Laphroaig® Islay Single Malt Scotch Whisky continues to celebrate its bicentenary with the release of the Laphroaig 32 Year Old. The very special bottling, distributed by Maxxium UK, has been aged for over three decades in a single cask type.
Matured exclusively in a first-fill ex-Oloroso cask, the Laphroaig 32 Year Old is a whisky that has picked up all the flavours so typical of spirit laid down in ex-Sherry casks – the dark Christmas fruits, the nuts and spice, and at the same time possesses the extraordinary deli-cate balance common to old, excellent whiskies. It is an extremely rare and accomplished whisky.
On the nose the aroma of caramelised brown sugar is predominant, with notes of dark, bit-ter chocolate and nutmeg leading the palate, followed by a dry and lingering sherried oak finish.
Laphroaig 32 Year Old, an intensely rich single, malt will be available in October 2015 in selected specialist whisky retailers with a RRP of £750.00.
Issued by The BIG Partnership on behalf of Maxxium UK, UK distributors of Laphroaig.
For further information please contact: Sarah Fearon or Laura Hutchinson at The BIG Partnership on 0131 557 5252
The Macallan, distributed by Maxxium UK, has opened its doors to consumers at The Macallan Residence in the first UK event of its kind for the luxury single malt whisky.
The Macallan took up residence at the prestigious neo-Gothic mansion Two Temple Place in London for two nights only (2 and 3 June), where consumers were taken on a journey of carefully curated experiences exploring the world of photography, food and fashion.
The Macallan Residence was created to invite consumers into the world of The Macallan and to celebrate the award winning The Macallan 1824 Series. With over 700 consumers entering The Macallan Residence, the brand reported strong consumer engagement over the course of the two evenings.
Guests were greeted with bespoke branded keys and invited to unlock their senses. The evening began with an exclusive masterclass by Wayne Collins from Maxxium’s Mixxit team in the art of cocktail making with a twist on the classic Old Fashioned cocktail, ‘The Macallan Old Gold’.
Esquire supported the event as media partner. The luxury men’s magazine hosted tailor Timothy Everest and a bespoke styling service as well as Shinola who offered guests personalised monogramming.
Guests were invited to nose and taste Amber, Sienna and Ruby, award winning whiskies from The 1824 Series in a chocolate and whisky pairing from Artisan Du Chocolat and Mixxit’s David Miles.
Keith Bonnington, The Macallan Senior Brand Manager, commented: “Creating The Macallan Residence allowed us to open our doors and welcome consumers into the world of The Macallan. These events were the first of their kind in the UK and we wanted consumers to be able to truly experience The Macallan, bringing to life the brand’s luxury credentials and our unwavering dedication to quality and craft. Our venue, Two Temple Place, offered the perfect combination of grandeur with the intimacy of a private house party, and our hosts showcased the very best of The Macallan.
“The Macallan Residence allowed us to introduce our single malts to new consumers and deliver strong brand engagement in a memorable way.”
Issued by The BIG Partnership on behalf of Maxxium UK
Call Laura Hutchinson on 0131 557 5252 or email email@example.com
Edrington has marked the official start of works on its iconic new distillery and visitor centre for The Macallan.
The Macallan is one of the core brands of Edrington, Scotland’s premier producer and distributor of global spirits brands.
Edrington Chief Executive, Ian Curle was joined on site at The Macallan estate in Speyside by Bill Robertson, Executive Chairman of Robertson and Graham Stirk, Partner of Rogers Stirk Harbour + Partners, to mark the occasion.
Ian Curle said: “Today represents an exciting new chapter for Edrington and a major step in The Macallan’s long term commitment to be the leading premium spirit in the world. The collaboration between Rogers Stirk Harbour + Partners (RSHP), Robertson, and Forsyths brings together one of the world’s leading architects and the elite of Scottish craftsmen. Over the next three years we will bring The Macallan brand experience to life in a truly unique style.”
Bill Robertson said: “We are delighted to officially commence works today. The site will be dramatically transformed over the coming months as the iconic distillery and visitor centre starts to take shape. By understanding the vision of The Macallan and working in partnership with them, RSHP and Forsyths, we will deliver a truly beautiful and inspirational building.”
The new facility received planning permission in August this year and the project will deliver significant benefits to the national and local economy.
Designed by RSHP to complement the natural beauty of the area and The Macallan Estate, which overlooks the River Spey, the new home of The Macallan is scheduled to open to the public in spring 2017.
Graham Stirk, lead architect and Partner, RSHP, said: “Our design for the distillery and visitor centre celebrates the whisky-making process as well as the environment that has inspired it. The design is essentially a series of a grass-covered undulating roof forms that are sympathetic to this Area of Great Landscape Value. Together we are creating a bespoke building for The Macallan that will further enhance the visitor experience whilst ensuring the on-going quality of this unique Single Malt.”
Ian Curle concluded: “Respected local crafts and skills are at the heart of The Macallan’s uncompromising approach to quality, and we are very pleased to be working with both Robertson and Forsyths to write the next chapter in the history of The Macallan.”
For Further Information:
Adele Joyce, Brand Team Project Manager – Macallan Expansion, The Macallan
07584 217 162
The Macallan, the ultimate luxury spirit distributed by Maxxium UK, has revealed Mario Testino as its fifth Master of Photography. Launching today (12 November) in the UK, The Macallan brings to life its foundation stones, The Six Pillars, through the eyes of the world’s most prolific portrait and fashion photographer. The Masters of Photography: Mario Testino Edition sees him interpret The Six Pillars through the characterisation of six individual personalities in his distinct, inimitable and luxurious style.
The Masters of Photography: Mario Testino Edition is The Macallan’s most inspired to date, with the whisky bringing together six different casks to showcase the ultimate complexity. Each of these six perfect whiskies is the definitive representation of one of the Six Pillars. They each have their own definitive character, flavour and aroma which when brought together; create the perfect single malt with unparalleled depth, darkness and diversity.
The Master Whisky Maker personally selected these six unique casks from over 200,000 maturing at The Macallan distillery to craft this limited edition expression. He has achieved this through adding layer upon layer of character and flavour, reflecting the approach taken to the photography itself.
Presenting the first ever Masters of Photography design collaboration, each of the 1,000 Mario Testino Editions for sale globally – of which there are four different variations, each featuring one of the four iconic shots taken by Mario – are presented in a beautiful, high gloss, black lacquered presentation box, designed together with Mario Testino. Inspired by the subtle elegance and rich Asian cultural heritage of traditional lacquered boxes, each presentation box is individually numbered and features a secret hidden compartment.
Testino’s ability to transform reality into the more vivid and desirable has resulted in some of the most prolific and recognisable photographs of our time, including the iconic portrait of Diana, Princess of Wales for her Vanity Fair cover story in 1997, and intimate shots of original supermodel Kate Moss spanning several decades.
Renowned for his mastery of composition – the artistic arrangement and placement of visual elements within the picture – and for creating a reflective and intense connection with his sitters, be it celebrities or royalty, Mario Testino has now turned his lens to The Macallan. By bringing together a group of distinct characters, Mario captured the spirit of the ultimate party. Each character was cast on the basis of their visual qualities, each echoing one of The Macallan’s Six Pillars. Shot in Beijing, in a former palace near the Forbidden City and Tian’anmen Square, the photographs showcase the vibrancy and luxury of The Macallan world, infused with subtle eclecticism and cultural allusions.
“Whisky was the choice of drink in my country during the years I was growing up. When I was approached by The Macallan to take part in the Masters of Photography Series I decided to capture the moment when people get together to celebrate, in the atmosphere of a whisky environment – a whisky club!,” comments Mario Testino.
Ken Grier, Director of The Macallan, said: “As one of the world’s truly great whiskies, we seek to collaborate with the best photographers in the world. Not just those who have the technical ability, but something more. The Macallan Masters of Photography is about the personal touch, we work with photographers with whom we have a shared passion to create beautiful collectables. Mario’s emotional engagement coupled with the level of his creative involvement, heralds an evolution of the role of the Master in the Masters of Photography series, one which has brought about an exciting visual celebration of our fundamental Six Pillars. Not only is he a historically important giant in contemporary photography, his elegance, charm and gentlemanly approach to creating this ultimate party has made him both a joy and an inspiration to work with.”
The Macallan Masters of Photography series features exclusive collaborations, conjoining the art of whisky making with the artist’s interpretation of the world of The Macallan. Previous editions were authored by iconic photographers Elliott Erwitt, Annie Leibovitz, Rankin and Albert Watson.
Each edition comprises a different Mario Testino print capturing The Six Pillars, an exclusive photo-archival booklet featuring a total of 20 images, shot by Testino during the process, one bottle of the single malt whisky and six miniatures from each of the selected six casks.
The Macallan Masters of Photography: Mario Testino edition will be available in the UK from specialist whisky retailers, priced at £2215.
For further information, interview requests and images, please contact:
The BIG Partnership
0131 557 5252
Wednesday 12 November 2014
The Ardmore distillery has just launched The Ardmore Legacy, a lightly peated Highland single malt to be distributed by Maxxium UK.
The Ardmore Legacy continues the distillery’s history of producing the only traditionally peated Highland single malt whisky and will replace Ardmore Traditional Cask as its core expression.
A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts. Combining notes of creamy vanilla, smoky charcoal, sweet honey and savoury spices with a pleasant smoky taste, The Ardmore Legacy is a full-bodied and smooth dram with the typical Ardmore dry, spicy and long-lasting finish.
The expression also brings a new premium look for the brand with its eagle icon firmly at the heart of the packaging design. The bottle label and outer tube feature a splendid copper foil eagle in full flight, acknowledging their rare golden eagle neighbours and representing an adherence to tradition. The eye-catching monochrome backdrop encompasses a map design conveying the distillery’s location and heritage.
Peter Sandstrom, Marketing Director, Maxxium UK said: “This is an exciting new expression from The Ardmore offering an exceptional Highland single malt with broad appeal. As the only traditionally peated Highland single malt, The Ardmore Legacy has real stand out. It is ideal for whisky drinkers looking for something new and is also the perfect introduction for any whisky drinkers beginning their journey into peated malts.”
The eagle has long played a key role in the brand’s history with rare golden eagles often seen riding the thermals above the distillery. The Ardmore supports these birds in partnership with the RSPB, most recently with the reintroduction of the white tailed eagle, a cousin of the golden eagle.
Distilled in Scotland’s Highland region, The Ardmore single malt has continued its traditional ways since the distillery was founded in 1898, combining traditional methods with the very best craftsmanship to produce award winning single malt whisky.
The Ardmore Legacy (RRP £29.99) will be available to purchase at Tesco and Morrisons as well as select specialist whisky retailers from the beginning of October.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Linsay Moore/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: firstname.lastname@example.org
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