Islay 6
LIMITED EDITION BOWMORE SINGLE CASK RELEASE
BEAM SUNTORY AND WORLD DUTY FREE PARTNER FOR LIMITED EDITION BOWMORE® 1997 SINGLE CASK RELEASE
ONLY 198 BOTTLES OF THE SINGLE-CASK, 20-YEAR-OLD EXPRESSION
WILL BE AVAILABLE AT WORLD DUTY FREE IN HEATHROW AIRPORT, FROM DECEMBER
ABV 51.2% | 700ml | £295
FROM THE NO.1 VAULTS
This unique liquid from the home of the legendary No.1 Vaults, the oldest maturation warehouse in the world, has spent 20 years maturing in a single sherry cask, developing deep layers of flavour. Bowmore ® 1997 offers a rich nose with notes of malty biscuit, dried flowers and a hint of white pepper alongside buttery toffee, freshly roasted coffee and vanilla sponge cake.
On the palate, flavours develop into sweet peat with burnt wood and light barbecue ash notes alongside lemon zest. Gentle vanilla and dried wood complement the peated malt character, with a sweet and smoky finish and lingering herbal and floral notes. Just 198 numbered bottles of Bowmore 1997 will be available to global travellers exclusively from Heathrow T2, T3, T4 & T5 in World Duty Free’s “World of Whiskies” stores, at an RRP of £295.
The expression will be launched on 7 December, when Bowmore® Distillery Manager, David Turner, will be in the World of Whiskies stores in Heathrow T2 and T5 to sign bottles of this limited release. Along with overseeing the day-to-day running of the distillery, David acts as guardian of the precious whiskies that lay maturing in the legendary No.1 Vaults. Using a portfolio of skills developed over his 25-year career at Bowmore®, David carefully hand-selects casks for maturation, keeping a watchful eye on the ageing spirits to determine exactly the right time to bottle the liquid gold inside.
Speaking about the expression, Ed Stening, Global Marketing Director of Beam Suntory Global Travel Retail, says: “Bowmore is a Single Malt with an incredibly rich history rooted in our legendary No.1 Vaults, which has shaped the distinctive character of whiskies made here for over 200 years.
As a brand, Bowmore is growing fast in Travel Retail and is very popular with travellers looking to take home a slice of this history and character. We are very excited to be working with Dufry, a long-term supporter of Bowmore, to offer this unique and brilliant single cask expression to their discerning,passionate customers.”
Matthew Scott-Fairweather, Liquor Product and Promotions Manager UK and Central Europe of Dufry adds: “We’re thrilled to be working with Beam Suntory to offer this exceptional whisky from Bowmore exclusively to our customers. We are confident that this will become an instant collector’s edition.”
For more information, please contact LDR CREATIVE
BeamSuntoryGTR@ldrlondon.com
EXPERIENCE THE DEPTHS OF THE BOWMORE NO. 1 VAULTS SCOTCH WHISKY THIS FATHER’S DAY WITH THE FIRST LIMITED EDITION RELEASE IN AN EXCLUSIVE FOUR PART SERIES
BOWMORE ISLAY SINGLE MALT SCOTCH WHISKY VAULT EDIT1°N ATLANTIC SEA SALT,
CRAFTED AT THE HOME OF THE WORLD’S OLDEST SCOTCH MATURATION WAREHOUSE
Available now from whisky specialists
RRP £100 | ABV 51.5%| 700ml
15 February 2017 – Bowmore® Islay Single Malt Whisky, home to the world’s oldest scotch maturation
warehouse, has announced the launch of Bowmore® Vault Edit1°n Atlantic Sea Salt, the debut release in a
four-part limited edition collection of whiskies. From now until the end of 2019 a new whisky will be released
every year, each of which will unlock one of Bowmore®’s four key flavours; Atlantic sea salt, peat smoke,
vanilla sweetness and citrus fruits. Crafted in the unique conditions of Bowmore®’s maturation warehouse
the No.1 Vaults, Bowmore® Vault Edit1°n Atlantic Sea Salt is the ideal gift for whisky lovers with a savoury
palate.
AN UNRIVALLED SERIES
Bowmore®’s unparalleled range of award-winning single malts is renowned for four key flavour characteristics
found in every bottle. From the salty sea spray of the Atlantic Ocean that pounds the distillery’s ancient coastal
wall, to the gentle peat smoke synonymous with this famous Islay malt, Bowmore® will proudly showcase its
distinctive qualities with the launch of the Vault Edit1°n series.
UNLOCK HIDDEN DEPTHS
The Vault Edit1°n series takes its name from Bowmore®’s
legendary No.1 Vaults, which was established in 1779. It has been
said that time stands still in the chilling sea-air atmosphere of the
No.1 Vaults and transforms single malt whisky into liquid gold to
create Bowmore®’s perfectly balanced expressions and the
distinctive flavours highlighted by this series: Atlantic sea salt,
peat smoke, sweetness and citrus fruits.
AN OCEAN OF FLAVOUR
Aged in ex-bourbon casks, the first release in this highly
anticipated new series will highlight Bowmore®’s distinctive salty
flavour profile with notes of salted honeycomb and Atlantic sea
spray perfectly balanced with notes of sun-ripened fruits, zingy
spiced cocoa and blood orange. Created using hand selected casks
to create a refined liquid of greater depth, Bowmore® Vault
Edit1°n Atlantic Sea Salt reflects the distinctive climate in the
depths of the No. 1 Vaults. This sublime whisky is awash with
blackberry, sea salt and kumquat offering a lasting finish that
opens out like the vast Atlantic Ocean that the Bowmore® distillery overlooks.
Bowmore® Vault Edit1°n Atlantic Seat Salt will be available at specialist whisky retailers, as part of a fourpart
limited edition series, one of which will be released each year between now and 2019. The next
release in the Vault Edit1°n series will be Vault Edit1°n Peat Smoke.
www.bowmore.com
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For more information please contact:
LDR CREATIVE
bowmore@ldrlondon.com | 0207 851 6629
INDULGE IN THE FESTIVE FLAVOURS OF BOWMORE ® DARKEST
BOWMORE 15 YEARS OLD ‘DARKEST’ WITH A WINTER WARMING DRAM OR PERFECTLY PAIRED WITH HOT CHOCOLATE
Bowmore ® 15 Years Old ‘Darkest’ is available from whisky specialists
£53.99 | ABV 43% | 700ml
TOAST THE FESTIVE SEASON
This winter, embrace the icy cold of the darker months thawed by a dram of the world-acclaimed ‘Darkest’ whisky created by the oldest distillery on the isle of Islay, located off the west coast of Scotland. Having been matured in ex-bourbon casks in the cool cellars of the legendary Bowmore No.1 Vaults, this precious whisky has spent its final 3 years in Oloroso sherry casks to give its signature darkest colour and warming finish, with a flavour profile of treacle toffee, hazelnuts and figs that perfectly matches the festive notes of the season.
NOTES OF WINTER
With Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky, breathe in seasonal notes of rich dried fruits, dark chocolate, and a hint of Bowmore® whisky’s signature smokiness before the palate is enveloped with the merry taste of toffee, raisins and gentle smoke leading the way to a deliciously rich centre that is befitting for all yuletide celebrations. Finally savour its robust and complex finish with a hint of sherry for a taste evocative of festive fruitcake in a glass.
A WARMING RECIPE
On the ink-black nights of winter create a luxurious serve with Bowmore® 15 Years Old ‘Darkest’ with a simple twist on the classic homemade hot chocolate. The rich and intoxicating scent of cocoa beans lends a subtle fruitiness that is perfectly complemented by the tell-tale wisp of Islay peat and the sun-dried fruit aromas of Bowmore 15 Years Old ‘Darkest’. With the perfect balance of whisky, chocolate and hot milk this is a real treat for whisky and chocolate lovers alike. Whether sipped alone or shared in a hot chocolate, Bowmore® 15 Years Old ‘Darkest’ is the ultimate winter whisky for the longer months of wintertide, described as ‘faultless’ by whisky legend Jim Murray.
Ingredients
50ml Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky
15ml cherry liqueur
10ml cinnamon syrup
250ml whole milk
11 grams hot chocolate
1 cinnamon stick
Method
1. Warm milk in a pan and mix with hot chocolate straight in a mug
2. Add Bowmore® 15 Years Old ‘Darkest’ and the rest of the ingredients; stir together
3. Garnish with a cinnamon stick and a dusting of cocoa powder
#sharebowmore
CELEBRATING 200 YEARS WITH A RARE LAPHROAIG® 32 YEAR OLD
Laphroaig® Islay Single Malt Scotch Whisky continues to celebrate its bicentenary with the release of the Laphroaig 32 Year Old. The very special bottling, distributed by Maxxium UK, has been aged for over three decades in a single cask type.
Matured exclusively in a first-fill ex-Oloroso cask, the Laphroaig 32 Year Old is a whisky that has picked up all the flavours so typical of spirit laid down in ex-Sherry casks – the dark Christmas fruits, the nuts and spice, and at the same time possesses the extraordinary deli-cate balance common to old, excellent whiskies. It is an extremely rare and accomplished whisky.
On the nose the aroma of caramelised brown sugar is predominant, with notes of dark, bit-ter chocolate and nutmeg leading the palate, followed by a dry and lingering sherried oak finish.
Laphroaig 32 Year Old, an intensely rich single, malt will be available in October 2015 in selected specialist whisky retailers with a RRP of £750.00.
Issued by The BIG Partnership on behalf of Maxxium UK, UK distributors of Laphroaig.
For further information please contact: Sarah Fearon or Laura Hutchinson at The BIG Partnership on 0131 557 5252
CELEBRATING 200 YEARS WITH THE RETURN OF LAPHROAIG® 15 YEAR OLD
20 April 2015: Established in 1815, this year sees the 200th anniversary of Laphroaig® Islay Single Malt Scotch Whisky. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old.
A long revered expression in the Laphroaig range, Laphroaig 15 Year Old was originally launched more than 30 years ago, with a lower level of peat and a higher bottling strength of 43% all combining to give the whisky a mellow, rounded taste, its briny orchard fruits adding bite and depth, the overall feel rich and smoky.
Laphroaig Distillery Manager John Campbell decided to re-release this product, one of his long-time favourites, in celebration of Laphroaig’s 200th anniversary. Beautifully made, Laphroaig 15 Year Old pays homage to the original edition, answering the call for its return by many a long term friend, while at the same time introducing new fans of Laphroaig to a whisky that they have yet to taste.
Laphroaig has been dividing opinions for 200 years, always garnering strong and interesting points of view through the years. Some of these varying opinions are featured in videos as part of the Laphroaig Opinions Welcome campaign, which can be viewed at www.laphroaig.com/opinions.
Laphroaig 15 Year Old will continue to welcome a multitude of different global perspectives on the divisive whisky with the launch of ‘200 Opinions Wanted’ – a competition to celebrate the very best Laphroaig opinions from around the world. Two-hundred of the most unique opinions will be displayed as individual tiles on the distillery wall and the authors of the very best of them will be rewarded with a trip to Islay to attend “Laphroaig Live,” a global whisky event held at the historic Laphroaig Distillery for the first time in nine years. In addition to the distillery’s 200th anniversary, this year also marks the 21st birthday of Friends of Laphroaig, the brand’s loyal group of fans and supporters. Much of this year’s Laphroaig Live is designed with them firmly front of mind. All the more reason to celebrate!
Laphroaig 15 Year Old will be available in May 2015 in all good whisky retailers with a RRP of £75.00 with additional new releases planned across the year.
Issued by The BIG Partnership on behalf of Maxxium UK, UK distributors of Laphroaig.
For further information please contact: Sarah Fearon or Laura Hutchinson at The BIG Partnership on 0131 557 5252 or email: sarah.fearon@bigpartnership.co.uk or laura.hutchinson@bigpartnership.co.uk Please enjoy our brand responsibly. www.drinkaware.co.uk
