The Amazon Exclusive Will Target Urban Drinkers With a Brand-new Addition to the Single Malt Category That’s ‘Better Shared’
Monday 11th November – Auchentoshan®, the urban malt inspired by the city of Glasgow, has today announced the launch of Auchentoshan Sauvignon Blanc, a new special edition whisky available exclusively on Amazon.
Available to purchase on 15th November (pre-order here), Auchentoshan Sauvignon Blanc is a unique combination of two worlds – the smooth triple distilled taste of Auchentoshan and the unique flavour of Sauvignon blanc casks that gives a fresh, vibrant take on Auchentoshan, setting out to reflect the ever-changing needs of the urban millennial.
The brand new urban malt is matured in ex-bourbon barrels and finished in Sauvignon Blanc Barrique casks, which gives it a distinct, smooth and high-quality taste. Distilled at 47% ABV, the result is a unique single malt that’s ‘best served chilled’ allowing the fresh flavours of citrus and apple to excite the pallete.
The release of Auchentoshan Sauvignon Blanc follows the recent announcement of the brand’s vibrant new look packaging and brand positioning, aiming to reach a new generation of whisky drinker who are looking for a smooth and exciting whisky to be enjoyed together with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, comments: “Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban millennials who are looking to sample new expressions and shared experiences.”
Ron Welsh, Master Blender for Auchentoshan, says: “We set out to create a never-seen-before whisky on the market. Auchentoshan Sauvignon Blanc was crafted to be enjoyed chilled, allowing us to innovate on the key occasions when the product is shared.”
Auchentoshan Sauvignon Blanc tasting notes are included below:
Ex-Bourbon barrel matured, followed by Sauvignon Blanc Barrique finish
Subtle citric notes of white grapefruit with light sweetness of white peaches and green apple, light perfume of eglantine, honeysuckle, Scotch broom and Jasmine.
Lightly peppery with zesty notes, green grapes, light acacia honey and lemon curd, vanilla sweetness, lychees and honeydew melon, but also dried grass and hay notes.
The finish is hot and peppery with lingering notes of custard apple with a salty mouthfeel.
The limited edition whisky will be available as an e-commerce exclusive on Amazon from 15th November.
Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together. Consumers can get their hands on the colourful new pack from early November.
However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences. The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”
“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”
The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
(23 May 2019, London) Highland Park today announces the launch of Søren Solkær 26 Years of Photography – a limited-edition single malt whisky that’s been created in honour of Danish photographer, Søren Solkær.
Best known for his portraits of world-famous musicians including Björk, The White Stripes, Franz Ferdinand, David Lynch, The Arctic Monkeys, R.E.M. and U2, Søren has worked with Highland Park since 2016 to capture the brand’s Viking Soul – taking over 250 images of the people of Orkney, the distillery and the island itself.
Matured in sherry seasoned American oak casks and first fill Bourbon casks, the limited-edition liquid has a spicy nose with a rich heathery peat smoke. The packaging is inspired by a traditional, vintage square shaped box camera and contains a 230-page book featuring a selection of Søren’s work split into three key themes: men, women and places.
The whisky will be available to purchase globally from 23rd May 2019. UK retailers include The Whisky Exchange, The Whisky Shop and Harrods. RSP £499.
Jason R. Craig, global brand director, Highland Park, said: “We are delighted to be working with Søren on this very special project. He truly embodies a modern day Viking Soul through his unique photographic style and how he gets the best out of all his subject matters.
“Whilst he is best known for his distinctive images of musicians and movie stars, he has worked with us to develop a collection of over 250 images capturing our people at the distillery, our location in Orkney and of course, our whisky.”
Søren Solkær, said: “My journey began 26 years ago when I decided to leave my literature studies and pursue my passion for photography. From my homeland in Denmark, I travelled many thousands of miles with my camera, exploring some of the world’s most fascinating places, absorbing each new environment I found myself in and photographing the people I met which helped me grow into the visual storyteller that I wanted to be.
“During those 26 years, the whisky that now bears my name stayed in just one place, sheltered from the same world I was so busy exploring. A contrast perhaps, but in its quiet warehouse in the remote Orkney Islands, this whisky too was absorbing the environment around it and slowly acquiring rich nuances of flavour and character to mature into the fine spirit it is today.
“We shared a similar journey of honesty and integrity, of patience and craftsmanship to arrive here together, 26 years on.”
For more information visit: www.highlandparkwhisky.com
14th May 2019: Beam Suntory’s Laphroaig has announced the 2019 annual release of its Càirdeas series, Càirdeas Triple Wood Cask Strength. This exclusive bottling celebrates the Friends of Laphroaig and marks the annual Feis Ile festival on Islay.
The unique expression is a special triple maturation, first matured in ex-bourbon barrels, then in quarter casks and finally in European oak casks which previously held oloroso sherry. It is then barrier filtered and bottled at cask strength to create a punchy dram with Laphroaig’s signature richness of flavour and smoky taste.
On Islay there is a saying; We don’t make friends easily but the ones we do are for life. Launched in 1994, Friends of Laphroaig are fans, friends and followers of the distillery from all over the world. Never short of an opinion or two they help Laphroaig explore new expressions, attend tastings and sometimes even visit the distillery at Laphroaig’s home on Islay. To reward the loyalty of its following, each year Laphroaig launches exclusive bottlings within the Càirdeas series.
Càirdeas means ‘friendship’ in Gaelic and, each year, a limited-edition bottling is crafted by distillery manager and fifth generation Islay native, John Campbell, available exclusively to Friends of Laphroaig.
Feis Ile Festival
The unique edition is launched to coincide with the Feis Ile festival, which transforms Islay for seven days each summer into a global hub of whisky lovers. Some 3000 visitors descend on the Islay distilleries to enjoy exclusive tastings, talks from key figures in the industry, and revel in a shared passion amongst likeminded strangers. Laphroaig is one of the largest and most famous distilleries on the island, and the Càirdeas release is a celebration of the people who visit.
John Campbell, Laphroaig distillery manager, comments: “Our friends are very important to us at Laphroaig. It’s a polarising whisky, so it means a great deal that our fans remain loyal to our liquid and continue to push for newer expressions. Friends of Laphroaig gives us a great opportunity to engage with our supporters and give back to them with this exclusive Càirdeas whisky.”
The whisky is available online exclusively to Friends of Laphroaig and at the distillery now for an RRP of £77
Polished leather and tobacco leaves with spicy lemon and clementine zest. Subtle notes of golden syrup and rich heather honey, with autumn leaves, hazelnuts, vanilla fudge and a touch of white pepper and nutmeg. Dried camomile flowers and a touch of passion fruits.
Sweet with rich toffee, with dates, maple syrup, praline and crème caramel. Grilled chestnuts with tarte Tatin, marzipan and strong black pepper. Cedar wood, a touch of furniture polish and beeswax.
Sweet, long with caramel and spicy buttery fudge.
Best served neat, with ice or water, given the higher ABV of this cask strength dram.
Bottled at 51.4% ABV.
Are you of legal drinking age in the country where you reside?
© Copyright Malt Marketing