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Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
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Another raft of impressive prices were realised in our latest auction. The top item was, as expected, the cask of 1989 Macallan which fetched £90,100 – slightly higher than recent similar Macallan casks suggesting they may well be on the rise again as appetite remains undimmed. Perhaps more tellingly was the full set of Millennium Springbanks which hit £21,100, a record for this set by some distance. Given the way, prices have been going for older Springbanks recently this is hardly surprising. Hard to believe you could pick up a complete set for under £6000 a couple of years ago.
A second edition Black Bowmore was similarly impressive at £13,100. Although, given the track record of this series in recent times, these kinds of results are no longer that surprising. Neither was the £8400 paid for the Sherriff’s Bowmore 8-year-old pear-shaped. A stunning whisky of legendary repute which explains the serious prices people are clearly willing to pay for such a whisky. These kinds of bottles will likely never be cheaper again given their scarcity.
In fact, the whole upper end of the auction was a string of examples of these kinds of serious yet unsurprising prices for remarkable bottles. The UK version of the famed Samaroli Springbank 12-year-old at £10,100 is another perfect example. As is the Jura 1964 Cadenhead Dumpy for £3300. It seems these days that any bottle of seriously perceived whisky that rarely sees the secondary market is bound to fetch a hefty four-figure sum minimum. With many increasingly entering the five-figure range – some jumping there with rather staggering speed in recent months.
Of course, it isn’t only malts that impress. Famous blended brands such as the Islay Mist also do exceptionally well whenever they turn up – the 1950s bottling at £3600 being a particularly rare and pristine example. Given the repute of these whiskies, I’d almost say this price was on the soft side but it’s probably best not to start getting into the mindset of £3600 for a bottle of whisky being cheap.
The Macallans were all as you might expect price wise, as was the 1970s Laphroaig 10-year-old at £2150. Perhaps more interesting was the Ardbeg Provenance at £2250. It has taken a slow and winding time for the Provenances to reach this price point and they do seem slightly out of kilter with the more expensive sibling Ardbeg bottlings from the late 1990s. Given the quality of the Provenance whiskies, I wonder if they aren’t going to jump up another level in price within the next six months or so?
One of the most beautiful bottles in the sale was no doubt the Old Pulteney bottled by Cadenhead in the 1960s at 85 proof. A stunning and rarely seen whisky, this one is one of a few of this bottling that have found their way to market over the past year or so which explains it’s slightly softer £1800 result. However, this is still an impressive price which demonstrates the demand for older bottlings from the famous bottlers such as Cadenhead. Especially unusual ones such as this Pulteney.
The Lagavulin Syndicate 38-year-olds are all holding well at £1550. Once the initial supply of these bottles to the market has dried up I suspect the price of this one will start to climb fairly significantly. Something of a surprise at the same price tag was the Littlemill 1964 32-year-old distillery bottling from the 1990s. No doubt the recent uptick in interest for Littlemill and other closed distilleries, in general, helped this one along its way.
Demand for older Gordon & MacPhail bottlings also appears to remain undimmed with the Talisker 1967 100 Proof and the Highland Park St Magnus fetching £1550 and £1500 respectively. These are hefty prices, but given the great filling levels, general condition of the bottles and stunning reputations of the whiskies, these seem like fair prices for these whiskies in today’s market. If you can afford to bid at these price levels I think these are no-brainer bottles to go for.
Other notable results around the £1000 mark were the 1966 Macallan Speymalt by Gordon & MacPhail at £1300. A strong result for this bottling and maybe a sign of higher interest in Speymalt series – an inevitability given their repute, content and the price of similarly aged official Macallans.
There was the Laphroaig 1968 Hart Brothers at £1250, the Ardbeg 1974 Signatory at £1300 and the Springbank 1979 Cadenhead white label at £1150. All of which were strong results for these particular bottlings.
Going down through the middle of the sale stand out results include the Signatory 1974 Bowmore at £825, the Glendronach 1960 23-year-old Connoisseur’s Choice at £825 and the Glen Garioch 1970 27-year-old single cask for £825. All of which are something of a climb on recent results for these bottlings.
The Lagavulin 1984 – 1995 SMWS 111.3 bottling at £800 also demonstrates just how powerful the combination of a big name distillery and a rarely seen SMWS bottle number can be. A similar whisky of that age and vintage from another bottler wouldn’t have climbed that high. Just as a 1960s bottle of Jameson Crested Ten Irish Whiskey at £725 demonstrated that demand for older Irish Whiskeys is starting to increase significantly. No doubt the surge of excellent older bottlings on the market, coupled with increased global interest and many new distilleries starting up is fuelling new collector interest.
Even in today’s market Macallan can continue to surprise. A pair of standard 1990’s 10-year-olds at £575 apiece seems eye-wateringly daft. Especially when there’s a Highland Park 1973 SMWS 4.87 just beneath it for £525.
All in all, this was a strong sale with a wide spread of excellent bottles – quite a few of them scarcely seen in today’s secondary market. As a result, prices were pretty high across the board. Even for bottlings, you might not think much of on the face of it. For example, a 1978 21-year-old Glenlossie at £310 seems pretty steep. But this just demonstrates the breadth of the buying audience that exists around the world for good old malt whiskies these days. It doesn’t look as if things are going to change anytime soon. Until next time.
Earlier in August, Whisky-Online concluded their July auction recording some notable hammer prices in the process. With more and more investors and collectors turning to the secondary whisky market to buy and sell, auctions such as Whisky-Online provide the perfect platform for buyers and sellers to interact. Below Whisky-Online share some of the results from their recent July auction.
The last time we sold a Dalmore 50-year-old was in May 2017 when it fetched an impressive £18,600. Fifteen months later, last night, bottle number one finished up at £28,000 on the nose. At one time such a result would have been pretty staggering but it says a lot about the nature of today’s secondary market that these kinds of serious five-figure sums have become almost ubiquitous. Still, this is an impressive result no doubt and shows that whiskies of genuine and deserved legend such as the Dalmore 50 are going nowhere but up. There is in fact almost an argument that it always makes sense to buy them if you can because they will only ever be more expensive. Say this same whisky turns up again in five months time. Would it make sense to buy it for, say, £38,000 – 45,000? I would argue that it would because the year or two after you can most likely sell it for £60,000. It’s just a matter of cash flow really. Which brings us back to the reality that, at this level, whisky is very much a commodity and a rich person’s game.
Once again Macallan displayed impressive strength and consistency at the top level of the sale. £20,000 on the nose for the 1946 Fine & Rare, £4000 for the 1958 Anniversary Malt and – somewhat bewilderingly – £3600 for the Diamond Jubilee. This is the thing about Macallan, you can understand it when the whisky in question is of the stunning, old style sherried variety, it’s somewhat more bizarre when it is, essentially, a contemporary NAS single malt. Such is the power of the name.
In fact, save for two bottles, one of which was the Dalmore 50, Macallan dominated the entire top end of the sale all the way down to a Springbank 1964 Cadenhead 34-year-old at a healthy, and somewhat unsurprising, £2500. In between all that one of the most interesting, and telling, high results were for John Scott’s 1965 35-year-old Highland Park which finished up at £3300. I remember buying the 42-year-old in this series in London in 2008 for £180 and subsequently drinking it. Given the quality of the whisky in these John Scott Highland Park bottlings, it seems retrospectively obvious that they would end up at such prices.
It was good to see the Glenfarclas 105 40-year-old back, hitting a healthy £2150 after a reasonable period of absence. Similarly, the Mortlach 1936 45-year-old and MacPhail’s 1938 45-year-old both did well at £1950 and £1900 respectively.
Springbank 12-year-old 100 proof bottlings from the 1990s have sat around the £1000 mark for quite some time now, so it was interesting to see one last night finish up at £1850 – exactly the same as the 22-year-old Cadenhead dumpy Springbank. This looks like it could well represent a bump up to a new trading level for this bottle, something not underserved considering what a legendary whisky it is.
The Lagavulin Syndicate 38-year-old appears to be holding strong at £1600. Another of quite a few Springbanks in this sale, the 1969 Signatory 28-year-old, performed well at £1150. Similarly, independent Macallans are increasingly chasing their official siblings up the auction levels with three Douglas Laing 30-year-old single casks fetching £1100 and £1050 respectively.
The Ardbeg Mor 1st edition was back on strong form at £900. And the long-awaited inaugural bottling of Daftmill single malt looks like a strong future classic, trading as it is already at £625. The Ardbeg 1975 and 1977 official vintage releases at £600 and £575 respectively showed good solid growth for these old classic bottlings.
Other strong results were a 1947 White Horse for £490, although for the historic nature of this liquid this also still seems like a good price for a drinker as well. The Cragganmore 17-year-old Manager’s Dram and the Glen Elgin 16 Manager’s Dram both did well at £450 and £525 respectively. This whole series is on the upward move so it’s nice to see these two slightly underrated examples getting the attention they deserve.
Similarly, Glen Ord, another seriously underrated distillery, saw one of the best examples ever bottled fetch an impressive £410. Although, if you ask me, this still represents good value for the liquid. Old Balblairs are another area where plenty of examples were arguably too cheap for too long, it seems this is changing as well. The 1974 ‘Highland Selection’ Balblair fetched a solid £390.
Although, at the same price levels one of the bargains of the sale was the Strathisla 35-year-old Bicentenary for £390. Given this is known to be a 1947 Strathisla it’s a terrific price for a drinker. Similarly, the Ardbeg 1974 23 year old by Signatory for £360 was also something of a steal.
Looking further down the sale there is the usual mix of solid consistency, some bewildering results – I still don’t get why people are paying £280 for a litre of 1990s Scapa 10-year-old – and a tiny smattering of bargains. A Glenlochy 1980 27 year old by Part Des Anges looks good at £270 and a rare Laphroaig 10-year-old bottled for Japan around 1990 also looks good at £245.
Largely though, scrolling from around the £300 – £80 level of the sale, you’re mostly reminded of just how much has changed on the secondary market over the past two years. Bottles like litres of old 15-year-old Glendronach. The kind of thing you used to be able to pick up for £40-60 for so long, now trading at £130. While at the same time you can still get bottles like Tormore 1983 28 year old by the SMWS for £135. It’s a funny old whisky world. Thankfully it’s still also a lot of fun!
Malt Marketing continues to introduce some of the finest places to shop for whiskey. Specialized retailer Whisky Galore at The Green Welly Stop has been selling scotch whisky since 1976. With many years of experience behind them, not to mention an exquisite selection of malts, blends and other whiskies, Whisky Galore prides itself in being an exceptional whisky retailer.
Venturing into the online world in 2007 and quietly building up their stock levels to what they are today, if there is a bottle that you are looking for – don’t hesitate to contact them at Whisky Galore.
In 2013 and 2015 they were ‘Highly Commended’ in The Whisky Magazine’s Icons of Whisky Scotland Award for Online Retailers, an award for which they are immensely proud.
Find out more about Whisky Galore on the main section of the Green Welly’s main website, there you will be able to see what they have on offer in other areas of the business, such as The Outdoor Store, their Gift Shops and more!
As we continue to develop our whisky shops, bars and distilleries directory, Malt Marketing introduces independent bottler Bartels Whisky.
Bartels Whisky is a UK based and family run independent bottler. Their team chooses only the finest, hand selected single malt whisky casks available and bottle them under their ‘Highland Laird’ label. With their own online shop, they are the only UK distributor for the award winning ‘Malts of Scotland’ range.
All the whisky supplied is only available in very limited quantities and generally cask strength, single cask bottlings with completely natural colour.
So whether you are looking to boost your collection, get someone a gift they will never forget or you are a retail outlet in either the UK or overseas, please take a look at Bartels Whisky and get in touch. They would love to hear from you.
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