Scotch Whisky is worth more than £4 billion to the Scottish economy and the industry has reached record levels of productivity, research published today reveals.
“Scotch Whisky & Scotland’s Economy – A 100 Year Blend” was commissioned by the Scotch Whisky Association (SWA) to mark its Centenary. The research by 4-consulting found that the industry is experiencing a second ‘golden age’.
Inward investment and the development of international markets have helped deliver spectacular performance last seen in the 1970s. The total impact of Scotch Whisky on Scotland’s economy is £4.2 billion – £2.9 billion from the industry itself and £1.3 billion through the industry’s supply chain. It supports around 36,000 jobs in the industry and across the supply chain in Scotland. Productivity has accelerated to £275,000 for each industry employee. Scotch Whisky outperforms most other industries, with employees adding 57% more value per head than workers in the City of London.
By contrast, in 1912, when the SWA was founded, the industry employed 5,000 people in Scotland and generated £3 million in Gross Value Added (GVA). Scotch Whisky continues to be the main contributor to the Scottish Government’s drive for export growth. Exports are worth more than £4 billion annually, ahead of refined petroleum at £3 billion and business services worth £2.5 billion. The research found that Scotch Whisky underpins the expansion of Scotland’s total international export markets, accounting for 55% of the growth since 2002.
The rising export value of Scotch Whisky is contributing to its success. Even during the current global downturn, the average value of each bottle exported has risen every year since 2007. Investment in production and marketing by multinational and domestic companies with a global reach has given Scotch Whisky better access to international markets. According to the research, inward investment has restored the industry to the “spectacular performance” last seen in the 1970s. A further investment of £2 billion in Scotland in the next few years has been committed by Scotch Whisky producers.
The research also reveals the industry’s rich heritage. Scotch Whisky’s importance in helping rebuild the UK’s economy after World War II was noted in a draft white paper presented to Westminster by the Minister of Food in 1946. The Chancellor of the Exchequer in 1950 identified “one or two special items such as whisky” as established exports to North America.
Gavin Hewitt, chief executive of the Scotch Whisky Association, said: “This new research is further evidence of the key role Scotch Whisky plays in the Scottish economy. The demand for Scotch Whisky is coming increasingly from the world’s fastest growing markets. In comparison with other Scottish industries, Scotch Whisky already enjoys an enviable export position across a wide spread of emerging economies.
“The report shows Scotch Whisky is likely to play an increasingly important role in Scotland’s export markets. The momentum of growth needs to be better nurtured by both the UK and Scottish Governments. Scotch Whisky underpins their ambitions for export-led recovery.”
The award winning single malt whisky Highland Park, has clinched a total of seven new awards for both Thor and Highland Park 50 year old reinforcing the brand’s ability to continue to win the highest accolades for new and limited editions.
Following the recent launch of Thor, the first edition of Highland Park’s stunning Valhalla Collection, (a range of four unique whiskies, released annually, taking inspiration from the legendary Nordic gods of old) it has been awarded the first ever Spirit Design Masters Award at The Spirits Business 2012 Awards. The stunning 16 year old single malt which is the newest edition to the Highland Park family also secured Gold, Best in Class at the International Spirits Challenge 2012. This is one of the most respected and influential spirit competitions in the world, receiving more than 1000 entries from across 70 countries.
Highland Park’s oldest ever island single malt whisky – Highland Park 50 year old, which launched exclusively at Harrods, London in 2010 has also collected a total of four awards. As well as winning Best Design at the World Whiskies Award 2012, this unique bottle, encased in an intricate ‘net cage’ of hand-crafted ornate Sterling silver created by Scottish jewellery designer Maeve Gillies, also took home the Best Limited Edition at the World Whiskies Design Awards. With only 275 bottles produced this prestigious edition was also named Best Single Malt Scotch 41 Years and Over (Multiple Casks), at the 2012 Whisky Bible Awards.
Adding to the brands successful run recently both Highland Park 50 year old and Thor have also both clinched a gold medal for design and packaging at the International Spirits Challenge 2012.
Peter Sandstrom, marketing director for Maxxium said: “To receive recognition from these respected industry bodies is a great honour and we are thrilled with the success we have achieved this year. The quality of the competition means that all of these awards are of great significance to us. We’re looking forward to building on this success in the near future, especially in terms of our newer editions, which will allow us to maintain our award winning reputation within the industry.”
To find out more about Highland Park please visit www.highlandpark.co.uk
Boisdale is arguably the greatest whisky bar on earth never mind London. With 1000 carefully selected whiskies on its list, Boisdale serves its customers nearly 49,000 glasses of fine malt whisky a year. This extraordinary selection of malt whisky is complemented by a wide range of single grain, premium blended, Irish and American whiskies.
The menu is comprehensively annotated with tasting notes and bottling details and also contains a guide to the Scotch whisky regions. Worldwide consumers are looking for brand led quality, sophistication and authenticity, which Scottish whisky has in abundance and Boisdale is uniquely positioned to harness and exploit. Royal warrant holders, Berry Bros. & Rudd, Britain’s most prestigious wine and spirit merchant and one of the oldest in the world, has joined forces with Boisdale to launch the Boisdale limited edition range of Malt whiskies.
Ranald Macdonald of Boisdale and Doug Mcivor of Berry Bros, combined their love of whisky and their many years of expertise to produce caol ila 1996, a peaty islay malt in a distinctive Atlantic green livery; the 1972 glen grant, a famously rich Speyside in “heather purple”; and the final member of this trio of exclusive whiskies, clynelish 1992 – a complex highland dram from the north east coast distinguished by its livery of Boisdale red. The individual whisky casks were selected for their unique character and expression and each label indicates the distillery, the date the whisky went into cask, the bottling date, the cask number and the number of bottles produced.
These vintage whiskies have not been subjected to chill-filtering (so there is more of the individual cask character). They are bottled at 42% vol. Boisdale whiskies are akin to a live recording as opposed to the mechanics of digital studio recording where a master blender of any particular distillery must blend all the casks available to him to create the “house” style.
Boisdale has an unsurpassed whisky expertise and reputation. It is perfectly positioned to spread across all borders as the world’s most authentic Scottish whisky bar and restaurant – http://www.boisdale.co.uk/
Whisky Mist is the members club situated on Park Lane and encapsulates the spirit of Scotland. To understand the Whisky Mist concept one must first understand the origins of the name.
Queen Victoria’s connection with Deeside, Scotland began in 1848 when she spent a holiday at the Balmoral Estate. By 1854 she and her husband, Prince Albert, had bought the estate and replaced the old castle with a grander building, which today is known as Balmoral Castle.
On numerous occasions, whilst she enjoyed a dram of whisky in her drawing room, Queen Victoria witnessed a large majestic stag standing in the glen surrounding Balmoral. Since the heather-covered glen was often covered by a dense fog she christened this noble beast “Whisky Mist”.
Queen Victoria came to rely heavily on Crathie-born servant John Brown to help her stalk “Whisky Mist” and in 1857, after several summers of tracking the stag, they finally culled “Whisky Mist” in a single humane moment.
“Whisky Mist” was then sent to the Royal taxidermist to be preserved for all of history. Allegedly it is “Whisky Mist” which now stands on display in the exclusive Whisky Mist in Park Lane, London today.
However, the story does not end here…
Queen Victoria loved horse racing and when she acquired a new stallion in 1862 she named him “Whisky Mist” in honour of the majestic stag. “Whisky Mist” went on to become one of the greatest horses to ever run in Scotland, winning countless races over his career. Before retiring in 1868, “Whisky Mist” roared to a final triumphant win in front of the largest crowd in Scottish horse racing history – over 100,000 people at the Lairds Horse Racing Track. Some of his winning trophies are behind the bar in Mayfair today and customers are able to purchase special blend drinks and toast the legend of “Whisky Mist.” – http://www.whiskymist.com/
Set on the corner of Seymour Street, Salt Bar & Dining Room’s modest exterior gives way to a sleek, contemporary interior. The dark wood tables add an air of elegance, whilst the bar extends to accommodate over 12 guests on the plush bar stools. The Salt Bar London has a shisha patio where al fresco dining can be enjoyed. The Salt Whisky Bar and Dining Room menu focuses on Indian cuisine. Main courses of Malabar prawn curry and adaraki ka gosh feature alongside a selection of thali’s and many dishes from the tandoori grill.
A 4-minute walk from Marble Arch Tube Station, the Salt Whiskey Bar and Dining Room also has an extensive cocktail list. Salts top mixologist team create delicious whisky, gin,rum, mescal and champagne cocktails, as well as Bellinis…- http://www.saltbar.com/
We are pleased to introduce our new whisky and cheese menu…Alex James, the British song-writer turned cheese aficionado, has teamed up with the athenaeum hotel’s head chef, David Marshall, and resident whisky sommelier, Angelo Gobbi, to create a whisky and cheese food pairing menu in celebration of the hotel’s whisky bar.
With Alex James’ expert knowledge and passion for cheese, which has been nurtured since a move to the countryside and building a cheese factory, the athenaeum’s head chef’s experienced palette and the whisky sommelier’s expert knowledge of the spirit, the team have created a mouth-watering menu of culinary treats which will appeal to whisky lovers and cheese enthusiasts as well as novices alike. – http://www.athenaeumhotel.com/food/whisky-bar/
“Albannach is probably best known for boasting one of the greatest collections of single malt whiskies in the UK, if not the world. Specially selected by whisky sommeliers and advised by ‘Keepers of the Quaich’, the malts hail from all four corners of Scotland and her Isles.
Alongside its extensive Scotch collection, Albannach also stocks the very best whisky from the rest of the world. Scan its beautifully lit shelves, and let yourself be transported from the Highlands of Scotland to the blossoms of Japan. Ever since the 15th century, Scotch whisky has cast its unique spell over drinkers. In slightly more recent years, (since 2004, to be precise) Albannach has established itself as the one of the most alluring venues to enjoy and learn about the famous spirit.
Our team can introduce our more inexperienced guests to the basics of whisky, while aficionados can also enjoy in-depth tastings with our sommeliers. We offer tailored journeys – ‘flights’ – which can match your requirements or fancy.
Embodying our passion for whisky, are Albannach’s two exceptional branded single malt whiskies and a blended malt. The Albannach Islay whisky, the Bowmore, the Albannach Speyside whisky, the Mortlach, and our vatted Scotch malt complete a trio of very different, distinctive and representative Scottish spirits.”
The infamous whisky collection at Searcys St Pancras Grand Restaurant is situated at the far end of their brasserie style venue, displayed in the bar and lounge area. Located on the Grand Terrace of St Pancras International, they offer a perfect haven to relax and unwind in after a long day of work or travel, with luxurious couch seating, an indulgent new food menu that they’ve just launched for the season, and 100 different bottles of whisky available for guests to select from. The decor is an extension of the restaurant, complete with its art deco influences and decadent touches. From the run of attractive light fittings, to the mirrored surfaces and metallic gold colour scheme, it’s the exact opposite of what you might expect from a train station restaurant. The gleaming bar proudly displays the huge range of whisky it boasts, and to the right of the bar is the ‘piece de resistance’ – a handful of ultra-rare bottles for the real whisky connoisseur. Their wide-ranging menu clearly divides up the various types and brands of whisky they offer, making it easy for guests to navigate, and also provides descriptions of the history and flavours you can expect from each whisky. Prices range from £5.50 for popular brands like Famous Grouse, Bushmills, Jameson, Bulleit and Jack Daniels, up to £140.50 for the Glenlivet 1948. Each shot of whisky is served with water and ice on the side, a nice touch that means you can enjoy your tipple how you like it, which is what whisky drinking is all about.
Awarded the Imbibe Seal of Fine Whisky in 2011, Searcys St Pancras Grand Restaurant currently offer special whisky and cheese pairings, which highlight Scotch whiskies from the four main regions of Lowland, Highland, Speyside and Islay (each matched with a British cheese). Available daily from 11.30am and priced at ‘£40 for two’ it is proving to be a highly popular addition to the whisky bar menu. As well, they host seasonal whisky tasting events which you can find out about through their website, or by contacting their events team.
Searcys also operates their Searcys Champagne Bar, the longest champagne bar in Europe, just across from their Searcys St Pancras Grand location, along with several other restaurants and bar venues across London, including the private members club at the very top of the Gherkin.
For more information on their collection you can visit www.searcys.co.uk
Contact the Searcys St Pancras Grand team to make a reservation at www.stpg.co.uk
The Toucan is primarily a bar that specialises In a great pint of Guinness, but hidden away In the basement of this tiny space just off Soho Square Is an Irish Whiskey paradise, Along with all the familiar names such as Jameson, Paddy, Bushmills & Powers that you might find on the Shelf of any self-respecting Irish bar, you will another Seventy or so whiskey’s from the emerald isle.
Some bottled in the distant past by distilleries that no longer exist Prices range from the popular Jamesons etc at £3.00 per 35ml Shot (Irish measure) to Redbreast 12 year old at £6.00 a shot, from the Middleton Distillery in Cork, Connemara peated single malt aged in sherry casks at £10.00 a shot from the Cooley distillery in Dundalk , Old Comber , most of which Had been drunk ages ago by most whiskey buffs at £75.00 a shot up to the most expensive Tipple a bottle of Dungourney special reserve (1964) at £110.00 A shot, so after a few pints of the black stuff, get ready to relive The glorious past in sampling some of the best whiskey to ever come out of Ireland.
Slim Jim’s Liquor Store is the UK’s first LA-style dive bar extolling the virtues of hard liquor and good times. Defined by our rock n roll music policy and expansive array of quality liquors, we provide the unique chance to enjoy the very best characteristics of the dive bar – the rugged interior and secretive congeniality.
Despite being situated in the heart of bustling Islington, as soon as you step through the doors of Slims you’ll feel like you’re no longer in London but in an LA juke joint. Neon lights and red table candles create a dim, hazy ambience, while our bare brick walls and dark booths lend the space an intimate feel, with a rock ‘n’ roll twist.
Being a hard drinking, fun loving dive bar, we pride ourselves on our extensive range of whiskies sourced from around the world, not to mention our wide range of North American whiskies and bourbons. We also stock some of the best lagers and ales coming out of the US today.
Open until 2 a.m. Sunday to Wednesday, and 3 a.m. Thursdays to Saturdays, the good times at Slims last well in to the wee hours. – http://www.slimjimsliquorstore.com/
Soho2Soho whisky club is an elegant members’ bar tucked above The Vintage House in the heart of London’s Soho. It has over 300 malts on offer, including rare and no longer commercially available whiskies. There is also a smoking terrace where one can enjoy a selection of the finest cigars. – http://www.sohowhiskybar.com/
Established in 1959 in Delhi, the first Moti Mahal Restaurant became world famous for commercialising the tandoor, allegedly inventing the Murg Makali or chicken Tika Masala, and attracting the likes of Jawaharlal Nehru, Indira Gandhi and the Kennedys. Opened in 2005 at 45 Great Queen Street, Moti Mahal in London benefits from a prime position in close proximity to the London theatre hub and offers authentic Indian cuisine in a contemporary and chic environment. Head Chef Anirudh Arora, who has graced Moti Mahal with his authentic cooking methods and traditional recipes since its opening, has recently launched The Grand Trunk Menu. Having travelled the length of the sub-continent’s most significant and oldest road, stretching from West Bengal to north India and Afghanistan, Chef Ani has taken the best of the rural recipes he sampled along the way and woven them into the elegant dining experience offered at Moti Mahal.
Moti Mahal boasts one of London’s largest selections of whiskies (the restaurant is a member of the Scotch Whiskey Society). The range includes rare single malts such as a 32-year-old Mortlach from Speyside, a 29-year-old Dalwhinnie as well as a Johnnie Walker Blue Label rare blend. Whiskey pairs well with Indian cooking; for this reason the restaurant offers bespoke whiskey tasting dinners.
Moti Mahal’s cocktail selection, much like the restaurant’s cuisine, includes traditional favourites as well as original, modern combinations. A house specialty is the Gin Shikanjvi comprised of Bombay Sapphire Gin, roasted cumin, diced green chillies, black pepper, crushed mint, ice and fresh lemonade – a refreshing long drink once favoured by the Raj.
After one year or so of being online, Malt Marketing has gone through some interesting and exciting developments. With the ongoing support of some of the finest whisky shops and bars in the land to the introduction of our very own whisky directory and more recently the launch of our very own Malt Marketing app things haven’t really stopped moving. But then, do you ever get anywhere standing still? As part of our ongoing commitment to the site we have further exciting introductions to come, many of which will be unveiled over the coming months. With a view to move into actual whisky promotion, Malt Marketing will soon be providing updates on the latest goings on in the world of whisky, including latest launches, rare bottlings and all that’s new with many of the worlds most respected whisky brands. As well as this, we will soon be reviewing Scotland’s best whisky bars, similar to what we have already done with whisky bars in London. These reviews will come first hand from acclaimed whisky writer and enthusiast John Lamond. Further to this, Malt Marketing will soon be introducing our ‘Latest Offers’ section, detailing some of the best whisky deals around. As well as the promotion of whisky shops, bars and experiences, Malt Marketing will soon be placing added focus on the promotion of some of the worlds finest whisky/whiskey distilleries. From Scotland and Ireland to the the bourbon distilleries of Kentucky, our directory and app will look to host all of the best. Moving slightly further down the line, it is our vision that one day Malt Marketing will operate its very own whisky auction site. So for all you rare whisky collectors and sellers out there, please don’t stray too far away as we are confident we will in time have just what you are looking for. Please don’t go breaking open those dust covered bottles down in the cellar just yet. As they say, watch this space and enjoy the journey with us!
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