At Malt Marketing we pride ourselves in helping both aspiring and established whisky businesses market and promote themselves on our bespoke online whisky marketing platform Malt Marketing.com and associated Malt Marketing YouTube channel…
Since launching in 2012, Malt Marketing has supported a large number of whisky shops, online retailers, whisky bars and events across the modern whisky drinking world. Through online banner advertisements, a bespoke whisky business directory and through regular online features and infomercials, Malt Marketing has helped build brand awareness and consumer engagement for a large number of clients
Malt Marketing continues to work alongside and support many of the most iconic premium scotch whisky brands available today including The Macallan, Highland Park and Laphroaig malt whiskies as well as Japanese whiskies Yamazaki, Hakushu and Hibiki. While providing an interactive and up to date platform from which to showcase premium brands, Malt Marketing also actively engage with brand content through social media further building brand presence and consumer awareness among wider social media networks.
MACALLAN 1954 47 YEAR OLD FINE & RARE #1902 70cl / 50.2% abv – £31,995.00
PORT ELLEN 40 YEAR OLD 9 ROGUE CASKS 70cl / 50.9% abv – £6,295.00
Glenfarclas Family Cask Trunk (1000cl, 50.6%) – £105,000.00
With an in depth knowledge of the retail and secondary whisky market, Malt Marketing is well positioned to help you acquire rare and collectible whisky. Whether you’re a private collector or investor or merely taking your first steps into the world of whisky buying and selling, Malt Marketing can offer support along every step of the journey.
Whether selling a single bottle or all or part of an existing collection, Malt Marketing can offer support through the entire whisky auction process. From arranging collection through to the listing and end payment stage, Malt Marketing work with established whisky auctioneers who ensure a reliable, transparent and seamless sales process.
As well as promoting whiskey shops, bars and brands, Malt Marketing also works alongside whisky tour operators offering among the finest whisky sampling and tasting experiences at many of Scotland’s finest whisky distilleries. Offering tailored chauffeuring services including hotel and airport pickups, Malt Marketing’s tour partners also offer the very best in luxury travel and distillery experiences across Scotland.
For further details on how Malt Marketing can offer your business support with online marketing and promotion, contact: email@example.com
The historic Borders Royal burgh town of Peebles boasts many notable attractions including scenic rolling hill landscapes, the iconic river Tweed ambling down through the length of the town itself as well as the historic 14th century Neidpath Castle standing along the banks of the River Tweed as you head west out of the town. Venturing back into the town you come across a Neidpath of a slightly different sort in one of the towns favourite public houses, The Neidpath Inn.
As a long-established bar in the town, the Neidpath Inn was to come under the wing of a new proprietor in September of 2019 when Andrew Hittle took over the running of the inn. This was very much part of a lifelong ambition of Andrew’s since his days in the US Navy and is as much an extension of his entrepreneurial personality as it is an ever-evolving business serving both locals and visitors to the community.
Ever-evolving would be a fair way of summing up Andrew’s approach to running the Neidpath Inn as he continues to experiment and build the bar’s range of spirits, setting it aside from many other bars of its kind. With an ever-increasing range of malt whiskies including Jura, Glengoyne, Laphroaig and Yamazaki to a rum and gin portfolio that really helps forge the identity of this iconic Borders pub. As consumers continue to strive for ever more diversity and individuality in the spirits they choose to drink, tapping into this change in behaviour is something Andrew has clearly embraced and is evident with just a glance at the bar’s gantry.
This desire to set the Neidpath Inn aside and offer diversity and excitement extends beyond the offerings behind the bar with in-house entertainment that includes pool, darts, live bands, karaoke and an ever-increasing number of themed fancy-dress nights.
Outside the bar, investment is also evident with extensive outdoor seating made more comfortable with outdoor gas heating, blankets and a firepit making the ambience outside the Neidpath Inn equally as comforting as that inside.
Whether you are local to Peebles, visiting for the weekend or just passing through, experiencing the Neidpath Inn for yourself is really the only way to enjoy the remarkable offerings this rather spectacular place has to offer and if you decide to really settle in with a dram in your hand and your feet by the fire, the inn offers a choice of 5 bedrooms as well as a comfortable lounge and selection of sport of your choosing. Andrew is also sure to regale you with his personality, stories and passion as he does for so many of those who step through the doors of ‘The Path’.
We’ve always believed at Malt Marketing that a picture tells a thousand words and well video yet more words still. When it comes to providing an insight into the world of the premium single malt, The Macallan never fail to disappoint as they continue to combine effective collaboration and a seemingly endless array of flair and creativity.
The Macallan, distributed by Maxxium UK, has today unveiled The 1824 Series, a range showcasing two of its greatest strengths; oak sherry casks and natural colour.
Grounded in an unwavering commitment to sourcing the very best oak sherry casks, the most expensive in the industry, The 1824 Series showcases the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.
Bob Dalgarno, The Macallan Whisky Maker, has created four expressions by identifying the natural colour formed during maturation in different casks types to create the character informed by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring mineral and metals.
This innovative approach to whisky making is the first to derive the final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation. It has allowed Bob Dalgarno to assess the broadest range of casks delivering an unrivalled range of natural colours. The casks chosen for the range deliver a gradation of colour from light to dark, with the wood character defining each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, so the pool of casks able to deliver this character becomes smaller and rarer.
Bob Dalgarno, Whisky Maker, The Macallan, said, “The Macallan world of colour is the true inspiration of the 1824 Series. Using colour to drive and define a whisky differs dramatically from the conventional age approach, allowing us to explore different casks and take a more flexible approach to our stock. We have been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. For me, the key thought in this range is that a great single malt doesn’t need to be 30 years old to taste like a 30 year old.”
By drawing on his broadest range of skills in cask selection, Bob has been unshackled by the need to draw on casks selected first and foremost for their age. His expert skills ensure consistency through the effective management and selection of the casks which provide the spectrum of natural colour and character essential to The Macallan.
Commenting on this latest innovation, Ken Grier, Director of Malts, Edrington, said “As some 60% of the aroma and flavour of The Macallan derives from the oak maturation casks, this new range is a genuine opportunity to demonstrate the critical role of these exceptional casks and also to challenge perceptions about bottling at arbitrary ages. Taking colour as the basis for shaping these whiskies, an industry first, is testimony both to the innovative approach to whisky making and to the long experience of our Whisky Maker. This truly is Bob’s work at its very best.”
Peter Sandstrom, Marketing Director, Maxxium UK said: “The Macallan 1824 Series is the perfect combination of two of the most influential factors which make this single malt whisky amongst the most distinctive and desirable, namely oak sherry casks and natural colour. It is testament to our great relationship with Edrington that Maxxium UK is the first market to debut this exciting new range.”
The Macallan Gold (RRP £36), The Macallan Amber (RRP £45), The Macallan Sienna (RRP £66) and The Macallan Ruby (RRP £120) will be available at selected whisky retailers.
Issued by The BIG Partnership on behalf of The Macallan: www.themacallan.com
For further information
The BIG Partnership, Sarah McDonald or Laura Hutchinson
0131 557 5252
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