In our latest auction we saw what could be described as a curious mixture of solid consistency and the usual July quiet spell. Once again we had a couple of bonded casks of whisky at the top of the sale, this time a pair of delicious 1996 Ben Nevis butts. At £13,000 a piece this seems a more sensible, traditional market value result than some previous casks have fetched. Although still well above what you’d have paid from a broker until recently, this perhaps represents the big difference in cultural perception between Ben Nevis and the likes of Macallan or a closed distillery such as Littlemill.
Moving to the bottles and Macallan predictably had another good turn out with £4200 for the 1957 Anniversary Malt and £3900 for the 40 year old Gordon & MacPhail bottling for Italy from the 1970s. While impressive it seems as though it won’t be long until these early Anniversary Malts will be spiralling even higher towards a five figure sum. Let’s see what’s happening a year from now, in today’s market it’s getting harder and harder to be surprised by anything. We used to baulk at the likes of the Macallan Diamond Jubilee fetching north of £1200, and yet, here we are with last night’s example fetching £3600. Interesting times…
Other solidly performing Macallans were a pair of Private Eyes for £3300 apiece and a 1970 Anniversary Malt for £3000. It seems, despite constant supply, the market still has appetite for these kinds of bottlings.
It was good to see the Bowmore 1956 official distillery bottling return. Unsurprisingly it ended up at £4100, even at this price it seems good for such an incredible whisky. Interestingly the Brora 1972 Rare Malts 58.7% fetched £2800, down a little on previous results. Could this be the lower filling level, over-supply, or just summer doldrums? Time will tell, but I suspect whoever bought it nabbed themselves a wee bargain.
Other stunning whiskies in the upper ends of the sale included the Bowmore Bicentenary at £1750. This is another bottling that, despite ubiquity at auction, is going nowhere but up in price. When everyone wants to a bottling, for both collecting and drinking then value is pretty much bullet proof these days. Similarly, it was good to see the Highland Park Rebus 20 year old fetching £1650. This is a lesser known bottling, but those who have been lucky enough to taste it will understand the desirability.
Undeniably our favourite bottle this sale was the Ainslie Baillie & Cofrom the early 20th century. It’s so rare to find old genuine bottles like this in such stunning condition. This would have contained a significant proportion of Clynelish and I can only imagine what it must taste like. £1500 is a solid price.
Another interesting result was for the Lagavulin 12 year old White Horse 1970s bottling. This is a bottle that I’ve often mentioned in these reports, however, the fact it jumped right up to £1200 last night shows that it is likely entering a new trading level. It’s understandable when the quality of the whisky in these bottles has been lauded for years now and desirability is only going up and up.
Similarly the two old vintage dumpy Highland Park bottlings at £1150 a piece is also understandable, these bottlings are becoming more and more popular these days as knowledge about just how beautiful the whisky contained within is proliferates. Again, it will be very interesting to see where these bottlings are sitting at a year from now.
Other solid results were the Macallan Travel series for £1050, the Springbank 25 year old dumpy official bottling for £1050 and rather beautiful old official 1960s Rosebank for £975. Interestingly, an identical bottle sold for £575 as well. The only difference? Some splitting to the seal. It’s interesting to see how these kinds of wee details can make a different to collectors.
Midleton whiskies have long been collectable, however, in recent months we’ve noticed how prices across the board for their official releases have started to really skyrocket. For years you could pick up the 1990 Midleton release for around £160-220. Last night one fetched £825 and a 1997 release hit £650. With earlier releases in the series now consistently at four figures, how long before the 1990s releases all go the same way?
Another bottling which, conversely, seems like it’s taking its time to get above four figures is the Rare Malts Port Ellen releases. These bottlings have long sat around the £500-700 mark. Last night one fetched £825 which is a solid result. I suspect that one day these will jump above the £1000 mark and then it’ll be impossible to get one for less. Now might be a good time to snap one up if you’ve ever eyed one…
In terms of bargains this month there were perhaps one or two more than usual, although by old standards they are still thin on the ground and today’s definition of ‘bargain’ on the secondary market perhaps needs updating from what it meant in 2012-14. A 1968 Dalmore bottled in 1983 by Avery’s of Bristol seems like decent value at £575 for such a rare bottling. The Highland Park Ice at £105 also looks good compared to other recent sales.
Beyond that though, it’s rather slim pickings. As usual almost everything at the lower ends of the sale is really starting to hit or outstrip what might be considered its regular market value. Although, given the rapid and volatile nature of today’s secondary market, is there still really such a thing as ‘market value’? Probably not for an increasing number of whiskies I’d say…
HIGHLAND PARK is proud to introduce VALKYRIE Special Edition single malt Scotch whisky.
In partnership with renowned Danish designer Jim Lyngvild, VALKYRIE is the first in a series of three VIKING LEGEND releases inspired by rich Viking history and mythology.
Having once been part of Denmark and Norway, Orkney became the raiding headquarters for Norwegian Vikings in the 8th and 9th century, shaping a unique past for the island. Magnus Eunson, who founded Highland Park in 1798, was a direct descendent of those first Viking pioneers. Even today, 1 in 3 Orkney islanders bear Scandinavian DNA and share a fierce pride for the rich Nordic ancestry woven into the islands’ traditions and culture.
It is this enduring culture and legacy that is the inspiration for VALKYRIE, set to launch in April 2017.
Highland Park approached Danish designer Jim Lyngvild, himself a modern day Viking and expert in Norse mythology, to design striking new packaging for the three special edition whiskies.
Valkyrie’s unique one-off design is inspired by two important Nordic sources – a typical Viking pendant from around 300-700AD discovered in Uppland, Sweden and the ancient Hammar Stone of Gotland which details the epic journey of the Valkyries,
In his distinctive style, Lyngvild has interpreted the ancient legend of the Valkyries – avenging horse-backed angels who combed the battlefields for the bravest of their fallen warriors – in an expressive, story-telling illustration for Highland Park.
Noticeably different from the traditional black and silver Highland Park packaging, the re-imagined design maintains the distillery’s ongoing references to Viking design whilst updating the graphics with a bolder, hand-drawn aesthetic.
Using embossed metallic detailing, he represents the Valkyries as shield-maidens of Odin, offering their god a drink of mead from a curved horn. The larger illustration features a winged Valkyrie with coiled hair and a necklace that pays homage to the goddess Freya’s magical Brísingamen torc (necklace).
Jason Craig, Highland Park brand director, added: “We’ve enjoyed delving deeper into Orkney’s history and heritage for the Viking Legend series, culminating in this exciting new collaboration with bona fide 21st century Viking Jim Lyngvild. Jim’s knowledge about Viking history and the Viking way of life is rich in detail.
“The whisky itself, created by our Master Whisky Maker, Gordon Motion, dials up more of our smoky notes by incorporating more of our heathery peated malt. This creates a richer, fuller phenolic note that has balance due to the sweeter, heathery character of our moorland peat but it is a slight departure from our core 12 Year Old whisky.”
Issued by Big Partnership on behalf of Maxxium UK
Call Gabbie Roscamp on 0131 557 5252 or email firstname.lastname@example.org
Please enjoy our brand responsibly www.drinkaware.co.uk.
Highland Park single malt Scotch whisky is proud to announce plans to collaborate with legend of British crime author Ian Rankin and The Orion Publishing Group to help mark the thirtieth anniversary of John Rebus, one of crime fiction’s best loved creations.
To help start the celebration in style, a very special edition of Highland Park is being produced – Rebus30, a 10 year old single malt Scotch whisky, that will be available for Rebus fans to buy exclusively from Highland Park.
Jason R. Craig, Highland Park, Brand Director, said: “We are delighted to have been asked to produce this exclusive bottle to celebrate the 30th anniversary of a great crime icon.
“This is a very special partnership for the brand as we were involved ten years ago when Ian celebrated the 20th anniversary of the publication of the first ‘Inspector Rebus’ novel Knots and Crosses. At that time, Ian was invited to visit the distillery on Orkney where he chose a special single cask. The whisky’s flavour profile was chosen according to what Ian felt Rebus would prefer – cask no 3272, was ‘dark, complex and with a long finish’.
“To celebrate Rebus30, our brief was to craft a 10 year old single malt fit for an iconic detective who truly stands apart. The result is stunning single malt created by Gordon Motion, our Master Whisky Maker and a tribute to those with a strong independent spirit and those who know their own mind.
“Best shared with friends or when enjoying a dark crime novel!”
Sarah Benton, Group Marketing Director at Orion said: “Working with Highland Park on this partnership for Rebus30 and RebusFest has been a total delight. What better way to celebrate Rebus’ 30th birthday! We know his fans are going to snap up these exclusive bottles fast. In addition to the Highland Park Rebus30 10 year old single malt, we will be auctioning a few limited edition Highland Park 30 year old single malt also specially created for Rebus30, throughout the year’s celebration – watch out for these!”
Rebus and Highland Park fans will be able to buy this commemorative bottling for £30 (70cl) and it will be delivered in time for the launch of RebusFest at the end of June 2017. It will only be available for those who join the brand’s Inner Circle tribe. Registration of interest for this bottle will be open from early April. To hear further news on how to register for a bottle, join our Inner Circle tribe here www.highlandparkwhisky.com/Innercircle
In addition for those who will be in Edinburgh for the RebusFest, Highland Park’s Senior Brand Ambassador Martin Markvardsen will be hosting two whisky Master Classes on Friday 30th June and Saturday 1st July at the Waldorf Astoria Edinburgh – The Caledonian. As well as learning all about why Highland Park stands apart from other single malts, guests will be given a unique opportunity to taste Highland Park Rebus30 along with some of the brand’s other special whiskies. We hope you will #RaiseaGlasstoRebus and celebrate #Rebus30 with us.
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Midsummer Solstice with events for over 200 consumers.
The brand hosted its Midsummer Social events on June 21 and 22 at Dalston Roof Park in London to mark the official start of summer. The narrative of Highland Park is deeply rooted in Nordic traditions. The people on Orkney (1 in 3 have Viking ancestry) take huge pride in honoring the spirit of their Viking ancestors by hosting a week’s worth of events dedicated to Midsummer Solstice, when the evenings are at their longest.
The celebrations were hosted by global brand ambassador Martin Markvardsen and included torchlight whisky tastings in a bespoke bothy, Highland Park infused cocktails, boilermakers with 40ft Brewery, Nordic inspired food curated by Root + Bone as well as live music from DJ Eelke Kleijn and acoustic band Slow Club. Several bars surrounding Dalston also featured special Highland Park Solstice serves on their bar menus.
The celebrations were broadcast to a global audience with both evenings streamed live on Highland Park’s Facebook page, resulting in over 6,500 fans tuning in to watch.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midsummer Social celebrated Highland Park’s Viking heritage and the start of summer. The events gave us a great opportunity to provide consumers with a unique insight into Highland Park and a true taste of Solstice style celebrations”.
Mackenzie continued: “Now that summer is well underway, we’re already looking forward to celebrations for Winter Solstice later this year.”
Issued by The BIG Partnership on behalf of Maxxium UK
About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, Dark Origins, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently Highland Park ICE Edition was awarded 99 points and the Chairman’s Trophy at the Ultimate Beverage Challenge. While Highland Park 12, 15 and 18 Year Old were all awarded 96 points or above and the Tried and True Award at the Ultimate Beverage Challenge.
Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.
This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.
Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.
Jason R. Craig, Brand Director, Highland Park, commented: “This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.
“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”
This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.
ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods: Thor, Loki, Freya and Odin who were to be found in Asgard.
Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt.
For more information please contact:
Issued by The BIG Partnership on behalf of Maxxium UK. For further information or images, please contact:
Fiona.Hendrie@bigpartnership.co.uk / Gabrielle.Roscamp@bigpartnership.co.uk
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