Rum 2
Latest Rum Launch From The House of Angostura®
The House of Angostura® Launches a Rare Ultra-Premium rum – ANGOSTURA® Zenith Which Unites Two of the Island’s Iconic Distilleries
05 July 2022 – The House of Angostura® has launched a rare, ultra-premium rum – Angostura® Zenith. This latest Limited-Edition rum will join Angostura’s esteemed Private Cask Collection. The Company has only produced one hundred and ninety-five (195) bottles globally.
The one of a kind distinguished flavours of this rum are derived from two of Trinidad and Tobago’s most iconic distilleries – Caroni 1975 Limited and Angostura Limited.
Aged in charred American oak casks that were once used for bourbon, Angostura® Zenith combines flavours of sweet and smoky depths, delivering a fine character with a unique blend of Angostura® and Caroni aged rums ranging from 20 to 23 years old.
Zenith takes the House of Angostura® Private Cask Collection to new heights with the last of the best of the legendary House of Caroni. Established in 1923 on the site of the old Caroni sugar factory, the now defunct Caroni Distillery produced highly sought-after rums notable for a distinctive heavy profile, rich, earthy and smoky.
Produced with the last of Caroni’s treasured molasses, tasting notes include rich aromas of cocoa, oaky notes with hints of raisins on the palate and subtle apple notes, complete with warm aged notes of sherry with a lasting dry, crisp finish – the perfect proportions to achieve absolute depth and balance.
Rich gold in color, as befits such a rare release, Angostura® Zenith has a deeply complex character, brimming over with sweet tropical fruits, warm vanilla toffee, indulgent cocoa and a dry, crisp oak smokiness.
The House of Angostura® Private Cask collection consists of a range of Limited-Edition mature rums originating from specially selected casks with a dedication to artistry and craftsmanship. It captures the ageing process of Angostura® award-winning rums, while highlighting the journey of the rums from cane field to the shelf.
Today, Angostura® is the only rum distillery in Trinidad and Tobago, making the launch of Angostura® Zenith a unique opportunity for rum lovers around the world.
In fact, Angostura’s distillery is the only remaining one of the once 50-plus rum distilleries in Trinidad &Tobago. The Company’s much-awarded signature style stems from time-honoured techniques. Angostura® rum is always made with only the finest molasses, fermented using the distillery’s own bespoke yeast culture, distilled in continuous column stills and aged in charred American oak first-fill bourbon casks.
Chairman of Angostura Holdings Limited, Mr. Terrence Bharath says, “After 3 years in development, we’re delighted to extend our Private Cask Collection with the launch of Angostura® Zenith, making our rum offering one of the most unique in the world. We are constantly striving to bring the spirit of Trinidad & Tobago to rum connoisseurs around the world and the launch of Angostura® Zenith demonstrates our commitment to producing world class rums.”
A collector’s must-have, Angostura® Zenith, limited to 195 bottles is available at a cost of £2,500 at select retailers.
Brugal Rum Appoints UK Brand Ambassador
JAMIE CAMPBELL APPOINTED BRUGAL 1888 UK BRAND AMBASSADOR
Tuesday, 10th August 2021, London: Edrington UK today announces that Jamie Campbell has been appointed Brugal 1888’s UK Brand Ambassador.
With over ten years’ experience in the hospitality industry, Jamie has considerable knowledge working with luxury spirit portfolios as a brand builder.
Through his culinary and cocktail skills, Jamie creates engaging environments for consumers and the trade to thrive in. Now, as UK Brand Ambassador, Jamie will work closely with the on-trade and luxury retail outlets across the country to promote the Brugal brand and the super-premium Rum category, via consumer masterclasses and cocktail workshops to showcase the warm and welcoming nature of Brugal 1888.
Prior to his recent appointment, Jamie was Brand Experience Manager for the Lucas Bols range of Liqueurs and Genever, where he worked to grow the brand to become the No.1 Liqueurs Range in the UK On-Trade.
As the face of the Brugal brand in the UK, Jamie is dedicated to helping the brand achieve its goal of being a leading spirit for all drinking occasions and to becoming the No.1 Super-Premium Rum.
The appointment comes at a critical time for the on-trade as it slowly but surely shifts into pre-pandemic practice. Commenting on the appointment, Chris Anderson, Head of Brands at Edrington UK said: “Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic. Now is an incredible time for Jamie to enter his new role as he’ll be able to continue shaping this newly established consumer behaviour.”
Commenting on his new role, Jamie stated: “I’m honoured to be appointed as Brugal 1888’s Brand Ambasador for the UK. I’ve always been passionate about Rum and we’re really beginning to see a shift in its popularity and how it is enjoyed in the UK. Although we may relate Rum to hotter climates, I’m excited to show our consumers that it can be both beautifully mixed to create cocktails perfect for all occasions or simply enjoyed neat.”
Jamie’s signature Brugal 1888 serve is the Dominican Double which mixes Brugal 1888, Briotette Crème de Banane and Dry Vermouth to create a balanced, ‘nearly neat’ cocktail that showcases the elegant flavour and complexity of the double aged rum.
For further information visit https://www.brugal-rum.com/en
