Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Winter Solstice with two events for over 700 consumers.
The brand hosted its Midwinter Social events on 24 and 25 November at The Old Truman Brewery’s Boiler House, London, to mark the upcoming Winter Solstice and the official start of winter. The narrative of Highland Park is deeply rooted in Nordic traditions. An important time in the Nordic calendar and at Highland Park’s home on Orkney, Winter Solstice marks the shortest day of the year and is typically celebrated with good friends, bonfires, music and dance.
The celebrations, designed to bring to life the brand’s magnificent Viking heritage, were hosted by global brand ambassador Martin Markvardsen and included Highland Park whisky tastings around a fire pit for over 400 people. A selection of Highland Park cocktails were served including the warming Highland Park Hot Toddy and Orkney Old Fashioned, with Nordic inspired food curated by Root + Bone, music from Kipps and live sets from DJ Finnebassen and Eelke Kleijn.
The celebrations were broadcast to a global audience with the first event streamed live globally on Highland Park’s Facebook page, resulting in over 21,000 fans tuning in to watch.
Several trade accounts in and around Shoreditch also featured special Highland Park Winter Solstice serves on their bar menus, including Bull in a China Shop, Cocktail Trading Co. and The Culpeper. The bars which delivered the greatest upweight in sales will be rewarded with a trip to the Highland Park distillery on Orkney in the New Year.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midwinter Social celebrated Highland Park’s Viking heritage in the lead up to the Winter Solstice and we had two fantastic evenings. It was the perfect environment to give consumers a taste of Orkney and our Viking soul. It was also great to see several bars in Shoreditch taking part in the celebrations, creating their own Highland Park winter inspired serves.”
Celebrating Whisky Icon Richard Paterson 50 years in the industry at the Nth Experience
The Universal Whisky Experience, the world’s first luxury whisky tasting show, is scheduled for April 5- 8, 2017 at Encore at Wynn Las Vegas. Founded seven years ago by real estate developer and whisky enthusiast Mahesh Patel, the memorable experience is now a four-day destination event with exclusive tastings of the world’s finest whiskies for connoisseurs and collectors alike, and intimate opportunities to mingle with Master Distillers and Blenders. This year’s show will include special surprises to celebrate Whisky Icon Richard Paterson 50 years in the industry. All Nth Guests will be invited to attend seminars and exhibition with a grand finale celebration on Saturday 8th April.
“Whisky enthusiasts value curated experiences as well as rarity and exclusivity, says Patel. For this year’s event, one of the highlights, an exclusive Diageo Whisky Dinner at Joel Robuchon restaurant at MGM Grand will kick-off the four-day Ultimate Whisky Experience in Las Vegas he added”.
Brand Master Classes hosted by Master Distillers and Blenders will be held Saturday, April 8th sharing experiences, knowledge, and rare sips with guests.
Guests can enjoy a menu of one of a kind experiences, including:
This year’s event will also showcase some of the world’s most expensive bottles of scotch. Total value of whiskies that will be showcased are estimated over $3 Million.
Guests can select from three weekend experience levels:
“The Universal Whisky Experience is one-of-a-kind access to sips of rare whiskies, often poured by the Master Distiller himself,” says Patel. “The event provides a forum for whisky enthusiasts and collectors to trade notes on their own purchases and collections,” he said. Complete program information and ticket sales can be found at www.universalwhiskyexperience.com.
About The Universal Whiskey Experience:
The Universal Whisky Experience was founded by C.E.O. Mahesh Patel, a successful commercial real estate developer in Atlanta, Georgia. Patel’s great passion in life is whisky, namely “Scotch” whisky. A connoisseur and enthusiast, he frequently attends exclusive whisky events and gatherings both domestically and abroad. He is an avid collector of fine and rare whiskies. Mahesh found a need in the marketplace and leveraged his special relationships to create The Ultimate Whisky Experience, the world’s most luxurious whisky event.
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The Macallan has unveiled Edition No. 2, a new limited edition. This latest release brings together seven handpicked cask types from four different bodegas to showcase the strength of co-creation and mastery.
Continuing the diverse story of The Macallan’s oak casks and our obsession with wood, the focus for this limited edition is to unlock the workings of the intricate whisky making process and give people the chance to explore how the whisky was created. From the provenance of the oak to the expert crafting of the cask, the seasoning and the size, it is these diverse components and, in this instance, the distinct personalities of the collaborators, which have ultimately shaped Edition No. 2.
The masters behind this collaboration are Bob Dalgarno, The Macallan’s Master Whisky Maker and the Roca brothers, co-founders of El Celler de Can Roca, twice voted best restaurant in the world. The distinctive and dynamic character of Edition No. 2 has been shaped not only by the use of seven exceptional oak cask types, which contribute up to 80% of the character of The Macallan, but by the creative spirit of each of the four collaborators.
The whisky is crafted from seven different cask types handpicked by the collaborators to represent different aspects of their personality. The European oak Tevasa casks selected by Bob Dalgarno define and carry the shape of Edition No. 2 with characteristic notes of rich, dried fruit. This speaks of his ever curious, patient and empathetic character.
This is closely followed by notes of green wood and toffee from the Diego Martin casks selected by Joan Roca, American and European. These casks bring to life the generous, reflective and passionate nature of this co-creator. The notes of allspice and ginger come from the European oak Jose Miguel Martin casks selected by Josep Roca which denote his complexity, warmth and maturity. Finally, notes of citrus and light vanilla combine from the American oak Vasyma butts and puncheons chosen by pastry chef Jordi Roca which reflect the lively and vivacious aspects of his larger than life personality.
Spain is a key element in the story of Edition No. 2. Not only is it the home of the Roca brothers, it is one of the most influential factors in the final character and profile of The Macallan, due to the extent of the cask production and seasoning that takes place across the country. The seven cask types that underpin Edition No. 2 have been taken from four Spanish bodegas – Vasyma, Diego Martin, Jose Miguel Martin and Tevasa.
Bob Dalgarno, The Macallan’s Master Whisky Maker, said: “By collaborating with the Roca brothers we have combined our knowledge of whisky making with their creative culinary expertise. The result – a single malt that challenges expectations.
“The driving force behind the Edition Series is the freedom we have to explore different and distinctive casks, some that might not typically be used in other Macallan whiskies. With wood at the very heart of this series, we very much enjoyed the opportunity to delve into each individual cask, discovering the style and the special influence it can impart on the resulting whisky. The harmony and balance of Edition No. 2 reflects not only the hand selected casks but the relationship that we have been developing with Joan, Josep and Jordi over the last few years – it is a powerful collaboration and one that I have loved being a part of.”
Josep Roca, Sommelier, El Celler de Can Roca, said: “Our shared values and passions with The Macallan are taken a step further with our Edition No. 2 collaboration. Working with Bob to identity casks which reflect each of us personally was truly a unique and magical experience. We are really proud of this partnership and the exceptional whisky created as a result.”
With an ABV of 48.2% for a richer and fuller flavour, Edition No. 2 presents a warm, spicy and complex character that brings to the fore notes of apple, oranges, toffee, dried fruit and vanilla. A complex, yet approachable whisky that challenges expectations and reflects the uncompromising creative spirit of the collaborators.
The Macallan Edition No. 2 is available in specialist whisky retailers for an RRP of £65.
Issued by BIG Partnership on behalf of Maxxium UK, for further information, please contact:
Laura Hutchinson email@example.com 0131 557 5252
Gabbie Roscamp firstname.lastname@example.org 0131 557 5252
Highland Park, distributed by Maxxium UK, has announced the release of a special edition single malt Scotch whisky. FIRE Edition is a whisky which has been matured exclusively in refill Port wine seasoned casks and follows on from the release of ICE Edition earlier this year. This completes the two-part series of special edition bottlings which celebrate the myths and legends emerging from the Viking age.
Jason R. Craig, Brand Director, commented: “Maturing our distinctive whisky in 100% refill Port wine seasoned casks is a first for Highland Park and the result is a vibrant 15 year old single malt with an ABV of 45.2%. FIRE Edition has a natural slight reddish hue, intense aromas of ruby red fruits, light smoke and a long, lingering finish. However, it is still, unmistakably, Highland Park.”
The exquisite crimson red coloured glass was specially commissioned to represent the fierce and molten world of the Fire Giants from Viking mythology. The bottle is encased in a distinctive black wooden cradle with accompanying black wooden stopper. A booklet which accompanies the bottle, recounts the story of the realm of the Fire Giants and their epic battle against the Gods to rule the world.
According to Viking legends, Surtr was an evil Fire Giant who ruled the Fire Realm. He would sit at the edge of the kingdom, defending the land holding a burning sword, which shone brighter and hotter than the sun. The culmination of these tales is an apocalyptic battle between the Gods and the Giants. Surtr led the sons of Muspell across the bridge of Bifröst, burning everything in sight at Asgard, (realm of Gods; Thor, Loki, Freya and Odin) destroying the world at Ragnarök, heralded as ‘The doom of the Gods.’ The world perished in a blazing and burnishing ball of flames and from the ashes, a new earth was recreated.
FIRE Edition, a special release of 28,000 bottles globally, is now available from UK specialist whisky retailers including The Whisky Exchange, Hedonism and The Whisky Shop at an RRP of £190.
Distributed by The Big Partnership on behalf of Maxxium UK.
For more information, please contact:
Laura Hutchinson or Gabrielle Roscamp at The BIG Partnership
0131 557 5252
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