The Macallan has unveiled a new and remarkably rare limited edition single malt whisky with only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018, never to be repeated.
This latest classic-aged statement has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European oak sherry seasoned cask from Spain. It is a whisky defined by an unwavering pledge to create peerless single malts and reflects the unrivalled commitment to the mastery of wood and spirit for which The Macallan has been renowned since its inception.
Laid down to gently and quietly mature in a warehouse overlooked by Easter Elchies House, The Macallan’s spiritual home since 1824,The Macallan 52 years old has acquired a robust elegance from the luxury single malt’s iconic curiously small stills.
The quality of the spirit is a testament to The Macallan’s exceptional oak casks, which are sourced, crafted, toasted and seasoned under the watchful eyes of The Macallan masters of wood and delivered through the years to the exacting specifications of generations of master distillers. These casks provide the greatest contribution to the character, natural colour, distinctive aromas and full flavours at the heart of this single malt.
A complex whisky presenting rich fruit and dark chocolate fondant characters, The Macallan 52 years old is a beautiful deep ruby mahogany natural colour. Rich cherry and dark chocolate open on the nose with a hint of antique oak before wisps of floral orange blossom combine with delicate layers of peat smoke. The palate leads with flavours of rich fruit and dark chocolate fondant soon making way for hints of peat smoke that combine with cinnamon and ginger from the wood spices. The finish is long with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Whisky Maker for The Macallan Sarah Burgess said: “After being left to mature for fifty-two long years in one exceptional, hand crafted European oak sherry seasoned cask, this wonderfully rare single malt is full of rich spicy flavours and has a beautiful ruby mahogany natural colour. Bottled at an ABV of 48% where all the flavours became perfectly balanced, The Macallan 52 years old is an outstanding addition to our expanding range of unique, classic-aged whiskies and is a testament to the harmony created through the mastery of wood and spirit. With only 250 individually numbered bottles available worldwide, this is a highly limited and expertly crafted release which will be desired the world over by whisky lovers and luxury connoisseurs.”
Bottled at an ABV of 48% The Macallan 52 years old is presented in a luxurious solid oak box featuring an etched face inlaid with a matte gold badged age statement, reflecting the intricate designs for The Macallan 25 years old and The Macallan 50 years old of yesteryear.
The Macallan 52 years old 2018 limited edition release will be available from December 2018 and will be limited to 250 individually numbered bottles worldwide, with an estimated retail price of £38,500 / $50,000 per 70cl bottle.
For further information visit www.themacallan.com
Whisky Makers Notes:
Colour: Ruby mahogany
Nose: Rich cherry and dark chocolate layered with antique oak. Wisps of floral orange blossom combining with delicate layers of peat smoke.
Palate: Rich fruit overlays dark chocolate fondant, wisps of peat smoke meet cinnamon and ginger from the wood spices.
Finish: Long finish with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
This unique liquid from the home of the legendary No.1 Vaults, the oldest maturation warehouse in the world, has spent 20 years maturing in a single sherry cask, developing deep layers of flavour. Bowmore ® 1997 offers a rich nose with notes of malty biscuit, dried flowers and a hint of white pepper alongside buttery toffee, freshly roasted coffee and vanilla sponge cake.
On the palate, flavours develop into sweet peat with burnt wood and light barbecue ash notes alongside lemon zest. Gentle vanilla and dried wood complement the peated malt character, with a sweet and smoky finish and lingering herbal and floral notes. Just 198 numbered bottles of Bowmore 1997 will be available to global travellers exclusively from Heathrow T2, T3, T4 & T5 in World Duty Free’s “World of Whiskies” stores, at an RRP of £295.
The expression will be launched on 7 December, when Bowmore® Distillery Manager, David Turner, will be in the World of Whiskies stores in Heathrow T2 and T5 to sign bottles of this limited release. Along with overseeing the day-to-day running of the distillery, David acts as guardian of the precious whiskies that lay maturing in the legendary No.1 Vaults. Using a portfolio of skills developed over his 25-year career at Bowmore®, David carefully hand-selects casks for maturation, keeping a watchful eye on the ageing spirits to determine exactly the right time to bottle the liquid gold inside.
Speaking about the expression, Ed Stening, Global Marketing Director of Beam Suntory Global Travel Retail, says: “Bowmore is a Single Malt with an incredibly rich history rooted in our legendary No.1 Vaults, which has shaped the distinctive character of whiskies made here for over 200 years.
As a brand, Bowmore is growing fast in Travel Retail and is very popular with travellers looking to take home a slice of this history and character. We are very excited to be working with Dufry, a long-term supporter of Bowmore, to offer this unique and brilliant single cask expression to their discerning,passionate customers.”
Matthew Scott-Fairweather, Liquor Product and Promotions Manager UK and Central Europe of Dufry adds: “We’re thrilled to be working with Beam Suntory to offer this exceptional whisky from Bowmore exclusively to our customers. We are confident that this will become an instant collector’s edition.”
For more information, please contact LDR CREATIVE
29 February 2016: Jim Beam®, the world’s No.1 bourbon, has undergone a transformation with all-new global packaging, marking the first time significant changes have been made to the brand in decades. As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world. Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
This global packaging upgrade comes two years after the launch of Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The updated bottle and exterior styling will better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. This redesign will contemporise the Jim Beam brand while celebrating its rich heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK.
The new Jim Beam bottle has a bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo, harmonising the flavoured product range. Jim Beam Devil’s Cut and Jim Beam Rye feature a bolder, more rectangular bottle structure with premium label enhancements, including extra fine detailing, crafted borders, real gold foil finishes, refined embossing and matte paper stock. It also includes a matte finished shrink sleeve along the closure.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We are continuing to Make History in 2016 with the launch of Jim Beam’s new, unified, premium packaging that reflects the quality and heritage that goes into every bottle.
“In the UK, Jim Beam is performing strongly with volume sales of the portfolio +10.2% MAT. The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category. The new packs support our customers as they take advantage of the bourbon boom and meet shopper demand for premium, quality brands with heritage.”
Seventh Generation Master Distiller and Jim Beam’s Great-Grandson, Fred Noe: “This represents another historic milestone in my family’s history. I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world and these bottles feel even better in my hands when pouring this fine bourbon.”
The new packaging for the Jim Beam portfolio will be available on shelves from April in the UK. This includes Jim Beam Bourbon, Jim Beam Apple, Jim Beam Honey, Jim Beam Maple, Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
As an ongoing evolution of Jim Beam’s successful Make History campaign, the premium packaging launch is being supported with in-store point of sale showcasing the upgraded bottles and advertising featuring global brand partner, Mila Kunis.
Additional packaging imagery and information is featured on the Jim Beam Twitter page @JimBeamUK.
For more information, please contact: Jennifer Cirillo or Simone Harvey
This winter, embrace the icy cold of the darker months thawed by a dram of the world-acclaimed ‘Darkest’ whisky created by the oldest distillery on the isle of Islay, located off the west coast of Scotland. Having been matured in ex-bourbon casks in the cool cellars of the legendary Bowmore No.1 Vaults, this precious whisky has spent its final 3 years in Oloroso sherry casks to give its signature darkest colour and warming finish, with a flavour profile of treacle toffee, hazelnuts and figs that perfectly matches the festive notes of the season.
NOTES OF WINTER
With Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky, breathe in seasonal notes of rich dried fruits, dark chocolate, and a hint of Bowmore® whisky’s signature smokiness before the palate is enveloped with the merry taste of toffee, raisins and gentle smoke leading the way to a deliciously rich centre that is befitting for all yuletide celebrations. Finally savour its robust and complex finish with a hint of sherry for a taste evocative of festive fruitcake in a glass.
A WARMING RECIPE
On the ink-black nights of winter create a luxurious serve with Bowmore® 15 Years Old ‘Darkest’ with a simple twist on the classic homemade hot chocolate. The rich and intoxicating scent of cocoa beans lends a subtle fruitiness that is perfectly complemented by the tell-tale wisp of Islay peat and the sun-dried fruit aromas of Bowmore 15 Years Old ‘Darkest’. With the perfect balance of whisky, chocolate and hot milk this is a real treat for whisky and chocolate lovers alike. Whether sipped alone or shared in a hot chocolate, Bowmore® 15 Years Old ‘Darkest’ is the ultimate winter whisky for the longer months of wintertide, described as ‘faultless’ by whisky legend Jim Murray.
50ml Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky
15ml cherry liqueur
10ml cinnamon syrup
250ml whole milk
11 grams hot chocolate
1 cinnamon stick
1. Warm milk in a pan and mix with hot chocolate straight in a mug
2. Add Bowmore® 15 Years Old ‘Darkest’ and the rest of the ingredients; stir together
3. Garnish with a cinnamon stick and a dusting of cocoa powder
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