Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
Single malt Scotch whisky creator Gordon & MacPhail has released two stunning new additions to its ‘Private Collection’ range: a 64-Years-Old single malt from Glenlivet Distillery and a landmark 50-Years-Old from Caol Ila Distillery – the oldest Caol Ila single malt ever released.
The newly redesigned ‘Private Collection’ range encompasses rare and exclusive single malt whiskies from celebrated, little-known, or closed distilleries, all of which have been specially selected for bottling by a member of the Urquhart family that owns Gordon & MacPhail.
Gordon & MacPhail 1968 from Caol Ila Distillery was matured in a refill Sherry hogshead and bottled at a cask strength of 52.5% ABV. Warming spice leads on the palate, followed by fruity flavours with a gentle Sherry influence, before a lingering finish of bonfire embers entwined with lemon zest. Available at a UK RRP of £7,500*, only 199 decanters of this extremely rare single malt are available worldwide.
The dark gold Gordon & MacPhail 1954 from Glenlivet Distillery carefully balances the sweetness of golden syrup, stewed fruit, and dark chocolate with spicy black peppercorn and mature oak. Matured in Cask 1412, a carefully selected refill Sherry butt, the 64-year-old malt was bottled at a cask strength of 41.0% ABV. Only 222 bottles are available globally, at a UK RRP of £9,950*.
These ultra-rare single malts were selected for bottling by Stuart Urquhart, Gordon & MacPhail’s Associate Director of Whisky Supply and member of the fourth generation of the Urquhart family. Beautifully presented in hand-blown crystal decanters, each whisky is encased within a handmade wooden veneer box.
Stephen Rankin, Director of Prestige and fourth generation member of the Urquhart family, said: “Our ’Private Collection’ range allows discerning whisky enthusiasts the opportunity to enjoy some of the oldest and rarest single malts in the world. These latest releases epitomise the expertise and commitment that has gone into pairing spirit and cask over 123 years and four generations of the Urquhart family. Thanks to the foresight of my forefathers, we have one of the most extensive single malt whisky libraries in the world, with expressions from over 100 Scottish distilleries.”
The latest ‘Private Collection’ releases will be available to purchase from specialist whisky retailers.
For more information on Gordon & MacPhail’s ‘Private Collection’ visit www.gordonandmacphail.com.
*Prices in international markets may vary due to local taxes and import duties.
Are you of legal drinking age in the country where you reside?
© Copyright Malt Marketing