Viking Soul 2
Highland Park Launches Søren Limited Edition Single Malt
A Limited Edition 26-Year-old Whisky
(23 May 2019, London) Highland Park today announces the launch of Søren Solkær 26 Years of Photography – a limited-edition single malt whisky that’s been created in honour of Danish photographer, Søren Solkær.
Best known for his portraits of world-famous musicians including Björk, The White Stripes, Franz Ferdinand, David Lynch, The Arctic Monkeys, R.E.M. and U2, Søren has worked with Highland Park since 2016 to capture the brand’s Viking Soul – taking over 250 images of the people of Orkney, the distillery and the island itself.
Matured in sherry seasoned American oak casks and first fill Bourbon casks, the limited-edition liquid has a spicy nose with a rich heathery peat smoke. The packaging is inspired by a traditional, vintage square shaped box camera and contains a 230-page book featuring a selection of Søren’s work split into three key themes: men, women and places.
The whisky will be available to purchase globally from 23rd May 2019. UK retailers include The Whisky Exchange, The Whisky Shop and Harrods. RSP £499.
Jason R. Craig, global brand director, Highland Park, said: “We are delighted to be working with Søren on this very special project. He truly embodies a modern day Viking Soul through his unique photographic style and how he gets the best out of all his subject matters.
“Whilst he is best known for his distinctive images of musicians and movie stars, he has worked with us to develop a collection of over 250 images capturing our people at the distillery, our location in Orkney and of course, our whisky.”
Søren Solkær, said: “My journey began 26 years ago when I decided to leave my literature studies and pursue my passion for photography. From my homeland in Denmark, I travelled many thousands of miles with my camera, exploring some of the world’s most fascinating places, absorbing each new environment I found myself in and photographing the people I met which helped me grow into the visual storyteller that I wanted to be.
“During those 26 years, the whisky that now bears my name stayed in just one place, sheltered from the same world I was so busy exploring. A contrast perhaps, but in its quiet warehouse in the remote Orkney Islands, this whisky too was absorbing the environment around it and slowly acquiring rich nuances of flavour and character to mature into the fine spirit it is today.
“We shared a similar journey of honesty and integrity, of patience and craftsmanship to arrive here together, 26 years on.”
For more information visit: www.highlandparkwhisky.com
HIGHLAND PARK CELEBRATE IN LONDON
HIGHLAND PARK BRINGS MIDWINTER SOLSTICE TO LIFE
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Winter Solstice with two events for over 700 consumers.
The brand hosted its Midwinter Social events on 24 and 25 November at The Old Truman Brewery’s Boiler House, London, to mark the upcoming Winter Solstice and the official start of winter. The narrative of Highland Park is deeply rooted in Nordic traditions. An important time in the Nordic calendar and at Highland Park’s home on Orkney, Winter Solstice marks the shortest day of the year and is typically celebrated with good friends, bonfires, music and dance.
The celebrations, designed to bring to life the brand’s magnificent Viking heritage, were hosted by global brand ambassador Martin Markvardsen and included Highland Park whisky tastings around a fire pit for over 400 people. A selection of Highland Park cocktails were served including the warming Highland Park Hot Toddy and Orkney Old Fashioned, with Nordic inspired food curated by Root + Bone, music from Kipps and live sets from DJ Finnebassen and Eelke Kleijn.
The celebrations were broadcast to a global audience with the first event streamed live globally on Highland Park’s Facebook page, resulting in over 21,000 fans tuning in to watch.
Several trade accounts in and around Shoreditch also featured special Highland Park Winter Solstice serves on their bar menus, including Bull in a China Shop, Cocktail Trading Co. and The Culpeper. The bars which delivered the greatest upweight in sales will be rewarded with a trip to the Highland Park distillery on Orkney in the New Year.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midwinter Social celebrated Highland Park’s Viking heritage in the lead up to the Winter Solstice and we had two fantastic evenings. It was the perfect environment to give consumers a taste of Orkney and our Viking soul. It was also great to see several bars in Shoreditch taking part in the celebrations, creating their own Highland Park winter inspired serves.”
