Pour & Sip, a new monthly subscription service powered by multi-award-winning drinks eCommerce player Master of Malt, is set to transform how whisky connoisseurs and novices alike engage with and share the spirit.
Whisky lovers and flavour fanatics now have a new way to enjoy the newest, most exciting and much-loved expressions: introducing Pour & Sip.
Pour & Sip is an exciting and flexible platform for drinks discovery, tailored to customers and with community, accessibility and inclusion at its core.
Each month, customers receive a selection of five different 30ml measures, curated by Pour & Sip’s expert buyers and writers. Powered by Master of Malt, the passionate in-house team offers years of experience in the whisky industry, with Pour & Sip an outlet to share their expertise.
Pour & Sip is unique in its philosophy. The founding team recognises that whisky can be intimidating, and has worked to develop a club that is welcoming for all [over legal drinking age]. Whisky is for anyone who enjoys flavour experiences, regardless of gender, ethnicity, background, or anything else. And so is Pour & Sip.
New customers receive a welcome pack containing a pair of tasting glasses, a how to taste whisky card, detailed tasting notes, plus the first five 30ml whisky samples.
Members are encouraged to join twice-monthly online tastings hosted by the expert team, giving them the opportunity to explore each taster in detail, ask questions, and generally immerse themselves in all things whisky. They can also enjoy bespoke blog content, and will even receive access to exclusive discounts on full-price bottles at Master of Malt.
Pour & Sip boxes ship monthly, with members at complete control of their subscription. Deliveries can be paused and resumed at any time at no cost, and set two- and three-month gift options are also available.
“I am absolutely thrilled to announce the launch of Pour & Sip,” said Giovana Petry, Pour & Sip lead. “We’re so excited to share our new whisky finds and passion with everyone, making this an experience less intimidating. Every monthly box is distinct, different, and filled to the brim with flavour. All our members have to do is sit back, Pour & Sip!”
Pour & Sip is open to new members now, with the first welcome packs shipping in September.
28th September, London: Courvoisier®, the UK’s number 1 cognac and the Most Awarded Cognac House*, has announced the launch of DE LUXE – a new limited-edition liquid that is available exclusively in store and online at Tesco now.
Available for £40 RRP, DE LUXE, was first matured in French Limousin oak barrels before then finishing its maturation in a special selection of new casks made with fine grain oak trees, adding an extra layer of character.
This second maturation contributes to a woodier product which adds new layers of depth and intensity – combining rich and complex notes of vanilla, dried fruits, sandalwood and leather for a truly sophisticated finish.
Courvoisier® celebrates the art of making a truly beautiful liquid by realising the potential of each ingredient – each part of the process can be tasted. This experience is rooted in the deep respect for the rich blessings of the Cognac region, where the art of making is all about harnessing, liberating and revealing the spirit found in the terroir, cru and woods.
Courvoisier® DE LUXE embodies this ethos within the fine quality of its liquid, wrapped up in stylish packaging, perfect for the gifting season.
Nick Ganich, Head of Courvoisier UK says: “As you would expect from the brand that toasted the Eiffel Tower in 1889, Courvoisier® is the perfect choice to celebrate special occasions. The liquid and bottling of Courvoisier DE LUXE was inspired by that momentous time in history and the spirit of the Paris Golden Age, famous for its blend of art, glamour and decadence. ‘Celebrating moments’ was the inspiration for this launch and we hope everyone enjoys drinking it throughout this special season, as much as we enjoyed making it.”
For more information, please contact: email@example.com
Father’s Day is just around the corner, which means it’s the perfect time to gift an exceptional whisky, patiently matured and rich with flavour, to show appreciation to your father figure on Sunday 21st June.
Bringing together the finest ingredients and flavours, here is a selection of stand-out Single Malts to gift this Father’s Day, including classic expressions from the sophisticated Bowmore, the iconic peated flavour of Laphroaig and the smooth triple distilled taste of Auchentoshan. All of which are perfect to raise a glass to.
If your Dad enjoys a true classic Islay malt, with strong peat character and depth, choose Laphroaig. For a complex flavour experience, gift him Bowmore for its combination of tropical fruit, mild peat and a hint of sea air. And for a fresh and fruity smooth malt that is easy to drink, neat or in a delicious cocktail, go for Auchentoshan.
Bowmore No. 1
Exclusively matured in first fill Bourbon casks, Bowmore No.1 Malt is singularly special.
Sip a dram of Bowmore No.1 and taste vanilla sweetness, cinnamon spice and oak smoke. This all culminates in a peat smoked, bourbon vanilla and lime finish.
Available for £29.90 at Master of Malt
Bowmore 12 Year Old
Drinkers of the Bowmore 12 Year Old can taste warm and delicious flavours on the palate with subtle dark chocolate taste notes.
Bowmore’s 12 Year Old is both complex and perfectly balanced. Subtle lemon and sweet heather honey complement Bowmore’s trademark peat smoke, leading to a delicious, long and mellow finish.
Available for £34.95 at Master of Malt
Bowmore 18 Year Old
For an extra special gift, treat your Dad to a Bowmore 18 Year Old. This mellow mahogany liquid is cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace
This is one of Bowmore’s rarest bottlings, but there is no end to its enjoyment for drinkers.
Available for £77.90 at Master of Malt
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness. The perfect gift for your old man.
The Laphroaig 10 Year Old is the original Laphroaig, distilled the same way today as when Ian Hunter invented it more than 75 years ago. The iconic, quintessential Islay Single Malt Whisky.
Currently available for £44.90 at Laphroaig Shop
Buy your Dad an Auchentoshan American Oak, the perfect expression for whisky based cocktails, and use it to treat him to an Auchentoshan Sour.
Vanilla and coconut are found within Auchentoshan American Oak. This versatile liquid is triple distilled and matured solely in American bourbon casks making it the perfect component for whisky based cocktails.
For a refreshing beverage, try an Auchentoshan Sour.
Add all of the ingredients to a shaker and fill with ice. You can do this in some Tupperware at home if you haven’t got a shaker yet. Just shake and strain into a rocks glass filled with ice, then garnish with your choice of a cherry or a lemon wedge.
Available for £31.99 at Amazon
At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
Yes, you read that correctly. This is a bottle of Macallan single malt Scotch whisky that has matured for at least 52 years. Drawn from a first-fill European oak sherry seasoned cask, this whisky has very patiently aged for over half a century, and bottled with an outturn of 250 bottles. Extraordinarily rare stuff from the much-adored distillery in Speyside.
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: firstname.lastname@example.org
Another raft of impressive prices were realised in our latest auction. The top item was, as expected, the cask of 1989 Macallan which fetched £90,100 – slightly higher than recent similar Macallan casks suggesting they may well be on the rise again as appetite remains undimmed. Perhaps more tellingly was the full set of Millennium Springbanks which hit £21,100, a record for this set by some distance. Given the way, prices have been going for older Springbanks recently this is hardly surprising. Hard to believe you could pick up a complete set for under £6000 a couple of years ago.
A second edition Black Bowmore was similarly impressive at £13,100. Although, given the track record of this series in recent times, these kinds of results are no longer that surprising. Neither was the £8400 paid for the Sherriff’s Bowmore 8-year-old pear-shaped. A stunning whisky of legendary repute which explains the serious prices people are clearly willing to pay for such a whisky. These kinds of bottles will likely never be cheaper again given their scarcity.
In fact, the whole upper end of the auction was a string of examples of these kinds of serious yet unsurprising prices for remarkable bottles. The UK version of the famed Samaroli Springbank 12-year-old at £10,100 is another perfect example. As is the Jura 1964 Cadenhead Dumpy for £3300. It seems these days that any bottle of seriously perceived whisky that rarely sees the secondary market is bound to fetch a hefty four-figure sum minimum. With many increasingly entering the five-figure range – some jumping there with rather staggering speed in recent months.
Of course, it isn’t only malts that impress. Famous blended brands such as the Islay Mist also do exceptionally well whenever they turn up – the 1950s bottling at £3600 being a particularly rare and pristine example. Given the repute of these whiskies, I’d almost say this price was on the soft side but it’s probably best not to start getting into the mindset of £3600 for a bottle of whisky being cheap.
The Macallans were all as you might expect price wise, as was the 1970s Laphroaig 10-year-old at £2150. Perhaps more interesting was the Ardbeg Provenance at £2250. It has taken a slow and winding time for the Provenances to reach this price point and they do seem slightly out of kilter with the more expensive sibling Ardbeg bottlings from the late 1990s. Given the quality of the Provenance whiskies, I wonder if they aren’t going to jump up another level in price within the next six months or so?
One of the most beautiful bottles in the sale was no doubt the Old Pulteney bottled by Cadenhead in the 1960s at 85 proof. A stunning and rarely seen whisky, this one is one of a few of this bottling that have found their way to market over the past year or so which explains it’s slightly softer £1800 result. However, this is still an impressive price which demonstrates the demand for older bottlings from the famous bottlers such as Cadenhead. Especially unusual ones such as this Pulteney.
The Lagavulin Syndicate 38-year-olds are all holding well at £1550. Once the initial supply of these bottles to the market has dried up I suspect the price of this one will start to climb fairly significantly. Something of a surprise at the same price tag was the Littlemill 1964 32-year-old distillery bottling from the 1990s. No doubt the recent uptick in interest for Littlemill and other closed distilleries, in general, helped this one along its way.
Demand for older Gordon & MacPhail bottlings also appears to remain undimmed with the Talisker 1967 100 Proof and the Highland Park St Magnus fetching £1550 and £1500 respectively. These are hefty prices, but given the great filling levels, general condition of the bottles and stunning reputations of the whiskies, these seem like fair prices for these whiskies in today’s market. If you can afford to bid at these price levels I think these are no-brainer bottles to go for.
Other notable results around the £1000 mark were the 1966 Macallan Speymalt by Gordon & MacPhail at £1300. A strong result for this bottling and maybe a sign of higher interest in Speymalt series – an inevitability given their repute, content and the price of similarly aged official Macallans.
There was the Laphroaig 1968 Hart Brothers at £1250, the Ardbeg 1974 Signatory at £1300 and the Springbank 1979 Cadenhead white label at £1150. All of which were strong results for these particular bottlings.
Going down through the middle of the sale stand out results include the Signatory 1974 Bowmore at £825, the Glendronach 1960 23-year-old Connoisseur’s Choice at £825 and the Glen Garioch 1970 27-year-old single cask for £825. All of which are something of a climb on recent results for these bottlings.
The Lagavulin 1984 – 1995 SMWS 111.3 bottling at £800 also demonstrates just how powerful the combination of a big name distillery and a rarely seen SMWS bottle number can be. A similar whisky of that age and vintage from another bottler wouldn’t have climbed that high. Just as a 1960s bottle of Jameson Crested Ten Irish Whiskey at £725 demonstrated that demand for older Irish Whiskeys is starting to increase significantly. No doubt the surge of excellent older bottlings on the market, coupled with increased global interest and many new distilleries starting up is fuelling new collector interest.
Even in today’s market Macallan can continue to surprise. A pair of standard 1990’s 10-year-olds at £575 apiece seems eye-wateringly daft. Especially when there’s a Highland Park 1973 SMWS 4.87 just beneath it for £525.
All in all, this was a strong sale with a wide spread of excellent bottles – quite a few of them scarcely seen in today’s secondary market. As a result, prices were pretty high across the board. Even for bottlings, you might not think much of on the face of it. For example, a 1978 21-year-old Glenlossie at £310 seems pretty steep. But this just demonstrates the breadth of the buying audience that exists around the world for good old malt whiskies these days. It doesn’t look as if things are going to change anytime soon. Until next time.
Are you of legal drinking age in the country where you reside?
© Copyright Malt Marketing