The Ardmore Single Malt Scotch Whisky, distributed by Maxxium UK, has launched The Ardmore Port Wood Finish.
The new expression is distilled with the same traditional methods used at the distillery since 1898, before being double-cask matured for 12 years in traditional American white oak ex-bourbon barrels and then finished in European half port pipes.
The release of The Ardmore Port Wood Finish follows the success of The Ardmore Legacy, which replaced Ardmore Traditional Cask as the distillery’s core expression. A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.
The newest member of this emerging portfolio, The Ardmore Port Wood Finish is a unique expression with a touch of sweetness. Ruby gold in colour this single malt is full of spiced fruits with a subtle smoky finish.
Peter Sandstrom, Marketing Director, Maxxium UK said: “Following the success of The Ardmore Legacy, which has established its status in the peated single malt category, the launch of The Ardmore Port Wood Finish further cements the quality and taste of the brand’s portfolio.
“The Ardmore Port Wood Finish is an excellent whisky made using the same traditional distilling methods for over 100 years. It is a unique and premium expression – with notes of sweet red apple and honey with the subtlest hint of charcoal smoke and a smooth, long, lingering finish culminating in the trademark Ardmore dryness – it is a whisky that offers a taste that sets it apart.”
The Ardmore Port Wood Finish is bottled at 46% ABV and is available from specialist whisky retailers at the RRP of £49.99.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Fiona Hendrie/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: firstname.lastname@example.org / email@example.com
Jim Beam Apple, the latest flavour innovation from the world’s No. 1 bourbon, will make its television debut this summer. The Jim Beam Apple advertisement, which airs nationwide until the end of July, features Jim Beam’s global partner Mila Kunis and introduces the new product and its refreshing, signature cocktail – the “Jim Beam Apple Splash.”
View the ad here: https://youtu.be/V1WqubIIDks
This is the largest burst of TV advertising Maxxium UK has executed this year, reaching over 52% of the UK population. The programme schedule includes TV shows such as Big Bang Theory, 8 out of 10 Cats Does Countdown, Breaking Bad and Iron Man, targeting 25-35 year old males.
With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and bourbon, rich with American heritage. The signature serve, “Jim Beam Apple Splash,” mixes Jim Beam Apple and tonic over ice with a wedge of lemon for a delicious, refreshing drink all year round.
The introduction of new flavours to the Jim Beam family has fuelled the growth of the brand in the UK, increasing at 53.5% volume MAT1.
Jim Beam continues to Make History by being the first to introduce flavoured whiskies in the UK, including Red Stag by Jim Beam, Jim Beam Honey, Jim Beam Maple and now Jim Beam Apple.
Jim Beam Apple is available across the on- and off-trade including Morrisons, Asda and national on-trade wholesalers including LWC, Wallace’s Express, HT White, Venus, Molson Coors and Carlsberg.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh says: “We are excited to see the world’s No. 1 bourbon, Jim Beam, back on TV with a focus on Jim Beam Apple and to share this new product with consumers at a time when bourbon is in high demand.
“Flavours remain an important segment of the category and we are proud to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam. ‘Jim Beam Apple Splash’ is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”
Jim Beam Apple is available in 700ml bottles and has a RRP of £19.70
As we edge ever nearer to the festive season 2014, allow Malt Marketing to assist with the marketing and promotion of your whisky shops, bars and experiences ahead of Christmas 2014. With regular updates on our homepage as well as Facebook and Twitter, we will look to bring the whisky consumer closer to the best single malts and other premium spirits that you have to offer this Christmas. For more information, contact: firstname.lastname@example.org
The Ardmore distillery has just launched The Ardmore Legacy, a lightly peated Highland single malt to be distributed by Maxxium UK.
The Ardmore Legacy continues the distillery’s history of producing the only traditionally peated Highland single malt whisky and will replace Ardmore Traditional Cask as its core expression.
A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts. Combining notes of creamy vanilla, smoky charcoal, sweet honey and savoury spices with a pleasant smoky taste, The Ardmore Legacy is a full-bodied and smooth dram with the typical Ardmore dry, spicy and long-lasting finish.
The expression also brings a new premium look for the brand with its eagle icon firmly at the heart of the packaging design. The bottle label and outer tube feature a splendid copper foil eagle in full flight, acknowledging their rare golden eagle neighbours and representing an adherence to tradition. The eye-catching monochrome backdrop encompasses a map design conveying the distillery’s location and heritage.
Peter Sandstrom, Marketing Director, Maxxium UK said: “This is an exciting new expression from The Ardmore offering an exceptional Highland single malt with broad appeal. As the only traditionally peated Highland single malt, The Ardmore Legacy has real stand out. It is ideal for whisky drinkers looking for something new and is also the perfect introduction for any whisky drinkers beginning their journey into peated malts.”
The eagle has long played a key role in the brand’s history with rare golden eagles often seen riding the thermals above the distillery. The Ardmore supports these birds in partnership with the RSPB, most recently with the reintroduction of the white tailed eagle, a cousin of the golden eagle.
Distilled in Scotland’s Highland region, The Ardmore single malt has continued its traditional ways since the distillery was founded in 1898, combining traditional methods with the very best craftsmanship to produce award winning single malt whisky.
The Ardmore Legacy (RRP £29.99) will be available to purchase at Tesco and Morrisons as well as select specialist whisky retailers from the beginning of October.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Linsay Moore/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: email@example.com
14 July 2014: Maxxium UK is introducing further innovation into the American whiskey category and reinforcing Jim Beam’s market leadership status with the launch of the first ever maple-infused bourbon in the UK.
Launching this month is limited edition Jim Beam® Maple, an innovation that will drive the appeal and accessibility of bourbon, recruiting new consumers to the category.
Jim Beam Maple is made with 4yr old Jim Beam bourbon whiskey, slowly infused with maple to produce the perfect balance of sweet warm maple and bourbon. Bottled at 35% ABV with a retail price of £19.99, Jim Beam® Maple is aged in oak barrels and is perfect on its own, chilled or mixed in long serves.
Jim Beam Maple will raise visibility for the category and brand, reinforcing Jim Beam’s position as the world’s #1 bourbon and strong reputation for innovation. Already this year Maxxium UK has launched Jim Beam Signature Craft, a premium bourbon aimed at connoisseurs and experienced bourbon drinkers looking to try something new.
Maxxium UK’s Marketing Controller for Imported Whiskey, Eileen Livingston says: “We are excited to expand our Jim Beam portfolio and create a further point of difference with this innovation. Jim Beam Honey was the first-to-market honey-infused bourbon and now with Jim Beam Maple we will again stir up fresh interest and broaden the appeal of bourbon amongst young adults who may not previously have considered bourbon.”
For more information, please contact: Jennifer Cirillo or Simone Harvey
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