The Macallan has unveiled a new and remarkably rare limited edition single malt whisky with only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018, never to be repeated.
This latest classic-aged statement has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European oak sherry seasoned cask from Spain. It is a whisky defined by an unwavering pledge to create peerless single malts and reflects the unrivalled commitment to the mastery of wood and spirit for which The Macallan has been renowned since its inception.
Laid down to gently and quietly mature in a warehouse overlooked by Easter Elchies House, The Macallan’s spiritual home since 1824,The Macallan 52 years old has acquired a robust elegance from the luxury single malt’s iconic curiously small stills.
The quality of the spirit is a testament to The Macallan’s exceptional oak casks, which are sourced, crafted, toasted and seasoned under the watchful eyes of The Macallan masters of wood and delivered through the years to the exacting specifications of generations of master distillers. These casks provide the greatest contribution to the character, natural colour, distinctive aromas and full flavours at the heart of this single malt.
A complex whisky presenting rich fruit and dark chocolate fondant characters, The Macallan 52 years old is a beautiful deep ruby mahogany natural colour. Rich cherry and dark chocolate open on the nose with a hint of antique oak before wisps of floral orange blossom combine with delicate layers of peat smoke. The palate leads with flavours of rich fruit and dark chocolate fondant soon making way for hints of peat smoke that combine with cinnamon and ginger from the wood spices. The finish is long with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Whisky Maker for The Macallan Sarah Burgess said: “After being left to mature for fifty-two long years in one exceptional, hand crafted European oak sherry seasoned cask, this wonderfully rare single malt is full of rich spicy flavours and has a beautiful ruby mahogany natural colour. Bottled at an ABV of 48% where all the flavours became perfectly balanced, The Macallan 52 years old is an outstanding addition to our expanding range of unique, classic-aged whiskies and is a testament to the harmony created through the mastery of wood and spirit. With only 250 individually numbered bottles available worldwide, this is a highly limited and expertly crafted release which will be desired the world over by whisky lovers and luxury connoisseurs.”
Bottled at an ABV of 48% The Macallan 52 years old is presented in a luxurious solid oak box featuring an etched face inlaid with a matte gold badged age statement, reflecting the intricate designs for The Macallan 25 years old and The Macallan 50 years old of yesteryear.
The Macallan 52 years old 2018 limited edition release will be available from December 2018 and will be limited to 250 individually numbered bottles worldwide, with an estimated retail price of £38,500 / $50,000 per 70cl bottle.
For further information visit www.themacallan.com
Whisky Makers Notes:
Colour: Ruby mahogany
Nose: Rich cherry and dark chocolate layered with antique oak. Wisps of floral orange blossom combining with delicate layers of peat smoke.
Palate: Rich fruit overlays dark chocolate fondant, wisps of peat smoke meet cinnamon and ginger from the wood spices.
Finish: Long finish with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Sunday 2 April saw the sale of the extraordinary The Macallan in Lalique Legacy Collection – a set of six stunning crystal decanters containing the rarest of The Macallan’s single malts aged from 50 to 65 years old – for US$993,000 at Sotheby’s in Hong Kong.
Following more than a decade of collaboration, the highly coveted collection marks the grand finale in the prestigious Six Pillars odyssey – an exclusive series of limited edition decanters by The Macallan and master French crystal maker, Lalique, inspired by the foundation stones upon which The Macallan creates its exceptional whiskies.
As the world’s only complete collection, official and direct from The Macallan, The Legacy Collection was listed in the Sotheby’s ‘Finest & Rarest Wines and The Macallan’ auction in Hong Kong on Sunday 2 April 2017, with all net proceeds to be donated to Hong Kong based and other Asian charities.
Housed in a one and only, bespoke natural ebony cabinet created by Lalique Maison, The Legacy Collection also holds six Macallan Fine and Rare miniatures; two from each of the 1937, 1938 and 1939 vintages (signifying the zenith of Lalique’s contribution in the French Art Deco period), and six pairs of Lalique Macallan glasses, each serial numbered to commemorate the unique partnership. Autographs of the masters behind the collection are included inside the cabinet, which also allows space for the buyer to have their own name engraved within it as well.
Ken Grier, Creative Director for The Macallan, said: “This remarkable conclusion to The Macallan in Lalique Six Pillars series is a symbol of the strength behind our long-standing partnership and our unwavering commitment to going beyond the ordinary. To achieve this outstanding price at auction is testament to the quality, detail and absolute skill and mastery of the Lalique craftsmen and our expert whisky makers, and we are proud that this work of art has secured a wonderful contribution to Asian charities.”
Silvio Denz, Chairman and CEO of Lalique, said: “The unprecedented price achieved for The Macallan in Lalique Legacy Collection reflects the exceptional nature of the piece – a complete one off and highly collectable work of art which marries the two houses. Masters in their respective fields, Lalique and The Macallan are joined by mutual respect and an unwavering commitment to craft, artistry and beauty. Since our partnership first began in 2005, it has achieved a number of world record prices at auction and we are delighted to provide both The Macallan and Lalique connoisseurs the opportunity to own something truly remarkable whilst contributing to Asian charities.”
Robert Sleigh, Senior Director at Sotheby’s Asia, said, “It has been an honour for Sotheby’s to work with The Macallan and Lalique once again in offering this unique Macallan Collection that combines the exemplary artisanal skills of both Macallan and Lalique, to produce this once in a lifetime opportunity to acquire such a rare collectable item. The enthusiasm of over ten bidders in the room, online and over the phone demonstrates the importance with which global collectors regard The Macallan in Lalique Legacy Collection and the significance of its direct from the distillery provenance. It is fitting that it achieved a new world record for any lot of whisky ever sold at auction.”
The six exceptional whiskies contained in the cabinet are:
The Macallan in Lalique – Exceptional Oak Cask, 50 Years Old
The Macallan in Lalique – Natural Colour, 55 Years Old
The Macallan in Lalique – Finest Cut, 57 Years Old
The Macallan in Lalique – Curiously Small Stills, 60 Years Old
The Macallan in Lalique – Spiritual Home, 62 Years Old
The Macallan in Lalique – Peerless Spirit, 65 Years Old
Since its inception in 2005, The Macallan in Lalique Six Pillars series has captured the imagination of collectors around the world. In 2014, The Macallan accounted for the top ten priced bottles sold at auction; eight out of ten sales being decanters from The Macallan in Lalique series (Whisky Magazine). In 2015, The Macallan was the most valuable whisky brand at auction, accounting for over 25% of the total value traded at auction (Rare Whisky 101).
The Macallan has a strong relationship with Sotheby’s, having previously worked together on both its world record auctions including, The Macallan 64 Years old in Lalique Cire Perdue Decanter in November 2010, selling at auction in New York for US$460,000, and the Imperial M Decanter in January 2014, selling at auction in Hong Kong for US$628,000.
The charities set to receive funding from the proceeds of the auction include those which benefit disadvantaged people in Hong Kong and throughout Asia by supporting them with food needs, skills to help them back into employment, and medical requirements.
For further information about The Macallan visit www.themacallan.com
Bringing you more latest whisky news and opportunities to buy those harder to find whiskies, Malt Marketing continues to introduce many new releases from some of the most renowned distilleries today including the latest from The Macallan distillery.
The Macallan’s unwavering commitment to exceptional wood management defines every aspect of its whisky creation and the launch of the new Double Cask 12 Years Old is further testament to this.
Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.
Exclusively sherry seasoned, The Macallan Double Cask 12 Years Old delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop.
Commenting on Double Cask, Bob Dalgarno, The Macallan Master Whisky Maker, said: “This is a single malt which showcases a true balance of character which results in a fully rounded and distinctive flavour profile. By combining wood influences, we have been able to produce a new Macallan which sits perfectly between our existing Sherry Oak and Fine Oak ranges.”
The Macallan brings new oak from America across thousands of miles to Spain, where casks are crafted and sherry seasoned before traveling to our distillery on Speyside to mature for twelve years. These whiskies are then harmoniously united with those aged in exceptional sherry seasoned European oak casks. This union reveals an unmatched investment in time and extraordinary commitment to mastery for which The Macallan has been known since 1824.
Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “The Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and importantly, a new style of The Macallan at the 12 years old position and price. In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within The Macallan portfolio.”
The Macallan Double Cask 12 Years Old is available from October 2016 in specialist whisky retailers for an RRP £55 and select on trade accounts across London.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson email@example.com 0131 557 5252
Gabbie Roscamp firstname.lastname@example.org 0131 557 5252
The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks, featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100% natural colour and account for up to 80% of the character of The Macallan.
The Macallan’s commitment to wood is unrivalled in the industry. From each acorn and individual tree, through to the selection of the sherry bodega that seasons the cask to their specifications, this obsession ensures The Macallan produces exceptional whiskies with rich colour and flavour delivered from the casks.
This new series, which features three distinct designs, is to be released sequentially over the next three years, beginning with Oak Forests.
The limited edition Oak Forests value added gift packs include The Macallan Gold Limited Edition Carton, The Macallan Gold Limited Edition Tin, The Macallan Gold Limited Edition Glass Pack and The Macallan Amber Glass & Water Jug Pack.
Available for a limited time only, this gifting series makes for the ideal gift or a collectable for any Macallan whisky enthusiast and has real standout appeal. The use of stunning photography showcased on these limited edition packs will appeal to those who love The Macallan and those looking for that special gift.
This single footprint carton box has a striking image which explores the journey of wood throughout the pack. The photography features on the limited edition label to help drive collectability and shelf-standout. The Macallan Gold Limited Edition Carton will be available from Sainsbury’s and Asda from September 2016.
A single footprint limited edition presentation pack made of tin with striking imagery reflecting an exploration of the journey of wood theme throughout the pack. The outer packaging will be collectable with the option of use by the consumer after purchase. The photography on the limited edition label will help drive collectability. The Macallan Gold Limited Edition Tin will be available from Waitrose and Tesco from September 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The pack contains two etched whisky glasses inspired by the oak used to craft The Macallan’s exceptional casks. Distinctive glasses will be released annually to drive collectability. The Macallan Gold Limited Edition Glass Pack will be available from specialist and luxury whisky retailers from November 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The glassware is bespoke to this limited edition, with wood etching featured on both The Macallan glass and water jug. Distinctive glasses will be released annually to encourage consumers to collect the series. The Macallan Amber Glass & Water Jug Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Gold value added gifting packs are available for an RRP of £38. The Macallan Amber value added gift pack is available for an RRP of £48.95.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
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