Scotland 28
RESTORATION FOR GLEN GARIOCH’S DISTILLERY
BEAM SUNTORY TO INVEST IN £6 MILLION RESTORATION AND UPGRADE OF GLEN GARIOCH’S DISTILLERY IN OLDMELDRUM
16 March 2021 – Beam Suntory, a leading global premium spirits company, is making a significant £6 million investment in Glen Garioch’s renowned distillery in Oldmeldrum. The renovation will see the distillery return to more traditional production processes, while also introducing new cutting-edge technology for direct-fired distillation. The planned changes will also reduce the distillery’s carbon footprint. Work began in 2020, and various stages are expected to be completed over the course of 2021.
The cornerstone of this transformation will be the reintroduction of floor maltings as well as the installation of direct-fired heating to the wash still – traditional methods still used by only a handful of whisky distilleries. The return to these traditional processes is a sign of Glen Garioch’s deep respect for its rich heritage, as well as the complexity and quality of its small batch, hand-crafted Highland single malt.
To complement this return to tradition, Glen Garioch has developed a state-of-the-art, highly efficient and safe method for direct fired distillation, which Beam Suntory anticipates will reduce the distillery’s carbon footprint by around 15%.
The first new make spirit will come off the stills later in 2021.
Kwanele Mdluli, Distillery Manager, commented: “We are proud to make this investment in Glen Garioch’s historic distillery, and we’re excited about the future. Although these traditional distilling and malting methods are rare in today’s industry, our teams have deep expertise and passion for these methods, and we’re all looking forward to bringing them back to our distillery. We are honoured to be a part of Glen Garioch’s long tradition of innovation and quality craftsmanship.”
Francois Bazini, Beam Suntory’s Managing Director – Scotch, Gin & Irish, added: “Coming from one of Scotland’s oldest distilleries, Glen Garioch is a rare find – a complex, hearty Highland malt, produced only in small batches. Our whisky has always been made with extraordinary care, and by reinvigorating its distillery and tapping into the brand’s rich history, we’ll be able to build on the quality and complexity that Glen Garioch is already known for. Although we’re looking to the past for inspiration – we’re opening the next chapter in Glen Garioch’s future.”
Burns Night, Haggis and Laphroaig Whisky
How to Celebrate Burns Night in Style
Rabbie Burns is celebrated around the world on the 25th January for his poems, songs and his character. The festivities may look a little different this year but the celebrations can still go ahead and what better way to celebrate the occasion than with a whisky of real character – Laphroaig. The quintessential peated malt to toast the immortal memory of Burns!
Laphroaig Select
The heart of the Laphroaig Select is drawn from a final maturation in American oak casks, which is rarely used for Scotch whisky. With spirit selected by Laphroaig’s master distiller from Quarter Cask, PX Cask and Triple Wood (Oloroso sherry) and a final addition of 10 Year Old, this whisky represents a subtle blending of peat, oak and sweetness.
Currently available from £22.13 at Laphroaig Shop
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness.
The Laphroaig 10 Year Old follows the traditions laid down over the last 200 years by a succession of passionate and skilled master distillers. This is a truly classic Single Malt Scotch, made from malted barley which is first cold-smoked and then dried over a peat fire.
Renowned for its bold, smoky taste and full-bodied with a long finish, it truly embodies the quintessential Laphroaig character.
This whisky is perfect for spending the Burns Night evening at home.
Currently available from £29.37 at Laphroaig Shop
Laphroaig Lore
The Laphroaig Lore liquid is rich, complex and varied, inspired by the knowledge and traditions passed down from generation to generation of its distillery managers, blenders and craftsmen.
Currently available from £54.15 at Laphroaig Shop
Entrepreneur News in Conjunction With Glen Scotia
Glen Scotia Whisky Joins Great British Entrepreneur Awards as Partner
The Great British Entrepreneur Awards is delighted to announce Glen Scotia as its first Entrepreneurial Spirit Partner.
The scotch whisky brand, owned by Loch Lomond Group, is one of the few Campbeltown distilleries to have maintained production from the heady days of the 1830s when the region was known as the whisky capital of the world.
The brand continues to enjoy success, now backed by centuries of craftsmanship and experience and its award-winning whiskies are renowned for their distinctive maritime influence and Campbeltown character.
The partnership will see Glen Scotia sponsor the Entrepreneurial Spirit Award. GBEA and Glen Scotia will also recognise and reward a business owner who has shown particular entrepreneurial spirit each month.
Founded in 2013, the Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the United Kingdom. Central to its ethos is being more than just ‘an awards ceremony’ – it’s a sense of community, and a thriving ecosystem of support all year round that provide opportunities for winners and finalists to connect and showcase their business.
Francesca James, founder of the Great British Entrepreneur Awards, said: “I’m delighted to announce this new and unique partnership with Glen Scotia. It has an incredibly long and inspiring entrepreneurial journey behind it, and I’m thrilled they share our passion for supporting entrepreneurs and celebrating their achievements.”
John Grieveson, Chief Marketing Officer at Glen Scotia, said: “The early entrepreneurial spirit shown by our founders back in 1832 is embedded in Glen Scotia’s DNA. Back then, our founders, along with many others at the time, rode the wave of entrepreneurialism seen in Campbeltown in the early 1800s, harnessing the abundance of natural resources needed to produce quality Scotch Whisky, as well as new technology including steam navigation which meant that whisky could be shipped directly to Glasgow in under nine hours from what is still one of the most remote parts of Scotland’s mainland.
“We’re proud to be one of the three surviving distilleries from this boom-town era, which has only been achieved by our ability to innovate and adapt the business over the centuries. Our new partnership with the GBEA is therefore very fitting, and we are very much looking forward to working with them to support the new generation of British entrepreneurs.”
Whiskies to Celebrate St. Andrew’s Day
Some Single Malt Serving Suggestions This St. Andrew’s Day
St. Andrew’s Day is just around the corner, and although things may be a little different this year, celebrating with a glass of whisky in hand will always stand the test of time.
Whether you’re with your family this St. Andrew’s Day, or relaxing at home, here is a selection of the best tipples to enjoy this November 30th, celebrating all that makes Scotland special.
Choose from the elegant complexity of Bowmore, the strong character of Laphroaig, or the shareable nature of Auchentoshan, with a variety of these tipples below.
What’s more, to continue celebrating St. Andrews Day, Laphroaig is holding its final #LaphroaigLive event of the year at 18:15 Islay (UK) time on Monday 30th November.
The session will be hosted by John Campbell (Distillery Manager) and Simon Brooking (Laphroaig Ambassador) and will include a live tasting of Laphroaig’s second instalment in the Ian Hunter series, ‘Book Two: Building An Icon’, as well as a look back at the highlights of the year at the distillery and a look forward to what’s in store for 2021.
The team will be taking and answering questions live from the thousands of Friends of Laphroaig from around the globe that join us on St. Andrew’s night to create a very memorable celebration. More details to sign up and join are here.
Bowmore 12 Year Old
Drinkers of the Bowmore 12 Year Old can taste warm and delicious flavours on the palate with subtle dark chocolate taste notes.
Bowmore’s 12 Year Old is both complex and perfectly balanced. Subtle lemon and sweet heather honey complement Bowmore’s trademark peat smoke, leading to a delicious, long and mellow finish.
This whisky is perfect for a night-in nightcap on St. Andrew’s Day.
Available for £34.95 at Master of Malt
Bowmore 15 Year Old
There is no finer example of a sherry cask than the Bowmore 15 Year Old – matured first in bourbon barrels then Oloroso casks.
The Bowmore 15 Year old has a rich, deep colour and robust warming finish, with dark chocolate and raisin aromas which compliment its smokiness and lead the way to a delicious chocolaty centre.
Great for a drink around the table with your family.
Available for £50.25 at Master of Malt
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness.
The Laphroaig 10 Year Old follows the traditions laid down over the last 200 years by a succession of passionate and skilled master distillers. This is a truly classic single malt Scotch, made from malted barley which is first cold-smoked and then dried over a peat fire.
Renowned for its bold, smoky taste and full-bodied with a long finish, it truly embodies the quintessential Laphroaig character.
This whisky is perfect for celebrating St Andrew’s Day with friends at home.
Currently available for £37.42 at Laphroaig Shop
Auchentoshan American Oak
The Auchentoshan American Oak is a versatile and approachable Single Malt. A triple distilled whisky that is matured solely in American bourbon casks, resulting in sweet aromas of vanilla and coconut – along with the signature smooth, delicate, Auchentoshan taste.
You will be left with a crisp, sugared grapefruit taste and a lingering hint of spice. Served perfect as an Auchentoshan & Ale, neat or over ice, or even shaken up in some classic cocktails, including the Auchentoshan Sour.
Enjoy a unique Single Malt with the Auchentoshan American Oak.
Available for £33.99 on Amazon.co.uk
Auchentoshan Three Wood
This award-winning Single Malt has been matured in three different casks, from American Bourbon to Spanish Olorosso Sherry and finally, Pedro Ximenez Sherry casks.
A rich, complex whisky with toffee and sherry flavours.
Wanting an evening that feels unique? Enjoy this triple-distilled Single Malt Whisky.
Available for £49.48 on Amazon
Campaign Success for Laphroaig Single Malt Whisky
LAPHROAIG’S UNFORGETTABLE TASTE CELEBRATED IN NEW INTEGRATED CAMPAIGN
- New above the line campaign ‘You’ll always remember your first Laphroaig’ aims to encourage drinkers to experience the unique flavour of the world’s most divisive single malt.
- Capturing the genuine public reactions of their first sip the TVC will appear across broadcast, video on demand, and other digital platforms from 26 October.
2nd November 2020: Laphroaig, the UK’s number one peated single malt*, has announced the launch of a new fully integrated above the line campaign. It is aimed at capturing the unique reactions of consumers attempting to describe the smoky flavour of this iconic Islay single malt.
Basking in the divisive, yet unforgettable, taste of Laphroaig, the campaign will appear across broadcast TVC (30”) with social and digital media (15”) going live from 1 December.
‘You’ll always remember your First Laphroaig’ is the next chapter of Laphroaig’s Opinions Welcome advertising campaign and the idea that everyone has their own, often unexpected but always unique reaction to this whisky. The new creative plays on this concept via the coming together of first time Laphroaig drinkers.
Filming genuine members of the public across a variety of ages and backgrounds, each individual is handed a bottle and glass and invited to enjoy their first sip. Beginning with trying to pronounce the name of the infamous liquid, what ensues is a variety of facial expressions that range from hesitant and unsure, to full-blown dislike, pleasant surprise and deep love for the taste – each perfectly capturing the experience without the need for words. The film concludes with two of the brand’s newest and biggest fans fervently nodding and proclaiming their newfound love for Laphroaig.
Perfectly articulating Laphroaig’s personality in a way that transcends traditional whisky advertising, the playful yet honest persona positions the experience of drinking a Laphroaig as a memorable one, no matter the outcome.
Nick Ganich, Head of Brands, Edrington-Beam Suntory UK said, “The idea that Laphroaig isn’t for everyone is what makes it such an iconic and inclusive brand. You may love or indeed dislike the taste, but what is certain is that drinking Laphroaig is a deeply personal experience that elicits great emotion and often debate amongst our customers and consumers.”
Jim Robinson, Managing Director, Warp & Woof said: “Bringing this core part of the brand’s personality to life through the campaign has been a lot of fun and something we believe will encourage thousands of soon to be die-hard fans to discover Laphroaig.”
The campaign will also feature as part of Video on Demand through Sky Go, ITV and All 4 and in a variety of formats across both Instagram and Facebook. Furthermore, it will stretch across UK retail and e-commerce outlets featuring Laphroaig’s “Opinions Welcome” gift packs in the lead up to the key Christmas period.
To find out more about the campaign or Laphroaig more generally visit www.laphroaig.com. Alternatively subscribe to the Laphroaig UK YouTube channel or check out Facebook and Instagram for updates and news.
*Nielsen / CGA MAT Combined Sept 2020
