Among Best in Category Trophy, Hibiki® 21 Wins Double Gold, Yamazaki® and Hakushu® Score Several Gold Awards in Prestigious Global Tasting Event
London, 14 July 2021: – The House of Suntory, the founding house and pioneer of Japanese Whisky, received its latest wave of industry accolades from this year’s 2021 International Spirits Challenge across its core portfolio of premium whiskies, including a category win for Japanese Whisky Distiller of the Year, and a Double Gold win for Hibiki® 21 – one of only 11 Double Golds awarded in the entire competition.
Other Gold wins for the House of Suntory went to Hibiki, Yamazaki® and Hakushu® expressions. The House of Suntory received 21 medals in total across the brands, including 13 Gold medals. Held in London in June, the International Spirits Challenge recognises outstanding quality, excellence and achievement in spirits around the world.
“We are honored to continue receiving this level of outstanding recognition year over year by one of the most prestigious industry competitions in the world,” says Jon Potter, Managing Director for the House of Suntory at Beam Suntory. “These awards are a testament to our company’s commitment to quality, precision and excellence. We congratulate our Chief Blender, Shinji Fukuyo, and his diligent team across our distilleries who exhibit the highest level of skill and passion for their craft. This hard-working group commit themselves daily to producing nothing but the best spirits.”
The full list of House of Suntory competition results:
Hibiki 21 Year Old
Hibiki Blender’s Choice
Hibiki Japanese Harmony
Hibiki Japanese Harmony Master’s Select
Hibiki 30 Year Old
Yamazaki Single Malt 12 Year Old
Yamazaki Single Malt 18 Year Old
Yamazaki Single Malt 25 Year Old
Yamazaki Single Malt Mizunara 2020 Edition
Yamazaki Single Malt Spanish Oak 2020 Edition
Yamazaki Single Malt Bordeaux Wine Cask 2020 Edition
Hakushu Single Malt 12 Year Old
Hakushu Single Malt 18 Year Old
Hakushu Single Malt 25 Year Old
Suntory Whisky Chita
Suntory World Whisky AO
The Hakushu Single Malt Whisky
The Hakushu Single Malt Whisky Peated Malt 2021 Edition
The Yamazaki Single Malt Whisky
The Yamazaki Single Malt Whisky Puncheon 2020 Edition
The Yamazaki Single Malt Whisky Peated Malt 2020 Edition
ABOUT THE HOUSE OF SUNTORY
Since 1923, Suntory has been renowned as the pioneer of Japanese whisky for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky Shinjiro Torii, built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son, Keizo Saji, Suntory’s second master blender who continued to establish distilleries including the Hakushu distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).
whisky.suntory.com @suntorywhisky #suntorywhisky
London, 2nd July 2021 – House of Suntory has announced the return of its advocacy programme which will educate bartenders on their premium portfolio of craft spirits: Roku Gin, Haku Vodka, Toki Whisky, and Hibiki Whisky.
DOJO, which translates as ‘a place to master the way’, is a first-of-its kind program that seeks to engage with bartenders to not only improve their skillset, but deepen their understanding of the philosophy and customs that embody The House of Suntory’s roots in Japanese craftsmanship.
Led by House of Suntory’s Brand Ambassador, James Bowker, the DOJO programme will be supported by traditional Japanese Craft Masters. Together they will provide best-in-class education in Japanese culture, craft and bartending, centring on the three key pillars of House of Suntory: Hibiki, Omotenashi and Monozukuri.
Between June and September, the Japanese Craft Masters will each present an online masterclass with James Bowker:
In addition to this and in the spirit of traditional DOJO training, participants will also be able to take part in Kaizen Challenges, inspired by the idea of Kaizen – continual refinement – wherein participants will demonstrate their newfound skills and apply them to a classic cocktail. The participants who display the most commitment and personal development will be invited to a grand finale where House of Suntory will select the strongest DOJO apprentices to join them for a one-of-a-kind trip to Japan.
Commenting on the re-launch, James Bowker, UK Brand Ambassador for the House of Suntory said: “We are extremely proud to bring back DOJO for a second year. The programme is a great opportunity to engage with bartenders across the country and share with them the three pillars behind the House of Suntory brand that makes it so unique. Educating bartenders on Japanese culture has always been a passion of mine and I cannot wait to welcome the next cohort of Dojo ambassadors.”
For more information on DOJO, please visit www.suntorydojo.com
The House of Suntory and Nobu Hotel London Shoreditch have announced their partnership this springtime to celebrate the annual bloom of the Japanese Cherry Blossom, or Sakura, transforming the bar terrace into a tranquil city escape.
Launching on Friday 5th April, Hanami will showcase contemporary Japanese craftsmanship with a menu of exclusive cocktails, bespoke dishes and Afternoon Tea.
Inspired by the ancient practice of dining beneath the blossoming Sakura, Hanami will bring together the two globally recognised luxury brands in celebration of the artistry of modern Japan at the heart of both companies. Hanami will bring the spirit of this tradition to London, inviting guests to step through London’s newest Nobu restaurant into an oasis of calm inspired by Sakura’s distinctive pink foliage, with aromatic scent diffusers adding to the sensory experience.
The bar team at Nobu Hotel London Shoreditch, led by Beverage Manager Wilfried Rique, have worked closely with The House of Suntory to create an exciting original menu inspired by their unique range of premium Japanese Craft Spirits –Toki and Chita Whisky, Roku Gin and the newly-launched Haku Vodka.
Created from Japanese ingredients by the master artisans at the House of Suntory, the range of premium liquids embody Suntory founder Shinjiro Torii’s philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.
Showcasing a creative range of Japanese ingredients, teas and housemade infusions, the menu of seven bespoke cocktails will draw on a range of inspirations and is split into two sections: JAPANESE”MATIC” and HIGHBALLS.
The menu at Hanami will offer a selection of distinctive new dishes inspired by the creativity and vibrancy of the local area, alongside Nobu-Style bar snacks and world class sushi.
As part of The House of Suntory’s ongoing partnership with the renowned Japanese ink painting artist, OhGushi will be creating a bespoke art installation exclusively for the partnership. OhGushi will work with ink and water to create a free-hand design inspired by the elegance of Roku Gin and the urban landscape of Nobu Hotel London Shoreditch’s surroundings. The piece will be on display throughout April and May.
Nick Temperley, GM at Edrington-Beam Suntory, says “The House of Suntory is proud to partner with Nobu London to showcase the best of our Japanese Craft Spirits portfolio. We hope that customers will love the new cocktail menu created by The House of Suntory and the talented Wilfried Rique at Nobu. We also look forward to welcoming OhGushi to London for the partnership to capture our premium gin, Roku, and the spirit of Sakura season with his skilled and unique artistry”.
The House of Suntory presents Hanami at Nobu Hotel London Shoreditch will open to the public on Friday 5th April until Sunday 2nd June
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