Malt Marketing 5
The Whisky World Whisky Event Returns to Mayfair
This Year’s Exclusive Whisky Event Showcases the Finest Flavours from Around the World of Whisky
This June, the biggest names in whisky will converge in Central London for The Whisky World Whisky Event. Now in its second year, the evening provides a chance to enjoy the best that the industry has to offer in a luxurious, upmarket setting.
This year’s event promises to be bigger and better than the first, with 55 leading and boutique distilleries converging on the Grosvenor House Hotel in Mayfair. The line-up includes several exciting debutants; distillers from as far afield as India, Taiwan and Israel will all be present for the first time, while Glenfarclas joins a prestigious roster of superstar scotches. The widely-applauded Nikka will also be on hand to demonstrate what’s gotten the industry so excited about the new wave of Japanese whiskies.
All in all, more than 250 bottles have been painstakingly assembled – meaning a dram to appeal to every palate, whether you’re a veteran in search of brave new expressions, or a neophyte who can’t tell a Speyside from an Islay. Eagle-eyed Scotch-lovers will note the fortuitous timing of this year’s event – which falls just after Ardbeg Day. As such, the Caribbean-influenced Ardbeg Drum will be on show; it’s the distillery’s first rum-finished expression, and sure to attract considerable interest.
The evening isn’t just for whisky purists, however! Peureux will be hosting a cocktail bar, where they’ll be showcasing a range of alcoholic fruit garnishes alongside the unique Golden Eight Pear Liqueur.
A particular highlight of the evening will be the official launch of several exclusive whiskies, each carefully selected and bottled for The Whisky World’s Whisky Event. They’ll be served alongside home-style delicacies from specialist kosher chef, Ezri, whose menu comprises Asian, French, Mediterranean and Middle-Eastern style dishes, each crafted to complement the whiskies being showcased.
And of course, alongside the food and drink, there’s the know-how to go with it: a hand-picked panel of world-class experts will lead a series of masterclasses, giving visitors the chance to sample the world’s most sought-after drams alongside some of the industry’s leading lights.
Abe Lubelsky, an organiser of The Whisky World Whisky Event, said: “Whisky is enjoying something of a global renaissance, with interest soaring. We’ve seen a growth not only in demand but also in awareness of the different distilleries, flavour profiles and production techniques. And drinkers are always eager to learn more! The Whisky Event provides an opportunity to do exactly that: there will be a huge range of whiskies to try, and ambassadors from the biggest brands on hand to lend their expertise. This luxurious evening will surely prove one of the highlights of the whisky-drinking calendar!”
The Whisky Event by The Whisky World takes place 02 June 2019 at the exclusive Grosvenor House Hotel, Park Lane, London. Tickets are priced at £100 per person, with a 15% early bird discount until the end of March.
To find out more, or to register, visit: http://www.thewhiskyevent.com
About
Now in its second year, The Whisky Event is a celebration of whisky, held in London and organised by The Whisky World. The Whisky World is an upmarket online shopping experience that includes all popular whisky brands and liqueurs as well as premium spirits. The website features outstanding search facilities and a huge selection of special offers and discounts to its customers.
NEW SPEYSIDE DISTILLERY GETS THE GO-AHEAD
Cabrach Distillery Will Celebrate Scotland’s Illicit Whisky History
A new Speyside whisky distillery which uses historical methods of distilling and bottling is set to begin production in 2019, after securing planning consent from the Moray Council this week. 150 years after the last legal distillery closed in the Cabrach a new Cabrach distillery to be operated along historical lines will be opened in the area.
The Cabrach Distillery will be located in the wild and remote Cabrach area on the southern edge of Moray and in the heart of Speyside. Said to be one of the birthplaces of Scotch whisky, the Cabrach was famed for illicit stills and smuggling in years gone by. The plans include the distilling, maturation and bottling of a unique whisky, using the blueprint of an early 19th-century distillery and made with historical methods.
Construction work is expected to begin next summer, with production getting underway in 2019 and the first bottling of mature whisky from the historic distillery made in 2024, with 150,000 bottles expected to be produced each year. All ingredients for the whisky will be sourced locally with water coming from natural springs located on the land surrounding the distillery. The whisky will be matured in the Cabrach in quarter casks and bottled on site.
A share offer will be announced next year, giving supporters the chance to get involved at an early stage and own a small piece of whisky history.
Sue Savege is executive director of the Cabrach Trust, which will transform the existing Inverharroch Farm into the visitor attraction with the aim of putting the Cabrach on the tourist map and marking its place in the story of Scotch whisky.
“Now we have planning permission in place we are aiming to start work on site in the summer of 2018,” said Sue. “In the meantime, we are busy working on the final specification of the distillery, which will use historical methods, and conducting further research in partnership with the ICBD into the exact balance of process, ingredients and maturation, as it’s crucial we get the flavour right for our very own Cabrach whisky.
“The distillery and heritage centre are at the heart of our plans to regenerate the Cabrach and contribute to a sustainable future for this beautiful but remote part of Moray, which has seen a huge decline in population over the years.
“This is a major milestone for us and we are very grateful to the Moray Council, which has been extremely supportive of the plans, and to all those who have contributed to the project. We are looking forward to seeing the plans reach fruition for this important region in the story of Scotch whisky.”
The distillery will be operated by the Cabrach Trust, with the aim of putting the Cabrach back on the whisky map and stamping its place in the earliest history of Scotch whisky production. Earlier this year, researchers commissioned by the Trust discovered the site of an illicit whisky bothy thought to date back to the early 19th-century, sheltered by a small crag and built into the side of the hill, offering smugglers a vantage point to keep an eye out for excise men on the nearby highway.
Chairman and founder member of the Cabrach Trust, Grant Gordon, said: “The Cabrach has a long and colourful whisky distilling history. The Cabrach Distillery will celebrate this rich birth right, telling the as-yet untold story of the early days of farm distilling and the smuggling which was rife in the area, while the historical distillery will reflect production methods that were used in the Cabrach at the dawn of the modern distilling era in the early 1800’s.
In 1823, after a number of attempts by Government to put an end to illicit distilling and smuggling, a new Act of Parliament heralded in the era of commercial distilling. As a result, licenses were issued in the 1820s for three distilleries in the Cabrach at Lesmurdie, Tomnaven, and Buck Distillery at Blackmiddens.
“The heritage centre which will be associated with the distillery will tell the story about illicit distilling and relate that to production, so visitors can learn about the history of illicit whisky and smuggling and at the same time, go and see an operating historical distillery.”
The planned £5.3million distillery and heritage centre makes use of the existing traditional farm steadings at Inverharroch and has been designed by a team led by local architects, AKA Ltd, and interior designers, Surface ID. The distillery design team has been supported by a group of industry experts and Scottish whisky historians, Kieran German and Gregor Adamson.
The historical distillery will be open to the public and the heritage centre will offer an engaging and informative experience, with a dedicated interpretation centre, a flexible performance and exhibition space and smuggling trails, designed to appeal to whisky enthusiasts, heritage lovers and children alike.
The Cabrach Trust is a social enterprise and all profits generated by the distillery and heritage centre will be reinvested to further the Trust social aims of providing jobs and services to regenerate this remote highland community.
- The Trust needs to raise funds of £5.3million to develop the farm buildings and is seeking support for the fundraising campaign. A share offer will be announced in May 2018.
- Please get in touch if you are interested by calling or emailing Sue Savege, Executive Director of The Cabrach Trust, on 0560 384 5996 or info@thecabrachdistillery.uk
- Visit cabrachtrust.org for more information about the proposed historical distillery or follow the Cabrach Trust on Twitter and Facebook at @CabrachTrust
Issued on behalf of The Cabrach Trust by The BIG Partnership. For more information, please contact Shona Hendry on 01224 253815 or 07739 314158 or email Shona.hendry@bigpartnership.co.uk
DIVIDE OPINIONS THIS WINTER WITH A LIMITED EDITION LAPHROAIG ® FESTIVE JUMPER
£30.00, AVAILABLE NOW FROM WWW.LAPHROAIG.COM/SHOP
FOR DECEMBER DELIVERY
UK, 28 November 2016: Tis the season for giving and sharing…opinions. Get into the spirit
with a limited edition Laphroaig® festive jumper. Whether it’s a gift for a loved one or a treat
for you, this fun jumper is the ideal way to spark conversation around the dinner table this
holiday season. Available from the Laphroaig® online shop, wear it with pride and express
your opinion on this divisive single malt, however wild or wonderful.
A SPECIAL SEASONAL RELEASE
Last year’s Laphroaig® festive jumpers sold out in just 24 hours and with
only 1,000 limited edition jumpers available this winter, get your hands on
one now before its too late!
Embroidered with a seasonal Fair Isle pattern and the Laphroaig®
#OpinionsWelcome™ slogan, this festive jumper is ideal for whisky
enthusiasts who have an opinion and are not afraid to wear it.
LOVE IT OR HATE IT
Whether you love the medicinal flavours of Laphroaig® or hate its smoky
scent, it cannot be denied that Laphroaig® divides opinion.
#OpinionsWelcome™ celebrates the hugely varied descriptions of
Laphroaig® and this unique festive jumper champions them, urging lovers
(and haters) to profess their feelings for the whisky this winter.
The unisex Laphroaig® festive jumper is available in size S, M, L and XL.
To get yours now, visit www.laphroaig.com/shop.
Nth 2013 – The Ultimate Whisky Experience, March 1st and 2nd
Malt Marketing introduces the Nth 2013 Ultimate Whisky Experience…
Malt Marketing – Latest News
News in the World of Malt Marketing?
After one year or so of being online, Malt Marketing has gone through some interesting and exciting developments. With the ongoing support of some of the finest whisky shops and bars in the land to the introduction of our very own whisky directory and more recently the launch of our very own Malt Marketing app things haven’t really stopped moving. But then, do you ever get anywhere standing still? As part of our ongoing commitment to the site we have further exciting introductions to come, many of which will be unveiled over the coming months. With a view to move into actual whisky promotion, Malt Marketing will soon be providing updates on the latest goings on in the world of whisky, including latest launches, rare bottlings and all that’s new with many of the worlds most respected whisky brands. As well as this, we will soon be reviewing Scotland’s best whisky bars, similar to what we have already done with whisky bars in London. These reviews will come first hand from acclaimed whisky writer and enthusiast John Lamond. Further to this, Malt Marketing will soon be introducing our ‘Latest Offers’ section, detailing some of the best whisky deals around. As well as the promotion of whisky shops, bars and experiences, Malt Marketing will soon be placing added focus on the promotion of some of the worlds finest whisky/whiskey distilleries. From Scotland and Ireland to the the bourbon distilleries of Kentucky, our directory and app will look to host all of the best. Moving slightly further down the line, it is our vision that one day Malt Marketing will operate its very own whisky auction site. So for all you rare whisky collectors and sellers out there, please don’t stray too far away as we are confident we will in time have just what you are looking for. Please don’t go breaking open those dust covered bottles down in the cellar just yet. As they say, watch this space and enjoy the journey with us!
Malt Marketing – Latest News in Association with
Planet Whiskies…
Catch up on the latest whisky industry news courtesy of Planet Whiskies. Reviewing rare bottling’s, new launches, latest industry appointments, global whisky events not to mention everything else whisky, Planet Whiskies is sure to suit everyone from the dram novice to the malt enthusiast. To discover for yourself click here.
