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THE MACALLAN AND OBLIX

May 30, 2017 NewsLondon., Luxury Whisky, Marketing, Oblix, Scotch Whisky, Single Malt, The Macallan, The Shard, Whisky News

UNVEIL FIRST BESPOKE MACALLAN WHISKY TROLLEY

Luxury single malt whisky, The Macallan today unveils its latest exciting collaboration, with Oblix at The Shard, to create the first ever bespoke Macallan Whisky Trolley serving The Macallan whiskies of all ages and styles.

Oblix, one of London’s most iconic restaurants located on the 32^nd floor of The Shard and The Macallan, both industry pioneers, have worked together to offer their guests a new pairing experience designed to demonstrate the outstanding range of The Macallan whiskies, complemented with cheese.

The Macallan Whisky Trolley was designed and handcrafted in Glasgow from a Macallan sherry butt, specifically selected by The Master of Wood Stuart MacPherson from the bodegas in Spain. The Macallan’s meticulous approach to wood and cask selection has such a profound effect on the liquid, it was felt this was a perfect way to showcase one of the casks.

Commenting on how the collaboration came about, Aaron Masonde, Oblix bar manager said: “The Macallan and Oblix share a likeness in that we are both trying to push boundaries and change the way people perceive food and drink. In partnership with The Macallan we have worked together to offer guests a new experience to discover the complexities of The Macallan, perfectly complemented with cheese.”

The whisky trolley will serve a range of The Macallan whiskies of all ages and styles along with a selection of fine Scottish cheeses served on a wooden cheeseboard map, allowing customers to choose a unique whisky pairing. It will also offer a Maxxium Malts cheeseboard and pairing with whiskies such as Auchentoshan, Laphroaig and Highland Park.

Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “Oblix is a very exclusive London restaurant who we have been working with for a number of years. This partnership provides us with a great opportunity to offer their customers something unique when it comes to tasting The Macallan range.”