The Macallan has been awarded the prestigious Butterfly Mark from Positive Luxury for its commitment to sustainability across key areas of the business including innovation, environmental performance, and community development.
The Butterfly Mark is a third-party certification earned by brands that have adopted sustainability as a business strategy. It promotes transparency and enables people to buy better. More than 130 iconic brands worldwide have achieved the mark.
To earn the certification, luxury brands undergo a rigorous assessment to ensure they are meeting the highest standards of innovation within sustainability. The assessment is designed to holistically evaluate a brand’s commitment to sustainability across the following areas: governance, social impact, innovation, community investment, and environmental performance.
The Macallan’s in-depth review covered all areas of the business, including how it protects The Macallan Estate, its supply chain, and its contribution to local communities.
Igor Boyadjian, managing director of The Macallan, said: “We are proud to confirm that we have been awarded the coveted Butterfly Mark from Positive Luxury.
“Sustainability is a guiding principle for The Macallan across all aspects of the business, from the way we look after our pristine 485-acre Estate, to the way we treat our people and communities. As a brand proud of our strong Scottish roots and distinguished history, we feel a deep responsibility to act with integrity to preserve our craftmanship and mastery for future generations.
“We look forward to continuing our sustainability journey in partnership with Positive Luxury and doing all that we can to encourage a more positive and progressive world.”
Brands that achieve the Butterfly Mark are assigned a bespoke set of ‘positive actions’, displayed in the form of simple symbols that illustrate the unique environmental and ethical business practices each has pursued.
The Macallan’s positive actions highlight its sustainable packaging, biodiversity protection, marine conservation and measures to promote energy efficiency. They also demonstrate The Macallan’s support for charitable causes and community development, and its dedication to fair pay and working conditions.
As a recipient of the Butterfly Mark, The Macallan will be able to display the certification on its packaging and on The Macallan website.
Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, added: “We are extremely pleased to welcome The Macallan to the Positive Luxury community.
“The Macallan does fantastic work honouring the skills of artisans and craftspeople, creating sustainable packaging and implementing an environmental protection programme that supports biodiversity on their Estate.”
The Butterfly Mark originates from the success story of the Large British Blue Butterfly. This species was extinct in Britain in 1979 yet was brought back to the natural world due to the dedication of multiple organisations and individuals.
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