Monday 19th October 2020: Waitrose is introducing a new interactive service with its exclusive ‘Cocktails at Home’ Experiences Boxes, in partnership with John Lewis and premium craft spirits brand, The House of Suntory.
The two limited edition boxes, which launch on the 21st October, include the key ingredients and kit to make either gin cocktails with a bottle of Roku gin, or whisky cocktails with Toki whisky.
The kit includes two John Lewis high ball glasses, cocktail spoon, jigger and a booklet containing two cocktail recipes and a range of garnishes. Inside each box is an invitation to an online masterclass with a Waitrose drinks specialist, where the recipient can find out more about their chosen spirit and learn to mix House of Suntory cocktails like a pro.
The House of Suntory in Osaka, Japan, has a long history in crafting exceptional quality premium spirits, carefully crafted by Japanese artisans with skilful precision and meticulous attention to detail in creating the perfect balance of flavours in harmony with nature.
The boxes are part of the extensive programme of virtual events hosted by John Lewis and Waitrose experts, including online wine tastings, cookery school classes, personal shopping and home styling. They have proved incredibly popular during lockdown; our experts have hosted over 583 virtual experiences and customers have bought over 23,000 tickets to online events.
Andrew Riding, Waitrose Drinks Experience Manager says: ‘Gin and whisky are the two biggest spirit categories at Waitrose – gin is still our customers’ number one spirit and imported whisky is in strong growth, with sales up 50% year on year. We love sharing our knowledge and experience with customers, and cocktails are the perfect online masterclass as everyone can deepen their understanding of their favourite spirit from the comfort of their own home.’
Shelley Maddock, Brand Manager for The House of Suntory, says: ‘We’re thrilled to be bringing this unique at-home mixology experience to Waitrose customers with our range of premium Japanese craft spirits. Both Roku gin and Toki whisky have perfectly balanced and refined flavours which make them an ideal choice for enjoying in cocktails. We also look forward to seeing customers perfect their cocktail-making craft in the series of online masterclasses, and enjoying a taste of Japan in the process’.
The Experience Box: Gin Cocktails at Home (£69)
The Suntory Roku gin is made with six Japanese botanicals, each one harvested at the peak of its season to capture the best flavour. The result is a gin with the essence of Japan: floral and sweet on the nose, smooth and silky to taste, with citrusy top n es and a spicy finish.
Ingredients included: Waitrose Cooks’ Ingredients Pink Peppercorns, Yuzu Juice and Dried Rose Petals, San Leo Prosecco, FeverTree Tonic Water, Boudoir Cherry Brandy and Bonne Maman Honey.
Cocktail recipes: Roku Spritz – an elegantly effervescent gin serve with a subtler and more floral bitterness than traditional spritzes
Roku 75 – a delightfully refreshing yet sweet serve, complete with a teaspoon of honey and a touch of cherry brandy, topped with Prosecco
The Experience Box: Whisky Cocktails at Home (£69)
Made by Japan’s renowned Suntory distillery, Toki whisky brings together old and new – traditionally crafted, but with grain whisky lifted from its usual supporting role to create perfect balance and harmony. The result is silky-smooth and exquisitely refined, with a subtle sweet and spicy finish. Cocktail recipes:
Toki Highball – the most popular drink in Japan, outselling beer, this serve brings the bright orchard flavours of Toki to the forefront
Toki Old Fashioned – a classic whisky serve with the addition of yuzu juice and honey, finished off with a dark chocolate garnish for added indulgence
Ingredients included: Waitrose Cooks’ Ingredients Yuzu Juice and Dried Lime Leaves, Waitrose No1. Single Origin Spiced Orange Dark Chocolate, FeverTree Ginger Ale, Angostura Bitters, Bonne Maman Honey
World Whisky Day (16th May 2020) is just around the corner, and the question of which whisky to celebrate with remains a question on everybody’s lips.
There are few things more perfect than a fine whisky; patiently matured and rich with flavour, taking the drinker on an unforgettable taste journey.
Bringing together the finest ingredients and flavours, here is a selection of stand-out whiskies perfect to raise a Dram with for World Whisky Day, including classics from The Macallan, Maker’s Mark, The House of Suntory, and more.
Bowmore 15 Year Old
Bowmore is Islay’s oldest distillery, and home to the world’s oldest whisky maturation warehouse, the No. 1 Vaults.
Matured first in bourbon barrels then Oloroso casks, there’s no finer example of a sherry cask finish than Bowmore 15 Year Old. The final three years spent in Oloroso sherry casks give Bowmore 15 Year Old the rich, deep colour and robust warming finish.
The Macallan Estate
The Macallan Estate, created by Whisky Maker Sarah Burgess, is a tribute to The Macallan’s heritage and home.
It is an extremely special new single malt containing rare spirit from a proportion of the barley grown at Easter Elchies estate, which is distilled just once a year over the course of a single week. The liquid delivers a subtle hint of citrus which balances the traditional sherried richness, resulting in a complex single malt with an extraordinarily long finish.
Highland Park 16 Year Old Twisted Tattoo
In collaboration with Danish tattoo artist and modern-day Viking Soul, Colin Dale, Highland Park 16 Year Old Twisted Tattoo’s bold design celebrates the tattoo as a mark of both standing apart and being part of a tribe – just like Highland Park.
The expression’s exquisite tasting notes include the likes of sweet vanilla, sun-ripened peaches, and full-bodied red wine, finished with a light peat smoke.
By maturing the liquid in small batches in five unique casks, Laphroaig has created a liquid that is rich, complex, varied and above all, storied.
Laphroaig Lore uses different aged liquids ranging from 7 to 21 years, which allows the richest possible flavour. As the name suggests, this offering from Laphroaig is inspired by the knowledge and traditions passed down from generation to generation of its distillery managers, blenders and craftsmen.
The first bourbon in Maker’s Mark’s wood-finishing series, Maker’s 46 was created by Bill Samuels, J., to amplify the flavours he loves most in Maker’s Mark.
The innovative wood-stave-finishing process starts with fully matured Maker’s Mark at cask strength, after which 10 seared virgin French oak staves are inserted into the barrel. The liquid is then finished for nine weeks in a limewood cellar, resulting in a bolder and more complex flavour, but without the bitterness typical of longer-aged whiskies.
Meaning ‘time’ in Japanese, Toki brings together old and new – the House of Suntory’s proud heritage and its innovative spirit.
A blended Japanese whisky that is both ground-breaking and timeless, the finish is subtly sweet and spicy with a hint of vanilla oak, white pepper and ginger.
For more information on expressions from Edrington-Beam Suntory, please contact email@example.com
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