The Macallan, distributed by Maxxium UK, has today unveiled The 1824 Series, a range showcasing two of its greatest strengths; oak sherry casks and natural colour.
Grounded in an unwavering commitment to sourcing the very best oak sherry casks, the most expensive in the industry, The 1824 Series showcases the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.
Bob Dalgarno, The Macallan Whisky Maker, has created four expressions by identifying the natural colour formed during maturation in different casks types to create the character informed by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring mineral and metals.
This innovative approach to whisky making is the first to derive the final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation. It has allowed Bob Dalgarno to assess the broadest range of casks delivering an unrivalled range of natural colours. The casks chosen for the range deliver a gradation of colour from light to dark, with the wood character defining each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, so the pool of casks able to deliver this character becomes smaller and rarer.
Bob Dalgarno, Whisky Maker, The Macallan, said, “The Macallan world of colour is the true inspiration of the 1824 Series. Using colour to drive and define a whisky differs dramatically from the conventional age approach, allowing us to explore different casks and take a more flexible approach to our stock. We have been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. For me, the key thought in this range is that a great single malt doesn’t need to be 30 years old to taste like a 30 year old.”
By drawing on his broadest range of skills in cask selection, Bob has been unshackled by the need to draw on casks selected first and foremost for their age. His expert skills ensure consistency through the effective management and selection of the casks which provide the spectrum of natural colour and character essential to The Macallan.
Commenting on this latest innovation, Ken Grier, Director of Malts, Edrington, said “As some 60% of the aroma and flavour of The Macallan derives from the oak maturation casks, this new range is a genuine opportunity to demonstrate the critical role of these exceptional casks and also to challenge perceptions about bottling at arbitrary ages. Taking colour as the basis for shaping these whiskies, an industry first, is testimony both to the innovative approach to whisky making and to the long experience of our Whisky Maker. This truly is Bob’s work at its very best.”
Peter Sandstrom, Marketing Director, Maxxium UK said: “The Macallan 1824 Series is the perfect combination of two of the most influential factors which make this single malt whisky amongst the most distinctive and desirable, namely oak sherry casks and natural colour. It is testament to our great relationship with Edrington that Maxxium UK is the first market to debut this exciting new range.”
The Macallan Gold (RRP £36), The Macallan Amber (RRP £45), The Macallan Sienna (RRP £66) and The Macallan Ruby (RRP £120) will be available at selected whisky retailers.
Issued by The BIG Partnership on behalf of The Macallan: www.themacallan.com
For further information
The BIG Partnership, Sarah McDonald or Laura Hutchinson
0131 557 5252
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123Viva Las Whisky
Nth 2013 – The Ultimate Whisky Experience, March 1st and 2nd
If you are a whisky enthusiast don’t lose the opportunity to attend –
sampling drams of the world’s most unique, finest premium whiskies from the top-tier brands and conversing with and learning from whisky aficionados, high-end connoisseurs, and collectors. Also at this year’s event will be present the SUPERSTARS (Valued at $700,000) – Royal Salute Tribute to Honor bottle, The Dalmore Constellation collection and Johnnie Walker Diamond Jubilee bottle, amongst other high-end expressions. If that isn’t enough in itself you also have the luxury of dining, shopping, and playing at one of the top resorts in the world’s entertainment playground, Las Vegas, Nevada.
The most popular packages are HIGHROLLER and CONNOISSEUR
GROUP INCENTIVES are also available! For ticket purchases of FOUR (4) or more.
Some of the Highlights included in your ticket price will be a choice of pre show special events such as Whisky Investment debate, Whisky and Cigars and whisky launches. You also get to sample premium whiskies from all exhibitors with your very own collectable Glencairn cut crystal glass. ‘Super Premium whiskies’ – Super Pours will be available for tasting valued at $300.00 and above per pour retail. Exquisite hors’ doeurves available in exhibit hall during tasting, followed by a gourmet dinner catered by executive chefs at the Encore hotel.
Guests of the ‘Nth 2013 Show’ will also have the opportunity to purchase and attend from a choice of Master classes scheduled for Saturday 2nd March 2013. Each class will be conducted by world-renowned brand ambassadors and include discussions and tasting flights of some of the rarest and finest premium whiskies.
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