Christmas. 41
NEW EXPRESSION FROM AUCHENTOSHAN®
AUCHENTOSHAN® ANNOUNCES NEW SAUVIGNON BLANC EXPRESSION
The Amazon Exclusive Will Target Urban Drinkers With a Brand-new Addition to the Single Malt Category That’s ‘Better Shared’
Monday 11th November – Auchentoshan®, the urban malt inspired by the city of Glasgow, has today announced the launch of Auchentoshan Sauvignon Blanc, a new special edition whisky available exclusively on Amazon.
Available to purchase on 15th November (pre-order here), Auchentoshan Sauvignon Blanc is a unique combination of two worlds – the smooth triple distilled taste of Auchentoshan and the unique flavour of Sauvignon blanc casks that gives a fresh, vibrant take on Auchentoshan, setting out to reflect the ever-changing needs of the urban millennial.
The brand new urban malt is matured in ex-bourbon barrels and finished in Sauvignon Blanc Barrique casks, which gives it a distinct, smooth and high-quality taste. Distilled at 47% ABV, the result is a unique single malt that’s ‘best served chilled’ allowing the fresh flavours of citrus and apple to excite the pallete.
The release of Auchentoshan Sauvignon Blanc follows the recent announcement of the brand’s vibrant new look packaging and brand positioning, aiming to reach a new generation of whisky drinker who are looking for a smooth and exciting whisky to be enjoyed together with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, comments: “Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban millennials who are looking to sample new expressions and shared experiences.”
Ron Welsh, Master Blender for Auchentoshan, says: “We set out to create a never-seen-before whisky on the market. Auchentoshan Sauvignon Blanc was crafted to be enjoyed chilled, allowing us to innovate on the key occasions when the product is shared.”
Auchentoshan Sauvignon Blanc tasting notes are included below:
Ex-Bourbon barrel matured, followed by Sauvignon Blanc Barrique finish
47.0%
Pale Gold
NOSE
Subtle citric notes of white grapefruit with light sweetness of white peaches and green apple, light perfume of eglantine, honeysuckle, Scotch broom and Jasmine.
TASTE
Lightly peppery with zesty notes, green grapes, light acacia honey and lemon curd, vanilla sweetness, lychees and honeydew melon, but also dried grass and hay notes.
FINISH
The finish is hot and peppery with lingering notes of custard apple with a salty mouthfeel.
The limited edition whisky will be available as an e-commerce exclusive on Amazon from 15th November.
AUCHENTOSHAN – NEW LOOK URBAN MALTS
AUCHENTOSHAN® UNVEILS COOL NEW IDENTITY
Vibrant New Packaging Launched to Attract Millennials and Younger Whisky Drinkers
Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together. Consumers can get their hands on the colourful new pack from early November.
However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences. The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”
“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”
Success For Laphroaig In World Spirits Competition
LAPHROAIG WINS FIVE MEDALS AT THE 2019 SAN FRANCISCO WORLD SPIRITS COMPETITION
Laphroaig PX Cask Travel Retail Exclusive wins Double Gold alongside a further four medals for the iconic islay distillery
17th June 2019 – Beam Suntory’s Laphroaig® has been awarded a total of five medals at the 2019 San Francisco World Spirits Competition, including a coveted Double Gold for its PX Cask Travel Retail Exclusive.
The awards, from one of the most significant global competitions, further cements Laphroaig’s famously divisive liquid as a true icon of the whisky world.
The top awarded expression was Laphroaig PX Cask Travel Retail Exclusive, which scooped the much-coveted Double Gold with its intense and rich flavour. Matured in three different types of cask – American oak, Quarter casks and finally Pedro Ximénez casks – the whisky is an explosion of peat with a heavy sherried oak dryness.
Gold medals were also awarded to Laphroaig’s 10-year-old, Select and Quarter Cask expressions, showing that the famed divisive whisky is still winning plaudits across the globe for its unique expressions.
Select is created from carefully selected casks of each of the distillery’s key styles. Mostly, these are historic styles, with one notable addition: the heart of the spirit is drawn from a final maturation in American oak casks – rarely used for scotch whisky. Bottled at natural colour, the result is an exquisite Laphroaig with the trademark ‘peat reek’ matched by an additional layer of complexity and depth brought about by the fusion of the maturation styles and different oaks.
Laphroaig 10-year-old is the original Laphroaig, distilled the same way today as when Ian Hunter invented it more than 75 years ago. Those enjoying the 10 Year Old will first notice the bold, smoky taste, followed by a hint of seaweed and a surprising sweetness. This full-bodied variant is the foundation of all Laphroaig expressions and comes with a long finish.
Laphroaig Quarter Cask offers an irresistible doubling of flavour due to the double maturation in two casks made of American oak. Still-maturing whisky from our standard ex-bourbon barrels is transferred to quarter casks and left to rest in our warehouse just a stone’s throw from the Atlantic shore. This process represents Laphroaig breathing new life into a once-defunct tradition: the use of the smaller cask size, which ensures increased contact with the oak, creating a soft and velvety edge to complement Laphroaig’s distinctive peatiness.
John Campbell, Laphroaig Distillery Manager, comments: “Our whisky has been dividing opinions since 1815 and we embrace every one of them – the good and the bad. But that doesn’t mean we’re not incredibly proud when our whisky picks up an award, even more so when five of our whiskies do.”
“The PX Cask Travel Retail Exclusive is an exceptional liquid that has only been in our range for a few years, so to have it award a Double Gold is a terrific achievement for the whole distillery team.”
Alongside the Double Gold award and three Gold medals, Laphroaig Lore also picked up a Silver medal to round off an impressive showing from one of Scotland’s most esteemed distilleries.
Since its introduction in 2000, the SFWSC has become one of the most respected and influential spirits competitions in the world. And that means that the award is one of the most reliable and universal indications of spirits excellence.
The 2019 Competition was the biggest in its history, featuring more than 3,000 entries. Judges of the 2019 Competition were established spirits-industry experts, including: Anthony Dias Blue (Executive Director), author, editor, publisher, and one of the most influential food, wine, and spirits writers and lifestyle personalities in the U.S.A; Tony Abou-Ganim (Director of Judging), the Master-Mixologist, one of the leading pioneers of America’s craft cocktail movement; David Wondrich, James Beard Award–winning author and longtime
Spirits Writer for Esquire Magazine; Julie Reiner, the renowned bartender who has brought New York’s Flatiron Lounge and Clover Club rave reviews and top rankings among the best bars in the world; and Jeffrey Morgenthaler, of Clyde Common at Portland’s Ace Hotel, named America’s Bartender of the Year and the country’s Best Cocktail and Spirits Writer at the 2016 Spirited Award.
The robust judging process includes four days of highly controlled blind tastings, where the experienced judging panels taste every product to decide if it is medal-worthy. Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias.
While tasting, judges evaluate each product on an individual basis—not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver, or Bronze medal. Entries that receive a Gold medal from all judges on a panel earn a Double Gold award.
More information about the competition and the winners can be found here: http://sfspiritscomp.com/
Award Wins In San Francisco For Beam Suntory
Beam Suntory Announces Award Wins at San Francisco World Spirits Competition
BOWMORE WINS SEVEN MEDALS AT THE 2019 SAN FRANCISCO WORLD SPIRITS COMPETITION
BOWMORE 18-YEAR-OLD SCOOPED DOUBLE GOLD ALONGSIDE A FURTHER SIX MEDALS FOR THE FAMOUS ISLAY DISTILLERY
17th June 2019 – Bowmore® Islay Single Malt Scotch Whisky has been awarded a total of seven medals at the 2019 San Francisco World Spirits Competition, including a coveted Double Gold for its 18-year-old expression.
The medal haul, from one of the most significant global competitions, highlights Bowmore’s position as one of the top distilleries in the world, producing iconic single malts that continue to set the bar for the entire spirits industry.
The top awarded expression was Bowmore 18-year-old, which scooped the much-coveted Double Gold for its masterful combination of ripe fruit, dark chocolate and Islay smoke. Cosseted away in the finest, hand-selected oak casks and allowed to mature at its own sedate pace, this bottle is one of the most remarkable, perfectly balanced single malt scotch whiskies of its kind.
Gold medals were also awarded to Bowmore’s 12-year-old and 25-year-old expressions, demonstrating the breadth of quality in the distillery’s production from one of its youngest core offerings to one of its oldest.
The 12-year-old, which reflects the essence of Bowmore, is both complex and perfectly balanced with subtle lemon and sweet heather honey complementing Bowmore’s trademark peat smoke.
The 25-year-old offers a joyful union of toffee and hazelnut, bound together by sweet peat smoke. It is a whisky that has been patiently matured for a quarter of a century in North American bourbon and Spanish sherry casks and is exceptional even by Bowmore’s standards.
Alongside these awards for the core range, Bowmore’s 15-year-old and 18-year-old Travel Retail Exclusives also picked up gold medals.
Bowmore 15-year-old Travel Retail Exclusive is a golden and elegant whisky, exquisitely married in first fill Bourbon casks and hogsheads for a refreshing, inspired and uplifting character.
Bowmore 18-year-old Travel Retail Exclusive is deep and complex. Perfectly balanced, with a dignified maturity through time well spent in the depths of the finest Oloroso and Pedro Ximénez Sherry casks.
David Turner, Bowmore® Distillery Manager, comments: “San Francisco World Spirits Competition is one of the top awards for the industry so it’s an honour to have picked up so many medals across our range. To have been awarded Double Gold for our 18-year-old core expression is a moment I will forever be immensely proud of – it’s superb whisky and having it recognised like this really makes for a rewarding moment for everyone at the distillery.”
Alongside the Double Gold award and four Gold medals, Bowmore 15-year-old and Bowmore 10-year-old Travel Retail Exclusive also picked up Silver medals to round off an impressive showing from one of Scotland’s most esteemed distilleries.
Since its introduction in 2000, the SFWSC has become one of the most respected and influential spirits competitions in the world. And that means that the award is one of the most reliable and universal indications of spirits excellence.
The 2019 Competition was the biggest in its history, featuring more than 3,000 entries. Judges of the 2019 Competition were established spirits-industry experts, including: Anthony Dias Blue (Executive Director), author, editor, publisher, and one of the most influential food, wine, and spirits writers and lifestyle personalities in the U.S.A; Tony Abou-Ganim (Director of Judging), the Master-Mixologist, one of the leading pioneers of America’s craft cocktail movement; David Wondrich, James Beard Award–winning author and longtime
Spirits Writer for Esquire Magazine; Julie Reiner, the renowned bartender who has brought New York’s Flatiron Lounge and Clover Club rave reviews and top rankings among the best bars in the world; and Jeffrey Morgenthaler, of Clyde Common at Portland’s Ace Hotel, named America’s Bartender of the Year and the country’s Best Cocktail and Spirits Writer at the 2016 Spirited Award.
The robust judging process includes four days of highly controlled blind tastings, where the experienced judging panels taste every product to decide if it is medal-worthy. Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias.
While tasting, judges evaluate each product on an individual basis—not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver, or Bronze medal. Entries that receive a Gold medal from all judges on a panel earn a Double Gold award.
More information about the competition and the winners can be found here: http://sfspiritscomp.com/
THE MACALLAN ESTATE
THE MACALLAN INTRODUCES ESTATE: A TRIBUTE TO OUR HERITAGE AND HOME
The Macallan has unveiled Estate, an extremely special new single malt containing rare spirit distilled with barley grown at Easter Elchies estate, the iconic home of the world-famous whisky.
A rich and complex whisky with a remarkably long finish, The Macallan Estate was created by Whisky Makers to celebrate the single malt’s peerless provenance and heritage.
It also represents a unique opportunity to experience a single malt containing spirit made from The Macallan’s precious home-grown barley, which is distilled just once a year over the course of a single week. Previously, this spirit has been limited to The Macallan’s most exclusive and sought-after releases.
The 485-acre Easter Elchies estate is set within the legendary Speyside region of Scotland, where The Macallan has been creating extraordinary single malts since 1824. Its carefully tended barley fields are located on the banks of the River Spey, overlooked by The Macallan’s new award-winning distillery.
The distillery, which was inspired by Scotland’s undulating hills and cut into the slope of the land to complement its Spey Valley setting, opened its doors to the public in June 2018.
Displaying a warm conker, chestnut hue, The Macallan Estate exudes aromas of wood spice and orange oil. The sweet, subtle hint of citrus acts as the perfect counterbalance to the traditional sherried richness associated with The Macallan’s distinctive single malts.
Sarah Burgess, Whisky Maker for The Macallan, said: “Our Easter Elchies estate lies within the legendary Speyside region of Scotland, a place of timeless natural beauty, and a place that we are proud to call home.
“With its wonderful sweet citrus hints and warming wood spice, The Macallan Estate is a rich, satisfying and complex spirit that pays homage to the fertile Speyside lands where The Macallan is located and celebrates the unrivalled craftsmanship for which we have been known since 1824.”
The Macallan Estate is presented in an elegant gift box featuring landscape-inspired designs and it reflects the natural stones found on our estate, with an inlay of slate. Inside, aerial photography showcases the estate’s impressive barley fields on the banks of the beautiful River Spey. Priced at £195, Estate will be available to buy from selected whisky specialists from July.
For further information, please contact:
