The first whisky shop of its kind in the UK, Hard To Find Whisky (HTFW) is located in Birmingham’s historic Jewellery Quarter, an easy ten minute walk from the city centre and New Street and Snow Hill Stations, or two minute’s walk from the dedicated Jewellery Quarter station.
With parking right outside the shop and comfortable seating inside people can really enjoy the HTFW experience. With the largest collection of whiskies in-store than any other retailer in the county, HTFW boasts 3,000 bottles out on display, with 100’s of those from silent distilleries.
Priding themselves in their rare and collectables range, HTFW also stock all the latest releases from the world’s most well-known brands. With prices starting at £25 for an entry level single malt and going up to £35,000 for a rare Macallan 50 year old.
With an excellent range of miniatures, whisky gifts and glassware, HTFW also offer 14 unique, in-store master classes which are available as walk-ins, for pre-booked groups or to purchase as gift vouchers. These are taken by their in-house experts and are available for individuals and up to groups of 20 people. At a cost of £20 per head for a beginners guide to whisky increasing to £1,000 per head for a chance to try some really rare Port Ellen bottling’s as part of the ‘Whiskies Most Wanted’ class.
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The Macallan single malt whisky, distributed by Maxxium UK, has reported strong consumer engagement and sampling figures after the launch of The Macallan Lifestyle Lounge experience in the windows of Harrods. The luxury whisky brand took over windows five and six on Brompton Road from 2nd – 10th July and created a gentleman’s lounge in the window display of the world’s most famous luxury department store. The sampling activity kicked off with an exclusive event showcasing some essential skills every gentleman should master led by Maxxium’s Mixxit team; including a master class by Wayne Collins in the art of creating a classic whisky cocktail, The Macallan Old Fashioned, and a tutored session from David Miles on how to expertly nose and taste a whisky. The space was created to celebrate the award winning The Macallan 1824 Series, with over 1,000 consumers sampling the Series’ four expressions; Gold, Amber, Sienna and Ruby over the course of nine days.
Consumers explored the whiskies via style pillars, each perfectly designed to represent the four single malts through the world of fashion, grooming and lifestyle. To complete the experience The Refinery, London’s luxury Grooming Emporium for men, was on hand to offer complimentary treatments such as wet shaves, hairstyling and massages. Peter Sandstrom, Marketing Director at Maxxium UK, commented: “We wanted to create an experience for consumers to engage with The Macallan in a very different environment and one that reflected the brand’s luxury credentials. With Harrods as the perfect host, The Macallan Lifestyle Lounge achieved great stand out, intrigue and interaction with consumers passing through. With a high trial to conversion rate it’s important we allow people to taste The Macallan for themselves. Sampling is therefore a key part of The Macallan’s investment plan, which will allow us to grow the brand’s popularity and introduce new consumers to whisky. Venturing into the world of men’s lifestyle through The Macallan Lifestyle Lounge provided us with an excellent platform to do just that.” www.themacallan.com l www.twitter.com/The_Macallan l www.facebook.com/TheMacallan l www.instagram.com/the_macallan www.drinkaware.co.uk Issued by The BIG Partnership. For more information please contact Laura Hutchinson/Stephanie Sarafilovic at firstname.lastname@example.orgemail@example.com or 0131 557 5252
After the lightning strike of the mighty Thor and the smoky complexity of the trickster Loki, Highland Park has turned its attention to the mesmerising Norse Goddess of Love, Freya for the third release in the acclaimed Valhalla Collection.
Famed for her great beauty and often known as The Fair One, Freya is the patron and protector of the human race, and to whom souls travel to be renewed. On one hand she is a beautiful and sensitive adviser but on the other a hot blooded and glorious Warrior that no one can resist.
Her story is full of colour and legends. Spring flowers fall from her hair and she sheds tears of gold and amber. It is believed the reflection from her magical cloak of feathers in the night sky creates the aurora borealis (Northern Lights).
Highland Park has continued The Valhalla Collection tradition of reflecting the character and qualities of the Norse Gods in the whisky itself, this time taking Freya’s intriguing allure and feisty personality as their inspiration to create an entrancing single malt – full, rich and complex with a lingering beguiling finish.
The shimmering gold 15 year old vibrant whisky offers a white chocolatey aroma with a fresh tropical fruitiness emerging from the trademark gentle, sweet smokiness Highland Park is known and loved for.
Freya represents the continuation of Highland Park’s Valhalla Collection; a range of four unique whiskies taking inspiration from the legendary Nordic gods of old. Bottled at 51.2% ABV this limited edition whisky comes housed in the same unique and award winning wooden frame of Thor and Loki, echoing the fearsome contours of a traditional Viking long ship.
Gerry Tosh, Global Marketing Manager said:
“Freya is the only female to feature in The Valhalla Collection and being a serene, spiritual and giving goddess, she brings a fresh allure and depth to the lineup. Her beauty and majesty are said to make her utterly captivating and I think people might feel the same about this smooth and classy single malt. It is unmistakably Highland Park, but offers a rich, full burst of flavour that reflects this Warrior God’s mesmeric aura and feisty dominant side.”
Freya will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk from 7th February at a RRP of £140.
Highland Park Freya – 15 years old – 51.2% abv
Colour: The Fair One, golden
Aroma: Almond and Madagascan vanilla shimmer in the distance like the Aurora Borealis. White chocolate followed by candied cherries makes way for a vibrant wave of mango and melon, riding upon a cloud of cream soda.
Taste: The heart of this whisky shines like a jewel, surrounded by fragrant peat. Orange peel, butterscotch and rose petals provide the sweetness along with orange blossom and ginger. Lively popping candy, lemongrass and tropical fruits are lightly shrouded in peat smoke.
Finish: Complex and beautiful, yet balanced and considered like Freya herself, the finish gives lingering spice and soft peat smoke intertwined with soft orchard fruits, toasted coconut and a light char, providing a rounded depth and allowing this whisky to soar.
For further information please contact Linsay Moore/Sarah McDonald at The BIG Partnership via email on firstname.lastname@example.org or by phone on 0131 557 5252.
For the fourth edition of its award-winning Masters of Photography series, The Macallan – the world’s most precious single malt whisky – has commissioned the most influential living photographer, Elliott Erwitt to capture the spirit of its heartland in his ‘Great Scottish Adventure’. The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
The Masters of Photography: Elliott Erwitt Edition is The Macallan’s most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed 11” x 14” Elliott Erwitt print captured during his Scottish adventure. Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during the process, with a 35/37.5cl handmade glass flask containing a single cask malt whisky concealed within its pages.
Erwitt’s rarefied ability to instinctively visualise and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits.
Renowned for his mastery of the ‘decisive moment’ – that creative instant when subjects appear before the camera in surprising and illuminating ways – Elliott Erwitt, has now turned his lens on Scotland. Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Erwitt captures the beauty of the perfect moment. His collection showcases the traditions and eccentricities of the Scottish people, as well as, his most loved subjects – dogs.
“Photography is an art of observation – it’s about creating something extraordinary out of the ordinary. You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything,” comments Elliott Erwitt.
This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by Whisky Maker Bob Dalgarno to interpret the essence of its corresponding photograph.
“The incredible richness and depth of character found in every Macallan whisky lends itself perfectly to this year’s Masters of Photography offering. Selecting 58 individual single cask malt whiskies to bring to life Elliott’s 58 favourite images of his Great Scottish Adventure was wonderfully challenging – tasting the image through the whisky and the whisky through the image on such an unprecedented scale was inspiring,” remarks Bob Dalgarno, Whisky Maker, The Macallan.
The Macallan Masters of Photography series features exclusive collaborations with legendary photographers. Previous editions were authored by Rankin, Albert Watson and Annie Leibovitz.
Ken Grier, Director of Malts, The Edrington Group, says: “The creative excellence showcased by Masters of Photography has become synonymous with The Macallan. Working with Elliott Erwitt, the world’s most influential living photographer has been both an honour and personal highlight. Elliott is legendary in the world of photography and is one of my all-time favourite photographers. With his signature playfulness and witty juxtapositions, we couldn’t think of anyone better to capture the quirkiness of Scottish character and heartland of The Macallan. We’re proud that Elliott is now one of our Masters of Photography. His mastery of capturing the ‘decisive moment’ parallels wonderfully with the art of whisky making, making him an obvious choice for the brand.”
The Masters of Photography: Elliott Erwitt Edition is available in the UK from specialist whisky retailers, priced at £1,000.
Elliott Erwitt’s ‘Great Scottish Adventure’ Exhibition will be open for public viewing for one day on Tuesday 19 November, 12pm – 7pm, Leica Studio-S, 27 Bruton Place, Mayfair, London, W1J 6NQ.
Abbey Whisky prides itself on providing its customers with the highest level of customer service, striking the perfect balance of personal touch and professionalism. This personal approach has helped Abbey Whisky establish a very strong and loyal International customer base.
Customer experience is of the upmost importance to Abbey Whisky and this is reflected in the exceptional customer service received at every stage of the customer journey, beginning at the enquiry stage, through secure transaction to the safe, fully trackable and efficient delivery of goods. This service is demonstrated in the excellent customer reviews posted by customers on the independent review site Trust Pilot
We have designed the Scotch whisky website with the customer experience in mind. We offer a freephone number (0800 051 7737) for our customers to get in touch and pride ourselves in responding to whisky enquiries within a very short time frame. Category filters are in place to refine whisky searches and ensure easy navigation around the store. Customers can also ensure they find that special scotch gift by using our Birthday & Celebration page. Customer interaction and discussion is encouraged via our on-site whisky blog, customers can also give their opinions on the products that we stock via our customer reviews section found under every malt whisky that we stock.
We continue to focus exclusively on rare, collectable and old whisky and have expanded our offering geographically to incorporate a broad selection of international whisky (whiskey) from such countries as Ireland, New Zealand, Japan, India, Sweden, America, England & South Africa. To compliment this area, we’ve also implemented a currency convertor and Tax Free Shopping for all International customers & supply a very competitive fast and secure International delivery service.
Recently we launched our own series of Scotch malt whiskies, bottled under the Abbey Whisky label.
The Secret Casks a trio of single malt Scotch whiskies, aged 30, 40 and 50 years old matured at Speyside’s finest distilleries. A cracking range of exceptional drams.
The Rare Casks an exceptional range of limited edition single malt whiskies bottled exclusively by Abbey Whisky. We’ve bottled only the finest whisky from a selection of Scotland’s greatest distilleries past & present. Each release is available in very limited quantities. The whisky has been bottled in its natural form, at full cask strength, without chill filtering or colour additives.
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