Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
The Benromach Distillery Company Ltd is releasing an extremely rare and limited-edition Scotch malt whisky matured for 40 years in a single Refill Sherry Hogshead cask.
Building on the popularity of previous vintage releases from the 1970s, 184 bottles of Benromach 1978, from cask number 2608, are available for worldwide sale.
The single cask (56.3% abv) whisky has a deep golden hue with an aroma of honey and vanilla, along with ripe fruits, lime and a touch of butterscotch and fresh ginger, with smooth sweetness balanced by a hint of pepper. To taste, it has notes of pear and kiwi, with chocolate and spices, and a touch of subtle peat smoke on the finish.
Keith Cruickshank, Benromach distillery manager, said: “Over the 40 years that this intriguing whisky was maturing, it drew incredible depth, character and flavours from the wood. Outside the cask, the distillery was evolving and changing. After it closed in 1983, the distillery lay silent for more than 15 years before it was purchased by the Urquhart family in 1993 and reopened in 1998.
“Our carefully chosen Heritage single cask releases give Benromach lovers the opportunity to taste moments in time from the distillery’s rich history. We are confident our 1978 vintage will surpass expectations and are proud to be releasing such a rare and precious whisky during the 20th anniversary year of distilling restarting here at Benromach.”
Benromach 1978 is beautifully presented in a decanter-style bottle with shapes and textures inspired by the distillery. The bottle has a copper-foil embossed label and nestles in a dark oak wooden box, representing the original washbacks at Benromach. The copper cut medallion on the packaging signifies the moment in time when the distillers cut to the sweet heart of the spirit run.
The Benromach 1978 is available worldwide from 5th December 2018 with a recommended retail price (RRP) in the UK of £1,250 (€1,410). Prices in local markets will vary depending on local taxes and duty.
Benromach is one of only a few distilleries in Scotland to use traditional methods, without any automated machinery. The small team of distillers employ all their senses when crafting the classic Speyside single malt Scotch whiskies, managing the process by sight, sound and touch to create the unique, handcrafted and authentic Benromach taste.
For more information on Benromach, and to explore the range of expressions available, please visit: www.benromach.com.
Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.
This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.
Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.
Jason R. Craig, Brand Director, Highland Park, commented: “This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.
“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”
This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.
ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods: Thor, Loki, Freya and Odin who were to be found in Asgard.
Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt.
For more information please contact:
Issued by The BIG Partnership on behalf of Maxxium UK. For further information or images, please contact:
Fiona.Hendrie@bigpartnership.co.uk / Gabrielle.Roscamp@bigpartnership.co.uk
From his workshop out in East Lothian, Robbie Reid has turned his remarkable talent for furniture making and restoration to furniture creation of a slightly different nature. Turning de-commissioned whisky casks into furniture fit for any bar, garden or patio, Robbie clearly demonstrates not only his exceptional skill in furniture design but also highlights that even after that last drop has left the cask, new life exists just around the corner.
E-mail – email@example.com
Website – www.whiskybarrelrockers.co.uk
Direct from the gates of Valhalla, Highland Park has unveiled the last in the series of stunning whiskies that celebrates its Norse heritage. ODIN, named for the King of Asgard himself, joins Thor, Loki and the beautiful Freya to complete Highland Park’s Valhalla Collection.
Legend has it that Odin, All-father of the gods and ruler of Asgard, is an intensely complex character. Known as ‘the furious one’, Odin is the strongest of all the Norse gods and driven by an unquenchable thirst for wisdom. By sacrificing an eye for a drink from the Well of Wisdom, he earned immeasurable knowledge and insight. With only one eye which blazes like the sun, Odin cuts an ominous figure.
Creating a single malt to reflect the dominant characteristics of Odin was no easy feat but the Highland Park whisky makers have excelled. This whisky strikes a balance between the god and the distillery’s signature Orcadian style – Highland Park’s sweet and gentle smoky peat aromas. The result is an undeniably powerful 16 year old single malt.
Gerry Tosh, Global Marketing Manager, says: “Odin, like its namesake, is an intense, powerful and complex whisky. Bottled at 55.8% ABV, it certainly lives up to the legend, a bold single malt higher in strength than Thor, Loki and Freya. In Odin, we have been able to add the final flourish to the Valhalla Collection, a stunning series of remarkable whiskies that offer affordability and exclusive collectability.”
“Now that Odin has joined the ranks of the other gods in the Valhalla Collection, the first chapter in this series is complete. However, the Norse legends of old may still offer us future intrigues.”
With only 17,000 bottles released globally, this limited edition whisky comes housed in the same distinctive award winning wooden frame of Thor, Loki and Freya echoing the fearsome contours of a traditional Viking long ship. The bottle itself reflects Odin’s character – dark and imperfect and slightly battle worn.
Tasting Notes: Highland Park ODIN / 16 years old / 55.8% ABV
Colour: Vivid burst of sunlight
Nose: This intense whisky possesses a fierce spice. Cinnamon bark and nutmeg rise from Odin’s spirit. Behind the spice, toasted walnuts smoulder with pulsating explosions of smoke. Odin cuts an ominous figure and this whisky is no different.
Palate: A huge, powerful palate draws on the complexity of Odin’s character. Layers of peat uncover thousands of years of wisdom. Dense oak combines with rich charred walnuts.
Finish: Throughout is a subtle sweetness, sharing the knowledge of well-seasoned sherry wines. Plums and soft fruit disappear into the dark as the peaty embers glow into a smoky finale.
Odin will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk at an RRP of £180.
For more information please contact:
Linsay Moore/Laura Hutchinson at The BIG Partnership on 0131 557 5252 or firstname.lastname@example.orgemail@example.com
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