The Irish Whiskey Museum, which is housed in an Edwardian style listed building on the bottom of Grafton Street is the first Irish whiskey museum in the world! The Museum is housed over three floors with lift access to every floor. Together with excellent bus routes and close proximity to train stations, not to mention several multi storey car parks nearby, in terms of accessibility, the location is hard to beat. The building has been carefully and sympathetically refurbished and has wonderful views over the front of Trinity College and College Green from our Cafe Bar at the entrance level to the Museum.
The Irish Whiskey Museum tells the story of Irish whiskey from its origins to the present day and gives visitors a glimpse of social and political history during the various stages of the rise and fall and rebirth of the whiskey industry in Ireland. Visitors availing of the tour option are given a guided tour of the museum during which our very knowledgeable guides tell stories from the various stages of history. The tours are complemented by state of the art technology and interactive props through four very different areas of the museum representing different stages in the development and growth of whiskey in Ireland. Tours run every day except Christmas day from 10am to 6pm (last tour).
At the Irish Whiskey Museum, we also cater for small to medium sized private groups and parties for every occasion. The atmosphere in the museum is cosy and intimate whether there is 20 or 120 in attendance and we can cater for both size groups and everything in between.
Events are generally held in the evening time once the last public tour has ended. We are very flexible and we will try our best to accommodate any type of event that potential clients are considering. Whether you are entertaining clients, team building, having a staff get-together or whatever the occasion, we will be happy to discuss the options available. For more information, check out the venue hire section on our website at
Nickolls and Perks is the UK’s oldest provincial wine and spirits merchant. Established in 1797, the company has been trading independently ever since. Today Nickolls and Perks remains a close knit organisation, operating from the heart of the West Midlands with a small dedicated team under third generation family ownership.
Specializing in Cru Classé Bordeaux, Champagne, Whisky and Vintage Port, however with a rapidly growing concern in fine Burgundy and top cru Rhône wines. Nickolls and Perks regularly hold tasting events in their own 16th century sandstone cellars and are also the organisers behind the Midlands Whisky Festival.
Their expertise and commitment to personal service and quality merchandise ensured they were shortlisted in the 2013 IWC Merchants Awards under two categories:
Regional Merchant of the Year (Midlands-north)
Bordeaux Specialist Merchant of the Year
Please visit the website or contact Nickolls and Perks for more information.
In a major legal breakthrough, Scotch Whisky has been registered as a certification trade mark in Taiwan, giving consumers and the industry better protection against fakes.
Taiwan is the fourth biggest market for Scotch by value with exports worth £75 million in the first six months of the year. Consumers are knowledgeable about Scotch and willing to try out new brands. It is the third biggest overseas market for Single Malt with exports worth £41m in the first half 2016.
The Scotch Whisky Association (SWA), which applied for the trade mark, says the existence of the UK Customs’ Spirit Drinks Verification Scheme, which was introduced in 2014, was an important factor in meeting the requirements necessary to secure protection. The scheme ensures every part of the Scotch Whisky supply chain is mapped by the industry, registered with the UK Government and inspected to check it complies with all the rules on the production of Scotch. The SWA said the scheme gave the authorities in Taiwan even greater confidence in the robust procedures around Scotch.
The trade mark recognises that Scotch must be made in Scotland from water, cereals and yeast and matured for at least three years. It is of great commercial value to the Scotch Whisky industry and gives consumers confidence in the quality and provenance of what they are buying. A second trade mark has been awarded in Taiwan to protect the Chinese characters that spell out ‘Scotch Whisky’.
The SWA says that while it already works well with the authorities in Taiwan, which is an ordered and well-regulated market, the trade marks make it more straightforward to take legal action against anyone trying to produce or sell fake Scotch in the future.
Lindesay Low, Scotch Whisky Association senior legal counsel, said: “Taiwan has for many years been a major market for Scotch Whisky, in particular Single Malts. The trade marks for Scotch Whisky mean that consumers can have even greater confidence in the quality of what they are buying. It will also give a further boost to Scotch Whisky producers exporting to Taiwan.
“We would like to thank the authorities in Taiwan who were of great assistance in working with us on the successful outcome of our trade mark application, as were the UK Government.”
27 September 2016
Scotch Whisky in Chinese characters: 蘇格蘭威士忌
With media queries please contact Rosemary Gallagher, Scotch Whisky Association head of communications, 0131 131 222 9230 or 07432 605385, email firstname.lastname@example.org or David Williamson, SWA public affairs and communications director, 0131 222 9226 or 07432 605385
The Macallan’s unwavering commitment to exceptional wood management defines every aspect of its whisky creation and the launch of the new Double Cask 12 Years Old is further testament to this.
Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.
Exclusively sherry seasoned, The Macallan Double Cask 12 Years Old delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop.
Commenting on Double Cask, Bob Dalgarno, The Macallan Master Whisky Maker, said: “This is a single malt which showcases a true balance of character which results in a fully rounded and distinctive flavour profile. By combining wood influences, we have been able to produce a new Macallan which sits perfectly between our existing Sherry Oak and Fine Oak ranges.”
The Macallan brings new oak from America across thousands of miles to Spain, where casks are crafted and sherry seasoned before traveling to our distillery on Speyside to mature for twelve years. These whiskies are then harmoniously united with those aged in exceptional sherry seasoned European oak casks. This union reveals an unmatched investment in time and extraordinary commitment to mastery for which The Macallan has been known since 1824.
Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “The Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and importantly, a new style of The Macallan at the 12 years old position and price. In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within The Macallan portfolio.”
The Macallan Double Cask 12 Years Old is available from October 2016 in specialist whisky retailers for an RRP £55 and select on trade accounts across London.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson email@example.com 0131 557 5252
Gabbie Roscamp firstname.lastname@example.org 0131 557 5252
The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks, featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100% natural colour and account for up to 80% of the character of The Macallan.
The Macallan’s commitment to wood is unrivalled in the industry. From each acorn and individual tree, through to the selection of the sherry bodega that seasons the cask to their specifications, this obsession ensures The Macallan produces exceptional whiskies with rich colour and flavour delivered from the casks.
This new series, which features three distinct designs, is to be released sequentially over the next three years, beginning with Oak Forests.
The limited edition Oak Forests value added gift packs include The Macallan Gold Limited Edition Carton, The Macallan Gold Limited Edition Tin, The Macallan Gold Limited Edition Glass Pack and The Macallan Amber Glass & Water Jug Pack.
Available for a limited time only, this gifting series makes for the ideal gift or a collectable for any Macallan whisky enthusiast and has real standout appeal. The use of stunning photography showcased on these limited edition packs will appeal to those who love The Macallan and those looking for that special gift.
This single footprint carton box has a striking image which explores the journey of wood throughout the pack. The photography features on the limited edition label to help drive collectability and shelf-standout. The Macallan Gold Limited Edition Carton will be available from Sainsbury’s and Asda from September 2016.
A single footprint limited edition presentation pack made of tin with striking imagery reflecting an exploration of the journey of wood theme throughout the pack. The outer packaging will be collectable with the option of use by the consumer after purchase. The photography on the limited edition label will help drive collectability. The Macallan Gold Limited Edition Tin will be available from Waitrose and Tesco from September 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The pack contains two etched whisky glasses inspired by the oak used to craft The Macallan’s exceptional casks. Distinctive glasses will be released annually to drive collectability. The Macallan Gold Limited Edition Glass Pack will be available from specialist and luxury whisky retailers from November 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The glassware is bespoke to this limited edition, with wood etching featured on both The Macallan glass and water jug. Distinctive glasses will be released annually to encourage consumers to collect the series. The Macallan Amber Glass & Water Jug Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Gold value added gifting packs are available for an RRP of £38. The Macallan Amber value added gift pack is available for an RRP of £48.95.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
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