21st September 2020, London: The Macallan has unveiled Edition No.6, a new limited edition single malt whisky celebrating the natural wonders of The Macallan Estate, and the vibrant lifeforce that sustains it – the River Spey.
Marking the sixth and final release in The Macallan Edition Series, Edition No.6 tells the story of a unique land and an extraordinary river, where whisky making, agriculture and nature all live in total harmony. It brings together The Macallan’s Ghillie, Robert Mitchell; Hardy, the world’s most renowned fly fishing brand; and The Atlantic Salmon Trust, which has over 50 years’ experience in salmon conservation.
The Macallan Estate lies on the banks of the River Spey, one of Scotland’s most legendary rivers renowned across the world as a home to the mighty Atlantic salmon. A day on this river, with its pure water, stunning wild landscape and calmness is a once in a lifetime experience.
The Macallan’s Ghillie, Robert Mitchell is the guardian of The Macallan’s stretch of the River Spey and takes great pride in his role caring for the river. He said: “A day on the River Spey is supremely special. You feel that you are escaping from everything and truly connecting with nature and with our Distillery completing this stunning landscape, there is no other place in the world capable of drawing so many wonders together. We are proud custodians of our one-and-three-quarter mile stretch of the River Spey and advocate for sustainability of the wildlife in and around it and so all fishing at The Macallan is catch and release.”
Inspired by the remarkable experience offered by the Spey, The Macallan Whisky Maker, Steven Bremner, created Edition No.6 by choosing five cask styles that embody unique stories related to the river and its unparalleled natural landscape.
Crafted from a combination of American and European oak sherry seasoned casks, Edition No.6 captures the River Spey’s energy; the warm, welcoming personality of The Macallan’s Ghillie; the classic craftsmanship of Hardy; the extraordinary life of the Atlantic salmon on the beat; and the mastery of whisky making on The Macallan Estate, which has taken place since 1824.
The result is a multifaceted whisky delivering aromas of fresh fruits, nutmeg and toffee merged with oak and flavours of ripe plum, vibrant sweet oranges and cinnamon, developing into spicy fresh fruits and creamy chocolate and toasted oats at the finish.
Steven Bremner, The Macallan Whisky Maker, said: “From its early days of whisky making almost 200 years ago, The Macallan has been strongly inspired by and intrinsically connected to nature. It is the force that flows through everything we do at The Macallan and our whisky is enriched by its powerful presence. Edition No.6 is inspired by the natural world surrounding our Distillery, which has so much to offer and enjoy, in particular the River Spey, which is so vibrant, and full of energy.
“This complex single malt provides the perfect conclusion to the Edition Series as there is so much to discover in this whisky. The natural colour of antique brass derived from The Macallan’s exceptional oak casks indicates the richness of flavour that awaits and there is a structure and depth that is uncovered more and more over time.”
To protect the magical sense of the Spey that lies at the heart of Edition No.6, The Macallan has launched a new charitable partnership with The Atlantic Salmon Trust to help to conserve the at-risk fish, whose numbers have declined so rapidly in recent years.
The Atlantic Salmon Trust is protecting wild salmon and sea trout wherever they roam, especially in places like the River Spey, by tracking their migration across thousands of kilometres from their dominion to the open oceans. As a guardian of one of the last sanctuaries of Scottish salmon, The Macallan is supporting The Trust’s vital conservation work on the River Spey and beyond.
The Edition Series explores the unique and defining elements which make The Macallan one of the world’s most revered single malts. Each release reveals the detail of whisky making and showcases the absolute skill of the whisky maker, while sharing the story of The Macallan’s exceptional oak casks and mastery behind the perfect cask selection since 1824.
The Macallan Edition No.6 has an RRP of £95 and will be available at The Whisky Exchange, Master of Malt, The Whisky Shop and other specialist retailers from September 29th 2020. For further information visit www.themacallan.com
BOWMORE UNVEILS ‘THE ART OF TIME®’
UNLOCKING AND CELEBRATING A LEGACY OF OVER 240 YEARS
London, 17th September, Bowmore unveils a new major global campaign celebrating the ‘The Art of Time®’, since 1779. For the first time, we will tell the Bowmore story in depth, unlocking the rich layers of our heritage and paying homage to the craftsmanship and legacy behind our single malt.
‘The Art of Time’ is a global marketing campaign, which will be released in October 2020. It will be deployed across traditional media, social and digital commerce platforms with new still and dynamic content, secondary imagery and a set of key visuals. It will also be executed in stores with dedicated displays for mass retail, and premium visibility and window displays for whisky specialists and department stores, and for events.
‘The Art of Time’ tells the story of Bowmore’s exceptional quality and how our whiskies benefit from the power of time, becoming even more beautiful and precious over the years.
Bowmore is a pioneering house and the oldest licensed distillery on Islay; we have been refining our craft for over 240 years, and we still handcraft our malts today. ‘The Art of Time’ is central to the way we make our whisky. We invest more time than necessary at every stage of our process. We have our own proprietary malt barns, hand-turning our barley. We allow for perfectly timed fermentation periods. And we take our time to hand-select our casks, nosing every single one before it is filled with our new make. This care and attention to detail is what creates the complex balance of not just mild smokiness, but also maritime minerality and fresh stone fruit notes which is so characteristic of our timeless house style. This is the reason why Bowmore ages like no other, making us one of the world’s most collectible Islay malts today.
‘The Art of Time’ has provided the canvas for a refreshing new approach to Bowmore, ensuring a single identity across the core and prestige range, featuring a striking new colour palette and visual feel, inspired by the Islay coastal landscape coming together with the whisky itself.
For the campaign’s distinctive new visuals, Bowmore has drawn inspiration from its stunning surroundings, specifically Islay’s black stone formations that also surround our distillery. These formations have a strong connection to Bowmore’s own story, and Islay is home to some of the oldest strata in the world. These rocks have been shaped over a long period of time, transformed by seasons and enriched by the wild elements, just like our whisky.
Black stones also bring us back to the origins of the Bowmore name. Some historians believe it to be derived from a small black reef just outside Lochindaal whilst others reference the Norse for sunken rock, bogha mor, as its origination. Whichever may be true, this black stone is meaningful to our home and our name. It is central to our new visual identity and the foundation of our new key visual, leveraging black rocks as a metaphor to visually bring to life the layers of time and its transformative power. From rough beauty, our new make, to the smoothest layer of all, our Bowmore whisky, Bowmore is a masterpiece sculpted by time.
Céline Daniel, Global Marketing Manager at Bowmore, comments, “We are delighted to unveil our new ‘The Art of Time’ campaign, bringing Bowmore to life in a bold new way but importantly, remaining grounded in our history and roots on Islay. This is the first time we will be exploring Bowmore’s history and craftsmanship with such depth and with such consistency at a global level.
“We believe that Bowmore is a work of art, and our understanding and respect for time is central to how and why we craft our whisky. With this campaign, we will show how Bowmore uses time to transform our celebrated single malt into a true masterpiece. By drawing inspiration from the black rocks surrounding our distillery, we are also paying homage to the way time has shaped not only our whisky, but also Islay itself.”
‘The Art of Time’ global campaign is launching shortly after Bowmore announced its first collaborative creation with Aston Martin in August 2020, the Black Bowmore DB5 1964, a striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston with only 25 bottles* for sale. This partnership with Aston Martin reinforces Bowmore’s commitment to taking the time to create something special, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined.
With the hospitality sector slowly trying to get back to something near normal, it has been a very quiet time for hotels, bars, pubs and clubs and at Malt Marketing we are actively looking to support the on-trade wherever possible and on that note, we introduce you to our latest whisky bar directory listing; Edinburgh’s Alhambra Bar.
Alhambra Bar situated on Edinburgh’s Leith Walk provides a lively and vibrant atmosphere in which to enjoy a drink in Edinburgh’s East end.
With all the character and charm of a village local, Alhambra Bar seems to be able to capture that city spirit in a traditional and comforting setting. Offering a varied choice of beers, wines and spirits, Alhambra Bar is a must go to bar for any sports lover.
With Premiership and international football screenings and PGA golf available to patrons, Alhambra Bar offers both a friendly and welcoming ambience coupled with an exciting and charged atmosphere where locals and newcomers alike mix and engage.
With outdoor seating and all the benefits and presence that come with any corner bar, this is most definitely a place to experience and enjoy whenever next in Edinburgh
The Macallan has released Double Cask 15 Years Old and Double Cask 18 Years Old in a significant expansion of the highly successful range.
First introduced in 2016 with The Macallan Double Cask 12 Years Old, the enticing collection is formed from a harmonious union of American and European oak sherry seasoned casks. Together they combine to create a perfectly balanced single malt Scotch whisky with a distinctive warm character that is punctuated with a contemporary soft sweetness.
Double Cask tells the story of a journey which brings together two different worlds. The voyage begins in the vast green forests of northern Spain and the French Pyrenees, where The Macallan sources its European oak. New oak from the lush forests of Ohio, Missouri and Kentucky in America is also transported thousands of miles to Spain, where both types of oak are hand crafted into casks that are filled with sherry.
Once seasoned, the casks are shipped to The Macallan Estate on Speyside where they are filled with new-make spirit. Following years of slumber, The Macallan’s Whisky Mastery Team use their skill and expertise to select the best balance of spirit from both the American and European oak sherry seasoned casks to create Double Cask.
The result is a perfect partnership, with the sherry seasoned American oak imparting delicate flavours of vanilla, while the European oak delivers the subtle and unmistakeable spice and classic style of The Macallan.
The incredible wood journey which underpins Double Cask was recently showcased by a collaboration with iconic Magnum photographer Steve McCurry, who travelled across continents to witness The Macallan’s decisive story unfold. His exclusive photographic journal documents the people, places, skills and processes involved in the production of The Macallan’s exceptional oak casks.
The new expressions will significantly enhance the existing Double Cask range, which lies at the heart of The Macallan’s portfolio of single malts and is a popular choice with whisky lovers around the world.
Displaying a golden butterscotch hue, The Macallan Double Cask 15 Years Old imparts aromas of dried fruit, toffee and vanilla, and delivers a warming finish with a creamy mouthfeel.
The Macallan Double Cask 18 Years Old has a rich amber honey tone, and imparts notes of dried fruits, ginger and toffee. A warm oak spice finish is balanced by citrus flavours of sweet orange.
Kirsteen Campbell, Master Whisky Maker, The Macallan, said: “Bringing together American and European oak sherry seasoned casks to achieve the perfect balance of flavours is incredibly exciting for the Whisky Mastery Team, and we are proud to offer two new expressions to this distinctive range for The Macallan Double Cask fans to explore.
“With Double Cask 15 Years Old, the delicate and indulgent flavours of American oak including honey, citrus and chocolate balance The Macallan’s more traditional characteristics of rich fruits, sherry and wood spice. The Macallan Double Cask 18 Years Old offers slightly more complexity, with rich raisin and sultana subtly balanced by warming oak spice.
“Oak influence is the single greatest contributor to the quality, natural colour and distinctive aromas and flavours at the heart of The Macallan’s single malts.”
The new Double Cask expressions demonstrate The Macallan’s enduring desire to go beyond the ordinary, to seek out the extraordinary, and create peerless single malts.
The Macallan Double Cask 15 Years Old has an RRP of £100 and The Macallan Double Cask 18 Years Old has an RRP of £250. They will be available from specialist retailers such as The Whisky Exchange, Master of Malt and The Whisky Shop.
For further information visit www.themacallan.com
Spanning two continents and thousands of miles, the incredible wood journey undertaken to create The Macallan’s hand-crafted, sherry seasoned oak casks has been chronicled in extraordinary new detail by iconic Magnum photographer Steve McCurry.
His exclusive photographic journal, which is revealed in full for the first time, showcases the people, places and processes involved in the production of The Macallan’s exceptional oaks casks.
Crafted to unique specifications, The Macallan’s oak casks are the single greatest contributor to the outstanding quality, natural colour and distinctive aromas and flavours of The Macallan’s peerless single malts.
The images also provide a compelling new insight into the mastery of wood and spirit for which The Macallan has been renowned since 1824.
Steve McCurry said: “The thing I admire about The Macallan is their passion for craftsmanship, their excellence and their integrity for their processes.
“Sometimes you have to choose a different path – the one less taken – to go beyond hardship, to reach excellence.”
Firstly, the photographer, recognised as one of today’s finest image makers and synonymous with evocative colour photography, made the trip to the vast green forests of Northern Spain, the source of European oak for The Macallan casks. Then he journeyed to Jerez, Southern Spain where The Macallan’s casks are hand-crafted and seasoned with sherry – one of The Macallan’s defining strengths.
McCurry also travelled to Pennsylvania to discover the influence of American oak. Grown in the lush forests in the North East of the US, it is key to the unique flavour of The Macallan’s highly successful Double Cask range that balances both American and European sherry seasoned oak casks. After leaving America, these casks are also shipped to Jerez to be crafted into casks and filled with sherry, using the same traditional processes applied to the European oak.
When fully seasoned, each cask is transported to The Macallan Estate home to the award-winning Distillery on Speyside. It is then filled with the finest quality, new make spirit ready to be matured under the watchful eye of The Macallan Whisky Mastery Team.
As well as evoking the sights, sounds and even the smells of the forests where the oak trees that form The Macallan’s casks are grown, McCurry also reveals the mastery and commitment of those who craft The Macallan’s casks, including the coopers – professional cask makers – who spend many years learning and perfecting their art.
Stuart MacPherson, Master of Wood, The Macallan, said: “Steve McCurry is one of the world’s greatest documentary photographers and we are privileged that he has expertly captured The Macallan’s wood story through his incredible lens.
“Our people and their craftsmanship have defined The Macallan for almost 200 years and Steve’s outstanding images provide a unique insight into the intensive process of sourcing, crafting and seasoning our exceptional oak casks.
“With up to 80% of The Macallan’s final flavour and character determined by cask quality, Steve has recorded the painstaking commitment and attention to detail that we uphold to deliver the uncompromised excellence that lies at the heart of our brand.”
Steve McCurry’s interpretation of The Macallan’s wood journey is his latest partnership with The Macallan. It follows his previous work with the brand to document the build of The Macallan Distillery, alongside fellow Magnum photographers, in 2018.
For further information visit www.themacallan.com
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