London, 23rd March 2021: Beam Suntory’s Laphroaig is excited to announce the launch of 10 Year Old Sherry Oak – a new take on its iconic single malt, and a welcome addition to the core range – available from Monday 12th April at The Whisky Exchange, Whisky Shop and Master of Malt.
Finished in Oloroso sherry casks for twelve to eighteen months, this new expression combines the unforgettable flavour of the Laphroaig 10 Year Old with the sweet and aromatic flavours of the sherry casks. Each cask has been carefully selected to compliment the distinct taste of Laphroaig, adding a complexity and balance which is sure to excite Laphroaig lovers everywhere.
Laphroaig Sherry Oak shines an auburn and tawny colour, and has a rich, full bodied flavour. The marriage of casks creates notes of Manuka honey, bacon, and maple syrup, alongside the classic smoke, seaweed, and hint of salt that Laphroaig is known and loved for. As with all Laphroaig expressions, the finish is long-lasting, sweet, and spicy.
Since 1815 Laphroaig has been creating premium single malt Scotch whisky, and the new Sherry Oak finish presents a new flavour profile for lovers of the Islay-distillery’s unforgettable flavour. For the discerning whisky lover, who is drawn to Laphroaig as the most richly flavoured of all Scotch whiskies, this is a must-have cabinet addition.
John Campbell, Laphroaig Distillery Manager, has said “We are so excited to announce the release of our unique and premium expression, Sherry Oak, taking our iconic Laphroaig 10 Year Old and finishing it with the sweet flavours of Oloroso sherry cask. This is a perfect accompaniment to any whisky collection and a celebrated addition to the Laphroaig range.”
Sweet and peaty with medicinal notes, Manuka honey, with strong clove aroma but also grilled smoky bacon, a distinctive character of sweet leather, iodine, and pine tar.
Sweet and aromatic, with rich wax and furniture polish notes followed by treacle toffee, maple syrup, bitter dark chocolate combined with oak shavings, pine needle and cedar scented wood.
The finish is long sweet and spicy with chestnut honey and antiseptic aroma lingering.
European Oak Oloroso Sherry Finished + Refill Oloroso Sherry matured + American Oka ex-Bourbon Matured.
Best served neat, with ice or a drop of water.
Bottled at 48% ABV
£65 | 48% | 700ml
Available from The Whisky Exchange, Whisky Shop and Master of Malt
Rabbie Burns is celebrated around the world on the 25th January for his poems, songs and his character. The festivities may look a little different this year but the celebrations can still go ahead and what better way to celebrate the occasion than with a whisky of real character – Laphroaig. The quintessential peated malt to toast the immortal memory of Burns!
The heart of the Laphroaig Select is drawn from a final maturation in American oak casks, which is rarely used for Scotch whisky. With spirit selected by Laphroaig’s master distiller from Quarter Cask, PX Cask and Triple Wood (Oloroso sherry) and a final addition of 10 Year Old, this whisky represents a subtle blending of peat, oak and sweetness.
Currently available from £22.13 at Laphroaig Shop
Laphroaig 10 Year Old
Laphroaig 10 Year Old is a peat smoked liquid with a surprising sweetness, hints of salt and layers of peatiness.
The Laphroaig 10 Year Old follows the traditions laid down over the last 200 years by a succession of passionate and skilled master distillers. This is a truly classic Single Malt Scotch, made from malted barley which is first cold-smoked and then dried over a peat fire.
Renowned for its bold, smoky taste and full-bodied with a long finish, it truly embodies the quintessential Laphroaig character.
This whisky is perfect for spending the Burns Night evening at home.
Currently available from £29.37 at Laphroaig Shop
Currently available from £54.15 at Laphroaig Shop
Pour & Sip, a new monthly subscription service powered by multi-award-winning drinks eCommerce player Master of Malt, is set to transform how whisky connoisseurs and novices alike engage with and share the spirit.
Whisky lovers and flavour fanatics now have a new way to enjoy the newest, most exciting and much-loved expressions: introducing Pour & Sip.
Pour & Sip is an exciting and flexible platform for drinks discovery, tailored to customers and with community, accessibility and inclusion at its core.
Each month, customers receive a selection of five different 30ml measures, curated by Pour & Sip’s expert buyers and writers. Powered by Master of Malt, the passionate in-house team offers years of experience in the whisky industry, with Pour & Sip an outlet to share their expertise.
Pour & Sip is unique in its philosophy. The founding team recognises that whisky can be intimidating, and has worked to develop a club that is welcoming for all [over legal drinking age]. Whisky is for anyone who enjoys flavour experiences, regardless of gender, ethnicity, background, or anything else. And so is Pour & Sip.
New customers receive a welcome pack containing a pair of tasting glasses, a how to taste whisky card, detailed tasting notes, plus the first five 30ml whisky samples.
Members are encouraged to join twice-monthly online tastings hosted by the expert team, giving them the opportunity to explore each taster in detail, ask questions, and generally immerse themselves in all things whisky. They can also enjoy bespoke blog content, and will even receive access to exclusive discounts on full-price bottles at Master of Malt.
Pour & Sip boxes ship monthly, with members at complete control of their subscription. Deliveries can be paused and resumed at any time at no cost, and set two- and three-month gift options are also available.
“I am absolutely thrilled to announce the launch of Pour & Sip,” said Giovana Petry, Pour & Sip lead. “We’re so excited to share our new whisky finds and passion with everyone, making this an experience less intimidating. Every monthly box is distinct, different, and filled to the brim with flavour. All our members have to do is sit back, Pour & Sip!”
Pour & Sip is open to new members now, with the first welcome packs shipping in September.
21st September 2020, London: The Macallan has unveiled Edition No.6, a new limited edition single malt whisky celebrating the natural wonders of The Macallan Estate, and the vibrant lifeforce that sustains it – the River Spey.
Marking the sixth and final release in The Macallan Edition Series, Edition No.6 tells the story of a unique land and an extraordinary river, where whisky making, agriculture and nature all live in total harmony. It brings together The Macallan’s Ghillie, Robert Mitchell; Hardy, the world’s most renowned fly fishing brand; and The Atlantic Salmon Trust, which has over 50 years’ experience in salmon conservation.
The Macallan Estate lies on the banks of the River Spey, one of Scotland’s most legendary rivers renowned across the world as a home to the mighty Atlantic salmon. A day on this river, with its pure water, stunning wild landscape and calmness is a once in a lifetime experience.
The Macallan’s Ghillie, Robert Mitchell is the guardian of The Macallan’s stretch of the River Spey and takes great pride in his role caring for the river. He said: “A day on the River Spey is supremely special. You feel that you are escaping from everything and truly connecting with nature and with our Distillery completing this stunning landscape, there is no other place in the world capable of drawing so many wonders together. We are proud custodians of our one-and-three-quarter mile stretch of the River Spey and advocate for sustainability of the wildlife in and around it and so all fishing at The Macallan is catch and release.”
Inspired by the remarkable experience offered by the Spey, The Macallan Whisky Maker, Steven Bremner, created Edition No.6 by choosing five cask styles that embody unique stories related to the river and its unparalleled natural landscape.
Crafted from a combination of American and European oak sherry seasoned casks, Edition No.6 captures the River Spey’s energy; the warm, welcoming personality of The Macallan’s Ghillie; the classic craftsmanship of Hardy; the extraordinary life of the Atlantic salmon on the beat; and the mastery of whisky making on The Macallan Estate, which has taken place since 1824.
The result is a multifaceted whisky delivering aromas of fresh fruits, nutmeg and toffee merged with oak and flavours of ripe plum, vibrant sweet oranges and cinnamon, developing into spicy fresh fruits and creamy chocolate and toasted oats at the finish.
Steven Bremner, The Macallan Whisky Maker, said: “From its early days of whisky making almost 200 years ago, The Macallan has been strongly inspired by and intrinsically connected to nature. It is the force that flows through everything we do at The Macallan and our whisky is enriched by its powerful presence. Edition No.6 is inspired by the natural world surrounding our Distillery, which has so much to offer and enjoy, in particular the River Spey, which is so vibrant, and full of energy.
“This complex single malt provides the perfect conclusion to the Edition Series as there is so much to discover in this whisky. The natural colour of antique brass derived from The Macallan’s exceptional oak casks indicates the richness of flavour that awaits and there is a structure and depth that is uncovered more and more over time.”
To protect the magical sense of the Spey that lies at the heart of Edition No.6, The Macallan has launched a new charitable partnership with The Atlantic Salmon Trust to help to conserve the at-risk fish, whose numbers have declined so rapidly in recent years.
The Atlantic Salmon Trust is protecting wild salmon and sea trout wherever they roam, especially in places like the River Spey, by tracking their migration across thousands of kilometres from their dominion to the open oceans. As a guardian of one of the last sanctuaries of Scottish salmon, The Macallan is supporting The Trust’s vital conservation work on the River Spey and beyond.
The Edition Series explores the unique and defining elements which make The Macallan one of the world’s most revered single malts. Each release reveals the detail of whisky making and showcases the absolute skill of the whisky maker, while sharing the story of The Macallan’s exceptional oak casks and mastery behind the perfect cask selection since 1824.
The Macallan Edition No.6 has an RRP of £95 and will be available at The Whisky Exchange, Master of Malt, The Whisky Shop and other specialist retailers from September 29th 2020. For further information visit www.themacallan.com
BOWMORE UNVEILS ‘THE ART OF TIME®’
UNLOCKING AND CELEBRATING A LEGACY OF OVER 240 YEARS
London, 17th September, Bowmore unveils a new major global campaign celebrating the ‘The Art of Time®’, since 1779. For the first time, we will tell the Bowmore story in depth, unlocking the rich layers of our heritage and paying homage to the craftsmanship and legacy behind our single malt.
‘The Art of Time’ is a global marketing campaign, which will be released in October 2020. It will be deployed across traditional media, social and digital commerce platforms with new still and dynamic content, secondary imagery and a set of key visuals. It will also be executed in stores with dedicated displays for mass retail, and premium visibility and window displays for whisky specialists and department stores, and for events.
‘The Art of Time’ tells the story of Bowmore’s exceptional quality and how our whiskies benefit from the power of time, becoming even more beautiful and precious over the years.
Bowmore is a pioneering house and the oldest licensed distillery on Islay; we have been refining our craft for over 240 years, and we still handcraft our malts today. ‘The Art of Time’ is central to the way we make our whisky. We invest more time than necessary at every stage of our process. We have our own proprietary malt barns, hand-turning our barley. We allow for perfectly timed fermentation periods. And we take our time to hand-select our casks, nosing every single one before it is filled with our new make. This care and attention to detail is what creates the complex balance of not just mild smokiness, but also maritime minerality and fresh stone fruit notes which is so characteristic of our timeless house style. This is the reason why Bowmore ages like no other, making us one of the world’s most collectible Islay malts today.
‘The Art of Time’ has provided the canvas for a refreshing new approach to Bowmore, ensuring a single identity across the core and prestige range, featuring a striking new colour palette and visual feel, inspired by the Islay coastal landscape coming together with the whisky itself.
For the campaign’s distinctive new visuals, Bowmore has drawn inspiration from its stunning surroundings, specifically Islay’s black stone formations that also surround our distillery. These formations have a strong connection to Bowmore’s own story, and Islay is home to some of the oldest strata in the world. These rocks have been shaped over a long period of time, transformed by seasons and enriched by the wild elements, just like our whisky.
Black stones also bring us back to the origins of the Bowmore name. Some historians believe it to be derived from a small black reef just outside Lochindaal whilst others reference the Norse for sunken rock, bogha mor, as its origination. Whichever may be true, this black stone is meaningful to our home and our name. It is central to our new visual identity and the foundation of our new key visual, leveraging black rocks as a metaphor to visually bring to life the layers of time and its transformative power. From rough beauty, our new make, to the smoothest layer of all, our Bowmore whisky, Bowmore is a masterpiece sculpted by time.
Céline Daniel, Global Marketing Manager at Bowmore, comments, “We are delighted to unveil our new ‘The Art of Time’ campaign, bringing Bowmore to life in a bold new way but importantly, remaining grounded in our history and roots on Islay. This is the first time we will be exploring Bowmore’s history and craftsmanship with such depth and with such consistency at a global level.
“We believe that Bowmore is a work of art, and our understanding and respect for time is central to how and why we craft our whisky. With this campaign, we will show how Bowmore uses time to transform our celebrated single malt into a true masterpiece. By drawing inspiration from the black rocks surrounding our distillery, we are also paying homage to the way time has shaped not only our whisky, but also Islay itself.”
‘The Art of Time’ global campaign is launching shortly after Bowmore announced its first collaborative creation with Aston Martin in August 2020, the Black Bowmore DB5 1964, a striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston with only 25 bottles* for sale. This partnership with Aston Martin reinforces Bowmore’s commitment to taking the time to create something special, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined.
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