Monday 29th March, London: The Famous Grouse, the no.1 Whisky in the UK, has today announced a limited-edition label to celebrate the brand’s role as the Official Sponsor of The British & Irish Lions.
The one-off design sees the iconic label of The Famous Grouse transformed to read ‘The Famous British & Irish Lions’.
Sold exclusively at Tesco from 30th March, the bottle will be available in three variations (35cl, 70cl and 1L) before being distributed to additional retailers and the on-trade from April.
Following more than 30 years of involvement with the sport of rugby, the limited-edition bottle aims to drive engagement with fans across the UK throughout the tour, championing the games unparalleled sportsmanship and camaraderie. It also forms part of The Famous Grouse The Spirit of Rugby campaign, following the announcement that The Famous Grouse will also be the Official Partner of Premiership Rugby, SA Rugby, and Glasgow Warriors.
Chris Anderson, Head of Edrington Brands, said: “The Famous Grouse has been investing in the sport of rugby for 30 years, and we are very proud to reaffirm our commitment to this great game with the launch of this limited-edition bottle. On sale throughout the British and Irish Lions tour the bottle will enable us to celebrate the pride and camaraderie we see on the rugby pitch every matchday.”
As one of the world’s most popular blended whiskies, The Famous Grouse combines a creamy malt and biscuit flavour with a hint of spice and whisper of smoke to create a truly unique blend.
The Famous British & Irish Lions is best served neat or as part of a ‘Grouse and Ginger’ cocktail made using ginger beer. The Famous British & Irish Lions is the ideal drink to enjoy during The British & Irish Lions tour at home or to toast a try with friends once pubs and bars reopen later this year.
For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and on Instagram @TheFamousGrouseUK
 Following a three week exclusivity period at Tesco.
28th September, London: Courvoisier®, the UK’s number 1 cognac and the Most Awarded Cognac House*, has announced the launch of DE LUXE – a new limited-edition liquid that is available exclusively in store and online at Tesco now.
Available for £40 RRP, DE LUXE, was first matured in French Limousin oak barrels before then finishing its maturation in a special selection of new casks made with fine grain oak trees, adding an extra layer of character.
This second maturation contributes to a woodier product which adds new layers of depth and intensity – combining rich and complex notes of vanilla, dried fruits, sandalwood and leather for a truly sophisticated finish.
Courvoisier® celebrates the art of making a truly beautiful liquid by realising the potential of each ingredient – each part of the process can be tasted. This experience is rooted in the deep respect for the rich blessings of the Cognac region, where the art of making is all about harnessing, liberating and revealing the spirit found in the terroir, cru and woods.
Courvoisier® DE LUXE embodies this ethos within the fine quality of its liquid, wrapped up in stylish packaging, perfect for the gifting season.
Nick Ganich, Head of Courvoisier UK says: “As you would expect from the brand that toasted the Eiffel Tower in 1889, Courvoisier® is the perfect choice to celebrate special occasions. The liquid and bottling of Courvoisier DE LUXE was inspired by that momentous time in history and the spirit of the Paris Golden Age, famous for its blend of art, glamour and decadence. ‘Celebrating moments’ was the inspiration for this launch and we hope everyone enjoys drinking it throughout this special season, as much as we enjoyed making it.”
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