Limited Edition 15
The Macallan Unveils Distil Your World
Introducing The Macallan Distil Your World: The London Edition
An Extraordinary New Collaboration With The Roca Brothers
The Macallan has unveiled Distil Your World: The London Edition, a unique limited edition single malt whisky providing a sensorial journey through one of the world’s greatest capital cities.
Marking the first global release in a ground-breaking series in collaboration with the Roca brothers to discover the essence of some of the world’s greatest cities, Distil Your World: The London Edition embodies London’s special charisma, and captures the people, experiences, colours and history that ultimately define the city.
United by an insatiable curiosity, quest for knowledge and dedication to mastery, The Macallan and the Roca brothers, owners of El Celler de Can Roca in Spain, twice named Best Restaurant in the World, explore different cultures and source inspiration for their own worlds of whisky-making and gastronomy.
Distil Your World: The London Edition is inspired by the long-standing partners’ journey and exploration through an uncharted London, with the purpose of distilling its soul and capturing the unique essence, aroma and flavour of the city in an exceptional single malt whisky.
In homage to its birthplace, the edition will be unveiled to the world in a highly coveted window display in Harrods’ world-famous flagship store in Knightsbridge, London on 1st November 2020. Over the years the renowned Hans Crescent window has hosted iconic displays from some of the world’s leading luxury brands and will showcase The Macallan’s remarkable whisky on a global stage.
During their adventure, The Macallan’s Whisky Maker Steven Bremner and Joan, Josep and Jordi Roca spent time with the craftspeople and creators who fuel London’s inimitable creativity and entrepreneurial drive; the committed leaders who add to its vibrancy; and the special thinkers who understand its past and anticipate its future. They truly immersed themselves by discovering emblematic buildings and going behind the scenes to uncover the unique flavours and scents that define London and unearthing its vibrant community spirit.
Ultimately, this journey led them to their own complex and sensorial map of the city and with this map as inspiration, they masterfully selected the perfect combination of six first fill European oak Oloroso seasoned casks to translate London’s values into an extraordinary single malt with unique tasting notes representing the spirit of the city.
A character led whisky with encapsulating nuances of orange caramel, curry spice and Earl Grey tea, rare to find in The Macallan single malts, this expression takes the taste buds and imagination on a journey of discovery, bringing London’s soul and unique character to life, while retaining The Macallan’s renowned signature taste. Seeking out these distinctive flavours among thousands of casks was a complex and highly skilled process, but Steven Bremner and the Roca brothers’ mastery of flavour, aroma and craftsmanship enabled them to distil the essence of London into a remarkable whisky.
Steven Bremner, Whisky Maker at The Macallan, said: “London is an international city, a melting pot of culture, cuisine, architecture, and art and its rich heritage and myriad of cultures, combined with a timeless spirit and an innovative nature, made it the ideal playing field for this journey of mastery. It is not just about being there, but about immersing yourself and dedicating time to understand what’s underneath everything you see, and we are proud to have collaborated with the Roca brothers on this exploration.
“Like the London soul, our single malt whisky, matured in its unique sherry seasoned oak casks, delivers rich complexities, harmonious flavours, and vibrant aromas. This whisky is something new – with London notes like curry or the sweetness of Earl Grey tea – but it keeps The Macallan’s signature taste, and that’s the difficult part.”
Josep Roca, said: “The places we visited, the people we met, all that now takes shape in this whisky – our own distillation of the London essence. There is part of umami, the subtle touch of curry, orange, vanilla and raisin. There are some special notes that are really rare to find.”
Distil Your World: The London Edition is housed in a striking presentation box featuring a triangular engraving design to represent the map of London and red detailing inspired by the city’s red bricks. As well as the limited edition whisky, the box contains a luxurious book capturing the different inspirations behind this single malt, alongside rich London photography, which combined, form a picture of London as created by Steven Bremner and the Roca brothers.
The Macallan Distil Your World series is the next step in the brand’s long-standing partnership with the Roca brothers. They have previously worked together on a range of ventures, including The Macallan Edition No.2 which was inspired by the brothers’ distinctive and dynamic characters and Distil Your World Scotland, a culinary journey through Scotland to explore the country’s rich cuisine tapestry which resulted in an innovative publication and documentary.
Limited to 2,000 bottles worldwide, Distil Your World: The London Edition has an RRSP of £2,630 and will be available globally from November 2020, including in Harrods, The Macallan Boutique in London Heathrow and The Macallan Estate Boutique.
For further information visit www.themacallan.com
It’s a Red October As Macallan Release Latest Collection
INTRODUCING THE RED COLLECTION – REFLECTING THE MACALLAN’S EXCEPTIONAL HISTORY AND HERITAGE
The Macallan has unveiled The Red Collection, an exquisite range of distinguished and rare single malt Scotch whiskies which captures The Macallan’s deep respect for tradition and craftsmanship.
Inspired by the significance of the colour red throughout the history of the brand, The Red Collection features a carefully curated selection of ongoing aged expressions and high aged guest releases.
At the heart of The Red Collection is The Macallan 40 Years Old, The Macallan 50 Years Old and The Macallan 60 Years Old. These remarkable single malts, which will anchor the range, are the oldest ongoing expressions ever offered by The Macallan and will be available in limited quantities globally.
From time to time they will be joined by special high aged guest releases, commencing with The Macallan 71 Years Old, The Macallan 74 Years Old and The Macallan 78 Years Old. These incredibly rare single malts are among the world’s oldest Scotch whiskies, with The Macallan 74 Years Old and The Macallan 78 Years Old being the oldest bottlings ever released in the history of the brand.
Together they showcase the pursuit of uncompromised excellence for which The Macallan is renowned and reveal the legacy of craftsmanship, innovation and knowledge that sustains The Macallan to this day.
An extremely rare, complete set of The Red Collection is set to be auctioned by Sotheby’s after being gifted by The Macallan to raise funds for food charity, City Harvest, which redistributes surplus from the food industry to vulnerable people across London. The Sotheby’s auction runs from 22 October to 31 October 2020.
Distilled decades ago, in The Macallan’s signature curiously small copper stills, each peerless expression in The Red Collection has been matured in The Macallan’s exceptional oak casks under the watchful eye of several generations of whisky makers. Over time, these astonishing single malt whiskies have slowly been shaped and influenced by the carefully selected casks to deliver extraordinarily elegant aged whiskies.
The colour red has deep and long-standing significance for The Macallan. The red thread begins with Alexander Reid, the farmer and teacher who founded The Macallan in 1824. His surname means ‘the red one’ in Scots and was originally associated with red hair.
In 1903, owner Roderick Kemp launched The Macallan Choice Old range. It was reportedly shipped in cases labelled with distinctive red print to distinguish it from The Macallan’s existing whiskies, which featured black labelling.
And almost eight decades later, in 1980, red was to feature strongly in the release of The Macallan’s then oldest vintages, dated 1938, 1940 and 1950. Allan Shiach, chairman of The Macallan at that time, tied a red ribbon around the sought-after bottlings to denote their age and value.
The three characters now feature in a remarkable animated film created to introduce The Red Collection in collaboration with celebrated Spanish painter and illustrator Javi Aznarez. The Spanish creator is acclaimed for his striking graphic art which has featured in several Hollywood films, including respected director Wes Anderson’s upcoming feature, The French Dispatch, and was also instrumental in the storyboard development for ‘Greta’ by director Neil Jordan in 2018.
The animation is set to music recorded by Scottish violinist Nicola Benedetti, one of the world’s most influential classical artists of today.
Javi Aznarez said: “When a brand like The Macallan, which has been making whisky for nearly 200 years, asks you to draw red for them, to explain what red means to them, it’s quite a challenge. Alexander Reid – The Red, Allan Shiach, and Roderick Kemp are some of the people that have led The Macallan to excellence.
“What I like about The Macallan is that the colour of their whisky is natural. It’s the cask that, little by little, over time, paints this whisky.
“I think that The Macallan and I value time very much. I need plenty of time to do my drawings and they need years to achieve the excellence of this whisky.”
Each expression in The Red Collection is encased in an exquisite oak presentation box created from the same sustainable European oak used to craft The Macallan’s exceptional oak casks. The boxes are beautifully upholstered with sustainably sourced soft red leather from Scottish supplier Bridge of Weir Leather, which creates upholstery for leading luxury car brands across the globe.
A bespoke handcrafted case that can house the trio of ongoing or guest releases has also been developed by Scottish artisan furniture and objet d’art manufacturer, Method Design Studio. Based in Linlithgow, near Edinburgh, Method utilises traditional craftsmanship and skills to create one-off commissions for some of the world’s top luxury brands.
Each of the ongoing releases in The Red Collection has been hand finished and signed by Kirsteen Campbell, who was appointed Master Whisky Maker at The Macallan in 2019 and is the first woman to occupy the role in the history of the brand which spans almost 200 years. Sarah Burgess, Lead Whisky Maker for The Macallan, has signed the initial guest releases.
Kirsteen Campbell, Master Whisky Maker at The Macallan, said: “Created from some of the world’s oldest and rarest casks it is an incredible privilege to have crafted The Red Collection, the pinnacle of The Macallan’s portfolio.
“It’s thanks to the foresight of previous custodians of The Macallan, who laid down and aged these extraordinary casks, that we have been able to curate such a remarkable selection of whiskies.
“Each precious drop offers a unique opportunity to explore The Macallan’s whisky making legacy. The incredible elegance and rich flavours of the expressions that form The Red Collection are a direct result of the craftsmanship, knowledge and skills nurtured by our master whisky makers, past and present.”
The Macallan Red Collection will be available from Harrods, The Whisky Exchange, The Whisky Shop and other selected specialist retailers from 15 October 2020.
The Red Collection will have an RRSP as follows:
The Macallan 40 Years Old – £11,300
The Macallan 50 Years Old – £37,500
The Macallan 60 Years Old – £49,000
The Macallan 71 Years Old – £58,500
The Macallan 74 Years Old – £61,500
The Macallan 78 Years Old – £65,500
For further information visit www.themacallan.com
A Scotch Distillery Offering of a Different Kind
Limited Edition Launch Gives Whisky Lovers Once-in-a-lifetime Chance to be Part of a New Scotch Legacy
Scotland’s Most Northerly Mainland Whisky Distillery Unveils Its Name – 8 Doors Distillery
Whisky enthusiasts are being given a once-in-a-lifetime opportunity, through a limited edition launch offer, to buy into Scotland’s most northerly mainland Scotch distillery, which today (6 October) unveils its name as ‘8 Doors Distillery’.
8 Doors Distillery is a new Scotch whisky micro-distillery and visitor centre set to open in John O’Groats in 2021, after planning permission was granted in March this year. The £1 million project will establish the first whisky producer in the Caithness village since 1837. It is a dream come true for its founders, local husband and wife team Kerry and Derek Campbell, who have developed a passion for Scotch over many years.
The new Highland Single Malt Whisky will be produced using the purest John O’Groats’ water extracted from a borehole on the distillery site. Its flavour profile will be deeply influenced by the local climate and its situation right beside the sea – hence its strapline ‘Whisky. From the Edge’.
With its limited edition launch offer 8 Doors Distillery is giving whisky lovers the opportunity to help create a new whisky legacy, saying the journey starts with the 874 Founders Club and the 874 Club.
8 Doors Distillery is collaborating with renowned whisky master John Ramsay to create its exclusive launch products. John brings with him over 40 years’ experience in the whisky industry, having being involved in the making of some of Scotland’s most well-known whiskies including The Famous Grouse, The Glenrothes and The Macallan.
Kerry and Derek see their limited edition launch as the first step in an incredible journey to realise their distillery dream. They have named the 874 Club after one of the greatest journeys in the UK – the 874 miles between Land’s End and John O’Groats.
The 874 Founders Club offers the exclusive opportunity to become a member and buy one of a limited number of 50 litre and 250 litre Founders Casks. The 874 Founders Club cask packages will be available for sale exclusively through Whisky Hammer for an initial period of one month until 5 November.
Those who join the 874 Club will receive a collection of three bottles from some of the first casks laid down and can purchase these packages directly from 8 Doors Distillery.
· 874 Founders Club – the top tier of membership, limited to 250 members. Founder members will get their hands on some truly unique casks of Highland Single Malt Whisky. There are 250 cask packages available from £1,600.
· 874 Club – the core membership limited to 1,250 members. 874 Club members will get three 70cl bottles of exceptional Highland Single Malt Whisky. Matured in first-fill, tailor made casks from Spain, the three different expressions are derived from seasoning and oak types chosen by John Ramsay. These bottle packages are £420.
Both packages come with a host of benefits including a members’ card entitling the individual and a friend to free tours for life. Founders Club members will also be permanently recognised with their name on the Founders Display within the distillery.
The inspiration for the 8 Doors Distillery branding comes from the story of Jan de Groot, from whom the village of John O’Groats takes its name. Mr de Groot, a Dutchman who once plied a ferry from the Scottish mainland to Orkney, built his legendary house in the area during the reign of James IV (1488-1513). Mr de Groot’s seven descendants quarrelled about succession, so he decided to build an octagonal house with eight doors – one for him and each of his seven sons – and an eight-sided table so that nobody could sit at the ‘head of the table’.
The distillery on the 32,670 square feet site will have the capacity to produce up to 60,000 litres of whisky each year. The distillery and visitor centre will be housed in one large building and whisky will be matured in an on-site bonded warehouse.
The founders are also taking advice from Ian Evans of whisky consultancy Distilled Experience who is a former Operations and Compliance Director with William Grant & Sons.
Kerry Campbell, co-founder of 8 Doors Distillery, said: “The creation of our 8 Doors Distillery in John O’Groats and our limited edition launch is part of a dream come true for Derek and me. We have a long-held passion for whisky and for the local area in Caithness where we both grew up. We’re so pleased to be able to bring them together with the development of our distillery and visitor centre.
“We love whisky, and for us it’s more than just having an exceptional liquid in the glass. It’s the stories that go alongside it, the memories of special occasions and get-togethers with family and friends. If we can be part of creating not only a fantastic whisky but also great memories for people who drink our whisky that would be amazing.
“We couldn’t think of anywhere better than John O’Groats to make whisky, partly thanks to the climate which we believe is perfect for distilling and maturation, and the great people who live here. Since we’ve announced our plans to the build the distillery we’ve had lots of local support. And we’re delighted to be working with such industry experts as John Ramsay and Ian Evans for our launch products.
“We believe our limited edition offer provides an unmissable opportunity for whisky lovers across the world to join our 874 Club and be part of the creation of a new Scotch legacy. It truly is whisky from the edge.”
“And we’re pleased to be working with another independent Scottish family-run business, Whisky Hammer, as part of our launch campaign. We’ve had direct experience of their premium service and passion for the whisky that passes through their doors so we can’t think of a better partner to launch our founders casks with.”
John Ramsay said: “It has been wonderful to collaborate with Kerry and Derek at 8 Doors Distillery to help them realise their dream of a whisky that reflects the unique environment of John O’Groats. Having worked in the industry for many years, it’s great to be involved in producing the first whisky from Scotland’s most northerly mainland distillery.
“8 Doors Distillery is particularly exciting for me as it’s the first Scotch whisky project I’ve been involved with since I retired in 2009 after 43 years in the industry. When I met Kerry and Derek and found out more about their desire to create a distillery in John O’Groats I wanted to get on board.
“One of the things that really appeals to me is their commitment to producing a whisky that involves maturation as much as distillation. They realise the importance of high-quality casks.
“We are developing a flavour profile that brings to life the local climate and the influence of the sea. Once the spirit has been matured on-site in carefully selected first-fill casks from Spain designed to our specifications, I believe we will be bringing something original to the world of whisky from this remote part of Caithness.
Daniel Milne, co-founder of Whisky Hammer, said: “We’re excited to team up with Kerry and Derek at 8 Doors Distillery, and expect demand to be high for their exclusive 874 Founders Club cask packages. It’s great to see people with such a passion for Scotch bringing something new to the world of whisky. We would urge anyone interested in being part of this legacy to visit our site as soon as they can.”
Highlands and Islands Enterprise is investing up to £198,000 in the new venture. Keith Muir, the agency’s head of business growth in Caithness and Sutherland, said: “This is a fantastic development, and it is great to see a project coming forward even in these difficult times that will be of real benefit to the tourism sector and to the local community.
“We are delighted to be able to help this local young couple fulfil their dreams of creating a new distillery in John O’ Groats. We look forward to the launch of 8 Doors Whisky and wish Kerry and Derek every success.”
Anyone interested in buying exclusive 8 Doors Distillery casks (available from midday on 6 October) or bottles (available from morning of 6 October) to create a new Scotch legacy should visit:
While Not Whisky, We Appreciate a No.1 Cognac
Courvoisier® Introduces New Limited-Edition Cognac to its Esteemed Portfolio
28th September, London: Courvoisier®, the UK’s number 1 cognac and the Most Awarded Cognac House*, has announced the launch of DE LUXE – a new limited-edition liquid that is available exclusively in store and online at Tesco now.
Available for £40 RRP, DE LUXE, was first matured in French Limousin oak barrels before then finishing its maturation in a special selection of new casks made with fine grain oak trees, adding an extra layer of character.
This second maturation contributes to a woodier product which adds new layers of depth and intensity – combining rich and complex notes of vanilla, dried fruits, sandalwood and leather for a truly sophisticated finish.
Courvoisier® celebrates the art of making a truly beautiful liquid by realising the potential of each ingredient – each part of the process can be tasted. This experience is rooted in the deep respect for the rich blessings of the Cognac region, where the art of making is all about harnessing, liberating and revealing the spirit found in the terroir, cru and woods.
Courvoisier® DE LUXE embodies this ethos within the fine quality of its liquid, wrapped up in stylish packaging, perfect for the gifting season.
Nick Ganich, Head of Courvoisier UK says: “As you would expect from the brand that toasted the Eiffel Tower in 1889, Courvoisier® is the perfect choice to celebrate special occasions. The liquid and bottling of Courvoisier DE LUXE was inspired by that momentous time in history and the spirit of the Paris Golden Age, famous for its blend of art, glamour and decadence. ‘Celebrating moments’ was the inspiration for this launch and we hope everyone enjoys drinking it throughout this special season, as much as we enjoyed making it.”
For more information, please contact: ebs@hopeandglorypr.com
Bowmore® and Aston Martin Unveil First Collaboration
1964 Provides Inspiration to Showcase Craftsmanship and Innovation to Unite Black Bowmore and the Aston Martin DB5
6 August 2020, Islay, UK – Bowmore® Islay Single Malt Scotch Whisky and Aston Martin have unveiled their first collaborative creation; Black Bowmore DB5 1964. A striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston.
With only 25 bottles for sale, this exceptionally rare Black Bowmore DB5 1964 is a celebration of time; a definitive moment in history for both Bowmore and Aston Martin. It is also a celebration of shared values and passions; showcasing great innovation and invention.
A beautifully inspiring masterpiece; this unique, handcrafted vessel houses an equally exceptional single malt, Black Bowmore. Inspired by the past, but truly breath-taking in today’s world. The significance of 1964 is paramount. This represents a truly defining era of evolution for both Bowmore and Aston Martin.
For Bowmore, 1964 is arguably one of the most significant points in the distillery’s 240-year history. The arrival of a new boiler saw the distillery enter the modern age of distilling as coal fires made way for steam in heating the stills. It was the first distillation from this new boiler that produced the spirit which was to become the iconic Black Bowmore; a sublimely rich and decadent single malt, reflected in awe-inspiring deep darkness.
First distilled on 5 November 1964, over the years Black Bowmore has become one of the rarest and most sought-after single malt whiskies ever created. This latest release represents only the sixth bottling of this exquisite single malt. Since 1993, only around six thousand bottles of Black Bowmore have been made available, thus adding to the desirability of this iconic whisky.
David Turner, Distillery Manager at Bowmore commented “1964 represents a significant date in the modern history of the distillery. Not only a key moment in how we distilled our spirit, but perhaps even more significant as this very spirit went onto create Black Bowmore. These defining moments are fundamental to the history of Bowmore. This collaboration with Aston Martin has allowed us to once again showcase this iconic single malt in the most incredible way.”
On its debut the DB5 represented a subtle but important evolution over its immediate predecessor, the DB4 Series 5, not least by virtue of an increase in engine capacity to 4.0-litres. This of course made the DB5 that much more of a sporting saloon which, combined with its exceptional styling, helped it to become one of the most desirable and admired sports cars of its generation. Sir David Brown, the then owner of Aston Martin Lagonda and the man who gave his initials to the ‘DB’ lineage, said of the car: “I believe it is the essential character of the DB5, and its ability to perform perfectly in all conditions, that makes this car so intensely satisfying to own.” It is this relentless pursuit of power with purpose that still helps to define the appeal of Aston Martin today.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin Lagonda, said: “This exciting new association with Bowmore gives us the perfect opportunity to celebrate a vital part of our star-studded history by combining the unrivalled appeal of the iconic DB5 with the cultured flavours of this world-renowned single malt.”
In keeping with a commitment to true craftsmanship, the Black Bowmore DB5 bottle itself is handcrafted by Glasstorm, a bespoke contemporary glass studio, based in North East Scotland. With over 50 years of glass design, sculpting and creative expertise, each bottle took up to one week to be complete, reflecting the continued thread of attention to detail and skill which defines this collaboration.
Black Bowmore DB5 1964 is presented in a handmade presentation box; itself a work of art. Inspired by the distillery’s coastal home, the deep blue colour and wave embossing evoke a true sense of place. Created from the finest string-grain calfskin, featuring a custom solid brass latch and hinges, plated with nickel, reflective of the DB5.
The partners are set to unveil a series of collaborative projects and products over the coming months and years, ranging from exceptional experiences to design-led product initiatives with the goal of offering fans of the brands, across a broad spectrum, the opportunities to connect with the partnership.
As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices.
Black Bowmore DB5 1964 will be available from late Autumn 2020 with an RSP of GBP£50,000.
Black Bowmore 1964 tasting notes
On the eye:
Deep obsidian black
Breathe in:
Layers of ripe exotic fruits and creme caramel. As time moves on soft tobacco smoke,
aromatic orange peel and rich black cherry come to the fore.
Taste:
Intense flavours of mango, passion fruit and acacia honey interwoven with a powerful combination of coffee and tobacco smoke
Savour:
A wonderfully long and decadent finish with tropical fruits and spice, defining over 240 years of craftsmanship
Cask type: Williams & Humbert Walnut Brown Oloroso Sherry Butt
Age: 31-years-old
Vintage: 1964
ABV: 49.6%
Edition: 27 bottles
