Edrington 1
INTRODUCING HIGHLAND PARK VALKYRIE
SINGLE MALT SCOTCH WHISKY
For Viking Warriors, death was not an end but a glorious beginning and it began with the Valkyries…
HIGHLAND PARK is proud to introduce VALKYRIE Special Edition single malt Scotch whisky.
In partnership with renowned Danish designer Jim Lyngvild, VALKYRIE is the first in a series of three VIKING LEGEND releases inspired by rich Viking history and mythology.
Having once been part of Denmark and Norway, Orkney became the raiding headquarters for Norwegian Vikings in the 8th and 9th century, shaping a unique past for the island. Magnus Eunson, who founded Highland Park in 1798, was a direct descendent of those first Viking pioneers. Even today, 1 in 3 Orkney islanders bear Scandinavian DNA and share a fierce pride for the rich Nordic ancestry woven into the islands’ traditions and culture.
It is this enduring culture and legacy that is the inspiration for VALKYRIE, set to launch in April 2017.
Highland Park approached Danish designer Jim Lyngvild, himself a modern day Viking and expert in Norse mythology, to design striking new packaging for the three special edition whiskies.
Valkyrie’s unique one-off design is inspired by two important Nordic sources – a typical Viking pendant from around 300-700AD discovered in Uppland, Sweden and the ancient Hammar Stone of Gotland which details the epic journey of the Valkyries,
In his distinctive style, Lyngvild has interpreted the ancient legend of the Valkyries – avenging horse-backed angels who combed the battlefields for the bravest of their fallen warriors – in an expressive, story-telling illustration for Highland Park.
Noticeably different from the traditional black and silver Highland Park packaging, the re-imagined design maintains the distillery’s ongoing references to Viking design whilst updating the graphics with a bolder, hand-drawn aesthetic.
Using embossed metallic detailing, he represents the Valkyries as shield-maidens of Odin, offering their god a drink of mead from a curved horn. The larger illustration features a winged Valkyrie with coiled hair and a necklace that pays homage to the goddess Freya’s magical Brísingamen torc (necklace).
Jason Craig, Highland Park brand director, added: “We’ve enjoyed delving deeper into Orkney’s history and heritage for the Viking Legend series, culminating in this exciting new collaboration with bona fide 21st century Viking Jim Lyngvild. Jim’s knowledge about Viking history and the Viking way of life is rich in detail.
“The whisky itself, created by our Master Whisky Maker, Gordon Motion, dials up more of our smoky notes by incorporating more of our heathery peated malt. This creates a richer, fuller phenolic note that has balance due to the sweeter, heathery character of our moorland peat but it is a slight departure from our core 12 Year Old whisky.”
Issued by Big Partnership on behalf of Maxxium UK
Call Gabbie Roscamp on 0131 557 5252 or email gabrielle.roscamp@bigpartnership.co.uk
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