From the birthplace of Japanese Whisky, Yamazaki® 55 – now available in select global markets – honours the legacy of three generations of Master Blenders and celebrates its harmony with nature with a donation for every newly released bottle to The White Oak Initiative.
LONDON, UK (9th September 2021) – In the much anticipated first-ever global release of the Yamazaki® 55, the House of Suntory pays tribute to the passage of time and the legacy of the founding family of Japanese whisky. Bottled in 2020, Yamazaki 55 – the House of Suntory’s oldest release in its history – celebrates the Japanese “Showa” era of the 1960s that represented a major period of change for the House of Suntory.
Extremely limited quantities of Yamazaki 55, of which 100 bottles were initially released in Japan in 2020, will reach select global markets including the United Kingdom, United States, Mainland China, and Taiwan later this month. Yamazaki 55 will be available to purchase in Harrods, Claridge’s and The Arts Club.
To honour its ongoing commitment to give back to society, Beam Suntory, will donate $5,000 USD for every bottle released in this year’s 100-bottle collection, totalling $500,000 USD, to The White Oak Initiative, a group committed to the long-term sustainability of America’s white oak forests.
Yamazaki 55 is a blend of precious single malts featuring components distilled in 1960 under the supervision of Suntory’s founder Shinjiro Torii and then aged in Mizunara casks; and in 1964 under Suntory’s Second Master Blender Keizo Saji and then aged in White Oak casks. Suntory’s Fifth-Generation Chief Blender Shinji Fukuyo worked closely with Third-Generation Master Blender Shingo Torii in deploying their signature art of blending to properly reveal the exceptional depth, complexity and wisdom that is Yamazaki 55. The resulting expression features a deep amber colour; robust aroma redolent of sandal wood and well-ripened fruit; sweet, slightly bitter and woody palate; and slightly bitter yet sweet and rich finish.
“Throughout the process of blending Yamazaki 55, I used as inspiration the passage of time and ‘Wabi-sabi’ – the Japanese belief that imperfections can help to ultimately contribute to perfection,” said Fukuyo. “While I often view other extra aged whiskies as art, I consider Yamazaki 55 to be more like a Buddhist statue: calm and mysterious, requiring time to truly enjoy the inner beauty.”
Yamazaki 55 is presented in a crystal bottle with the word “Yamazaki” carefully engraved in calligraphy using the technique of sandblasting and featuring real gold dust and lacquer on the age marking. The bottle’s opening is wrapped in handmade Echizen washi paper and bound with a Kyo-kumihimo plaited cord, a traditional craft from Kyoto. Each bottle is delivered in a bespoke box made from native Japanese Mizunara wood and coated with Suruga lacquer.
Tasting Notes – Yamazaki 55, 46% ABV
Color: Deep amber distinctive of Mizunara casks.
Nose: A robust aroma redolent of sandal wood. A sweet, mature bouquet like well-ripened fruit.
Palate: A soft, smooth first sip that blossoms in the mouth with flavor. A mixture of sweet and slightly bitter, followed by a woody note from the Mizunara cask.
Finish: Slightly bitter, a fragrance like scented wood and a hint of smokiness. A sweet, rich, lingering finish.
Yamazaki 55 will be available in extremely limited quantities starting this month at a suggested retail price of $60,000 USD excluding VAT and duties. Yamazaki 55 will be available to purchase in Harrods, Harvey Nichols, The Whisky Exchange, The Whisky Shop, Master of Malt.
Yamazaki 55 will also be available in The Arts Club, Annabel’s and Claridge’s. This limited-edition expression joins Yamazaki’s portfolio of award-winning whiskies including Yamazaki® 12, Yamazaki 18® and Yamazaki 25®.
From Yamazaki. Birthplace of Japanese whisky.
The Yamazaki Distillery is Japan’s first and oldest malt whisky distillery, built starting in 1923 by Suntory’s founder Shinjiro Torii. Yamazaki is not only the soul place of Suntory Whisky. It is the birthplace of Japanese Whisky.
Inspired by traditional Scottish whisky, it is said that Torii selected the land of Yamazaki at the foot of Mt. Tennozan, for its high-quality water source and natural environment, both of which are ideal for whisky making. Nestled proudly on the periphery of Kyoto, the area around Yamazaki Distillery has been long referred to as “Minaseno” famous for its exquisite natural water, even mentioned in the Man’yoshu, the ancient anthology of Japanese poetry. Home to Sen no Rikyu, Master of “The Way of Tea” and his renowned “Rikyu no Mizu” (water of the imperial villa), the waters of Yamazaki are selected by the Ministry of Environment as one of Japan’s one hundred best natural mineral waters.
Yamazaki lies in a misty valley between Mt.Tennozan and Mt. Otokoyama, where the Katsura, Uji and Kizu rivers converge. Blessed with Japan’s rich four seasons, the diversity of this region’s temperature and humidity align to create the perfect conditions for the making of whisky.
ABOUT SUNTORY WHISKY
Since 1923, Suntory has been renowned as the pioneer of Japanese whisky for its House of Master Blenders and for their Art of Blending. Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son, Keizo Saji, Suntory’s second master blender who continued to establish distilleries including the Hakushu distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).
Suntory Whiskies are subtle, refined and complex. The portfolio includes two single malt whiskies: Yamazaki—Japan’s N°1 Single Malt, multi-layered and profound, Hakushu—verdant, fresh, and delicately smoky; and two blends: the noble blend, Hibiki—Japan’s most highly awarded blended whisky and Suntory Whisky Toki.
whisky.suntory.com #SuntoryWhisky @SuntoryWhisky
Among Best in Category Trophy, Hibiki® 21 Wins Double Gold, Yamazaki® and Hakushu® Score Several Gold Awards in Prestigious Global Tasting Event
London, 14 July 2021: – The House of Suntory, the founding house and pioneer of Japanese Whisky, received its latest wave of industry accolades from this year’s 2021 International Spirits Challenge across its core portfolio of premium whiskies, including a category win for Japanese Whisky Distiller of the Year, and a Double Gold win for Hibiki® 21 – one of only 11 Double Golds awarded in the entire competition.
Other Gold wins for the House of Suntory went to Hibiki, Yamazaki® and Hakushu® expressions. The House of Suntory received 21 medals in total across the brands, including 13 Gold medals. Held in London in June, the International Spirits Challenge recognises outstanding quality, excellence and achievement in spirits around the world.
“We are honored to continue receiving this level of outstanding recognition year over year by one of the most prestigious industry competitions in the world,” says Jon Potter, Managing Director for the House of Suntory at Beam Suntory. “These awards are a testament to our company’s commitment to quality, precision and excellence. We congratulate our Chief Blender, Shinji Fukuyo, and his diligent team across our distilleries who exhibit the highest level of skill and passion for their craft. This hard-working group commit themselves daily to producing nothing but the best spirits.”
The full list of House of Suntory competition results:
Hibiki 21 Year Old
Hibiki Blender’s Choice
Hibiki Japanese Harmony
Hibiki Japanese Harmony Master’s Select
Hibiki 30 Year Old
Yamazaki Single Malt 12 Year Old
Yamazaki Single Malt 18 Year Old
Yamazaki Single Malt 25 Year Old
Yamazaki Single Malt Mizunara 2020 Edition
Yamazaki Single Malt Spanish Oak 2020 Edition
Yamazaki Single Malt Bordeaux Wine Cask 2020 Edition
Hakushu Single Malt 12 Year Old
Hakushu Single Malt 18 Year Old
Hakushu Single Malt 25 Year Old
Suntory Whisky Chita
Suntory World Whisky AO
The Hakushu Single Malt Whisky
The Hakushu Single Malt Whisky Peated Malt 2021 Edition
The Yamazaki Single Malt Whisky
The Yamazaki Single Malt Whisky Puncheon 2020 Edition
The Yamazaki Single Malt Whisky Peated Malt 2020 Edition
ABOUT THE HOUSE OF SUNTORY
Since 1923, Suntory has been renowned as the pioneer of Japanese whisky for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky Shinjiro Torii, built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son, Keizo Saji, Suntory’s second master blender who continued to establish distilleries including the Hakushu distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).
whisky.suntory.com @suntorywhisky #suntorywhisky
London, 2nd July 2021 – House of Suntory has announced the return of its advocacy programme which will educate bartenders on their premium portfolio of craft spirits: Roku Gin, Haku Vodka, Toki Whisky, and Hibiki Whisky.
DOJO, which translates as ‘a place to master the way’, is a first-of-its kind program that seeks to engage with bartenders to not only improve their skillset, but deepen their understanding of the philosophy and customs that embody The House of Suntory’s roots in Japanese craftsmanship.
Led by House of Suntory’s Brand Ambassador, James Bowker, the DOJO programme will be supported by traditional Japanese Craft Masters. Together they will provide best-in-class education in Japanese culture, craft and bartending, centring on the three key pillars of House of Suntory: Hibiki, Omotenashi and Monozukuri.
Between June and September, the Japanese Craft Masters will each present an online masterclass with James Bowker:
In addition to this and in the spirit of traditional DOJO training, participants will also be able to take part in Kaizen Challenges, inspired by the idea of Kaizen – continual refinement – wherein participants will demonstrate their newfound skills and apply them to a classic cocktail. The participants who display the most commitment and personal development will be invited to a grand finale where House of Suntory will select the strongest DOJO apprentices to join them for a one-of-a-kind trip to Japan.
Commenting on the re-launch, James Bowker, UK Brand Ambassador for the House of Suntory said: “We are extremely proud to bring back DOJO for a second year. The programme is a great opportunity to engage with bartenders across the country and share with them the three pillars behind the House of Suntory brand that makes it so unique. Educating bartenders on Japanese culture has always been a passion of mine and I cannot wait to welcome the next cohort of Dojo ambassadors.”
For more information on DOJO, please visit www.suntorydojo.com
Since its arrival on Netflix a couple of weeks ago, The Queen’s Gambit has attracted a staggering 62 million viewers worldwide.
If you’ve seen it, or even heard about it, you’ll know that The Gibson cocktail is featured throughout, and now its inspiring people to make their own version of the classic at home.
Made using Gin, vermouth, and fresh ginger with a pickled onion garnish, it’s an interesting and delicious take on its cousin, the ubiquitous Martini. Now, James Bowker, House of Suntory Brand Ambassador, has released a recipe for people to try themselves, using Japanese gin, Roku.
Indeed, with more people than ever drinking cocktails at home (according to CGA, 50% of cocktail drinkers now make serves themselves at home, up significantly from 37% pre COVID), sales of spirits are booming. With us 6 weeks into the Christmas trading period, Roku gin has seen sales grow an incredible +69% YoY.
The Roku Gibson:
50ml Roku Gin
10ml Dry Vermouth
1 Slice Fresh Ginger
1 Drop Sushi Vinegar
Martini / Cocktail Glass
Roku is available to purchase Tesco, Sainsbury’s, Morrisons, Asda, Waitrose.
World Whisky Day (16th May 2020) is just around the corner, and the question of which whisky to celebrate with remains a question on everybody’s lips.
There are few things more perfect than a fine whisky; patiently matured and rich with flavour, taking the drinker on an unforgettable taste journey.
Bringing together the finest ingredients and flavours, here is a selection of stand-out whiskies perfect to raise a Dram with for World Whisky Day, including classics from The Macallan, Maker’s Mark, The House of Suntory, and more.
Bowmore 15 Year Old
Bowmore is Islay’s oldest distillery, and home to the world’s oldest whisky maturation warehouse, the No. 1 Vaults.
Matured first in bourbon barrels then Oloroso casks, there’s no finer example of a sherry cask finish than Bowmore 15 Year Old. The final three years spent in Oloroso sherry casks give Bowmore 15 Year Old the rich, deep colour and robust warming finish.
The Macallan Estate
The Macallan Estate, created by Whisky Maker Sarah Burgess, is a tribute to The Macallan’s heritage and home.
It is an extremely special new single malt containing rare spirit from a proportion of the barley grown at Easter Elchies estate, which is distilled just once a year over the course of a single week. The liquid delivers a subtle hint of citrus which balances the traditional sherried richness, resulting in a complex single malt with an extraordinarily long finish.
Highland Park 16 Year Old Twisted Tattoo
In collaboration with Danish tattoo artist and modern-day Viking Soul, Colin Dale, Highland Park 16 Year Old Twisted Tattoo’s bold design celebrates the tattoo as a mark of both standing apart and being part of a tribe – just like Highland Park.
The expression’s exquisite tasting notes include the likes of sweet vanilla, sun-ripened peaches, and full-bodied red wine, finished with a light peat smoke.
By maturing the liquid in small batches in five unique casks, Laphroaig has created a liquid that is rich, complex, varied and above all, storied.
Laphroaig Lore uses different aged liquids ranging from 7 to 21 years, which allows the richest possible flavour. As the name suggests, this offering from Laphroaig is inspired by the knowledge and traditions passed down from generation to generation of its distillery managers, blenders and craftsmen.
The first bourbon in Maker’s Mark’s wood-finishing series, Maker’s 46 was created by Bill Samuels, J., to amplify the flavours he loves most in Maker’s Mark.
The innovative wood-stave-finishing process starts with fully matured Maker’s Mark at cask strength, after which 10 seared virgin French oak staves are inserted into the barrel. The liquid is then finished for nine weeks in a limewood cellar, resulting in a bolder and more complex flavour, but without the bitterness typical of longer-aged whiskies.
Meaning ‘time’ in Japanese, Toki brings together old and new – the House of Suntory’s proud heritage and its innovative spirit.
A blended Japanese whisky that is both ground-breaking and timeless, the finish is subtly sweet and spicy with a hint of vanilla oak, white pepper and ginger.
For more information on expressions from Edrington-Beam Suntory, please contact firstname.lastname@example.org
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