Bars 5
EDRINGTON UK MIXES UP LONDON COCKTAIL WEEK
EDRINGTON UK TO HOST A MONTH OF EVENTS FOR THE TRADE AS PART OF LONDON COCKTAIL WEEK
As the hospitality industry continues to open back up, Edrington UK and London Cocktail Week will host a series of unique events dedicated to the hospitality industry throughout October.
London, UK., Tuesday 14th September 2021 – Edrington UK has announced a series of unique workshops and events dedicated to the trade across London this October as part of London Cocktail Week. With the hospitality industry continuing to open, the workshops and events have been designed for those working at the forefront of the bar and hospitality industry. The programme will champion the incredible world-class skill at the heart of UK bartending, host training sessions and insights from industry experts, and provide support during what continues to be a tricky time in hospitality.
Events include:
Tending to the Tenders: Lyaness
This year, Tending to the Tenders will move from Shoreditch to the South Bank, but the message to the trade remains the same – ‘come hang out!’. Maker’s Mark and the team at Lyaness, Sea Containers London, have partnered to create a community space that’s focused on great food, delicious cocktails, wellness, and mental health.
Overlooking the Thames in the heart of the city, Tending to the Tenders will offer a beautiful setting to escape, relax and recharge during this hectic month. And, most importantly, it’s all FREE; the cocktails, the food, the massages, the interactive sessions, the yoga and the cinema nights.
Open every Monday from 12pm to 4pm throughout October, guests are encouraged to swing by to grab some lunch, a drink and a chill at any time. There will also be different activities taking place in the hotel throughout the month which are bookable via the London Cocktail Week website.
Location: Lyaness, 20 Upper Ground, SE1 9PD
Dates: 1st October – 31st October, every Monday 12-4pm
Booking link: https://londoncocktailweek.
Laphroaig at The Gibson
Since 1815, Laphroaig has cemented its place as one of the world’s most iconic single malts, epitomised by its intensely smoky characteristics and legions of steadfast fans.
Laphroaig’s no.1 fan and all-round whisky specialist, David Miles, will be talking all things Peat, Heat, Sour and Sweet alongside Marian Beke at the world-famous The Gibson bar. Guests will taste delicious Laphroaig drams and cocktails paired with some of the world’s weirdest tropical fruits for an intense and interesting tasting experience.
For the duration of each tasting, Marian will impart knowledge and answer questions about his role heading up this world-famous cocktail bar.
Location: The Gibson, 44 Old Street, EC1V 9AQ
Dates: 1st October – 31st October, every Tuesday 12-2pm
Booking link: https://londoncocktailweek.
Maker’s Mark x Tayēr + Elementary Workshops
Tayēr + Elementary, a bar of two halves from a world-famous duo, will be joined by Maker’s Mark over the course of London Cocktail Week to provide unique, one-off trade workshops.
Starting with a masterful workshop on Wednesday 6 October, guests will be able to purchase tickets and join the world-renowned bar team at Tayēr + Elementary and Maker’s Mark to introduce how to use the rotary evaporator and learn first-hand how to achieve more delicate flavour profiles and aromas.
The following week, a practical workshop on how to upcycle glassware. This workshop will offer trade tips and tricks on the best way to fix glassware in a mission to reduce waste. For businesses looking to make moves towards becoming more sustainable, this session, hosted on Wednesday 13 October between 1-3pm, is not one to miss.
With an optimistic look ahead for the hospitality industry, during the third week of London Cocktail Week, bartenders are invited to introduce bar economics. From costing to price strategy and bar finances, this insightful workshop is geared towards helping the trade prepare for a normal return.
Rounding off the four-week event, Tayēr + Elementary and Maker’s Mark are offering an introduction to fermentation. With the ability to change and preserve ingredients, this workshop will demonstrate the most common methods used for drinks and showcase how fermentation can transform flavours.
Location: Tayēr + Elementary, 152 Old St, EC1V 9BW
Dates: Wednesday 6th, 13th, 20th and 27th October, 1-3pm
Booking links: https://resy.com/cities/ldn/
London Cocktail Week is running from Friday 1 – Sunday 31 October.
For more information or tickets, visit londoncocktailweek.com.
Brugal Rum Appoints UK Brand Ambassador
JAMIE CAMPBELL APPOINTED BRUGAL 1888 UK BRAND AMBASSADOR
Tuesday, 10th August 2021, London: Edrington UK today announces that Jamie Campbell has been appointed Brugal 1888’s UK Brand Ambassador.
With over ten years’ experience in the hospitality industry, Jamie has considerable knowledge working with luxury spirit portfolios as a brand builder.
Through his culinary and cocktail skills, Jamie creates engaging environments for consumers and the trade to thrive in. Now, as UK Brand Ambassador, Jamie will work closely with the on-trade and luxury retail outlets across the country to promote the Brugal brand and the super-premium Rum category, via consumer masterclasses and cocktail workshops to showcase the warm and welcoming nature of Brugal 1888.
Prior to his recent appointment, Jamie was Brand Experience Manager for the Lucas Bols range of Liqueurs and Genever, where he worked to grow the brand to become the No.1 Liqueurs Range in the UK On-Trade.
As the face of the Brugal brand in the UK, Jamie is dedicated to helping the brand achieve its goal of being a leading spirit for all drinking occasions and to becoming the No.1 Super-Premium Rum.
The appointment comes at a critical time for the on-trade as it slowly but surely shifts into pre-pandemic practice. Commenting on the appointment, Chris Anderson, Head of Brands at Edrington UK said: “Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic. Now is an incredible time for Jamie to enter his new role as he’ll be able to continue shaping this newly established consumer behaviour.”
Commenting on his new role, Jamie stated: “I’m honoured to be appointed as Brugal 1888’s Brand Ambasador for the UK. I’ve always been passionate about Rum and we’re really beginning to see a shift in its popularity and how it is enjoyed in the UK. Although we may relate Rum to hotter climates, I’m excited to show our consumers that it can be both beautifully mixed to create cocktails perfect for all occasions or simply enjoyed neat.”
Jamie’s signature Brugal 1888 serve is the Dominican Double which mixes Brugal 1888, Briotette Crème de Banane and Dry Vermouth to create a balanced, ‘nearly neat’ cocktail that showcases the elegant flavour and complexity of the double aged rum.
For further information visit https://www.brugal-rum.com/en
Places to Stay in Scotland Including The Sligachan Hotel
Whatever your reasons for touring Scotland in 2015, ensuring you find the place that’s right for you to stay will inevitably be a consideration. Like with so many areas of Scotland, the Isle of Skye offers both scenic natural beauty, dramatic landscapes and is home to its sole whisky distillery, Talisker. As well as this, Skye is home to Sligachan Hotel, a favourite among many outdoor enthusiasts, happy couples enjoying their big day or simply those more discerning about their whisky choice.
Situated on the banks of Loch Sligachan and at the foot of Black Cuillin, Sligachan offers the perfect Highland retreat. For more information see: Sligachan Hotel
Malt Whisky Shops, Bars, festivals and more in 2015
As we enter another year, Malt Marketing continues its own development in the pursuit of becoming the number 1 online choice for marketing whisky shops, bars, festivals and more. In just over 2 years, Malt Marketing has introduced visitors to some of the very best whisky shops, online retailers, auctions and whisky bars. As well as this, Malt Marketing has helped market and promote whisky festivals as far afield as London, Sydney and Cape Town to San Francisco and Las Vegas.
2015 will see Malt Marketing continuing to bridge the gap between the world’s most passionate whisky consumers and the very finest establishments to purchase, sample and experience whisky. To market and promote with Malt Marketing in 2015, contact: info@johnm292.sg-host.com
Whisky Directory Listings Available Now
With the summer season now very much into full swing, allow Malt Marketing to help bring increased consumer and brand awareness to your whisky/whisk(ey) shop, bar/hotel or distillery by listing in our bespoke whisky directory. All listings automatically list in our Malt Marketing app directory, ideal for remote access. With our premium listing service, why not showcase your business with an entire page dedicated just to you. Host ample text outlining your business as well as up to 7 photographs, product lists, menus or whatever other information you feel best sells your business. For more information, contact: info@johnm292.sg-host.com
Whether you’re specialising in only the finest hard to find single malt whiskies tailored to a niche consumer group, or offering a broad range of spirits, Malt Marketing, can through a variety of means help develop the online profile of your business thereby ensuring increased awareness for your business. Should you be a specialised premium whisky shop, a 5* Highland retreat or a Michelin Star restaurant, Malt Marketing’s focus of matching consumer with service is sure to be of assistance as you build your own business brand profile.
