London, 10th July 2023 – Following three successful years, The House of Suntory has announced its prestigious DOJO advocacy programme will this year expand to engage 100 bartenders in three leading hospitality hubs in the UK. In the brand’s centenary year, the programme will host masterclasses in Manchester and Edinburgh, in addition to London, as part of its mission to deepen bartenders’ understanding of the philosophies behind the art of Japanese bartending.
The expansion of the programme this year will, for the first time, enable bartenders in three of the UK’s leading hospitality hubs to learn about Japanese bartending and gain insights directly from Japanese Craft Masters and hospitality industry leaders, which can be applied to strengthen any hospitality career.
Devised as an immersive experience for bartenders, this year’s programme will be led by The House of Suntory UK Brand Ambassador Raffaele Di Monaco alongside authentic Japanese Masters of Craft and will consist of two ‘tours’ in July and September. Each tour will feature two “Monozukuri Masterclasses”, with 25 bartenders in each city – Monozukuri being one of the three pillars of The House of Suntory, referring to the traditional Japanese principles of craftsmanship. To help deepen understanding of the brand’s portfolio, each masterclass tour will focus on two of its four core brands; the first tour on Roku gin and Haku vodka, followed by Toki and Hibiki whiskies in the second.
Inspired by the concept of Kaizen – “continual improvement” – the programme includes a ‘Kaizen Challenge’ to encourage participants to hone their newfound skills by applying them to a classic cocktail and rewards best practice with the chance to win a place at the DOJO Finale in November. This final stage will see the four bartenders from each city present their Kaizen Classic to judges James Bowker, The House of Suntory’s Global Advocacy Manager, and famed Bar Master Hidetsugu Ueno of Bar High Five in Tokyo, for the chance to win a once-in-a-lifetime trip to Japan in Spring 2024.
With community a key part of the DOJO programme, in October, 12 DOJO Finalists will also be invited to two community events to immerse them in Japanese culture with sessions on Japanese knife sharpening and a Kanpai Sake Brewery tour. As part of the brand’s ongoing commitment to fostering the bartending community, there will also be several Japanese inspired DOJO mini events in London locations throughout the year.
Raffaele di Monaco, UK Brand Ambassador for the House of Suntory, said: “The Japanese approach to bartending is unlike anything else. From the laser focus on detail, to embracing omotenashi (to wholeheartedly look after guests) and monozukuri (craftsmanship and striving towards perfection), the collective approach elevates bartending to an artform. Through the DOJO programme, we hope to bring these principles to the fore, and help bartenders enhance their repertoires as well as being able to offer unparalleled drink and hospitality experiences for their customers.”
THE DOJO PROGRAMME – MONOZUKURI MASTERCLASS TOURS
Each DOJO Masterclass is carefully curated around four Japanese crafts. From sushi making and Ikebana, to Dashi blending and Chadō – also known as Japanese Tea Ceremony – the sessions will be hosted by a specialist Japanese Master, providing bartenders with a rich understanding of Japanese artistry first hand.
Tour 1 – July 2023
Tour 2 – September 2023
For more information on DOJO, please visit www.suntorydojo.com
As the hospitality industry continues to open back up, Edrington UK and London Cocktail Week will host a series of unique events dedicated to the hospitality industry throughout October.
London, UK., Tuesday 14th September 2021 – Edrington UK has announced a series of unique workshops and events dedicated to the trade across London this October as part of London Cocktail Week. With the hospitality industry continuing to open, the workshops and events have been designed for those working at the forefront of the bar and hospitality industry. The programme will champion the incredible world-class skill at the heart of UK bartending, host training sessions and insights from industry experts, and provide support during what continues to be a tricky time in hospitality.
Tending to the Tenders: Lyaness
This year, Tending to the Tenders will move from Shoreditch to the South Bank, but the message to the trade remains the same – ‘come hang out!’. Maker’s Mark and the team at Lyaness, Sea Containers London, have partnered to create a community space that’s focused on great food, delicious cocktails, wellness, and mental health.
Overlooking the Thames in the heart of the city, Tending to the Tenders will offer a beautiful setting to escape, relax and recharge during this hectic month. And, most importantly, it’s all FREE; the cocktails, the food, the massages, the interactive sessions, the yoga and the cinema nights.
Open every Monday from 12pm to 4pm throughout October, guests are encouraged to swing by to grab some lunch, a drink and a chill at any time. There will also be different activities taking place in the hotel throughout the month which are bookable via the London Cocktail Week website.
Location: Lyaness, 20 Upper Ground, SE1 9PD
Dates: 1st October – 31st October, every Monday 12-4pm
Laphroaig at The Gibson
Since 1815, Laphroaig has cemented its place as one of the world’s most iconic single malts, epitomised by its intensely smoky characteristics and legions of steadfast fans.
Laphroaig’s no.1 fan and all-round whisky specialist, David Miles, will be talking all things Peat, Heat, Sour and Sweet alongside Marian Beke at the world-famous The Gibson bar. Guests will taste delicious Laphroaig drams and cocktails paired with some of the world’s weirdest tropical fruits for an intense and interesting tasting experience.
For the duration of each tasting, Marian will impart knowledge and answer questions about his role heading up this world-famous cocktail bar.
Location: The Gibson, 44 Old Street, EC1V 9AQ
Dates: 1st October – 31st October, every Tuesday 12-2pm
Maker’s Mark x Tayēr + Elementary Workshops
Tayēr + Elementary, a bar of two halves from a world-famous duo, will be joined by Maker’s Mark over the course of London Cocktail Week to provide unique, one-off trade workshops.
Starting with a masterful workshop on Wednesday 6 October, guests will be able to purchase tickets and join the world-renowned bar team at Tayēr + Elementary and Maker’s Mark to introduce how to use the rotary evaporator and learn first-hand how to achieve more delicate flavour profiles and aromas.
The following week, a practical workshop on how to upcycle glassware. This workshop will offer trade tips and tricks on the best way to fix glassware in a mission to reduce waste. For businesses looking to make moves towards becoming more sustainable, this session, hosted on Wednesday 13 October between 1-3pm, is not one to miss.
With an optimistic look ahead for the hospitality industry, during the third week of London Cocktail Week, bartenders are invited to introduce bar economics. From costing to price strategy and bar finances, this insightful workshop is geared towards helping the trade prepare for a normal return.
Rounding off the four-week event, Tayēr + Elementary and Maker’s Mark are offering an introduction to fermentation. With the ability to change and preserve ingredients, this workshop will demonstrate the most common methods used for drinks and showcase how fermentation can transform flavours.
Location: Tayēr + Elementary, 152 Old St, EC1V 9BW
Dates: Wednesday 6th, 13th, 20th and 27th October, 1-3pm
London Cocktail Week is running from Friday 1 – Sunday 31 October.
For more information or tickets, visit londoncocktailweek.com.
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