Only 2,000 bottles of Bowmore Mizunara Cask Finish available globally from
Harrods, Selfridges, The Whisky Exchange, The Whisky Shop
ABV 53.9% | 700ml | RRP from £650
A NEW WORLD WHERE EAST MEETS WEST
Bowmore, the first distillery on Scotland’s isle of Islay, has launched a world first; a Single Malt Scotch Whisky that has been finished in precious oak casks hand-crafted from the rare Mizunara tree of Japan. Bowmore Mizunara Cask Finish beautifully brings together two of the world’s most renowned whisky islands to create a refined, elegant and complex Single Malt, making it the ultimate gift for the whisky connoisseur. This exclusive expression of just 2,000 bottles is priced from £650.
A WHISKY MADE OF MORE
Having never before left Japan, the carefully selected and delicate Mizunara oak casks embarked on a 6,000 mile journey across two oceans, before being laid to rest in Bowmore’s legendary No.1 vaults located on Scotland’s rugged whisky island. Under the watchful eye of Bowmore’s Distillery Manager and Master Blender the result is a whisky finished to perfection, imparting notes of floral spice with fragrant smoke, carried on a fresh ocean breeze to create a uniquely balanced and refined dram of consequence.
From the instantly captivating and recognisable Mizunara oak flavours of spicy but sweet vanilla on the palate, followed by notes of cedar wood, exotic mango and honey-rose blossom, Bowmore Mizunara Cask Finish is balanced by the complementary notes of Bowmore’s signature smokiness to create a rounded and complex whisky that should be served and savoured neat.
Enjoy this exceptional whisky from a traditional Glencairn crystal tulip glass. Perfect for nosing, the bowl of this iconic glass gives the whisky room to breathe; this opens up the aromas before delivering the dram onto exactly the right part of the tongue, maximising the tasting experience of this unique liquid.
THE WHISKY LOVERS’ COLLECTION
Filled and sealed by hand, the limited edition bottle is presented in a specially designed luxury box with illustrations denoting its Japanese and Scottish heritage. With the rare whisky launching just in time for the festive gifting period, Bowmore Mizunara Cask Finish makes the ideal gift for whisky lovers and luxury collectors alike where they can own a part of history.
The Ardmore Single Malt Scotch Whisky, distributed by Maxxium UK, has launched The Ardmore Port Wood Finish.
The new expression is distilled with the same traditional methods used at the distillery since 1898, before being double-cask matured for 12 years in traditional American white oak ex-bourbon barrels and then finished in European half port pipes.
The release of The Ardmore Port Wood Finish follows the success of The Ardmore Legacy, which replaced Ardmore Traditional Cask as the distillery’s core expression. A lightly peated, sweet dram, The Ardmore Legacy offers the ideal introduction to peated single malts.
The newest member of this emerging portfolio, The Ardmore Port Wood Finish is a unique expression with a touch of sweetness. Ruby gold in colour this single malt is full of spiced fruits with a subtle smoky finish.
Peter Sandstrom, Marketing Director, Maxxium UK said: “Following the success of The Ardmore Legacy, which has established its status in the peated single malt category, the launch of The Ardmore Port Wood Finish further cements the quality and taste of the brand’s portfolio.
“The Ardmore Port Wood Finish is an excellent whisky made using the same traditional distilling methods for over 100 years. It is a unique and premium expression – with notes of sweet red apple and honey with the subtlest hint of charcoal smoke and a smooth, long, lingering finish culminating in the trademark Ardmore dryness – it is a whisky that offers a taste that sets it apart.”
The Ardmore Port Wood Finish is bottled at 46% ABV and is available from specialist whisky retailers at the RRP of £49.99.
Issued by The BIG Partnership on behalf of The Ardmore
For further information please contact Fiona Hendrie/Laura Hutchinson at The BIG Partnership
Tel: 0131 557 5252 Email: firstname.lastname@example.org / email@example.com
Luxury single malt whisky, The Macallan is taking over London’s Two Temple Place for two nights only. On 2 and 3 June, The Macallan Residence will unlock its doors and invite guests into the world of The Macallan.
The first UK event of its kind for the brand will take guests on a journey of carefully curated experiences exploring the world of photography, food and fashion.
Visitors to The Macallan Residence will learn how to expertly nose and taste single malt with Gold, Amber, Sienna and Ruby, award winning whiskies from The 1824 Series. Master-classes from Mixologists Wayne Collins and David Miles will showcase the art of creating the perfect Old Fashioned cocktail.
Chocolate and whisky pairings from Artisan Du Chocolat will be on offer, as well a bespoke styling service from a number of hand-picked partners. Photography from The Macallan’s latest collaboration with the world’s most glamourous and iconic fashion photographer, Mario Testino will also be exhibited for guests to enjoy.
Keith Bonnington, The Macallan Senior Brand Manager said: “The Macallan Residence is an exciting and unique event which will take consumers on an exceptional whisky experience. Set in the iconic Two Temple Place, guests will be fully immersed in the world of quality craftsmanship synonymous with The Macallan.”
A limited number of tickets are available for the two hour experience on 2 June at 7.30pm and 8.30pm and 3 June at 6.30pm at Two Temple Place, London, WC2R 3BD. To reserve your place please visit: www.themacallanresidence.com.
Issued by The BIG Partnership on behalf of Maxxium UK
Call Laura Hutchinson on 0131 557 5252 or email firstname.lastname@example.org
20 April 2015: Established in 1815, this year sees the 200th anniversary of Laphroaig® Islay Single Malt Scotch Whisky. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old.
A long revered expression in the Laphroaig range, Laphroaig 15 Year Old was originally launched more than 30 years ago, with a lower level of peat and a higher bottling strength of 43% all combining to give the whisky a mellow, rounded taste, its briny orchard fruits adding bite and depth, the overall feel rich and smoky.
Laphroaig Distillery Manager John Campbell decided to re-release this product, one of his long-time favourites, in celebration of Laphroaig’s 200th anniversary. Beautifully made, Laphroaig 15 Year Old pays homage to the original edition, answering the call for its return by many a long term friend, while at the same time introducing new fans of Laphroaig to a whisky that they have yet to taste.
Laphroaig has been dividing opinions for 200 years, always garnering strong and interesting points of view through the years. Some of these varying opinions are featured in videos as part of the Laphroaig Opinions Welcome campaign, which can be viewed at www.laphroaig.com/opinions.
Laphroaig 15 Year Old will continue to welcome a multitude of different global perspectives on the divisive whisky with the launch of ‘200 Opinions Wanted’ – a competition to celebrate the very best Laphroaig opinions from around the world. Two-hundred of the most unique opinions will be displayed as individual tiles on the distillery wall and the authors of the very best of them will be rewarded with a trip to Islay to attend “Laphroaig Live,” a global whisky event held at the historic Laphroaig Distillery for the first time in nine years. In addition to the distillery’s 200th anniversary, this year also marks the 21st birthday of Friends of Laphroaig, the brand’s loyal group of fans and supporters. Much of this year’s Laphroaig Live is designed with them firmly front of mind. All the more reason to celebrate!
Laphroaig 15 Year Old will be available in May 2015 in all good whisky retailers with a RRP of £75.00 with additional new releases planned across the year.
Issued by The BIG Partnership on behalf of Maxxium UK, UK distributors of Laphroaig.
For further information please contact: Sarah Fearon or Laura Hutchinson at The BIG Partnership on 0131 557 5252 or email: email@example.com or firstname.lastname@example.org Please enjoy our brand responsibly. www.drinkaware.co.uk
Long-term outlook remains strong despite scotch whisky exports being down in 2014
Weaker economic conditions and political volatility in some markets saw the value of Scotch Whisky exports decline 7% to £3.95 billion in 2014 from £4.26bn the previous year, according to new figures published today (1 April).
The Scotch Whisky Association (SWA) called on the European Union and the future UK government, no matter the political complexion, to continue to press the case for more open markets, and to pursue ambitious Free Trade Agreements (FTAs) to promote exports. The SWA pointed to existing FTAs, such as the EU agreement with South Korea, which have boosted growth and to the huge potential of agreements with countries including India, the USA and Vietnam.
Scotch Whisky has enjoyed strong global growth over the last decade, with total value of exports up 74% since 2004 and Single Malt up 159%. But the SWA reported challenges in several markets last year, with the volume of exports also down slightly by 3% to 1.19bn 70cl bottles.
The overall picture, following several years of record-breaking growth, was consolidation in many developed markets and underlying strong growth in most emerging markets. Political volatility affected this picture in places and some fluctuations were driven by changes in stock levels rather than by underlying consumer demand.
Growth was seen in a range of important markets, such as Taiwan where exports jumped 36% to £197 million, partly on the back of the growing popularity of Single Malt Scotch. Exports to India were up 29% to £89m, despite the 150% import tariff.
Exports to the USA, the biggest market for Scotch, fell 9% by value to £748m. However, customs export figures did not tell the whole story, as consumption figures released earlier this year by the US Distilled Spirits Council show the market shrank by only just over 1%. Single Malt sales volumes were up 6.3%. This suggests the fall in exports in 2014 was due partly to stock adjustments – as high inventory levels of Scotch are drawn down to meet consumer demand, rather than buying new stock – as well as to an increasingly competitive spirits market.
Global exports also performed better in the second half of last year – down 4% – than in the first six months when they fell 11% in value compared to the same period in 2013, suggesting longer-term fundamentals are sound.
The picture was encouraging in Europe last year:
•Exports to France, the biggest market by volume and second biggest by value, were up 2% to £445 million and 3% to 183m bottles. The French market is stabilising after Scotch, and other imported drinks, were hit by a tax increase in 2012.
•Exports to Spain were up 1% by volume for the first time in several years.
There was a mixed picture in emerging markets, partly as a result of political and economic volatility. Exports by volume to Mexico grew 5% to 42.8m bottles, while value fell by 10% in that market. There was a similar trend in Brazil, with volumes flat but value down 20%. The important hub market of the United Arab Emirates continues to boom, with exports up 27% by value.
Alongside Taiwan and India, there were other positive developments in Asia:
•Exports to Thailand were up 16% to 27m bottles.
•Japan was up 8% in value to £64m, the first increase since 2011.
•South Korea was up in value to £117m, the first increase since 2010. South Korea was given a boost by a Free Trade Agreement (FTA) with the EU in 2011 which phased out the import tariff.
•However, exports to the major regional hub of Singapore fell by 39% in value to £200m. This was partly down to the ongoing austerity campaign in China, the final destination for a lot of Scotch shipped from the UK to Singapore. Direct exports to China, the 26th largest market by value, fell 23% to £39m
The Association stressed the importance of pursuing ambitious FTAs to open markets and support export growth. There are a number of on-going negotiations which should benefit Scotch Whisky, including the EU-Vietnam FTA expected to be signed this year, an agreement with Colombia and Peru due to come into force and an agreement with Canada. The SWA urged the early re-opening of negotiations between the EU and India and progress on other important negotiations, such as the EU-US Trade & Investment Partnership.
David Frost, Scotch Whisky Association chief executive, said: “Economic and political factors in some important markets held back Scotch Whisky exports in 2014 after a decade of strong growth. It shows that the industry’s success cannot be taken for granted and that we must continue to argue for more open markets and ambitious trade deals that tackle barriers to market access.
“The long-term fundamentals remain strong, with consumers in emerging markets wanting to buy Scotch Whisky as a high-quality and authentic product with a strong reputation and clear provenance. This drives the strong investment in Scotch Whisky production in Scotland and the significant interest in entering the sector.”
Article Source: http://www.scotch-whisky.org.uk/
The source of the figures is Her Majesty’s Revenue and Customs (HMRC).
A table of top 20 overseas markets for Scotch Whisky along with infographics relating to regional markets, both by value and volume, can be found below.
In 2014, Scotch Whisky exports were worth £3,945,166,375 in value, down from £4,260,644,945 in 2013. Volume was 1.19 billion bottles, down from 1.23 billion bottles.
Rosemary Gallagher, SWA communications manager, 0131 222 9230/07432 605385 or email email@example.com
David Williamson, SWA government and communications director, 0131 222 9226/07730 496151 or firstname.lastname@example.org
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