and discounts to its customers.
The Macallan – Make The Call Video
The Macallan –
Would You Risk Falling For The Chance To Fly?
We’ve always believed at Malt Marketing that a picture tells a thousand words and well video yet more words still. When it comes to providing an insight into the world of the premium single malt, The Macallan never fail to disappoint as they continue to combine effective collaboration and a seemingly endless array of flair and creativity.
HIGHLAND PARK 25 YEAR OLD SINGLE MALT TRIUMPHS
HIGHLAND PARK 25 YEAR OLD TRIUMPHS
UNPRECEDENTED 100-POINT SCORE AT ULTIMATE SPIRITS CHALLENGE
Highland Park 25 year old, distributed by Maxxium UK, was awarded the first ever 100-point score, along with the Chairman’s Trophy for Best of Category, by judges at Ultimate Beverage Challenge’s fourth annual Ultimate Spirits Challenge held March 11-15, 2013, in New York.
Highland Park went on to achieve four more finalist entries all 95 points and above, in the prestigious trophy sweepstakes with Extraordinary, Ultimate Recommendation for 30 year old (97 points); 12 year old (96 points); 18 year old (95 points) and 15 year old (95 points). In addition, Highland Park Thor, the first edition of the stunning Valhalla Collection, achieved 94 points, with the judges classing it as ‘highly recommended’.
Gerry Tosh, Global Marketing Manager for Highland Park, said: “To be the only ever recipient of the 100-point score in the history of the Ultimate Spirit Challenge is a great honour for Highland Park 25 year old. We’re thrilled that the judges, all respected commentators in our industry, have selected Highland Park for this accolade in the presence of a strong array of competitors. The fact that Highland Park was also represented so strongly across the board is very significant and allows us to maintain our award winning reputation.”
More than 70 companies from 30 countries around the world entered the Ultimate Spirits Challenge. The judging panels, which included many of the world’s most famous distilled spirits authorities, authors, and buyers, rated the distillates on a 100-point scale. The judges named 33 Ultimate Spirits Challenge Chairman’s Trophy winners and 151 finalists.
Highland Park 25 Year Old 2013 has an ABV of 45.7% and is available at selected whisky retailers at RRP £201.08.
For more information on Highland Park, visit www.highlandpark.co.uk
For further information, please contact:
The BIG Partnership, Sarah McDonald/Laura Hutchinson
0131 557 5252
Firstname.lastname@bigpartnership.co.uk
Notes to editors:
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently including category winner at the 2011 World Whisky Awards for its 25-year-old single malt and ‘Best Whisky in the World 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.
Highland Park 18 year old was named Best Spirit in the World by American drinks expert Paul Pacult in Top 115 Spirits, Spirit Journal 2009 and 2005.
Five keystones contribute to making Highland Park:
q Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park
q Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park Single Malt Scotch Whisky
q Cool maturation enhances the smooth character of Highland Park Single Malt Scotch Whisky
q Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park
q Cask harmonization ensures consistency and balance in Highland Park
