Edrington UK 2
Edrington UK Announce New Podcast
Edrington UK launches ‘The Stillhouse Podcast’ – Hosted by Becky Paskin
London – 22 May 2022, Edrington UK, the UK’s number one whisky and cognac supplier, will launch a podcast series – The Stillhouse Podcast – hosted by UK spirits expert, Becky Paskin. Featuring guest appearances from key figures at the heart of the drinks and hospitality industry, listeners can expect engaging conversations centred around the value and opportunities of the dark spirits category.
Grounded in insight from Edrington UK’s 2025 Category Vision, the podcast will not only shine a light on the category but also aim to inspire growth through conversations around consumers, serves and occasions.
The Stillhouse Podcast will initially feature nine episodes based on the nine growth drivers identified in Edrington UK’s Category Vision. Each episode provides a forum for education and conversation around growing this category through more people, more often and for more. Whether this is through attracting new consumers, inspiring discovery and experimentation, or extending repertoires, each episode will unearth how and why key occasions and moments act as a driver of opportunity for dark spirits. The podcast will also provide digestible advice and tips from those at the coalface, to inspire businesses across the on- and off-trade.
The first two episodes in the series will be available from 22nd May and will welcome Jamie Campbell (Brugal UK Brand Ambassador) and Lauren Anderson – Smedley (Drinks Experience Trainer and Host from Waitrose & Partners), as well as Anna Sebastian (Hospitality Consultant) and David Miles (Senior Whisky Ambassador, Edrington UK). Becky will bring the experts together to discuss ‘On My Terms’, how to empower consumers to drink dark spirits however they like it, encouraging exploration and experimentation. Whereas ‘Me Moment’ is an episode all about how dark spirits can tap into consumer desires for smaller, more regular moments of indulgence.
Fiona Alder, Head of Portfolio and Planning at Edrington UK, says:
“We’re excited to be launching The Stillhouse Podcast in partnership with Becky Paskin, who has a wealth of category knowledge and is passionate about making dark spirits accessible to all. At Edrington UK, we continue to invest heavily in understanding consumers, shoppers, and customers. Our aim is to support businesses across the on and off-trade to unlock the dark spirits category by showcasing the opportunities for incremental category value. As leaders in the dark spirit category, we wanted to be the ones to ignite and be at the centre of the dark spirit conversation; launching our Category Vision as a podcast series is the perfect format for this.”
Dark spirit expert and host of The Stillhouse Podcast, Becky Paskin says:
“Over recent years, we have seen consumers rapidly adapt to discover varied and new ways to enjoy dark spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and how we can drive this further value.
“I’m delighted that Edrington UK asked me to host The Stillhouse Podcast – a platform, or home as you will, to shine a light on the category and create a welcoming space for real conversations with industry leaders.”
Insights shared in the podcast will be led by Edrington UK’s newly developed Category Vision – a framework grounded in insight from each consumption moment. It brings together the results from a bespoke ‘usage and attitudes’ consumer survey, combined with extensive research and insights from the UK’s leading dark spirits experts.
The first episode of The Stillhouse Podcast will be available to download from Spotify and Itunes and will go live on 22nd May. Follow @thestillhousepodcast to keep up to date with The Stillhouse Podcast and its upcoming episodes.
EDRINGTON UK MIXES UP LONDON COCKTAIL WEEK
EDRINGTON UK TO HOST A MONTH OF EVENTS FOR THE TRADE AS PART OF LONDON COCKTAIL WEEK
As the hospitality industry continues to open back up, Edrington UK and London Cocktail Week will host a series of unique events dedicated to the hospitality industry throughout October.
London, UK., Tuesday 14th September 2021 – Edrington UK has announced a series of unique workshops and events dedicated to the trade across London this October as part of London Cocktail Week. With the hospitality industry continuing to open, the workshops and events have been designed for those working at the forefront of the bar and hospitality industry. The programme will champion the incredible world-class skill at the heart of UK bartending, host training sessions and insights from industry experts, and provide support during what continues to be a tricky time in hospitality.
Events include:
Tending to the Tenders: Lyaness
This year, Tending to the Tenders will move from Shoreditch to the South Bank, but the message to the trade remains the same – ‘come hang out!’. Maker’s Mark and the team at Lyaness, Sea Containers London, have partnered to create a community space that’s focused on great food, delicious cocktails, wellness, and mental health.
Overlooking the Thames in the heart of the city, Tending to the Tenders will offer a beautiful setting to escape, relax and recharge during this hectic month. And, most importantly, it’s all FREE; the cocktails, the food, the massages, the interactive sessions, the yoga and the cinema nights.
Open every Monday from 12pm to 4pm throughout October, guests are encouraged to swing by to grab some lunch, a drink and a chill at any time. There will also be different activities taking place in the hotel throughout the month which are bookable via the London Cocktail Week website.
Location: Lyaness, 20 Upper Ground, SE1 9PD
Dates: 1st October – 31st October, every Monday 12-4pm
Booking link: https://londoncocktailweek.
Laphroaig at The Gibson
Since 1815, Laphroaig has cemented its place as one of the world’s most iconic single malts, epitomised by its intensely smoky characteristics and legions of steadfast fans.
Laphroaig’s no.1 fan and all-round whisky specialist, David Miles, will be talking all things Peat, Heat, Sour and Sweet alongside Marian Beke at the world-famous The Gibson bar. Guests will taste delicious Laphroaig drams and cocktails paired with some of the world’s weirdest tropical fruits for an intense and interesting tasting experience.
For the duration of each tasting, Marian will impart knowledge and answer questions about his role heading up this world-famous cocktail bar.
Location: The Gibson, 44 Old Street, EC1V 9AQ
Dates: 1st October – 31st October, every Tuesday 12-2pm
Booking link: https://londoncocktailweek.
Maker’s Mark x Tayēr + Elementary Workshops
Tayēr + Elementary, a bar of two halves from a world-famous duo, will be joined by Maker’s Mark over the course of London Cocktail Week to provide unique, one-off trade workshops.
Starting with a masterful workshop on Wednesday 6 October, guests will be able to purchase tickets and join the world-renowned bar team at Tayēr + Elementary and Maker’s Mark to introduce how to use the rotary evaporator and learn first-hand how to achieve more delicate flavour profiles and aromas.
The following week, a practical workshop on how to upcycle glassware. This workshop will offer trade tips and tricks on the best way to fix glassware in a mission to reduce waste. For businesses looking to make moves towards becoming more sustainable, this session, hosted on Wednesday 13 October between 1-3pm, is not one to miss.
With an optimistic look ahead for the hospitality industry, during the third week of London Cocktail Week, bartenders are invited to introduce bar economics. From costing to price strategy and bar finances, this insightful workshop is geared towards helping the trade prepare for a normal return.
Rounding off the four-week event, Tayēr + Elementary and Maker’s Mark are offering an introduction to fermentation. With the ability to change and preserve ingredients, this workshop will demonstrate the most common methods used for drinks and showcase how fermentation can transform flavours.
Location: Tayēr + Elementary, 152 Old St, EC1V 9BW
Dates: Wednesday 6th, 13th, 20th and 27th October, 1-3pm
Booking links: https://resy.com/cities/ldn/
London Cocktail Week is running from Friday 1 – Sunday 31 October.
For more information or tickets, visit londoncocktailweek.com.
