Gordon & MacPhail has unveiled the brand for its new distillery being built in the Cairngorms National Park.
The distillery is to be named The Cairn, reflecting its stunning location overlooking the Cairngorm mountains, at the gateway to Speyside.
The family owned whisky specialists were granted planning permission for the new distillery last year and work started on site in July this year.
Unveiling the new brand Ian Chapman, Brands Director said: “We have put the consumer right at the heart of the process of creating the brand, as we have with the design of the distillery itself. We wanted to make sure it was clearly Scottish, but easy for consumers to pronounce and to spell. This will be particularly important for our international markets when English is not the first language.
“We also had to be mindful of Benromach, our other distillery. We wanted the new brand to complement, not compete.”
Benromach is positioned as a traditional, hand crafted brand so the new brand had to broadly occupy more contemporary territory.
Working with Glasgow based branding agency Good, the company cast its net wide looking for ideas for a name, asking staff and shareholders for suggestions. More than 300 ideas were eventually whittled down to a shortlist which met select criteria.
As well as the name, the identity needed to have icons and graphical elements to make it unmistakable for non-English speaking consumers. An icon has been developed to symbolise the brand; the fragmented shape representing the coming together of many pieces to form a cairn. The typography used for the words “The Cairn” is ultra-modern and premium, yet it is complemented by the use of a Serif font for the word “Distillery” to represent contemporary craft cues that imply heritage and legacy.
Ian Chapman added; “The brand is eye-catching and contemporary and the approach to develop it put the consumer at the centre of our thinking. It is the same approach we have taken to designing The Cairn Distillery itself. The modern building takes advantage of the outstanding views across the River Spey to the Cairngorms and has been designed with the customer at the centre of the experience.”
Scheduled to open in spring 2022, The Cairn Distillery will include a visitor experience, tasting rooms, retail space and coffee shop.
The Macallan has been awarded the prestigious Butterfly Mark from Positive Luxury for its commitment to sustainability across key areas of the business including innovation, environmental performance, and community development.
The Butterfly Mark is a third-party certification earned by brands that have adopted sustainability as a business strategy. It promotes transparency and enables people to buy better. More than 130 iconic brands worldwide have achieved the mark.
To earn the certification, luxury brands undergo a rigorous assessment to ensure they are meeting the highest standards of innovation within sustainability. The assessment is designed to holistically evaluate a brand’s commitment to sustainability across the following areas: governance, social impact, innovation, community investment, and environmental performance.
The Macallan’s in-depth review covered all areas of the business, including how it protects The Macallan Estate, its supply chain, and its contribution to local communities.
Igor Boyadjian, managing director of The Macallan, said: “We are proud to confirm that we have been awarded the coveted Butterfly Mark from Positive Luxury.
“Sustainability is a guiding principle for The Macallan across all aspects of the business, from the way we look after our pristine 485-acre Estate, to the way we treat our people and communities. As a brand proud of our strong Scottish roots and distinguished history, we feel a deep responsibility to act with integrity to preserve our craftmanship and mastery for future generations.
“We look forward to continuing our sustainability journey in partnership with Positive Luxury and doing all that we can to encourage a more positive and progressive world.”
Brands that achieve the Butterfly Mark are assigned a bespoke set of ‘positive actions’, displayed in the form of simple symbols that illustrate the unique environmental and ethical business practices each has pursued.
The Macallan’s positive actions highlight its sustainable packaging, biodiversity protection, marine conservation and measures to promote energy efficiency. They also demonstrate The Macallan’s support for charitable causes and community development, and its dedication to fair pay and working conditions.
As a recipient of the Butterfly Mark, The Macallan will be able to display the certification on its packaging and on The Macallan website.
Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, added: “We are extremely pleased to welcome The Macallan to the Positive Luxury community.
“The Macallan does fantastic work honouring the skills of artisans and craftspeople, creating sustainable packaging and implementing an environmental protection programme that supports biodiversity on their Estate.”
The Butterfly Mark originates from the success story of the Large British Blue Butterfly. This species was extinct in Britain in 1979 yet was brought back to the natural world due to the dedication of multiple organisations and individuals.
For further information on The Macallan please visit www.themacallan.com and for more details on Positive Luxury, please visit their website https://www.positiveluxury.com/
21st September 2020, London: The Macallan has unveiled Edition No.6, a new limited edition single malt whisky celebrating the natural wonders of The Macallan Estate, and the vibrant lifeforce that sustains it – the River Spey.
Marking the sixth and final release in The Macallan Edition Series, Edition No.6 tells the story of a unique land and an extraordinary river, where whisky making, agriculture and nature all live in total harmony. It brings together The Macallan’s Ghillie, Robert Mitchell; Hardy, the world’s most renowned fly fishing brand; and The Atlantic Salmon Trust, which has over 50 years’ experience in salmon conservation.
The Macallan Estate lies on the banks of the River Spey, one of Scotland’s most legendary rivers renowned across the world as a home to the mighty Atlantic salmon. A day on this river, with its pure water, stunning wild landscape and calmness is a once in a lifetime experience.
The Macallan’s Ghillie, Robert Mitchell is the guardian of The Macallan’s stretch of the River Spey and takes great pride in his role caring for the river. He said: “A day on the River Spey is supremely special. You feel that you are escaping from everything and truly connecting with nature and with our Distillery completing this stunning landscape, there is no other place in the world capable of drawing so many wonders together. We are proud custodians of our one-and-three-quarter mile stretch of the River Spey and advocate for sustainability of the wildlife in and around it and so all fishing at The Macallan is catch and release.”
Inspired by the remarkable experience offered by the Spey, The Macallan Whisky Maker, Steven Bremner, created Edition No.6 by choosing five cask styles that embody unique stories related to the river and its unparalleled natural landscape.
Crafted from a combination of American and European oak sherry seasoned casks, Edition No.6 captures the River Spey’s energy; the warm, welcoming personality of The Macallan’s Ghillie; the classic craftsmanship of Hardy; the extraordinary life of the Atlantic salmon on the beat; and the mastery of whisky making on The Macallan Estate, which has taken place since 1824.
The result is a multifaceted whisky delivering aromas of fresh fruits, nutmeg and toffee merged with oak and flavours of ripe plum, vibrant sweet oranges and cinnamon, developing into spicy fresh fruits and creamy chocolate and toasted oats at the finish.
Steven Bremner, The Macallan Whisky Maker, said: “From its early days of whisky making almost 200 years ago, The Macallan has been strongly inspired by and intrinsically connected to nature. It is the force that flows through everything we do at The Macallan and our whisky is enriched by its powerful presence. Edition No.6 is inspired by the natural world surrounding our Distillery, which has so much to offer and enjoy, in particular the River Spey, which is so vibrant, and full of energy.
“This complex single malt provides the perfect conclusion to the Edition Series as there is so much to discover in this whisky. The natural colour of antique brass derived from The Macallan’s exceptional oak casks indicates the richness of flavour that awaits and there is a structure and depth that is uncovered more and more over time.”
To protect the magical sense of the Spey that lies at the heart of Edition No.6, The Macallan has launched a new charitable partnership with The Atlantic Salmon Trust to help to conserve the at-risk fish, whose numbers have declined so rapidly in recent years.
The Atlantic Salmon Trust is protecting wild salmon and sea trout wherever they roam, especially in places like the River Spey, by tracking their migration across thousands of kilometres from their dominion to the open oceans. As a guardian of one of the last sanctuaries of Scottish salmon, The Macallan is supporting The Trust’s vital conservation work on the River Spey and beyond.
The Edition Series explores the unique and defining elements which make The Macallan one of the world’s most revered single malts. Each release reveals the detail of whisky making and showcases the absolute skill of the whisky maker, while sharing the story of The Macallan’s exceptional oak casks and mastery behind the perfect cask selection since 1824.
The Macallan Edition No.6 has an RRP of £95 and will be available at The Whisky Exchange, Master of Malt, The Whisky Shop and other specialist retailers from September 29th 2020. For further information visit www.themacallan.com
The Macallan has released Double Cask 15 Years Old and Double Cask 18 Years Old in a significant expansion of the highly successful range.
First introduced in 2016 with The Macallan Double Cask 12 Years Old, the enticing collection is formed from a harmonious union of American and European oak sherry seasoned casks. Together they combine to create a perfectly balanced single malt Scotch whisky with a distinctive warm character that is punctuated with a contemporary soft sweetness.
Double Cask tells the story of a journey which brings together two different worlds. The voyage begins in the vast green forests of northern Spain and the French Pyrenees, where The Macallan sources its European oak. New oak from the lush forests of Ohio, Missouri and Kentucky in America is also transported thousands of miles to Spain, where both types of oak are hand crafted into casks that are filled with sherry.
Once seasoned, the casks are shipped to The Macallan Estate on Speyside where they are filled with new-make spirit. Following years of slumber, The Macallan’s Whisky Mastery Team use their skill and expertise to select the best balance of spirit from both the American and European oak sherry seasoned casks to create Double Cask.
The result is a perfect partnership, with the sherry seasoned American oak imparting delicate flavours of vanilla, while the European oak delivers the subtle and unmistakeable spice and classic style of The Macallan.
The incredible wood journey which underpins Double Cask was recently showcased by a collaboration with iconic Magnum photographer Steve McCurry, who travelled across continents to witness The Macallan’s decisive story unfold. His exclusive photographic journal documents the people, places, skills and processes involved in the production of The Macallan’s exceptional oak casks.
The new expressions will significantly enhance the existing Double Cask range, which lies at the heart of The Macallan’s portfolio of single malts and is a popular choice with whisky lovers around the world.
Displaying a golden butterscotch hue, The Macallan Double Cask 15 Years Old imparts aromas of dried fruit, toffee and vanilla, and delivers a warming finish with a creamy mouthfeel.
The Macallan Double Cask 18 Years Old has a rich amber honey tone, and imparts notes of dried fruits, ginger and toffee. A warm oak spice finish is balanced by citrus flavours of sweet orange.
Kirsteen Campbell, Master Whisky Maker, The Macallan, said: “Bringing together American and European oak sherry seasoned casks to achieve the perfect balance of flavours is incredibly exciting for the Whisky Mastery Team, and we are proud to offer two new expressions to this distinctive range for The Macallan Double Cask fans to explore.
“With Double Cask 15 Years Old, the delicate and indulgent flavours of American oak including honey, citrus and chocolate balance The Macallan’s more traditional characteristics of rich fruits, sherry and wood spice. The Macallan Double Cask 18 Years Old offers slightly more complexity, with rich raisin and sultana subtly balanced by warming oak spice.
“Oak influence is the single greatest contributor to the quality, natural colour and distinctive aromas and flavours at the heart of The Macallan’s single malts.”
The new Double Cask expressions demonstrate The Macallan’s enduring desire to go beyond the ordinary, to seek out the extraordinary, and create peerless single malts.
The Macallan Double Cask 15 Years Old has an RRP of £100 and The Macallan Double Cask 18 Years Old has an RRP of £250. They will be available from specialist retailers such as The Whisky Exchange, Master of Malt and The Whisky Shop.
For further information visit www.themacallan.com
Whisky Illuminati, an independent bottler specialising in premium single cask Scotch whisky, today unveils what it believes to be an industry first with the launch of the Solaria Series: a three-part bottling of five Speyside single malt whiskies.
Offering something genuinely unique to whisky enthusiasts, the Solaria Series will give consumers the opportunity to explore how Scotch whisky evolves in the cask over time, thanks to its three-part bottling which will be released over the next four years. Following the first edition (1:3) release in 2019, there will be a second release in 2021, with the final batch set for release in 2023.
In edition one of the Solaria Series, only 150 bottles from three of the Sherry Butts, 120 from another lower fill Butt and 100 from the Hogshead will be released. The remaining whisky will stay in the cask for a further two years before Edition 2:3 is released, followed by Edition 3:3 in 2023.
The Solaria Series comprises five single malt Scotch whiskies from Speyside distilleries:
Each release was matured in first-fill Spanish Oak Sherry Butt casks, with the exception of the Solaria Series from Craigellachie Distillery, which was matured in a first-fill Spanish Oak Sherry Hogshead cask. Described by Whisky Illuminati co-founder, Keith Bonnington, as a “rare first for the Scotch whisky industry”, each of the 2011 Vintage Single Casks bottled as part of the Solaria Series were hand selected by a panel of experts with over 200 years of industry experience.
Bonnington noted: “This is a unique opportunity for whisky drinkers to buy into a developing cask of single malt Scotch whisky, and to fully appreciate how the character evolves in the wood over a period of four years.
“We selected 100% first fill ex-Sherry Casks from Spain to mature the new-make spirit, with the aim of drawing out maximum impact from the wood to deliver the depth of flavour and colour desired over time.”
Bonnington added: “Our policy of bottling at natural cask strength without adding colour or chill-filtering means that each whisky is bottled at between 63% and 68% alcohol by volume, exactly as they appear right now in the cask. To fully enjoy the multitude of complex flavours, gradually adding water to taste is encouraged.
“How they develop in the oak over the duration of the three releases is completely in the hands of mother nature and that anticipation of their natural development is what makes this series so exciting.
“What is certain, is that these 2011 Vintage casks are made from the highest quality European oak, sourced from one of Spain’s finest Sherry Bodegas, and I’m confident that the whisky will develop and mellow marvellously over the next few years”.
The launch of the Solaria Series follows Whisky Illuminati’s inaugural Candlelight Series, which was released in 2018 to high acclaim from many leading whisky writers and experts², and sold internationally in markets including China, Taiwan, South Africa and the United States.
The Solaria Series will be available to purchase from select specialist whisky retailers this month, August, including Master of Malt and Selfridges, at a UK RRP of around £120 each. Buyers of the first release will automatically be offered the opportunity to purchase the second and third editions upon release.
Whisky fans interested in learning more about the Solaria Series and future releases can visit www.whiskyilluminati.com or contact email@example.com find out more.
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