A group of young Scottish entrepreneurs based in Glasgow have launched a monthly whisky subscription club that makes whisky accessible to a discerning younger audience. YoCo Club, the monthly subscription service, delivers a case of two single malt Scotch whiskies to a subscribers door for as little as £27 per month. Each case contains 40cl of whisky, giving subscribers over 12 drams to enjoy every month.
The campaign will go live on Indiegogo at 11:00am on Wednesday the 21st of October 2015 and allows potential subscribers to sign up for either 1, 3 or 6 months at a time. Regardless of the length of membership, each case comes with a membership card that contains a QR code that the subscriber can scan to gain access to information about each of the single malts.
YoCo Club is trying to attract young professionals to sign up to their club by offering a familiar subscription model to the 25-45yo markets. Co-Founder and CEO Calum Leslie says:
“The UK market alone for Scotch whisky shrunk by 9.5% since 2009 and this is partly due to the fact that whisky distillers are failing to attract young consumers, as the core market remains 45+ year-old males”.
He continues “Scotch whisky is appreciated around the world and has been the drink of choice of many for decades. Younger people’s pallets have not changed; rather it is the way in which whisky is marketed, presented and delivered that is not appealing to the discerning younger generations. The subscription business model is blowing up with market leaders and it is very clear that the marriage between consumables and technology is a match made in heaven. As a result, this model is perfect for many discerning younger consumers who may feel a little overwhelmed by choice, undereducated in taste or discouraged by price when it comes to whisky ”.
However, YoCo Club is more than a whisky club. YoCo is an abbreviation of “Young Company” and the company is on a mission to “become this generation’s answer to discovering, delivering and reveling in Scotch whisky”.
The club brands itself as a lifestyle club that profiles their subscribers and is attempting to build a company that escapes the “old school” image of a whisky club. Leslie says:
“Whether people enjoy drinking whisky with ice, water, from a tumbler, one sip at a time or all in one go, we don’t mind and we won’t hold anyone to traditional etiquette”.
YoCo Clubs Indiegogo campaign is aiming to raise £10,000 for the company to get started. The campaign will run for 30 days and includes a number of “rewards” including a round of golf at St. Andrews and a private tour at one of Scotland’s famous distilleries.
Furthermore, YoCo Club has already been given the “seal of approval” from industry expert, and author of 10 leading whisky books including the award winning “Malt Whisky”, Charles MacLean. MacLean says:
“Malt whisky is the most complex spirit in the world. Learning to appreciate and enjoy its flavours and nuances is life-enhancing, as well as being great fun. But there are so many choices out there it can be baffling, and this is where the YoCo Club can help you develop your knowledge and appreciation. I commend it to you whole-heartedly!”
If you are a fan of whisky or know someone who would appreciate the gift of whisky, with an innovative twist, then visit the campaign at http://igg.me/at/yococlub (this link will go live at 11:00am on Wednesday 21st 2015, please see link below to view the draft campaign) and become one of the clubs “Founding Members”.
For more information please contact Martin Hunt on 0131 661 5212 or at firstname.lastname@example.org
About YoCo Club
YoCo Club is the monthly whisky subscription service delivering a case of two single malt Scotch whiskies to subscribers for as little as £27 per month. We have selected a range of whiskies from each of Scotland’s whisky regions and are sending subscribers a monthly case containing 1x20cl bottle of our first chosen whisky and 4x5cl bottles of our second chosen whisky. In other words, each case contains 40cl of whisky, which is over 12 drams for subscribers to enjoy every month.
For more information please visit our draft Indiegogo page at: http://www.indiegogo.com/project/preview/107b3985.
Usquabae Whisky Bar & Larder Located in the heart of Edinburgh’s vibrant West End, offers an unrivalled selection of Scotch whisky in an elegant and relaxed setting. Inspired by Robert Burns’ poem, “Tam O’ Shanter”, we firmly believe the pursuit of drinking whisky is a saintly and noble quest. Burns himself claimed that should you meet the devil, you’ll only survive if you’re fortified with usquabae. We take this belief very seriously. With this in mind, we encourage you to visit us and experience for yourself the ‘spiritual’ side of our national drink. If you already consider yourself saintly enough, we also offer a range of speciality gins, vodkas, rums, and other spirits as well as a wide-ranging wine list and bespoke cocktail menu.
With over 400 whiskies to choose from at Usquabae Whisky Bar & Larder, our collection contains a dram to suit every palate. Each bottle has been hand-selected based on its exceptional quality and unique flavour profile. Ranging from iconic, world-leading brands such as Glenfiddich and The Glenlivet, to unique single cask bottlings from long-closed distilleries such as Rosebank and Port Ellen, our variety is unparalleled. Fancy sampling something from the swinging sixties? Sure thing. Keen to try something which pre-dates The Beatles? Absolutely. Want to taste something distilled prior to, or during, World War II? No problem.
At Usquabae Whisky Bar & Larder we believe excellent drinks should be sipped alongside exceptional cuisine. Our menu reflects the natural quality and variety of Scotland’s larder, with each dish carefully crafted and prepared to the highest standard by our team of dedicated chefs. Our current menu can be found below, along with suggested whisky pairings which compliment each dish.
At Usquabae Whisky Bar & Larder, we offer tailored whisky tastings which cater for your group’s every need. Armed with an enviable whisky collection, our knowledgeable bartenders will inform, enthuse and, above all, entertain you as you explore our whiskies and discover new flavours and aromas. From deconstructing a blended whisky, to a ‘vertical’ tasting, to a Prohibition-themed tasting, to a regional tour of Scotland, we have it covered. Contact us now to arrange your ultimate whisky experience, or click here to see our tasting packages.
Over the coming weeks, Malt Marketing will be introducing some of Edinburgh’s finest whisky bars. From the familiar more established to the latest bars emerging onto the scene, The first of these just so happens to be the world acclaimed Waldorf Astoria Edinburgh – The Caledonian, known locally as the “Caley”, is one of Edinburgh’s most significant landmarks. Standing proudly at the West End of Princes Street, this former Victorian railway building hotel nestles in the shadow of the imposing Edinburgh Castle and its reputation for style and excellence has attracted generations of locals, international visitors and notable personalities for over one hundred years.
Following extensive refurbishment in all areas of the hotel, this reputation is continued and enhanced as the Caley re-opened its doors as a member of Waldorf Astoria Hotels & Resorts, who set the standard in finest hotels and resorts worldwide.
Admire some of the best views in Edinburgh from our 241 guestrooms and suites and dine at two award-winning restaurants created by the Michelin-starred Galvin brothers – The Pompadour by Galvin and Galvin Brasserie de Luxe. At Waldorf Astoria Edinburgh – The Caledonian you can also experience the grandeur of the Peacock Alley, formerly the station concourse and ticket office, treat yourself to some of the finest Scottish Whiskies at The Caley Bar or simply indulge at the UK’s only Guerlain Spa.
Waldorf Astoria Edinburgh – The Caledonian is also one of the most splendid venues Edinburgh has to offer for meetings, events and weddings. Since opening in 1903, Waldorf Astoria Edinburgh – The Caledonian has staged many prestigious events, from extravagant wedding celebrations and star-packed parties to lavish corporate gatherings and grand banquets.
THE CALEY BAR
A popular meeting place for residents and the local population alike for many generations, The Caley Bar offers a traditional Scottish welcome in elegant and relaxed surroundings. The design of the carefully refurbished Caley is themed on the grandeur of the Caledonian Railway of the 19th Century, with overtones of the plush furnishings of the Orient Express.
The Caley is home to some of the finest Scottish Whiskies and is the ideal venue for drinks after work or before a meal, when the bar buzzes with lively conversation and laughter. Choose from classic cocktails, a wide range of Scotch Whiskies, fine wines and Champagnes, soft drinks and hot beverages.
Once the capital city in Scotland, the city of Stirling continues to remain one of the country’s most significant historic settings. With sites such as Stirling Castle, The Wallace Monument and the Old Town Jail, Stirling is truly a city of national significance that continues to appeal to hundreds of thousands of tourist’s year in year out. As well as being a city of historic and cultural importance, Stirling is also home to one of the country’s most impressive whisky bars. Appealing to not just tourists, but students and other local residents alike, Curly Coo Bar situated centrally in the city’s Barnton Street offers all the appeal of a tucked away Highland retreat right in the heart of Stirling.
Offering in excess of 130 malt whiskies, not to mention many beers, wines and spirits of choice, Curly Coo Bar is one of those bars that just has to be sampled and enjoyed. The Drammie Award winning bar of 2013 & 2014 also boats a 5* rating on Trip Advisor, again for 2013 & 2014.
Bringing with her a wealth of experience and knowledge, owner Mandy Silver is the absolute perfect hostess ensuring your experience in Curly Coo Bar is enlightening, educational and ultimately memorable.
For more information visit: www.curlycoobar.com
Or drop in for a dram or 2!
Whatever your reasons for touring Scotland in 2015, ensuring you find the place that’s right for you to stay will inevitably be a consideration. Like with so many areas of Scotland, the Isle of Skye offers both scenic natural beauty, dramatic landscapes and is home to its sole whisky distillery, Talisker. As well as this, Skye is home to Sligachan Hotel, a favourite among many outdoor enthusiasts, happy couples enjoying their big day or simply those more discerning about their whisky choice.
Situated on the banks of Loch Sligachan and at the foot of Black Cuillin, Sligachan offers the perfect Highland retreat. For more information see: Sligachan Hotel
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