For the fourth edition of its award-winning Masters of Photography series, The Macallan – the world’s most precious single malt whisky – has commissioned the most influential living photographer, Elliott Erwitt to capture the spirit of its heartland in his ‘Great Scottish Adventure’. The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
The Masters of Photography: Elliott Erwitt Edition is The Macallan’s most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed 11” x 14” Elliott Erwitt print captured during his Scottish adventure. Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during the process, with a 35/37.5cl handmade glass flask containing a single cask malt whisky concealed within its pages.
Erwitt’s rarefied ability to instinctively visualise and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits.
Renowned for his mastery of the ‘decisive moment’ – that creative instant when subjects appear before the camera in surprising and illuminating ways – Elliott Erwitt, has now turned his lens on Scotland. Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Erwitt captures the beauty of the perfect moment. His collection showcases the traditions and eccentricities of the Scottish people, as well as, his most loved subjects – dogs.
“Photography is an art of observation – it’s about creating something extraordinary out of the ordinary. You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything,” comments Elliott Erwitt.
This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by Whisky Maker Bob Dalgarno to interpret the essence of its corresponding photograph.
“The incredible richness and depth of character found in every Macallan whisky lends itself perfectly to this year’s Masters of Photography offering. Selecting 58 individual single cask malt whiskies to bring to life Elliott’s 58 favourite images of his Great Scottish Adventure was wonderfully challenging – tasting the image through the whisky and the whisky through the image on such an unprecedented scale was inspiring,” remarks Bob Dalgarno, Whisky Maker, The Macallan.
The Macallan Masters of Photography series features exclusive collaborations with legendary photographers. Previous editions were authored by Rankin, Albert Watson and Annie Leibovitz.
Ken Grier, Director of Malts, The Edrington Group, says: “The creative excellence showcased by Masters of Photography has become synonymous with The Macallan. Working with Elliott Erwitt, the world’s most influential living photographer has been both an honour and personal highlight. Elliott is legendary in the world of photography and is one of my all-time favourite photographers. With his signature playfulness and witty juxtapositions, we couldn’t think of anyone better to capture the quirkiness of Scottish character and heartland of The Macallan. We’re proud that Elliott is now one of our Masters of Photography. His mastery of capturing the ‘decisive moment’ parallels wonderfully with the art of whisky making, making him an obvious choice for the brand.”
The Masters of Photography: Elliott Erwitt Edition is available in the UK from specialist whisky retailers, priced at £1,000.
Elliott Erwitt’s ‘Great Scottish Adventure’ Exhibition will be open for public viewing for one day on Tuesday 19 November, 12pm – 7pm, Leica Studio-S, 27 Bruton Place, Mayfair, London, W1J 6NQ.
Abbey Whisky prides itself on providing its customers with the highest level of customer service, striking the perfect balance of personal touch and professionalism. This personal approach has helped Abbey Whisky establish a very strong and loyal International customer base.
Customer experience is of the upmost importance to Abbey Whisky and this is reflected in the exceptional customer service received at every stage of the customer journey, beginning at the enquiry stage, through secure transaction to the safe, fully trackable and efficient delivery of goods. This service is demonstrated in the excellent customer reviews posted by customers on the independent review site Trust Pilot
We have designed the Scotch whisky website with the customer experience in mind. We offer a freephone number (0800 051 7737) for our customers to get in touch and pride ourselves in responding to whisky enquiries within a very short time frame. Category filters are in place to refine whisky searches and ensure easy navigation around the store. Customers can also ensure they find that special scotch gift by using our Birthday & Celebration page. Customer interaction and discussion is encouraged via our on-site whisky blog, customers can also give their opinions on the products that we stock via our customer reviews section found under every malt whisky that we stock.
We continue to focus exclusively on rare, collectable and old whisky and have expanded our offering geographically to incorporate a broad selection of international whisky (whiskey) from such countries as Ireland, New Zealand, Japan, India, Sweden, America, England & South Africa. To compliment this area, we’ve also implemented a currency convertor and Tax Free Shopping for all International customers & supply a very competitive fast and secure International delivery service.
Recently we launched our own series of Scotch malt whiskies, bottled under the Abbey Whisky label.
The Secret Casks a trio of single malt Scotch whiskies, aged 30, 40 and 50 years old matured at Speyside’s finest distilleries. A cracking range of exceptional drams.
The Rare Casks an exceptional range of limited edition single malt whiskies bottled exclusively by Abbey Whisky. We’ve bottled only the finest whisky from a selection of Scotland’s greatest distilleries past & present. Each release is available in very limited quantities. The whisky has been bottled in its natural form, at full cask strength, without chill filtering or colour additives.
The award winning single malt whisky Highland Park, has clinched a total of seven new awards for both Thor and Highland Park 50 year old reinforcing the brand’s ability to continue to win the highest accolades for new and limited editions.
Following the recent launch of Thor, the first edition of Highland Park’s stunning Valhalla Collection, (a range of four unique whiskies, released annually, taking inspiration from the legendary Nordic gods of old) it has been awarded the first ever Spirit Design Masters Award at The Spirits Business 2012 Awards. The stunning 16 year old single malt which is the newest edition to the Highland Park family also secured Gold, Best in Class at the International Spirits Challenge 2012. This is one of the most respected and influential spirit competitions in the world, receiving more than 1000 entries from across 70 countries.
Highland Park’s oldest ever island single malt whisky – Highland Park 50 year old, which launched exclusively at Harrods, London in 2010 has also collected a total of four awards. As well as winning Best Design at the World Whiskies Award 2012, this unique bottle, encased in an intricate ‘net cage’ of hand-crafted ornate Sterling silver created by Scottish jewellery designer Maeve Gillies, also took home the Best Limited Edition at the World Whiskies Design Awards. With only 275 bottles produced this prestigious edition was also named Best Single Malt Scotch 41 Years and Over (Multiple Casks), at the 2012 Whisky Bible Awards.
Adding to the brands successful run recently both Highland Park 50 year old and Thor have also both clinched a gold medal for design and packaging at the International Spirits Challenge 2012.
Peter Sandstrom, marketing director for Maxxium said: “To receive recognition from these respected industry bodies is a great honour and we are thrilled with the success we have achieved this year. The quality of the competition means that all of these awards are of great significance to us. We’re looking forward to building on this success in the near future, especially in terms of our newer editions, which will allow us to maintain our award winning reputation within the industry.”
To find out more about Highland Park please visit www.highlandpark.co.uk
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