The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks, featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100% natural colour and account for up to 80% of the character of The Macallan.
The Macallan’s commitment to wood is unrivalled in the industry. From each acorn and individual tree, through to the selection of the sherry bodega that seasons the cask to their specifications, this obsession ensures The Macallan produces exceptional whiskies with rich colour and flavour delivered from the casks.
This new series, which features three distinct designs, is to be released sequentially over the next three years, beginning with Oak Forests.
The limited edition Oak Forests value added gift packs include The Macallan Gold Limited Edition Carton, The Macallan Gold Limited Edition Tin, The Macallan Gold Limited Edition Glass Pack and The Macallan Amber Glass & Water Jug Pack.
Available for a limited time only, this gifting series makes for the ideal gift or a collectable for any Macallan whisky enthusiast and has real standout appeal. The use of stunning photography showcased on these limited edition packs will appeal to those who love The Macallan and those looking for that special gift.
The Macallan Gold Limited Edition Carton
This single footprint carton box has a striking image which explores the journey of wood throughout the pack. The photography features on the limited edition label to help drive collectability and shelf-standout. The Macallan Gold Limited Edition Carton will be available from Sainsbury’s and Asda from September 2016.
The Macallan Gold Limited Edition Tin
A single footprint limited edition presentation pack made of tin with striking imagery reflecting an exploration of the journey of wood theme throughout the pack. The outer packaging will be collectable with the option of use by the consumer after purchase. The photography on the limited edition label will help drive collectability. The Macallan Gold Limited Edition Tin will be available from Waitrose and Tesco from September 2016.
The Macallan Gold Limited Edition Glass Pack
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The pack contains two etched whisky glasses inspired by the oak used to craft The Macallan’s exceptional casks. Distinctive glasses will be released annually to drive collectability. The Macallan Gold Limited Edition Glass Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Amber Glass & Water Jug Pack
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The glassware is bespoke to this limited edition, with wood etching featured on both The Macallan glass and water jug. Distinctive glasses will be released annually to encourage consumers to collect the series. The Macallan Amber Glass & Water Jug Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Gold value added gifting packs are available for an RRP of £38. The Macallan Amber value added gift pack is available for an RRP of £48.95.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson firstname.lastname@example.org 0131 557 5252
Gabbie Roscamp email@example.com 0131 557 5252
With a view to acquiring the finest whiskies and other spirits, Spirits by Post have a clear focus in what they set out to deliver. Using their industry experience and passion, Spirits by Post pride themselves in procuring not only the finest whiskies around today but other much in demand premium spirits. Offering their own customers in return the opportunity to themselves shop for those bottlings that are just that little harder to come by.
With many exceptional malt whiskies including Highland Park Ice Edition not to mention an exquisite selection of Champagne, Cognac, vodka, rum and other spirits, Spirits by Post could not offer a more straightforward means through which to acquire many of the most sought after spirits available today.
Tuesday 22 March 2016: To celebrate a legacy of producing the world’s most richly flavoured single malt, Laphroaig announces the highly-anticipated launch of Laphroaig Lore, known as the richest of the rich.
A body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth.
Distributed by Maxxium UK and crafted by Laphroaig Distillery Manager John Campbell, Laphroaig Lore is drawn from a variety of casks including first-fill Bourbon barrels, quarter casks and Oloroso Sherry hogsheads to create a unique richness.
As the name suggests, this new expression is inspired by traditions and tales passed down from generation to generation of Laphroaig’s Distillery Managers since 1815.
Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented and crafted a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was further developed and refined in the 1920s by Laphroaig Distillery Manager, Ian Hunter, who pioneered the use of ex-Bourbon casks. Further chapters were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.
Campbell comments: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig. From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making. Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.”
Campbell adds: “Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”
Issued by The BIG Partnership on behalf of Maxxium UK, distributors of Laphroaig.
For further information please contact: Gabrielle Roscamp or Sarah Fearon at The BIG Partnership on 0131 557 5252 or email: firstname.lastname@example.org / email@example.com
Only 2,000 bottles of Bowmore Mizunara Cask Finish available globally from
Harrods, Selfridges, The Whisky Exchange, The Whisky Shop
ABV 53.9% | 700ml | RRP from £650
A NEW WORLD WHERE EAST MEETS WEST
Bowmore, the first distillery on Scotland’s isle of Islay, has launched a world first; a Single Malt Scotch Whisky that has been finished in precious oak casks hand-crafted from the rare Mizunara tree of Japan. Bowmore Mizunara Cask Finish beautifully brings together two of the world’s most renowned whisky islands to create a refined, elegant and complex Single Malt, making it the ultimate gift for the whisky connoisseur. This exclusive expression of just 2,000 bottles is priced from £650.
A WHISKY MADE OF MORE
Having never before left Japan, the carefully selected and delicate Mizunara oak casks embarked on a 6,000 mile journey across two oceans, before being laid to rest in Bowmore’s legendary No.1 vaults located on Scotland’s rugged whisky island. Under the watchful eye of Bowmore’s Distillery Manager and Master Blender the result is a whisky finished to perfection, imparting notes of floral spice with fragrant smoke, carried on a fresh ocean breeze to create a uniquely balanced and refined dram of consequence.
From the instantly captivating and recognisable Mizunara oak flavours of spicy but sweet vanilla on the palate, followed by notes of cedar wood, exotic mango and honey-rose blossom, Bowmore Mizunara Cask Finish is balanced by the complementary notes of Bowmore’s signature smokiness to create a rounded and complex whisky that should be served and savoured neat.
Enjoy this exceptional whisky from a traditional Glencairn crystal tulip glass. Perfect for nosing, the bowl of this iconic glass gives the whisky room to breathe; this opens up the aromas before delivering the dram onto exactly the right part of the tongue, maximising the tasting experience of this unique liquid.
THE WHISKY LOVERS’ COLLECTION
Filled and sealed by hand, the limited edition bottle is presented in a specially designed luxury box with illustrations denoting its Japanese and Scottish heritage. With the rare whisky launching just in time for the festive gifting period, Bowmore Mizunara Cask Finish makes the ideal gift for whisky lovers and luxury collectors alike where they can own a part of history.
The Ardmore Single Malt Scotch Whisky, distributed by Maxxium UK, has launched The Ardmore Port Wood Finish.
The new expression is distilled with the same traditional methods used at the distillery since 1898, before being double-cask matured for 12 years in traditional American white oak ex-bourbon barrels and then finished in European half port pipes.
The release of The Ardmore Port Wood Finish follows the success of The Ardmore Legacy, which replaced Ardmore Traditional Cask as the distillery’s core expression. A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.
The newest member of this emerging portfolio, The Ardmore Port Wood Finish is a unique expression with a touch of sweetness. Ruby gold in colour this single malt is full of spiced fruits with a subtle smoky finish.
Peter Sandstrom, Marketing Director, Maxxium UK said: “Following the success of The Ardmore Legacy, which has established its status in the peated single malt category, the launch of The Ardmore Port Wood Finish further cements the quality and taste of the brand’s portfolio.
“The Ardmore Port Wood Finish is an excellent whisky made using the same traditional distilling methods for over 100 years. It is a unique and premium expression – with notes of sweet red apple and honey with the subtlest hint of charcoal smoke and a smooth, long, lingering finish culminating in the trademark Ardmore dryness – it is a whisky that offers a taste that sets it apart.”
The Ardmore Port Wood Finish is bottled at 46% ABV and is available from specialist whisky retailers at the RRP of £49.99.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Fiona Hendrie/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: firstname.lastname@example.org / email@example.com
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