Highland Park, the award-winning single malt whisky distributed by Maxxium UK, is proud to announce the launch of their ICE EDITION.
This stunning expression celebrates the Viking roots of the brand’s Orkney Island home, where the Norse influence and culture were woven for hundreds of years before Highland Park single malt whisky was created.
Naturally vivid and radiant in colour with a 53.9% ABV, this special edition has been aged predominantly in ex-bourbon casks and is limited globally to only 30,000 bottles.
Jason R. Craig, Brand Director, Highland Park, commented: “This 17 year old single malt has a classic Highland Park flavour. The dynamic soft spicy notes complement and intertwine with creamy vanilla hues, providing a balanced, long finish – a truly harmonious whisky to savour.
“In blue tinted bespoke glass reflecting dazzling and glittering ice, the bottle shape has been designed to evoke the distinctive sharpness and coolness of the mythical and magical Ice Realm.”
This new edition is encased in a stunning mountain shaped wooden cradle with accompanying wooden stopper. The intricate circle design on the label itself represents the circle of life – the creation of the world, protected by a dragon, a mythical creature often central in classic Norse mythology. A booklet accompanying this new variant, recounts the story of the realm of the Ice Giants and their wonderfully colourful battle against the Gods to rule the world.
ICE Edition will be followed by FIRE Edition in 2017 and follows on from the recent Valhalla Collection which championed the stories of four legendary Gods: Thor, Loki, Freya and Odin who were to be found in Asgard.
Highland Park ICE Edition is available from specialist whisky retailers including Whisky Exchange and Master of Malt.
For more information please contact:
Issued by The BIG Partnership on behalf of Maxxium UK. For further information or images, please contact:
Fiona.Hendrie@bigpartnership.co.uk / Gabrielle.Roscamp@bigpartnership.co.uk
Tuesday 22 March 2016: To celebrate a legacy of producing the world’s most richly flavoured single malt, Laphroaig announces the highly-anticipated launch of Laphroaig Lore, known as the richest of the rich.
A body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth.
Distributed by Maxxium UK and crafted by Laphroaig Distillery Manager John Campbell, Laphroaig Lore is drawn from a variety of casks including first-fill Bourbon barrels, quarter casks and Oloroso Sherry hogsheads to create a unique richness.
As the name suggests, this new expression is inspired by traditions and tales passed down from generation to generation of Laphroaig’s Distillery Managers since 1815.
Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented and crafted a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was further developed and refined in the 1920s by Laphroaig Distillery Manager, Ian Hunter, who pioneered the use of ex-Bourbon casks. Further chapters were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.
Campbell comments: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig. From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making. Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.”
Campbell adds: “Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”
Issued by The BIG Partnership on behalf of Maxxium UK, distributors of Laphroaig.
29 February 2016: Jim Beam®, the world’s No.1 bourbon, has undergone a transformation with all-new global packaging, marking the first time significant changes have been made to the brand in decades. As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world. Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
This global packaging upgrade comes two years after the launch of Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The updated bottle and exterior styling will better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. This redesign will contemporise the Jim Beam brand while celebrating its rich heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK.
The new Jim Beam bottle has a bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo, harmonising the flavoured product range. Jim Beam Devil’s Cut and Jim Beam Rye feature a bolder, more rectangular bottle structure with premium label enhancements, including extra fine detailing, crafted borders, real gold foil finishes, refined embossing and matte paper stock. It also includes a matte finished shrink sleeve along the closure.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We are continuing to Make History in 2016 with the launch of Jim Beam’s new, unified, premium packaging that reflects the quality and heritage that goes into every bottle.
“In the UK, Jim Beam is performing strongly with volume sales of the portfolio +10.2% MAT. The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category. The new packs support our customers as they take advantage of the bourbon boom and meet shopper demand for premium, quality brands with heritage.”
Seventh Generation Master Distiller and Jim Beam’s Great-Grandson, Fred Noe: “This represents another historic milestone in my family’s history. I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world and these bottles feel even better in my hands when pouring this fine bourbon.”
The new packaging for the Jim Beam portfolio will be available on shelves from April in the UK. This includes Jim Beam Bourbon, Jim Beam Apple, Jim Beam Honey, Jim Beam Maple, Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
As an ongoing evolution of Jim Beam’s successful Make History campaign, the premium packaging launch is being supported with in-store point of sale showcasing the upgraded bottles and advertising featuring global brand partner, Mila Kunis.
Additional packaging imagery and information is featured on the Jim Beam Twitter page @JimBeamUK.
For more information, please contact: Jennifer Cirillo or Simone Harvey
This winter, embrace the icy cold of the darker months thawed by a dram of the world-acclaimed ‘Darkest’ whisky created by the oldest distillery on the isle of Islay, located off the west coast of Scotland. Having been matured in ex-bourbon casks in the cool cellars of the legendary Bowmore No.1 Vaults, this precious whisky has spent its final 3 years in Oloroso sherry casks to give its signature darkest colour and warming finish, with a flavour profile of treacle toffee, hazelnuts and figs that perfectly matches the festive notes of the season.
NOTES OF WINTER
With Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky, breathe in seasonal notes of rich dried fruits, dark chocolate, and a hint of Bowmore® whisky’s signature smokiness before the palate is enveloped with the merry taste of toffee, raisins and gentle smoke leading the way to a deliciously rich centre that is befitting for all yuletide celebrations. Finally savour its robust and complex finish with a hint of sherry for a taste evocative of festive fruitcake in a glass.
A WARMING RECIPE
On the ink-black nights of winter create a luxurious serve with Bowmore® 15 Years Old ‘Darkest’ with a simple twist on the classic homemade hot chocolate. The rich and intoxicating scent of cocoa beans lends a subtle fruitiness that is perfectly complemented by the tell-tale wisp of Islay peat and the sun-dried fruit aromas of Bowmore 15 Years Old ‘Darkest’. With the perfect balance of whisky, chocolate and hot milk this is a real treat for whisky and chocolate lovers alike. Whether sipped alone or shared in a hot chocolate, Bowmore® 15 Years Old ‘Darkest’ is the ultimate winter whisky for the longer months of wintertide, described as ‘faultless’ by whisky legend Jim Murray.
50ml Bowmore® 15 Years Old ‘Darkest’ Islay Single Malt Scotch Whisky
15ml cherry liqueur
10ml cinnamon syrup
250ml whole milk
11 grams hot chocolate
1 cinnamon stick
1. Warm milk in a pan and mix with hot chocolate straight in a mug
2. Add Bowmore® 15 Years Old ‘Darkest’ and the rest of the ingredients; stir together
3. Garnish with a cinnamon stick and a dusting of cocoa powder
Ahead of the key festive season, Maxxium UK has unveiled the Peated Malts of Distinction gift pack which features each whisky from the Beam Suntory portfolio – The Ardmore Legacy, Connemara Original, Bowmore Small Batch and Laphroaig Select – united in one box set for the first time.
Each expression comes as a 50ml bottle and is inserted in an eye-catching box which feature a traditionally cut peat block and also includes a mini-booklet explaining the traditional peated whisky process and the variety of peat flavours present in the range. Launching this month at specialist whisky retailers in the UK, it is aimed at both whisky enthusiasts and consumers looking to explore a unique set of flavour profiles.
Peter Sandstrom, Marketing Director at Maxxium UK said: “The peated malts category is showing strong growth and as distributors of an unrivalled portfolio of peated malts in the UK we’re in a unique position where we can offer customers a variety of taste experiences. The Peated Malts of Distinction gift pack brings together a collection of peated malts for every palate, with each expression boasting its own unique and distinctive smoky flavour.
“From the lightly peated Highland single malt, The Ardmore, which is a perfect introduction to the peated malts category, to the iconic Laphroaig, which is often considered the archetypical Islay peated single malt, the gift pack will provide consumers with a unique taste journey through peated malts.”
Beam Suntory launched the Peated Malts of Distinction in 2014 in order to forge the company’s leading position in the Peated Malts category and educate both consumers and trade on the versatility and variety of taste profiles available.
Peated Malts of Distinction gift will retail at RRP 14.99 and is available at specialist whisky retailers including Royal Mile Whiskies, The Green Welly Stop and The Whisky Exchange.
For further information please contact: Gabrielle Roscamp or Laura Hutchinson at The BIG Partnership on 0131 557 5252
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