The Amazon Exclusive Will Target Urban Drinkers With a Brand-new Addition to the Single Malt Category That’s ‘Better Shared’
Monday 11th November – Auchentoshan®, the urban malt inspired by the city of Glasgow, has today announced the launch of Auchentoshan Sauvignon Blanc, a new special edition whisky available exclusively on Amazon.
Available to purchase on 15th November (pre-order here), Auchentoshan Sauvignon Blanc is a unique combination of two worlds – the smooth triple distilled taste of Auchentoshan and the unique flavour of Sauvignon blanc casks that gives a fresh, vibrant take on Auchentoshan, setting out to reflect the ever-changing needs of the urban millennial.
The brand new urban malt is matured in ex-bourbon barrels and finished in Sauvignon Blanc Barrique casks, which gives it a distinct, smooth and high-quality taste. Distilled at 47% ABV, the result is a unique single malt that’s ‘best served chilled’ allowing the fresh flavours of citrus and apple to excite the pallete.
The release of Auchentoshan Sauvignon Blanc follows the recent announcement of the brand’s vibrant new look packaging and brand positioning, aiming to reach a new generation of whisky drinker who are looking for a smooth and exciting whisky to be enjoyed together with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, comments: “Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban millennials who are looking to sample new expressions and shared experiences.”
Ron Welsh, Master Blender for Auchentoshan, says: “We set out to create a never-seen-before whisky on the market. Auchentoshan Sauvignon Blanc was crafted to be enjoyed chilled, allowing us to innovate on the key occasions when the product is shared.”
Auchentoshan Sauvignon Blanc tasting notes are included below:
Ex-Bourbon barrel matured, followed by Sauvignon Blanc Barrique finish
Subtle citric notes of white grapefruit with light sweetness of white peaches and green apple, light perfume of eglantine, honeysuckle, Scotch broom and Jasmine.
Lightly peppery with zesty notes, green grapes, light acacia honey and lemon curd, vanilla sweetness, lychees and honeydew melon, but also dried grass and hay notes.
The finish is hot and peppery with lingering notes of custard apple with a salty mouthfeel.
The limited edition whisky will be available as an e-commerce exclusive on Amazon from 15th November.
The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
The Benromach Distillery Company Ltd has announced the release of two Heritage expressions, Benromach Heritage 1977, an exclusive41-year-old single cask vintage (49.6% abv) and Benromach Heritage 1972, a rare 46-year-old single cask vintage (55.7% abv).
Matured in single Refill American Hogsheads, these sought-after expressions are both available for worldwide sale from 21st February 2019. Benromach Heritage 1977 offers a smooth dram with hints of spice, while Benromach Heritage 1972 is brimming with exotic fruit flavours leading to an ashy smoke finish.
Benromach Heritage 1977 displays flavours ofwarm apple pie, poached pear and hints of ginger, mixed with subtle floral notes complemented by rich apricot jam. Only 122 decanters of this single cask vintage were bottled from cask number 1269 on 8th October 2018.
Also launching today, Benromach Heritage 1972has a golden amber hue with a tempting nose of vanilla custard, honey and tropical fruits, with intriguing hints of mature oak and an edge of fresh menthol. With lingering oak flavours and hints of smoke on the finish, just 75 decanters of this single cask vintage were bottled from cask number 4471 on 11th December 2018.
Keith Cruickshank, Benromach Distillery Manager, said: “We’re proud to build on the popularity of previous Benromach vintage releases from the 1970s with these unique single cask bottlings that represent different moments in time from the distillery’s rich history.
“Through careful monitoring and regular sampling throughout the maturation process, these remarkable releases have been aged to over 40 years each. Both golden amber single malts are brimming with fruity flavours and subtle oak notes. The release of these vintage expressions is an outstanding start to an exciting year for Benromach.”
Both expressions are beautifully presented in a decanter-style bottle with shapes and textures inspired by the distillery. The bottle has a copper-foil embossed label and nestles in a dark oak wooden box, representing the original washbacks at Benromach. The copper cut medallion on the packaging signifies the moment in time when the distillers cut to the sweet heart of the spirit run.
Benromach 1977 and 1972 will be available worldwide from 21st February 2019. Benromach 1977 has a recommended retail price (RRP) of €1,500 (£1,250) whileBenromach 1972 has an RRP of €1,750 (£1,500). Prices in local markets will vary depending on local taxes and duty.
Benromach is one of only a few distilleries in Scotland to use traditional methods, without any automated machinery. The small team of distillers employ all their senses when crafting the classic Speyside single malt Scotch whiskies, managing the process by sight, sound and touch to create the unique, handcrafted and authentic Benromach taste.
For more information about Benromach, and to explore the range of expressions available, please visit: www.benromach.com.E
For more information, images or interview requests, please contact Fiona Reyner or Annie Diamond on firstname.lastname@example.org or via phone 0131 228 9713.
The Macallan has unveiled a new and remarkably rare limited edition single malt whisky with only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018, never to be repeated.
This latest classic-aged statement has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European oak sherry seasoned cask from Spain. It is a whisky defined by an unwavering pledge to create peerless single malts and reflects the unrivalled commitment to the mastery of wood and spirit for which The Macallan has been renowned since its inception.
Laid down to gently and quietly mature in a warehouse overlooked by Easter Elchies House, The Macallan’s spiritual home since 1824,The Macallan 52 years old has acquired a robust elegance from the luxury single malt’s iconic curiously small stills.
The quality of the spirit is a testament to The Macallan’s exceptional oak casks, which are sourced, crafted, toasted and seasoned under the watchful eyes of The Macallan masters of wood and delivered through the years to the exacting specifications of generations of master distillers. These casks provide the greatest contribution to the character, natural colour, distinctive aromas and full flavours at the heart of this single malt.
A complex whisky presenting rich fruit and dark chocolate fondant characters, The Macallan 52 years old is a beautiful deep ruby mahogany natural colour. Rich cherry and dark chocolate open on the nose with a hint of antique oak before wisps of floral orange blossom combine with delicate layers of peat smoke. The palate leads with flavours of rich fruit and dark chocolate fondant soon making way for hints of peat smoke that combine with cinnamon and ginger from the wood spices. The finish is long with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Whisky Maker for The Macallan Sarah Burgess said: “After being left to mature for fifty-two long years in one exceptional, hand crafted European oak sherry seasoned cask, this wonderfully rare single malt is full of rich spicy flavours and has a beautiful ruby mahogany natural colour. Bottled at an ABV of 48% where all the flavours became perfectly balanced, The Macallan 52 years old is an outstanding addition to our expanding range of unique, classic-aged whiskies and is a testament to the harmony created through the mastery of wood and spirit. With only 250 individually numbered bottles available worldwide, this is a highly limited and expertly crafted release which will be desired the world over by whisky lovers and luxury connoisseurs.”
Bottled at an ABV of 48% The Macallan 52 years old is presented in a luxurious solid oak box featuring an etched face inlaid with a matte gold badged age statement, reflecting the intricate designs for The Macallan 25 years old and The Macallan 50 years old of yesteryear.
The Macallan 52 years old 2018 limited edition release will be available from December 2018 and will be limited to 250 individually numbered bottles worldwide, with an estimated retail price of £38,500 / $50,000 per 70cl bottle.
For further information visit www.themacallan.com
Whisky Makers Notes:
Colour: Ruby mahogany
Nose: Rich cherry and dark chocolate layered with antique oak. Wisps of floral orange blossom combining with delicate layers of peat smoke.
Palate: Rich fruit overlays dark chocolate fondant, wisps of peat smoke meet cinnamon and ginger from the wood spices.
Finish: Long finish with notes of sweet oak, cherry and blackcurrant mellowing out to a floral and lightly peated finish.
Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
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