The Amazon Exclusive Will Target Urban Drinkers With a Brand-new Addition to the Single Malt Category That’s ‘Better Shared’
Monday 11th November – Auchentoshan®, the urban malt inspired by the city of Glasgow, has today announced the launch of Auchentoshan Sauvignon Blanc, a new special edition whisky available exclusively on Amazon.
Available to purchase on 15th November (pre-order here), Auchentoshan Sauvignon Blanc is a unique combination of two worlds – the smooth triple distilled taste of Auchentoshan and the unique flavour of Sauvignon blanc casks that gives a fresh, vibrant take on Auchentoshan, setting out to reflect the ever-changing needs of the urban millennial.
The brand new urban malt is matured in ex-bourbon barrels and finished in Sauvignon Blanc Barrique casks, which gives it a distinct, smooth and high-quality taste. Distilled at 47% ABV, the result is a unique single malt that’s ‘best served chilled’ allowing the fresh flavours of citrus and apple to excite the pallete.
The release of Auchentoshan Sauvignon Blanc follows the recent announcement of the brand’s vibrant new look packaging and brand positioning, aiming to reach a new generation of whisky drinker who are looking for a smooth and exciting whisky to be enjoyed together with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, comments: “Auchentoshan Sauvignon Blanc is a unique innovation that disrupts the category and provides consumers with a drinking experience out of the norm. This enables us to connect with urban millennials who are looking to sample new expressions and shared experiences.”
Ron Welsh, Master Blender for Auchentoshan, says: “We set out to create a never-seen-before whisky on the market. Auchentoshan Sauvignon Blanc was crafted to be enjoyed chilled, allowing us to innovate on the key occasions when the product is shared.”
Auchentoshan Sauvignon Blanc tasting notes are included below:
Ex-Bourbon barrel matured, followed by Sauvignon Blanc Barrique finish
Subtle citric notes of white grapefruit with light sweetness of white peaches and green apple, light perfume of eglantine, honeysuckle, Scotch broom and Jasmine.
Lightly peppery with zesty notes, green grapes, light acacia honey and lemon curd, vanilla sweetness, lychees and honeydew melon, but also dried grass and hay notes.
The finish is hot and peppery with lingering notes of custard apple with a salty mouthfeel.
The limited edition whisky will be available as an e-commerce exclusive on Amazon from 15th November.
Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together. Consumers can get their hands on the colourful new pack from early November.
However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences. The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.
Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”
“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”
11 May 2018: Auchentoshan® is on a mission to find creative bartenders to join its international bartender collective as it announces the launch of its New Malt Order 2018 competition. Launched in 2016, the New Malt Order is a growing community of like-minded bartenders who share a passion for shaking up the world of single malts.The urban malt from the city of Glasgow, is challenging entrants to create a cocktail that captures the essence of its triple distilled malt whisky and takes inspiration from the bartender’s home city. Successful bartenders will be given the once-in-a-lifetime opportunity to visit the home of Auchentoshan® in Glasgow and become immersed in the city’s culture and create an exclusive liquid with Master Blender, Ron Welsh (pictured below). The winners will go behind the scenes at the distillery and select from casks, blend, bottle and even have their say on the final packaging of this rare and unique single malt.
THE ORIGINAL CITY MALT
This year Auchentoshan® will celebrate its urban heritage and challenge bartenders to capture their city’s unique character in an Auchentoshan cocktail. The competition is now open and bartenders from the UK, Canada, Russia, Australia and Germany are being encouraged to enter via Instagram for a chance to become part of the New Malt Order global collective.
Judged by the best in the business, winners of this once in a lifetime experience will be announced in September.
THE NEW MALT ORDER
Launched in 2016, The New Malt Order is not only a competition but a growing global community of passionate bartenders who are pushing boundaries, breaking rules and taking single malt whisky to new places and new faces.
TWO LIMITED EDITIONS
Bartenders’ Malt 01 | Released July 2017
In 2016, the inaugural 12 bartenders from some of the world’s best bars designed a 47% ABV malt to blend in cocktails such as Bobby Burns, Vieux Carré, and the classic Old Fashioned.
Colour: Gold- copper with subtle grassy reflections
Nose: Dried apricots, milk, chocolate, honey and green tobacco leaf
Palate: Delicate floral cherry blossom and buttery brioche undercut by zesty notes of ginger
Bartenders’ Malt 02 | Released later in 2018
Bartenders’ Malt 02, created by 2017’s cohort of international bartenders, will be released exclusively to the on-trade later this year.
Speaking about the upcoming release, Master Blender Ron Welsh, said: “We’ve created a blend that matches bartenders tastes for mixing cocktails. It’s one of the best Auchentoshan®’s I’ve ever tasted.”
Charles Roche from Scout in London, a member of The New Malt Order: “Being a member of the New Malt Order is amazing. We’ve blended a whisky using our bartending expertise specifically for bartenders. It’s the perfect mix for any whisky based cocktail.”
Marco Di Ciacca, Senior Brand Manager, Edrington-Beam Suntory said: “We are excited and proud to announce Auchentoshan®’s New Malt Order competition for the third consecutive year. We are passionate about seeking the best advocates to represent single malt and champion creative bartending on a global scale. We’re looking forward to witnessing how the entrants capture the essence of their city this year and welcome the winners to the home of Auchentoshan®.”
BECOME PART OF THE NEW MALT ORDER 2018
The competition is now open, all entries need to be submitted by Saturday 30 June.
HOW TO ENTER
Enter on Instagram by posting:
To find out more and to enter, visit
Are you of legal drinking age in the country where you reside?
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