Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.
Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.
Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.
The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.
Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”
Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added: “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”
For more information on Gordon & MacPhail visit www.gordonandmacphail.com.
Berry Bros. & Rudd Spirits is delighted to have won two awards in Whisky Magazine’s prestigious World Whisky Design Awards. The Glenrothes Single Cask 1970 #10573, the inaugural release in the Extraordinary Cask Collection, won World’s Best Single Malt Limited Edition as well as the overall title of World’s Best Design.
The World Whiskies Design Awards recognise excellence in bottle, label and pack design on an annual basis and are judged by an international panel of design experts.
According to Rob Allanson, Editor of Whisky Magazine; “This year saw some excellent designs put before the judges, who had many long and detailed discussions before settling on the winners. However, with its stunning clear lines and excellent presentation, the design of The Glenrothes Extraordinary Cask stood head and shoulders above its peers.”
Luke Tegner, Brands Marketing Director of Berry Bros. & Rudd Sprits, added; “Our primary obsession at The Glenrothes is the quality of our whisky. A malt as venerable and outstanding as our 1970 single cask merits the same level of care and attention in its design and packaging that we adhere to in our whisky-making and maturation.”
The Glenrothes 1970 Extraordinary Cask #10573 is available from Berry Bros. & Rudd and its representatives in key markets.
Prices will start at £3,000 (€4,000 or $5,000) and upwards per bottle.
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