Scotch 5
BOWMORE SUCCESS ON INTERNATIONAL STAGE
BOWMORE WINS GOLD AT THE INTERNATIONAL SPIRITS CHALLENGE 2019
3rd June 2019: Bowmore has been awarded gold medals for its 15-Year-Old and 18-Year-Old in the Whisky category at the International Spirits Challenge (ISC) 2019. Such an accolade from the ISC is regarded to be the most respected and sought after in the drinks industry, due to the stringent nature of the judging process.
The Bowmore 15-Year-Old and 18-Year-Old passed a scrupulous blind tasting by a world-renowned expert panel of specialist judges to beat strong competition to win the prestigious accolade of gold. The quality of Bowmore’s craftsmanship and liquid is reflected in this superb result.
Matured first in bourbon barrels then Oloroso casks, there’s no finer example of a sherry cask finish than the Bowmore 15-Year-Old. It’s the final three years spent in Oloroso sherry casks that gives Bowmore 15-Year-Old the rich, deep colour and robust warming finish.
Cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace, the Bowmore 18-Year-Old is one of the most remarkable, perfectly balanced single malt scotch whiskies of its kind. One of the rarest whiskies, bottles of Bowmore 18-Year-Old may be limited, but there’s no end to its enjoyment.
Awards Organiser Justin Smith said: “This ISC grows every year, with producers entering a diverse mix of spirits from across the globe who are looking to benchmark their spirit at the very highest level”.
Chiara Giovanacci, International Marketing Manager Malts for Beam Suntory, commented: “Both the Bowmore 15-year-old and Bowmore 18-year-old are exceptional whiskies meticulously matured and sitting proudly at the heart of our portfolio. To be recognised by such a prestigious and respected awards organisation demonstrates their qualities as two of the finest aged single malts in the world.”
Now in its 24th year, the ISC is the premier event in promoting outstanding quality spirits from across the globe. The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits and designs entered into the competition each year. Receiving more than 1,700 entries from nearly 70 countries worldwide, the ISC is a truly global competition. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence.
For the Tasting Awards, a highly controlled operation is held over fifteen days of intense blind tastings by panels of more than 50 respected and experienced industry professionals. Samples are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge assesses products according to their age, region and variety which is then determined by the entrant and verified by the chairman.
Such a precise judging process has provided the basis of the strong reputation the ISC has established for rewarding quality and celebrating excellence.
Full results have been released and published on the International Spirits Challenge (ISC) website, www.
On 10th July, the world’s leading drinks producers and design specialists will gathered at The Plaisterers Hall, London for the annual ISC Awards Dinner. Paying tribute to some of the finest spirits, and packaging designs in the world, results for categories are announced with the evening highlights, which include the acclaimed Trophies, Producer of the year, Distiller of the Year, Supreme Champion Spirit and Special Recognition awards.
For more information please contact:
BSI@hopeandglorypr.com
Facebook.com/BOWMORE
Twitter.com/BOWMORE
Instagram.com/BOWMORE
LONDON’S BEST NEW WHISKEY AFFAIR RETURNS
An Exciting Event For Any Casual or Serious Fans of Scotch and Bourbon
The Whiskey Affair continues it’s nationwide tour by returning to Reading on the 22nd October! Coming on the back of their hugely successful Guildford event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends – with the event split into four sections – scotch, bourbon, whiskey and whiskey cocktails – there’s something for all levels of knowledge from beginners right through to connoisseurs.
The event takes place at The Great Hall, London Rd, Reading, RG1 5QA and has two sessions. The afternoon session is 1pm-5pm and the evening 7pm-11pm. Tickets are £8 each and available here now. This new festival started in London last year and has moved nationwide in 2016. It originated from a simple idea: to allow people to comprehensively explore the world of whiskey against a backdrop of For the Whiskey Affair Reading, they’ve stepped it up another gear. Alongside live music and representatives from the brands, they’ve got tasting sessions, free samples from a number of new brands, an array of spectacular moonshines from the guys at Shine London (warning: it packs a punch!) All these factors and more mean you’re in for a great night and even friends and partners with no interest in whiskey can sample the cocktail menu and still enjoy the night. And who knows – with a variety of whiskeys ranging from smooth bourbons to spiced whiskies, you may even be able to change their minds…
Organiser Catherine Jackson is keen to evangelise about the whiskey possibilities and share her enthusiasm with a wide audience:
“Back when I started my affair with whiskey, I had so many friends who were knowledgeable about different whiskeys and I was often lost as to where to start. I wanted to dip my toe into the differences and similarities within the brands and learn how to judge which finishes and ages suited my tastes more but I wanted to do so with friends and have a good night out at the same time.
There are some wonderful, smaller independent distillers involved next to household names so there is a true mix of
brands to sample. We’ll have wonderful live music from Becki Short and speakers to provide our entertainment
for the evening and a photo booth will allow a permanent (and occasionally risqué!) memory of the night. It’s
going to be great fun and we can’t wait to share it!”
Email:info@thewhiskeyaffair.co.uk
Malts Of Scotland UK – Latest Whisky Directory Addition
Malts Of Scotland UK – Independent Bottlers
Malts Of Scotland UK is the latest addition to Malt Marketing’s whisky directory. They are proud to offer a range of premium quality single malt scotch whisky and other spirits.
Some rare and unique whiskies which have been bottled from hand selected casks. Most of the whiskies are single cask bottlings, and are available to purchase online under the Malts of Scotland and Highland Laird labels. For further information visit: http://www.maltsofscotlanduk.com
Promote With Malt Marketing ahead of Christmas 2014
Promote Your Finest Festive Whiskies with Malt Marketing ahead of Christmas 2014
As we edge ever nearer to the festive season 2014, allow Malt Marketing to assist with the marketing and promotion of your whisky shops, bars and experiences ahead of Christmas 2014. With regular updates on our homepage as well as Facebook and Twitter, we will look to bring the whisky consumer closer to the best single malts and other premium spirits that you have to offer this Christmas. For more information, contact: info@maltmarketing.com
Scotch Whisky Industry Builds Links With Mexico
Senior representatives of the Scotch Whisky Association (SWA) visited Mexico last week (4-7 June) to promote the industry and to sign an agreement with the regulatory body for Tequila.
Mexico is a rapidly growing market for Scotch Whisky, with exports increasing 20% last year to reach £110 million. It is now the ninth biggest overseas market for Scotch.
Demand from aspirational consumers has helped make Scotch one of the fastest growing UK exports to Mexico, representing 8% of all UK exports to the market.
On Friday 6 June, David Frost, SWA chief executive, delivered a talk in the Mexican city of Guadalajara. He gave an overview of the SWA’s work to protect and promote the Scotch Whisky industry around the world, including its commitment to sustainability.
The Scotch Whisky industry launched its ambitious Environmental Strategy in 2009 and it is well on course to meet its targets. For example, use of non-fossil fuel for energy has increased to 16% from 3% since 2008 and greenhouse gas emissions have been reduced by 10%. The target for 2050 is for 80% of energy to come from non-fossil fuel.
David Frost also discussed the benefits of Scotch Whisky’s status as a Geographical Indication. This means, by law, Scotch can only be made in Scotland from cereals, water and yeast according to strict legal requirements.
While in Guadalajara the SWA signed a Cooperation Agreement with the Consejo Regulador del Tequila – the Tequila Regulatory Council (CRT). The agreement is designed to protect two globally recognised, iconic spirits and consumers. It will encourage greater co-operation in a range of areas, such as fair competition and promotion of responsible drinking.
David Frost and Alan Park, SWA legal affairs adviser, also met government officials in Mexico City to discuss issues relevant to the Scotch Whisky industry.
David Frost, SWA chief executive, said: “The Cooperation Agreement with the Tequila Regulatory Council will help Scotch Whisky and Tequila work together to improve market access for both spirits and protect their reputation for quality.
“Mexico is an increasingly important market for Scotch Whisky – exports reached £110 million last year and it is now a top ten market. It is good to share the success of the industry with a range of audiences in Mexico and discuss the importance of protecting Scotch Whisky worldwide.
Duncan Taylor, Her Majesty’s Ambassador to Mexico, said: “Mexico is the UK’s second largest trading partner in Latin America and is a key strategic market for the UK. Scotch whisky is one of the UK’s fastest growing exports to Mexico, and I am delighted to see this cooperation between the Scotch whisky and tequila industries, which I am confident will lead to further growth in trade between our two countries”.With media enquiries please contact David Williamson at the Scotch Whisky Association on 0131 222 9226/07730 496 151 or email dwilliamson@swa.org.uk.
The SWA is the trade body for the Scotch Whisky industry.
www.scotch-whisky.org.uk
Twitter @ScotchWhiskySWA
The CRT is the regulatory body for the Tequila industry in Mexico. It protects and promotes Tequila.
http://www.crt.org.mx/
10 Jun 2014
