The Macallan, (the most valuable single malt in the world), today announces its Boutique programme with the opening of The Macallan Boutique at the world’s busiest international airport, DXB, in partnership with Le Clos. This is a part of a multi-million pound investment that will see The Macallan stores open in select key cities and airports across the globe.
Starting with the opening of the new retail experience at DXB in partnership with Le Clos – the award winning fine wine and spirit retailer – The Macallan Boutiques will bring the heritage and prestige of the brand to life. The Boutique concept draws heavily from the beauty of The Macallan Estate. It uses architecture, aesthetics and materials, and immersive features, that are distinct to the new £140m state of the art distillery and visitor experience, opened in 2018.
Attention to detail and luxury are central to the overall design. There is a stunning, signature oak lattice centrepiece in each space, providing a direct and highly visual connection to the innovative roof of the brand’s home in Speyside, Scotland. The extraordinary spaces are designed to give a sense of familiarity to everyone who visits – from single malt aficionados to those exploring the world of The Macallan for the first time.
Suzy Smith, Managing Director , Edrington Global Travel Retail, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand. The next chapter in our story is the launch of our Boutique programme, which will bring whisky-lovers across the world even closer to our home on Speyside. Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste.
“As we continue to roll out these Boutiques globally, we hope more people are able to catch a glimpse into the home of the world’s most valuable single malt. Partnering with Le Clos to open the first new outlet will allow us to deliver a true luxury shopping experience for travellers in our product offering and through exceptional service.”
Visitors to The Macallan Boutique are invited to discover the luxury world of The Macallan through a prestige experience that is both memorable and shareable. The Macallan brand stories shot in stunning cinematography will be showcased alongside virtual reality content that explores the history behind The Macallan Estate.
Andrew Day, Group CEO of MMI, said: “Le Clos and The Macallan have enjoyed a record-breaking partnership for over a decade and we are incredibly proud to be honoured with opening the first new Global Travel Retail Boutique for The Macallan here in DXB.
“This Boutique will bring together two exceptional brands in the world of luxury spirits creating an unrivalled and immersive customer experience. Following our successful partnership with The Macallan that spans over a decade, this new Boutique symbolises the heights we can reach with a shared vision and combined commitment to delivering the ultimate customer experience and we look forward to joining The Macallan on this exciting next stage of the journey.”
The Macallan Boutique in Dubai will offer a stunning, carefully curated range of rare and exclusive whiskies, some of which will be exclusive to Boutiques. Highlights of the prestige collection include rare bottlings from the Masters of Photography, Golden Age of Travel and Exceptional Single Cask ranges. A strong pipeline of new product innovations and Boutique exclusives will ensure The Macallan Boutique offers an engaging and ever-changing range of whiskies.
The Macallan Boutiques will be opening at a number of major international hub airports throughout 2019, starting with Terminal 3 at DXB.
The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
We’ve always believed at Malt Marketing that a picture tells a thousand words and well video yet more words still. When it comes to providing an insight into the world of the premium single malt, The Macallan never fail to disappoint as they continue to combine effective collaboration and a seemingly endless array of flair and creativity.
The Macallan has unveiled a new and remarkably rare limited edition single malt whisky with only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018, never to be repeated.
This latest classic-aged statement has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European oak sherry seasoned cask from Spain. It is a whisky defined by an unwavering pledge to create peerless single malts and reflects the unrivalled commitment to the mastery of wood and spirit for which The Macallan has been renowned since its inception.
Laid down to gently and quietly mature in a warehouse overlooked by Easter Elchies House, The Macallan’s spiritual home since 1824,The Macallan 52 years old has acquired a robust elegance from the luxury single malt’s iconic curiously small stills.
The quality of the spirit is a testament to The Macallan’s exceptional oak casks, which are sourced, crafted, toasted and seasoned under the watchful eyes of The Macallan masters of wood and delivered through the years to the exacting specifications of generations of master distillers. These casks provide the greatest contribution to the character, natural colour, distinctive aromas and full flavours at the heart of this single malt.
A complex whisky presenting rich fruit and dark chocolate fondant characters, The Macallan 52 years old is a beautiful deep ruby mahogany natural colour. Rich cherry and dark chocolate open on the nose with a hint of antique oak before wisps of floral orange blossom combine with delicate layers of peat smoke. The palate leads with flavours of rich fruit and dark chocolate fondant soon making way for hints of peat smoke that combine with cinnamon and ginger from the wood spices. The finish is long with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Whisky Maker for The Macallan Sarah Burgess said: “After being left to mature for fifty-two long years in one exceptional, hand crafted European oak sherry seasoned cask, this wonderfully rare single malt is full of rich spicy flavours and has a beautiful ruby mahogany natural colour. Bottled at an ABV of 48% where all the flavours became perfectly balanced, The Macallan 52 years old is an outstanding addition to our expanding range of unique, classic-aged whiskies and is a testament to the harmony created through the mastery of wood and spirit. With only 250 individually numbered bottles available worldwide, this is a highly limited and expertly crafted release which will be desired the world over by whisky lovers and luxury connoisseurs.”
Bottled at an ABV of 48% The Macallan 52 years old is presented in a luxurious solid oak box featuring an etched face inlaid with a matte gold badged age statement, reflecting the intricate designs for The Macallan 25 years old and The Macallan 50 years old of yesteryear.
The Macallan 52 years old 2018 limited edition release will be available from December 2018 and will be limited to 250 individually numbered bottles worldwide, with an estimated retail price of £38,500 / $50,000 per 70cl bottle.
For further information visit www.themacallan.com
Whisky Makers Notes:
Colour: Ruby mahogany
Nose: Rich cherry and dark chocolate layered with antique oak. Wisps of floral orange blossom combining with delicate layers of peat smoke.
Palate: Rich fruit overlays dark chocolate fondant, wisps of peat smoke meet cinnamon and ginger from the wood spices.
Finish: Long finish with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Every now and again we like to share with you news about The Macallan Masters of Photography series and tell you a little about what exciting new expressions are coming out. We also from time to time like to even share a few pictures which as they say tell a thousand words. On very special occasions we like to go even further and share a video or two which tell probably over a million words… On this occasion we have decided to do just that and introduce you to the latest in the Macallan Masters of Photography Steven Klein series courtesy of this rather special and intriguing video from Macallan.
Visit: The Macallan
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