Tuesday 8th March 2022, London: Edrington UK today announces that Andrea Montague has been appointed Head of Advocacy in a newly created role for the business.
As Edrington UK’s new Head of Advocacy, Andrea will lead and champion brand advocacy, education and training – from bartender engagement activities to customer activations to industry events – across the company’s wide portfolio of premium spirit brands, including The Macallan, Highland Park, The Glenrothes, Brugal 1888, House of Suntory, Courvoisier, Laphroaig and Maker’s Mark amongst others.
With over 15 years’ experience in the drinks industry, Andrea is a respected figure in the spirits category having worked both at some of the most prestigious and highly respected establishments across London, as well as for leading brands, creating global advocacy programmes and education platforms for ambassador teams.
With this she brings extensive experience in mentorship and project leadership as she heads up the company’s extensive advocacy team, including Edrington UK’s core Brand Ambassadors, Whisky Specialists and Serve Specialists, uniting them to create one centre of advocacy excellence, driving them to achieve the business’s brand ambitions through best-in-class advocacy and brand building.
Following another challenging start to the year for the hospitality industry, Andrea’s appointment comes during a crucial time as the on-trade looks towards recovery.
Zak Laurence-Whalley, General Manager at Edrington UK, said: “Advocacy has always been at the heart of Edrington UK’s brand-building strategies. We have delivered a wide range of globally recognised advocacy projects across our brands such as the House of Suntory Dojo programme, The Macallan and Rosewood London Partnership, and our bartender community space ‘Tending to the Tenders’ at London Cocktail Week. Andrea’s appointment is a vital step in recognising our advocacy successes to date and demonstrates our commitment to advocacy as a business.
Consumers are discovering new and vibrant ways to enjoy dark spirits and the opportunity for the category is vast. Edrington UK has an enviable premium dark spirits portfolio, and we are perfectly placed to lead the charge. By investing in high-calibre talent to create and execute our advocacy strategies, we are able to transform the premium spirits category hand-in-hand with our customers. We are excited to see Andrea drive our brand building vision forward.”
Commenting on her new role, Andrea stated: “I am honoured to be appointed as Edrington’s UK’ new Head of Advocacy for the UK. Having spent the last four years dedicating myself to single malts, I am delighted to be working with such a rich, premium dark spirits portfolio. As we continue to accelerate our brands in the premium space, I’m looking forward to bringing my experience to support and unite our advocacy team to drive our business vision forward.”
World Whisky Day (16th May 2020) is just around the corner, and the question of which whisky to celebrate with remains a question on everybody’s lips.
There are few things more perfect than a fine whisky; patiently matured and rich with flavour, taking the drinker on an unforgettable taste journey.
Bringing together the finest ingredients and flavours, here is a selection of stand-out whiskies perfect to raise a Dram with for World Whisky Day, including classics from The Macallan, Maker’s Mark, The House of Suntory, and more.
Bowmore 15 Year Old
Bowmore is Islay’s oldest distillery, and home to the world’s oldest whisky maturation warehouse, the No. 1 Vaults.
Matured first in bourbon barrels then Oloroso casks, there’s no finer example of a sherry cask finish than Bowmore 15 Year Old. The final three years spent in Oloroso sherry casks give Bowmore 15 Year Old the rich, deep colour and robust warming finish.
The Macallan Estate
The Macallan Estate, created by Whisky Maker Sarah Burgess, is a tribute to The Macallan’s heritage and home.
It is an extremely special new single malt containing rare spirit from a proportion of the barley grown at Easter Elchies estate, which is distilled just once a year over the course of a single week. The liquid delivers a subtle hint of citrus which balances the traditional sherried richness, resulting in a complex single malt with an extraordinarily long finish.
Highland Park 16 Year Old Twisted Tattoo
In collaboration with Danish tattoo artist and modern-day Viking Soul, Colin Dale, Highland Park 16 Year Old Twisted Tattoo’s bold design celebrates the tattoo as a mark of both standing apart and being part of a tribe – just like Highland Park.
The expression’s exquisite tasting notes include the likes of sweet vanilla, sun-ripened peaches, and full-bodied red wine, finished with a light peat smoke.
By maturing the liquid in small batches in five unique casks, Laphroaig has created a liquid that is rich, complex, varied and above all, storied.
Laphroaig Lore uses different aged liquids ranging from 7 to 21 years, which allows the richest possible flavour. As the name suggests, this offering from Laphroaig is inspired by the knowledge and traditions passed down from generation to generation of its distillery managers, blenders and craftsmen.
The first bourbon in Maker’s Mark’s wood-finishing series, Maker’s 46 was created by Bill Samuels, J., to amplify the flavours he loves most in Maker’s Mark.
The innovative wood-stave-finishing process starts with fully matured Maker’s Mark at cask strength, after which 10 seared virgin French oak staves are inserted into the barrel. The liquid is then finished for nine weeks in a limewood cellar, resulting in a bolder and more complex flavour, but without the bitterness typical of longer-aged whiskies.
Meaning ‘time’ in Japanese, Toki brings together old and new – the House of Suntory’s proud heritage and its innovative spirit.
A blended Japanese whisky that is both ground-breaking and timeless, the finish is subtly sweet and spicy with a hint of vanilla oak, white pepper and ginger.
For more information on expressions from Edrington-Beam Suntory, please contact email@example.com
14 October, 2019: Highland Park has become the official whisky sponsor of Esquire Townhouse with Breitling, the prestigious annual event hosted by Esquire.
Taking place between 17-19 October at Carlton House Terrace, St James’s, Martin Markvardsen, Highland Park’s Global Brand Ambassador, is set to host a series of workshops where guests will be given the opportunity to learn all about the award winning brand, before indulging in some delicious whisky and food pairings.
To celebrate the partnership, Highland Park and Esquire have collaborated to create the Highland Park Esquire Single Cask. The limited-edition single malt whisky is the first-ever single cask from Highland Park to be released in collaboration with a UK media house and will be served throughout the weekend.
The unique expression, which has notes of heather-honey and aromatic smoky peat, will also be available via The Whisky Shop (www.whiskyshop.com), allowing those unable to attend the event – as well as those who loved it so much they want more – the opportunity to purchase it to enjoy at home. RSP £200 ABV 60.3%.
During the event a choice of delicious Highland Park cocktails will be served at the Esquire Townhouse bar including firm favourites the Orcadian Cooler and Salted Honey Old Fashioned.
Scott McCaffer, Brand Manager at Highland Park said: “As demand amongst whisky lovers for new and exciting expressions continues to grow, we’re delighted to launch our latest Single Cask in partnership with Esquire.
“Launching the whisky at Esquire Townhouse is a really exciting opportunity for us as it is the perfect opportunity to engage with likeminded consumers, as well as those interested in exploring the category.”
Alex Bilmes, Editor-in-Chief, at Esquire said: ““We are excited to be working with Highland Park to produce a bespoke Esquire single cask whisky – a genuine first for us. We are looking forward to launching it, and of course, tasting it at Esquire Townhouse in October.”
Esquire Townhouse is an award-winning luxury brand experience featuring a compelling programme of live celebrity interviews, panel debates and masterclasses spanning fashion, culture, food & drink, design and travel.
For more information on the event please visit: https://hearstlive.co.uk/esquiretownhouse/
9th September 2019: The winners in the inaugural competition to assess the business of Scotch whisky have been revealed at a sell-out event held in Edinburgh last week.
The Scottish Whisky Awards welcomed over 400 guests to celebrate and to hear who had been crowned the best in the wide-ranging competition which assesses taste and business performance.
Scottish Whisky Distillery of the Year 2019 was presented to The GlenAllachie Distillery in recognition of an outstanding year of business and after winning five medals in the blind tasting competition. The distillery has successfully served a full range of single malt into the market, opened a visitor centre and created a strong distribution network. Their awards haul included two gold medals for their 18 and 12 year old single malts. Craigellachie, Glen Scotia, Highland Park and Loch Lomond Distilleries were also nominated in the category.
Angus-based Arbikie Distilling collected the award for the Newcomer of the Year and were applauded by the judging panel for their field to bottle ethos and innovative approach. They also collected a silver medal for Arbikie Highland Rye in the single grain category.
Other winners on the night included Johnnie Walker White Walker for their Game Of Thrones campaign whilst the Glasgow Distillery Company triumphed with multiple awards for their recently launched 1770 Single Malt.
Professor Alan Wolstenholme, Chair of the Judging panel commented;
“Very many congratulations to the winners in the inaugural Scottish Whisky Awards. Winning a Scottish Whisky Award is a huge opportunity to further the promotion of Scotch whisky at home and abroad. I hope that all the medallists and winners take the opportunity to promote their success and achievements in what was a very tough competition.”
The awards are supported by commercial sponsors including Shawbrook Bank and Bruce Stevenson.
Kevin Boyd, Managing Director at Shawbrook Bank commented;
“Congratulations to all the finalists and winners in the inaugural Scottish Whisky Awards. Shawbrook Bank are proud supporters of our whisky industry and we are delighted to support these awards and their work to promote the business of Scotch and all our wonderful whiskies at home and abroad.”
Graeme Dempster, Account Executive at Bruce Stevenson Insurance Brokers commented;
“We’d like to congratulate all the finalists and winners at the Scottish Whisky Awards. The quality of talent up for nomination clearly demonstrates the strength of the Scotch Whisky industry today. At
Bruce Stevenson, we’re very proud to have a wide-ranging and deep involvement in such an exciting and growing sector.”
The awards also recognised one of the whisky industry’s most accomplished scientific and technical advisers with a special award presented posthumously to Dr Jim Swan. The award for outstanding contribution to Scotch whisky was accepted by Dr Swan’s daughters and was presented in recognition of his forty-year career as a research scientist and trusted adviser to whisky distilleries around the world. The award will be presented annually as The Jim Swan Award for Services to Scotch Whisky to an individual making a significant contribution to the Scotch Whisky industry.
Full results in the competition were unveiled for the first-time last night after being held as a closely guarded secret since the business and taste competitions were carried out in May. In the taste sessions, adjudicated by the international sensory management consultancy, Cara Technology, over 100 whiskies were blind tasted and scored by a 32-strong judging panel from the UK, mainland Europe and Asia.
The awards which will now become an annual fixture and will be hosted in Glasgow next year, were also a fundraiser for two charities; The BEN, the Benevolent Society of the Licensed Trade of Scotland and the My Name’5 Doddie Foundation, set up by rugby legend Doddie Weir to help improve the lives of those affected by Motor Neurone Disease.
Highland Park single malt Scotch Whisky has launched a special edition whisky, Valfather, the final part of the Viking Legend series inspired by the Orkney based distillery’s Viking history.
The trilogy highlights the journey to Ragnarök, the battle at the end of the world and has inspired the packaging and taste profiles of the whiskies created by Highland Park’s master whisky maker, Gordon Motion.
Valfather, named after Odin, the mightiest of the Norse Gods, is the distillery’s most peated release to date. Created using whisky matured in refill casks to reflect the ethereal and lighter feel of Valhalla, Odin’s hall, the whisky’s higher phenolic level displays Odin’s power.
Gordon Motion, master whisky maker, Highland Park, said: “Valfather and the whiskies in the Viking Legend series uses more of our heavily peated malt, making the series more like cousins, rather than a brother or sister to the core range. Overall, this whisky is the richest and smokiest in taste profile compared to the rest of the series and our classic whiskies.
“As well as our hallmark aromatic peat smoke, it tastes of creamy vanilla, toasted cedar wood with a long floral aromatic finish offset by notes of crisp apple and sweet fragrant pear.”
The Viking Legend series rise in phenolic level throughout the collection and each have their own distinctive taste profile. Valkyrie the first in the series, uses predominantly European sherry seasoned oak, while Valknut uses American sherry seasoned oak and Orkney’s tartan barley.
Inspiration for the packaging design came from the ancient picture stones from Stora Hammars in Gotland, Sweden. The brand has partnered with Danish designer, Jim Lyndvild, to bring the collection to life.
Valfather will be released globally from August 2019. To find out more visit: www.highlandparkwhisky.com