Tuesday, 10th August 2021, London: Edrington UK today announces that Jamie Campbell has been appointed Brugal 1888’s UK Brand Ambassador.
With over ten years’ experience in the hospitality industry, Jamie has considerable knowledge working with luxury spirit portfolios as a brand builder.
Through his culinary and cocktail skills, Jamie creates engaging environments for consumers and the trade to thrive in. Now, as UK Brand Ambassador, Jamie will work closely with the on-trade and luxury retail outlets across the country to promote the Brugal brand and the super-premium Rum category, via consumer masterclasses and cocktail workshops to showcase the warm and welcoming nature of Brugal 1888.
Prior to his recent appointment, Jamie was Brand Experience Manager for the Lucas Bols range of Liqueurs and Genever, where he worked to grow the brand to become the No.1 Liqueurs Range in the UK On-Trade.
As the face of the Brugal brand in the UK, Jamie is dedicated to helping the brand achieve its goal of being a leading spirit for all drinking occasions and to becoming the No.1 Super-Premium Rum.
The appointment comes at a critical time for the on-trade as it slowly but surely shifts into pre-pandemic practice. Commenting on the appointment, Chris Anderson, Head of Brands at Edrington UK said: “Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic. Now is an incredible time for Jamie to enter his new role as he’ll be able to continue shaping this newly established consumer behaviour.”
Commenting on his new role, Jamie stated: “I’m honoured to be appointed as Brugal 1888’s Brand Ambasador for the UK. I’ve always been passionate about Rum and we’re really beginning to see a shift in its popularity and how it is enjoyed in the UK. Although we may relate Rum to hotter climates, I’m excited to show our consumers that it can be both beautifully mixed to create cocktails perfect for all occasions or simply enjoyed neat.”
Jamie’s signature Brugal 1888 serve is the Dominican Double which mixes Brugal 1888, Briotette Crème de Banane and Dry Vermouth to create a balanced, ‘nearly neat’ cocktail that showcases the elegant flavour and complexity of the double aged rum.
For further information visit https://www.brugal-rum.com/en
Spirits by Post is a small business founded in 2012, The Purveyor of the World’s Finest Whisky and other spirits. Serving satisfied and enthusiastic customers worldwide each day.
Since the beginning Spirits by Post has continued to gradually grow and develop a strong following of customers and become one of the main retailers online in the UK offering spirits of all types and ages. Improving our service in every aspect of the business to become a well-oiled machine, continuing to make improvements based on customer feedback and satisfaction.
We believe in excellent customer service and strive to provide this with responsive assistance to customers whether they are a newcomer, an enthusiast or a connoisseur. With a variety of diversities and requirements we aim to meet our customers’ needs with our ever-increasing experience and knowledge.
Always looking for new and interesting lines of spirits to add to our catalogue of whisky, champagne, vodka, rum and more – Spirits by Post endeavour to offer the highest quality of product variety to our loyal followers and intrigued newcomers.
Our company may be smaller than some of the bigger guys in our field, however we are always injecting new ideas including website functionality improvements, advanced packaging methods, great customer service, organising interesting events and of course providing the world’s best spirits.
Voted Whisky Magazine’s Icons of Whisky Highly Commended 2016 Online Retailer of the year, Lion’s Fine & Rare Whisky could be just the place to visit . Whether you are looking for a very special rare vintage bottle of whisky or your favourite everyday dram, Lion’s Fine and Rare Whisky has proudly sold through 30 years’ experience many thousands of fantastic bottling’s. With a vision to serve their customers even better, faster and to make each visit an enjoyable experience. Why not browse their extensive stock to your content and when ready, safely place your order or contact Lion’s Fine & Rare Whisky for further details or information. Their staff will be happy to help throughout the process of becoming, if you wish, a friend. From all at LION’S WHISKY…SLAINTE!
Are you of legal drinking age in the country where you reside?
© Copyright Malt Marketing