Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
The Benromach Distillery Company Ltd is releasing an extremely rare and limited-edition Scotch malt whisky matured for 40 years in a single Refill Sherry Hogshead cask.
Building on the popularity of previous vintage releases from the 1970s, 184 bottles of Benromach 1978, from cask number 2608, are available for worldwide sale.
The single cask (56.3% abv) whisky has a deep golden hue with an aroma of honey and vanilla, along with ripe fruits, lime and a touch of butterscotch and fresh ginger, with smooth sweetness balanced by a hint of pepper. To taste, it has notes of pear and kiwi, with chocolate and spices, and a touch of subtle peat smoke on the finish.
Keith Cruickshank, Benromach distillery manager, said: “Over the 40 years that this intriguing whisky was maturing, it drew incredible depth, character and flavours from the wood. Outside the cask, the distillery was evolving and changing. After it closed in 1983, the distillery lay silent for more than 15 years before it was purchased by the Urquhart family in 1993 and reopened in 1998.
“Our carefully chosen Heritage single cask releases give Benromach lovers the opportunity to taste moments in time from the distillery’s rich history. We are confident our 1978 vintage will surpass expectations and are proud to be releasing such a rare and precious whisky during the 20th anniversary year of distilling restarting here at Benromach.”
Benromach 1978 is beautifully presented in a decanter-style bottle with shapes and textures inspired by the distillery. The bottle has a copper-foil embossed label and nestles in a dark oak wooden box, representing the original washbacks at Benromach. The copper cut medallion on the packaging signifies the moment in time when the distillers cut to the sweet heart of the spirit run.
The Benromach 1978 is available worldwide from 5th December 2018 with a recommended retail price (RRP) in the UK of £1,250 (€1,410). Prices in local markets will vary depending on local taxes and duty.
Benromach is one of only a few distilleries in Scotland to use traditional methods, without any automated machinery. The small team of distillers employ all their senses when crafting the classic Speyside single malt Scotch whiskies, managing the process by sight, sound and touch to create the unique, handcrafted and authentic Benromach taste.
For more information on Benromach, and to explore the range of expressions available, please visit: www.benromach.com.
Single malt Scotch whisky creator Gordon & MacPhail has released two stunning new additions to its ‘Private Collection’ range: a 64-Years-Old single malt from Glenlivet Distillery and a landmark 50-Years-Old from Caol Ila Distillery – the oldest Caol Ila single malt ever released.
The newly redesigned ‘Private Collection’ range encompasses rare and exclusive single malt whiskies from celebrated, little-known, or closed distilleries, all of which have been specially selected for bottling by a member of the Urquhart family that owns Gordon & MacPhail.
Gordon & MacPhail 1968 from Caol Ila Distillery was matured in a refill Sherry hogshead and bottled at a cask strength of 52.5% ABV. Warming spice leads on the palate, followed by fruity flavours with a gentle Sherry influence, before a lingering finish of bonfire embers entwined with lemon zest. Available at a UK RRP of £7,500*, only 199 decanters of this extremely rare single malt are available worldwide.
The dark gold Gordon & MacPhail 1954 from Glenlivet Distillery carefully balances the sweetness of golden syrup, stewed fruit, and dark chocolate with spicy black peppercorn and mature oak. Matured in Cask 1412, a carefully selected refill Sherry butt, the 64-year-old malt was bottled at a cask strength of 41.0% ABV. Only 222 bottles are available globally, at a UK RRP of £9,950*.
These ultra-rare single malts were selected for bottling by Stuart Urquhart, Gordon & MacPhail’s Associate Director of Whisky Supply and member of the fourth generation of the Urquhart family. Beautifully presented in hand-blown crystal decanters, each whisky is encased within a handmade wooden veneer box.
Stephen Rankin, Director of Prestige and fourth generation member of the Urquhart family, said: “Our ’Private Collection’ range allows discerning whisky enthusiasts the opportunity to enjoy some of the oldest and rarest single malts in the world. These latest releases epitomise the expertise and commitment that has gone into pairing spirit and cask over 123 years and four generations of the Urquhart family. Thanks to the foresight of my forefathers, we have one of the most extensive single malt whisky libraries in the world, with expressions from over 100 Scottish distilleries.”
The latest ‘Private Collection’ releases will be available to purchase from specialist whisky retailers.
For more information on Gordon & MacPhail’s ‘Private Collection’ visit www.gordonandmacphail.com.
*Prices in international markets may vary due to local taxes and import duties.
The Macallan’s unwavering commitment to exceptional wood management defines every aspect of its whisky creation and the launch of the new Double Cask 12 Years Old is further testament to this.
Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.
Exclusively sherry seasoned, The Macallan Double Cask 12 Years Old delivers a distinct American oak style, reflecting a perfect harmony of flavours and natural colour. The delicate flavour of American oak – vanilla, citrus and light oak – rises in prominence as the traditional Macallan character of rich fruit, sherry and wood spice affords a familiar back drop.
Commenting on Double Cask, Bob Dalgarno, The Macallan Master Whisky Maker, said: “This is a single malt which showcases a true balance of character which results in a fully rounded and distinctive flavour profile. By combining wood influences, we have been able to produce a new Macallan which sits perfectly between our existing Sherry Oak and Fine Oak ranges.”
The Macallan brings new oak from America across thousands of miles to Spain, where casks are crafted and sherry seasoned before traveling to our distillery on Speyside to mature for twelve years. These whiskies are then harmoniously united with those aged in exceptional sherry seasoned European oak casks. This union reveals an unmatched investment in time and extraordinary commitment to mastery for which The Macallan has been known since 1824.
Chris Anderson, Luxury Marketing Controller for Maxxium UK, said: “The Macallan Double Cask provides us with the opportunity to offer the trade an additional variant and importantly, a new style of The Macallan at the 12 years old position and price. In turn this means we can offer the consumer a wider choice of products at this level, and encourage trial and exploration within The Macallan portfolio.”
The Macallan Double Cask 12 Years Old is available from October 2016 in specialist whisky retailers for an RRP £55 and select on trade accounts across London.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson firstname.lastname@example.org 0131 557 5252
Gabbie Roscamp email@example.com 0131 557 5252
The Macallan single malt whisky has unveiled a new premium gifting series, inspired by the brand’s commitment to exceptional oak casks, featuring a range of whiskies in the current portfolio. This celebration of wood highlights the oak casks which deliver 100% natural colour and account for up to 80% of the character of The Macallan.
The Macallan’s commitment to wood is unrivalled in the industry. From each acorn and individual tree, through to the selection of the sherry bodega that seasons the cask to their specifications, this obsession ensures The Macallan produces exceptional whiskies with rich colour and flavour delivered from the casks.
This new series, which features three distinct designs, is to be released sequentially over the next three years, beginning with Oak Forests.
The limited edition Oak Forests value added gift packs include The Macallan Gold Limited Edition Carton, The Macallan Gold Limited Edition Tin, The Macallan Gold Limited Edition Glass Pack and The Macallan Amber Glass & Water Jug Pack.
Available for a limited time only, this gifting series makes for the ideal gift or a collectable for any Macallan whisky enthusiast and has real standout appeal. The use of stunning photography showcased on these limited edition packs will appeal to those who love The Macallan and those looking for that special gift.
This single footprint carton box has a striking image which explores the journey of wood throughout the pack. The photography features on the limited edition label to help drive collectability and shelf-standout. The Macallan Gold Limited Edition Carton will be available from Sainsbury’s and Asda from September 2016.
A single footprint limited edition presentation pack made of tin with striking imagery reflecting an exploration of the journey of wood theme throughout the pack. The outer packaging will be collectable with the option of use by the consumer after purchase. The photography on the limited edition label will help drive collectability. The Macallan Gold Limited Edition Tin will be available from Waitrose and Tesco from September 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The pack contains two etched whisky glasses inspired by the oak used to craft The Macallan’s exceptional casks. Distinctive glasses will be released annually to drive collectability. The Macallan Gold Limited Edition Glass Pack will be available from specialist and luxury whisky retailers from November 2016.
This double footprint limited edition rigid box has striking imagery which explores the journey of wood throughout the pack. The glassware is bespoke to this limited edition, with wood etching featured on both The Macallan glass and water jug. Distinctive glasses will be released annually to encourage consumers to collect the series. The Macallan Amber Glass & Water Jug Pack will be available from specialist and luxury whisky retailers from November 2016.
The Macallan Gold value added gifting packs are available for an RRP of £38. The Macallan Amber value added gift pack is available for an RRP of £48.95.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
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