Tuesday 8th March 2022, London: Edrington UK today announces that Andrea Montague has been appointed Head of Advocacy in a newly created role for the business.
As Edrington UK’s new Head of Advocacy, Andrea will lead and champion brand advocacy, education and training – from bartender engagement activities to customer activations to industry events – across the company’s wide portfolio of premium spirit brands, including The Macallan, Highland Park, The Glenrothes, Brugal 1888, House of Suntory, Courvoisier, Laphroaig and Maker’s Mark amongst others.
With over 15 years’ experience in the drinks industry, Andrea is a respected figure in the spirits category having worked both at some of the most prestigious and highly respected establishments across London, as well as for leading brands, creating global advocacy programmes and education platforms for ambassador teams.
With this she brings extensive experience in mentorship and project leadership as she heads up the company’s extensive advocacy team, including Edrington UK’s core Brand Ambassadors, Whisky Specialists and Serve Specialists, uniting them to create one centre of advocacy excellence, driving them to achieve the business’s brand ambitions through best-in-class advocacy and brand building.
Following another challenging start to the year for the hospitality industry, Andrea’s appointment comes during a crucial time as the on-trade looks towards recovery.
Zak Laurence-Whalley, General Manager at Edrington UK, said: “Advocacy has always been at the heart of Edrington UK’s brand-building strategies. We have delivered a wide range of globally recognised advocacy projects across our brands such as the House of Suntory Dojo programme, The Macallan and Rosewood London Partnership, and our bartender community space ‘Tending to the Tenders’ at London Cocktail Week. Andrea’s appointment is a vital step in recognising our advocacy successes to date and demonstrates our commitment to advocacy as a business.
Consumers are discovering new and vibrant ways to enjoy dark spirits and the opportunity for the category is vast. Edrington UK has an enviable premium dark spirits portfolio, and we are perfectly placed to lead the charge. By investing in high-calibre talent to create and execute our advocacy strategies, we are able to transform the premium spirits category hand-in-hand with our customers. We are excited to see Andrea drive our brand building vision forward.”
Commenting on her new role, Andrea stated: “I am honoured to be appointed as Edrington’s UK’ new Head of Advocacy for the UK. Having spent the last four years dedicating myself to single malts, I am delighted to be working with such a rich, premium dark spirits portfolio. As we continue to accelerate our brands in the premium space, I’m looking forward to bringing my experience to support and unite our advocacy team to drive our business vision forward.”
The Macallan has unveiled The Macallan Harmony Collection Rich Cacao, the first limited edition whisky in an innovative new series of single malts that will see the brand progress its journey towards sustainable packaging.
Inspired by The Macallan’s deep-rooted connection to nature for nearly 200 years, The Harmony Collection is an exploration into the world of sustainable packaging, which will fuse innovative techniques with materials from the natural world at the end of their life to see them reborn with a renewed purpose.
To create the first edition in this new limited annual release series, The Macallan Whisky Maker Polly Logan embarked on a unique journey to Girona, Spain, where she immersed herself in the world of chocolate, exploring the chocolate-making process and uncovering the distinctive flavour profiles.
Polly collaborated with world-renowned pastry chef, Jordi Roca, the youngest of the acclaimed Roca brothers of El Celler de Can Roca, with whom The Macallan has a long-standing relationship. As part of the exploration, she visited Jordi’s famed chocolate factory, Casa Cacao in Girona and she also spent time with master chocolatier, Damian Allsop. Through this unique experience, Polly drew inspiration from the duo’s passion, knowledge and creativity to create The Macallan Harmony Collection Rich Cacao, searching the sherry seasoned oak casks maturing at The Macallan Estate to identify rare, indulgent chocolate notes.
Crafted from a harmonious combination of European and American oak casks, the result is an exceptionally rich single malt whisky characterised by a deep, dark chocolate profile, which pairs perfectly with the richest chocolate for a luxurious sensorial experience.
In homage to its chocolate inspiration, The Macallan Harmony Collection Rich Cacao is encased in a beautiful fully recyclable and biodegradable presentation box, made using natural by-products in the chocolate-making process. The box is crafted without compromise using discarded husks from cacao pods and brings together The Macallan’s renowned craftsmanship with contemporary packaging techniques aimed at minimising waste.
Sustainability has been a constant guiding principle for The Macallan since it began crafting its single malt whisky in perfect harmony with the beautiful nature that surrounds The Macallan Estate in Scotland’s Speyside in 1824.
Polly Logan, Whisky Maker for The Macallan, said: “The Macallan Harmony Collection Rich Cacao is a wonderful expression which brings together the world of whisky with the fascinating world of chocolate.
“Working in collaboration with Jordi Roca, acknowledged as one of the best and most creative pastry chefs in the world, and with exceptional chocolatier, Damian Allsop, I went on a journey of discovery, learning of the craftsmanship, passion and creativity which goes into making chocolate.
“As I immersed myself in this world, I uncovered a great synergy between the whisky-making process and that of chocolate. Both take time and exceptional attention to detail, with even the slightest changes to the process encouraging different aromas and flavours to emerge.
“For this expression, I sought out a specific chocolate note in The Macallan’s traditional sherry seasoned European oak casks and combined this with a vanilla note imparted by sherry seasoned American oak casks to sweeten the slightly bitter chocolate note I had found. This exquisite single malt offers a delightful whisky and chocolate pairing experience and the chance to elevate The Macallan experience to a new dimension.”
Jordi Roca said: “Our collaboration with The Macallan allows us to challenge our own creativity, and in this project, we have been allowed to play with cacao, which is one of my passions. Being able to inspire a whisky and to create a unique tasting experience has been wonderful.
The Macallan Harmony Collection Rich Cacao has an RRSP of £115 and will be available at The Macallan Estate, TheMacallan Online Boutique and premium retailers, bars and restaurants around the world from October 2021. For further information visit www.themacallan.com
The Macallan has unveiled A Night On Earth In Scotland single malt whisky, which reveals the story of Scotland’s world-famous Hogmanay festivities and captures the universal joy of celebrating the change of year.
The first in a new limited edition gifting series, A Night On Earth In Scotland is a collaboration with acclaimed Japanese-French illustrator Erica Dorn, whose artwork has featured in leading director Wes Anderson’s films. She has also previously created designs for some of the world’s leading luxury brands.
Presented as part of innovative multi-layered packaging that provides an exceptional unboxing experience, Erica Dorn’s playful abstract illustrations are inspired by the historic fire rituals dominant in New Year celebrations around the world.
They also reveal some of the distinctive customs of Scotland’s Hogmanay, including the tradition of first footing when it is good luck for a dark-haired visitor to be the first person to enter your home after midnight, bearing symbolic gifts – whisky, coal and Scottish shortbread – that aim to bring comfort and happiness in the year ahead.
Other design elements focus on the flavours found within the remarkable whisky crafted by The Macallan Lead Whisky Maker, Sarah Burgess, who drew on fond family memories of Hogmanay to create a rich, evocative single malt.
Sarah Burgess said: “Crafting A Night On Earth In Scotland has been an extremely personal experience for me, which took me back to growing up in our family home in Speyside, just across the river from The Macallan Estate.
“The whisky’s vanilla sweetness references the rich Scottish shortbread traditionally gifted and eaten at Hogmanay, while notes of dried orange and spice recall the flavours and aromas that filled our house through the festive season.
“Encapsulating the hopes and dreams of Hogmanay celebrations past, present and future, it also conveys the unwavering human desire to spend special times with loved ones.”
Erica Dorn said: “Fire plays a significant role in New Year celebrations around the world. Around its warmth we gather our families, friends, and loved ones to share past memories and future hopes. Through its purifying qualities we release the past to clear the way for the future. In its dancing light we find solace from cold winter nights, as we have done since the dawn of time. Though the fire rituals may differ from culture to culture, fire is universal in its ability to unite us and bring us ‘home’.
“The colours for this presentation box were selected with a particular journey in mind: first, red for merriment, vitality, good fortune and joy; blue to remind us of a winter evening in Scotland, in all its peace and stillness; and finally, amber – in tribute to the sweet aroma of soft butter and freshly baked shortbread, which were an inspiration for Sarah Burgess in the creation of this whisky.”
This very special single malt was created from a selection of The Macallan’s exceptional sherry seasoned American and European oak casks, along with American ex-bourbon barrels to deliver its rich, sweet shortbread-like character. With a soft, velvety mouth-feel, it showcases the skill of the whisky maker, and The Macallan’s commitment to craftsmanship and uncompromised excellence.
A Night On Earth In Scotland has an RRSP £75 and is available in The Whisky Exchange, Master of Malt, The Whisky Shop and other luxury & specialist retailers.
For further information, visit www.themacallan.com.
The Macallan has unveiled the Anecdotes of Ages Collection, an extraordinary art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake.
The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates The Macallan’s rich legacy and Sir Peter Blake’s remarkable contribution to the art world.
At the heart of the esteemed collection are 13 one-of-a-kind bottles of exceptional 1967 whisky. Classic but with a distinctly colourful character, this peerless single malt Scotch has been matured for more than 50 years and was carefully selected to represent the year that Sir Peter Blake’s signature collages transcended from art into popular culture.
Each individual bottle features its own original Sir Peter Blake collage art on the label, detailing unique stories relating to The Macallan’s history, community, and the beautiful natural landscape of The Macallan Estate.
Pioneering pop artist Sir Peter Blake is renowned for his highly distinctive collages featuring images from popular culture. His diverse style ranges from colourful lettering to likeness drawing, but he remains best known for his signature crowd work. Over many decades, his unique and timeless style has transcended fashion, music, and even art movements.
The long-held relationship between The Macallan and Sir Peter Blake is based on a mutual respect for craftsmanship as well as a strong desire to deliver truly creative and visionary work. In 1986 he collaborated with The Macallan to create a bespoke label for The Macallan 1926 taking inspiration from the events of the era. In 2012 The Macallan and Sir Peter Blake collaborated again to create a unique, limited edition art piece in celebration of his 80th birthday and decades of collaborating with The Macallan.
As part of The Macallan’s strong support for the arts, one of the extremely scarce 13 Anecdotes of Ages bottles is being auctioned to raise funds to benefit the Solomon R. Guggenheim Museum. Support from The Macallan will advance efforts underway at the Guggenheim to increase free access and develop engagement with a variety of audiences, in alignment with the museum’s diversity, equity, access, and inclusion initiatives. The sale is being conducted by Sotheby’s in March 2021
Sir Peter Blake said: “I am deeply inspired by the incredible legacy of The Macallan, and its emphasis on family, tradition, and the natural world.
“Each collage in the Anecdotes of Ages Collection is inspired by The Macallan’s history and heritage, one that respects time and craft, two essential components of my own creative process. I meticulously worked on each collage, pulling from The Macallan Estate’s rich history to complete a collection that is a celebration of art and whisky.”
Sarah Burgess, Lead Whisky Maker at The Macallan, said: “This exceptional 1967 whisky was chosen for its classic yet distinctively colourful character, which is reminiscent of Sir Peter Blake’s work of the same year. With notes of oak and fig leading to a burst of hazelnut and strawberry, this is a truly special single malt that finishes with complex flavours of chocolate and lightly spiced peach. It is in many ways, its own work of art.”
The exquisite and incredibly rare Anecdotes of Ages Collection will be sought after worldwide by whisky and art lovers alike.
Each of the 13 original bottles are hand-blown with an oak stopper, and feature a label signed by Sir Peter Blake. Presented in a handcrafted European oak case incorporating thumbnail photography revealing Sir Peter Blake’s inspirational journey with The Macallan, the expressions are also accompanied by a leather-bound book showcasing all 13 label artworks and corresponding stories, as well as a certificate of authenticity.
While the 13th original bottle will be retained in The Macallan archive, a highly limited-edition whisky featuring a duplicate label and the same rare 1967 whisky, will be released as The Anecdotes of Ages Collection: Down to Work Limited Edition. Only 322 bottles will be available worldwide.
An innovative 360-degree virtual art exhibit enabling visitors to explore the Anecdotes of Ages Collection will be available on The Macallan website. Whisky and art enthusiasts will be taken on a journey through Sir Peter Blake’s studio and the Anecdotes of Ages gallery, which showcases the inspiration behind each of the individual artworks, before attending a world reveal of the 13 bottles with Sir Peter Blake’s handcrafted and original label artwork.
Whisky lovers will also welcome the release of a further special single malt Scotch created to commemorate Sir Peter Blake’s visit to The Macallan Estate on the legendary River Spey. An Estate, A Community, And A Distillery is displayed in a custom box inspired by Sir Peter Blake’s art, alongside a certificate outlining the history and heritage on which the art was based, and Sir Peter Blake’s artwork printed on a scroll.
To view The Macallan Anecdotes of Ages Virtual Art Exhibit, visit https://www.themacallan.com/virtual-art-exhibit. The Anecdotes of Ages Collection: Down To Work Limited Edition and the An Estate, A Community, And A Distillery will both be available from February 2021.
The RRSP of The Anecdotes of Ages Collection: Down to Work is £50,000
The RRSP of An Estate, A Community, And A Distillery is £750
For further information visit www.themacallan.com
The Macallan has collaborated with globally acclaimed graphic designer David Carson to create a powerful and disruptive creative campaign for the festive season.
Featuring striking artwork in David Carson’s signature iconoclastic style, the campaign focuses on a selection of five distinctive single malt whiskies which reflect the uncompromised pursuit of excellence which has driven The Macallan since 1824.
Each of the expressions – The Macallan Double Cask 12 Years Old, Sherry Oak 18 Years Old, Sherry Oak 25 Years Old, Rare Cask and Estate – also share key characteristics with David Carson and his award-winning work including uniqueness, innovation, craftsmanship and complexity.
Crafted from the perfect partnership of American and European oak sherry seasoned casks, The Macallan Double Cask 12 Years Old embodies the innovation pursued by The Macallan and David Carson. Full-bodied and complex, The Macallan Sherry Oak 18 Years Old showcases mastery and craftsmanship while The Macallan Sherry Oak 25 Years Old is complex and distinguished, with exceptional character – just like David Carson’s inimitable work.
Selected from casks that exhibit a distinctive and unusual flavour profile The Macallan Rare Cask 2020 stands out and apart, in the manner of David Carson’s style and The Macallan Estate contains rare spirit distilled from barley grown on The Macallan Estate, creating a unique single malt like no other.
David Carson, born in Texas, 1954, is considered one of the world’s most influential graphic designers. Also a professional surfer, he began his career as a magazine designer, before in the 1990s becoming art director of the magazine Ray Gun where his experimental page layouts featuring pioneering use of typography revolutionised the field of graphic design.
His work has been displayed in one-man shows across the world and he is a recipient of the AIGA, which is renowned as the design profession’s highest accolade. Since establishing his own studio, he has created campaigns for some of the world’s leading consumer brands including Nike, Levi, Pepsi and Ray Ban.
The American artist’s collaboration with The Macallan brings together bold, fractured typography with graphic illustrations of notable flavours present in the five featured whiskies and playful representations of the festive season. Straplines include: I love it; Nothing less will do; You don’t have to; and You know me so well.
The designs will be published digitally and in print, with David’s name and signature appearing on all communications throughout the course of the campaign.
Jaume Ferras, Global Creative Director for The Macallan, said: “David Carson is an extraordinary visionary whose ground-breaking graphic designs continue to excite and inspire to this day.
“Like The Macallan, he is renowned for his unique style and mastery of his trade. Working with him has been an incredible process and we look forward to revealing the results of our collaboration over the festive season.”
For further information, visit www.themacallan.com.
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