This June, the biggest names in whisky will converge in Central London for The Whisky World Whisky Event. Now in its second year, the evening provides a chance to enjoy the best that the industry has to offer in a luxurious, upmarket setting.
This year’s event promises to be bigger and better than the first, with 55 leading and boutique distilleries converging on the Grosvenor House Hotel in Mayfair. The line-up includes several exciting debutants; distillers from as far afield as India, Taiwan and Israel will all be present for the first time, while Glenfarclas joins a prestigious roster of superstar scotches. The widely-applauded Nikka will also be on hand to demonstrate what’s gotten the industry so excited about the new wave of Japanese whiskies.
All in all, more than 250 bottles have been painstakingly assembled – meaning a dram to appeal to every palate, whether you’re a veteran in search of brave new expressions, or a neophyte who can’t tell a Speyside from an Islay. Eagle-eyed Scotch-lovers will note the fortuitous timing of this year’s event – which falls just after Ardbeg Day. As such, the Caribbean-influenced Ardbeg Drum will be on show; it’s the distillery’s first rum-finished expression, and sure to attract considerable interest.
The evening isn’t just for whisky purists, however! Peureux will be hosting a cocktail bar, where they’ll be showcasing a range of alcoholic fruit garnishes alongside the unique Golden Eight Pear Liqueur.
A particular highlight of the evening will be the official launch of several exclusive whiskies, each carefully selected and bottled for The Whisky World’s Whisky Event. They’ll be served alongside home-style delicacies from specialist kosher chef, Ezri, whose menu comprises Asian, French, Mediterranean and Middle-Eastern style dishes, each crafted to complement the whiskies being showcased.
And of course, alongside the food and drink, there’s the know-how to go with it: a hand-picked panel of world-class experts will lead a series of masterclasses, giving visitors the chance to sample the world’s most sought-after drams alongside some of the industry’s leading lights.
Abe Lubelsky, an organiser of The Whisky World Whisky Event, said: “Whisky is enjoying something of a global renaissance, with interest soaring. We’ve seen a growth not only in demand but also in awareness of the different distilleries, flavour profiles and production techniques. And drinkers are always eager to learn more! The Whisky Event provides an opportunity to do exactly that: there will be a huge range of whiskies to try, and ambassadors from the biggest brands on hand to lend their expertise. This luxurious evening will surely prove one of the highlights of the whisky-drinking calendar!”
The Whisky Event by The Whisky World takes place 02 June 2019 at the exclusive Grosvenor House Hotel, Park Lane, London. Tickets are priced at £100 per person, with a 15% early bird discount until the end of March.
To find out more, or to register, visit: http://www.thewhiskyevent.com
Now in its second year, The Whisky Event is a celebration of whisky, held in London and organised by The Whisky World. The Whisky World is an upmarket online shopping experience that includes all popular whisky brands and liqueurs as well as premium spirits. The website features outstanding search facilities and a huge selection of special offers and discounts to its customers.
We’ve always believed at Malt Marketing that a picture tells a thousand words and well video yet more words still. When it comes to providing an insight into the world of the premium single malt, The Macallan never fail to disappoint as they continue to combine effective collaboration and a seemingly endless array of flair and creativity.
Highland Park 25 year old, distributed by Maxxium UK, was awarded the first ever 100-point score, along with the Chairman’s Trophy for Best of Category, by judges at Ultimate Beverage Challenge’s fourth annual Ultimate Spirits Challenge held March 11-15, 2013, in New York.
Highland Park went on to achieve four more finalist entries all 95 points and above, in the prestigious trophy sweepstakes with Extraordinary, Ultimate Recommendation for 30 year old (97 points); 12 year old (96 points); 18 year old (95 points) and 15 year old (95 points). In addition, Highland Park Thor, the first edition of the stunning Valhalla Collection, achieved 94 points, with the judges classing it as ‘highly recommended’.
Gerry Tosh, Global Marketing Manager for Highland Park, said: “To be the only ever recipient of the 100-point score in the history of the Ultimate Spirit Challenge is a great honour for Highland Park 25 year old. We’re thrilled that the judges, all respected commentators in our industry, have selected Highland Park for this accolade in the presence of a strong array of competitors. The fact that Highland Park was also represented so strongly across the board is very significant and allows us to maintain our award winning reputation.”
More than 70 companies from 30 countries around the world entered the Ultimate Spirits Challenge. The judging panels, which included many of the world’s most famous distilled spirits authorities, authors, and buyers, rated the distillates on a 100-point scale. The judges named 33 Ultimate Spirits Challenge Chairman’s Trophy winners and 151 finalists.
Highland Park 25 Year Old 2013 has an ABV of 45.7% and is available at selected whisky retailers at RRP £201.08.
For more information on Highland Park, visit www.highlandpark.co.uk
For further information, please contact:
The BIG Partnership, Sarah McDonald/Laura Hutchinson
0131 557 5252
Notes to editors:
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently including category winner at the 2011 World Whisky Awards for its 25-year-old single malt and ‘Best Whisky in the World 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.
Highland Park 18 year old was named Best Spirit in the World by American drinks expert Paul Pacult in Top 115 Spirits, Spirit Journal 2009 and 2005.
Five keystones contribute to making Highland Park:
q Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park
q Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park Single Malt Scotch Whisky
q Cool maturation enhances the smooth character of Highland Park Single Malt Scotch Whisky
q Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park
q Cask harmonization ensures consistency and balance in Highland Park
The Macallan, distributed by Maxxium UK, has today unveiled The 1824 Series, a range showcasing two of its greatest strengths; oak sherry casks and natural colour.
Grounded in an unwavering commitment to sourcing the very best oak sherry casks, the most expensive in the industry, The 1824 Series showcases the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.
Bob Dalgarno, The Macallan Whisky Maker, has created four expressions by identifying the natural colour formed during maturation in different casks types to create the character informed by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring mineral and metals.
This innovative approach to whisky making is the first to derive the final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation. It has allowed Bob Dalgarno to assess the broadest range of casks delivering an unrivalled range of natural colours. The casks chosen for the range deliver a gradation of colour from light to dark, with the wood character defining each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, so the pool of casks able to deliver this character becomes smaller and rarer.
Bob Dalgarno, Whisky Maker, The Macallan, said, “The Macallan world of colour is the true inspiration of the 1824 Series. Using colour to drive and define a whisky differs dramatically from the conventional age approach, allowing us to explore different casks and take a more flexible approach to our stock. We have been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. For me, the key thought in this range is that a great single malt doesn’t need to be 30 years old to taste like a 30 year old.”
By drawing on his broadest range of skills in cask selection, Bob has been unshackled by the need to draw on casks selected first and foremost for their age. His expert skills ensure consistency through the effective management and selection of the casks which provide the spectrum of natural colour and character essential to The Macallan.
Commenting on this latest innovation, Ken Grier, Director of Malts, Edrington, said “As some 60% of the aroma and flavour of The Macallan derives from the oak maturation casks, this new range is a genuine opportunity to demonstrate the critical role of these exceptional casks and also to challenge perceptions about bottling at arbitrary ages. Taking colour as the basis for shaping these whiskies, an industry first, is testimony both to the innovative approach to whisky making and to the long experience of our Whisky Maker. This truly is Bob’s work at its very best.”
Peter Sandstrom, Marketing Director, Maxxium UK said: “The Macallan 1824 Series is the perfect combination of two of the most influential factors which make this single malt whisky amongst the most distinctive and desirable, namely oak sherry casks and natural colour. It is testament to our great relationship with Edrington that Maxxium UK is the first market to debut this exciting new range.”
The Macallan Gold (RRP £36), The Macallan Amber (RRP £45), The Macallan Sienna (RRP £66) and The Macallan Ruby (RRP £120) will be available at selected whisky retailers.
Issued by The BIG Partnership on behalf of The Macallan: www.themacallan.com
For further information
The BIG Partnership, Sarah McDonald or Laura Hutchinson
0131 557 5252
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